Turkey Consumer Electronics Report Q4 2016

Publisher Name :
Date: 31-Aug-2016
No. of pages: 64

BMI View: Following on the back of weak performance in 2015 when lira depreciation hit Turkey's

consumer electronics market, the attempted coup in July 2016 and subsequent government response means

we now envisage an extended period of weak performance. Political and economic risks are elevated, while

lira depreciation will be a drag on performance throughout the forecast period by limiting the purchasing

power growth of Turkish households in global markets - ie for imported devices. We downgraded the

forecast in Q4 following the attempted coup and now envisage device spending will increase at a CAGR of

0.5% over 2016-2020.

Latest Updates & Industry Developments

? Computer Hardware Sales: Tablet spending is being cannibalised by phablets, and although hybrid

notebooks offer vendors growth opportunities, our core outlook is for overall computer hardware

spending to contract at a CAGR of -0.2% over 2016-2020.

? AV Sales: Ultra-HD TV set upgrades should boost the segment as unit prices decline and trigger

upgrades, but digital camera and mp3 player cannibalisation will still be a drag. The market is forecast to

expand at a CAGR of 0.4% over 2016-2020.

? Handset Sales: We forecast a CAGR of 0.8% over 2016-2020 to USD6.79bn, but with growth

decelerating throughout the forecast period. Upgrades to 4G smartphones will be a boost in 2016, but

over the medium term smartphone market saturation will see spending growth slow.

Turkey Consumer Electronics Report Q4 2016

Table of Contents

BMI Industry View 7
Latest Updates & Industry Developments 7
SWOT 9
Consumer Electronics Market 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Turkey 2014-2020) 15
Industry Risk Reward Index 16
Industry Risk/Reward Index 16
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016 18
Market Overview 19
Recent Developments 19
Computers 19
Table: PC Sales (Turkey 2014-2020) 19
AV Devices 25
Table: AV Sales (Turkey 2014-2020) 25
Table: Turkey Household AV Device Penetration (%) 27
Mobile Devices 29
Table: Mobile Communications (Turkey 2014-2020) 29
Industry Trends And Developments 38
Electronics Trade 38
Table: Central And Eastern Europe (CEE) Consumer Electronics Products Trade Value (USDmn), 2010-2015 38
Table: Turkey Electronics Trade Breakdown (USDmn), 2010-2015 39
Operational Risk And Government Policy 40
Industry Breakdown 42
Regulatory Development 44
Table: Regulatory Authorities 44
Competitive Landscape 48
Turkey Consumer Electronics Companies 48
Consumer Electronics Vendors - EMEA, 2015 52
Table: Computer Hardware 52
Table: TV Sets 52
Table: Mobile Phones 53
Retailers 54
Table: Major Electronics Retailers 54
Table: Major E-Commerce Retailers And Online Marketplaces 54
Demographic Forecast 55
Table: Population Headline Indicators (Turkey 1990-2025) 56
Table: Key Population Ratios (Turkey 1990-2025) 56
Table: Urban/Rural Population & Life Expectancy (Turkey 1990-2025) 57
Table: Population By Age Group (Turkey 1990-2025) 57
Table: Population By Age Group % (Turkey 1990-2025) 58
Methodology 60
Industry Forecast Methodology 60
Sector-Specific Methodology 61
Sources 61
Risk/Reward Index Methodology 62
Sector-Specific Methodology 63
Table: Consumer Electronics Risk/Reward Index Indicators 63
Table: Weighting Of Indicators 64

List of Tables

Table: Consumer Electronics Overview (Turkey 2014-2020)
Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016
Table: PC Sales (Turkey 2014-2020)
Table: AV Sales (Turkey 2014-2020)
Table: Turkey Household AV Device Penetration (%)
Table: Mobile Communications (Turkey 2014-2020)
Table: Central And Eastern Europe (CEE) Consumer Electronics Products Trade Value (USDmn), 2010-2015
Table: Turkey Electronics Trade Breakdown (USDmn), 2010-2015
Table: Regulatory Authorities
Table: Computer Hardware
Table: TV Sets
Table: Mobile Phones
Table: Major Electronics Retailers
Table: Major E-Commerce Retailers And Online Marketplaces
Table: Population Headline Indicators (Turkey 1990-2025)
Table: Key Population Ratios (Turkey 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Turkey 1990-2025)
Table: Population By Age Group (Turkey 1990-2025)
Table: Population By Age Group % (Turkey 1990-2025)
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
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