Turkey Consumer Electronics Report Q1 2013

Publisher Name :
Date:12-Dec-2012
No. of pages: 61

BMI downwardly revised its consumer electronics market forecast for 2013, after the market was affected
by tighter consumer credit in 2012. Consumer loan growth continued to show signs of moderation in
H212, as the economy rebalanced from debt-fuelled consumption to a more balanced model with a
greater role for exports.
However, consumer electronics sales remain strong in key categories, such as smartphones. The FAT?H
programme to provide tablets for school students is expected to have a major impact on the market.
Despite an expected short-term moderation therefore, Turkey’s consumer electronics market is well
positioned to outperform most other emerging Europe markets. Demand is expected to increase at 8.4
%CAGR through to 2017, driven by the growing popularity of digital lifestyle devices such as flat-panel
TV sets, smartphones, notebook computers and digital cameras, as well as rising incomes and lower
prices.
Computer hardware sales: US$5.7bn in 2012 to US$6.3bn in 2013, +10% in US dollar terms. Forecast
in US dollar terms downwardly revised due to macroeconomic factors, but upgrades to Windows 8 based
machines could provide a boost.
AV sales: US$1.9bn in 2012 to US$2.1bn in 2013, +7% in US dollar terms. Forecast in US dollar terms
unchanged, with digital broadcasting penetration expected to reach 70% in 2012.
Handset sales: US$1.8bn in 2012 to US$2.1bn in 2013, +14% in US dollar terms. Forecast in US dollar
terms unchanged, with smartphones accounting for about 60% of Turkish handset revenues in 2013.
Risks/Rewards Rating: Turkey’s score was 50 out of 100. BMI expects consumer IT spending to hold
up relatively well, although continued price erosion in the PC and handset market will place pressure on
margins. Turkey remains in fourth place (out of eight) in our latest RRR table and the country is in a
favourable position to continue to be a regional market outperformer.
Key Trends & Developments
?? Mobile subscriber penetration reached 90% in 2012. Sales will be driven increasingly by the
replacement market. With smartphone prices declining across the year, and a larger portfolio of
devices and mobile internet services available, smartphones reached 61% of handset sales by
Turkish mobile operator Turkcell in Q112.
?? Turkey’s evolution towards digital TV services will help drive AV sales, with video devices
such as TV sets, digital cameras and VCR players accounting for more than 80% of demand. A
higher proportion of sales were accounted for by digital models. Total stock of LCD and plasma
TV sets among Turkey’s TV households is more than 2.5mn units.
?? The Fatih technology for schools programme will provide a significant boost to PC sales over
the next few years. Its goal is to provide 15mn students with tablet PCs, as well as other devices
such as digital cameras. The project is expected to cost up to US$7.5mn and should reach
570,000 classrooms over the next five years. The focus of the project is networked computers,
printers and cameras for every classroom, as well as educational content.

Turkey Consumer Electronics Report Q1 2013

Executive Summary ........................................................................................................................................ 5
SWOT Analysis ................................................................................................................................................ 7
Turkey Consumer Electronics Market SWOT ....................................................................................................................................................... 7
Turkey Political SWOT ......................................................................................................................................................................................... 8
Turkey Economic SWOT ....................................................................................................................................................................................... 9
Turkey Business Environment SWOT .................................................................................................................................................................... 9
Risk/Reward Ratings ..................................................................................................................................... 10
Table: CEE Consumer Electronics Risk/Reward Ratings, Q113.......................................................................................................................... 14
Consumer Electronics Market ...................................................................................................................... 15
Computers ................................................................................................................................................................................................................ 16
Table: PC Sales, 2010-2017 ............................................................................................................................................................................... 16
AV ............................................................................................................................................................................................................................ 19
Table: AV Sales, 2010-2017................................................................................................................................................................................ 19
Mobile Handsets ...................................................................................................................................................................................................... 22
Table: Mobile Communications, 2010-2017 ....................................................................................................................................................... 22
Consumer Electronics Industry .................................................................................................................... 27
Table: Turkey Electronics Industry - Key Metrics (US$) ................................................................................................................................... 27
Table: Exports (US$mn), 2008-2009 .................................................................................................................................................................. 28
Industry Forecast Scenario ........................................................................................................................... 33
Consumer Electronics Market ............................................................................................................................................................................ 33
Table: Consumer Electronics Overview, 2010-2017 ........................................................................................................................................... 33
Industry Developments................................................................................................................................. 36
Macroeconomic Forecast .............................................................................................................................. 38
Table: Turkey - Economic Activity ..................................................................................................................................................................... 40
Competitive Landscape ................................................................................................................................ 41
Computers ................................................................................................................................................................................................................ 41
Handsets .................................................................................................................................................................................................................. 44
AV ............................................................................................................................................................................................................................ 46
Domestic Company Monitor......................................................................................................................... 48
Vestel Electronics ............................................................................................................................................................................................... 48
Arçelik (formerly Grundig) ................................................................................................................................................................................. 51
Indeks Bilgisayar Sistemleri Muhendislik Sanayi ve Ticaret AS .......................................................................................................................... 53
Demographic Outlook ................................................................................................................................... 55
Table: Turkey's Population By Age Group, 1990-2020 ('000) ............................................................................................................................. 56
Table: Turkey's Population By Age Group, 1990-2020 (% of population) ........................................................................................................... 57
Table: Turkey's Key Population Ratios, 1990-2020 ............................................................................................................................................ 58
Table: Turkey's Rural And Urban Population, 1990-2020.................................................................................................................................. 58
BMI Methodology .......................................................................................................................................... 59
How We Generate Our Industry Forecasts .............................................................................................................................................................. 59
Electronics Industry ................................................................................................................................................................................................. 59
Sources .................................................................................................................................................................................................................... 60Executive Summary ........................................................................................................................................ 5
SWOT Analysis ................................................................................................................................................ 7
Turkey IT Sector SWOT ........................................................................................................................................................................................ 7
Turkey Telecoms Industry SWOT .......................................................................................................................................................................... 8
Turkey Political SWOT ......................................................................................................................................................................................... 9
Turkey Economic SWOT ..................................................................................................................................................................................... 10
Turkey Business Environment SWOT .................................................................................................................................................................. 10
Europe IT Risk/Reward Ratings .................................................................................................................... 11
Table: Europe Risk/Reward Ratings, Q113 ........................................................................................................................................................ 13
Europe IT Regional Overview ....................................................................................................................... 14
IT Penetration ..................................................................................................................................................................................................... 14
Sectors And Verticals .......................................................................................................................................................................................... 18
Industry Forecast .......................................................................................................................................... 23
Table: Turkey IT Sector - Historical Data & Forecasts , 2010-2017 ................................................................................................................... 26
Industry Forecast Internet ............................................................................................................................. 27
Internet .................................................................................................................................................................................................................... 27
Table: Telecoms Sector - Internet - Historical Data And Forecasts, 2010-2017 ................................................................................................. 27
Competitive Landscape ................................................................................................................................ 29
Hardware ................................................................................................................................................................................................................. 29
Software And Services.............................................................................................................................................................................................. 31
Internet Competitive Landscape............................................................................................................................................................................... 35
Macroeconomic Forecast .............................................................................................................................. 36
Table: Turkey - Economic Activity, 2011-2016 ................................................................................................................................................... 38
Company Profiles .......................................................................................................................................... 39
IBM ..................................................................................................................................................................................................................... 39
Meteksan IT Group ............................................................................................................................................................................................. 44
Koç Sistem .......................................................................................................................................................................................................... 46
Oracle Corp ........................................................................................................................................................................................................ 47
Country Snapshot ......................................................................................................................................... 51
Table: Turkey's Population By Age Group, 1990-2020 ('000) ............................................................................................................................. 52
Table: Turkey's Population By Age Group, 1990-2020 (% of population) ........................................................................................................... 53
Table: Turkey's Key Population Ratios, 1990-2020 ............................................................................................................................................ 54
Table: Turkey's Rural And Urban Population, 1990-2020.................................................................................................................................. 54
BMI Methodology .......................................................................................................................................... 55
How We Generate Our Industry Forecasts ......................................................................................................................................................... 55
IT Industry .......................................................................................................................................................................................................... 55
IT Ratings - Methodology ................................................................................................................................................................................... 56
Table: IT Business Environment Indicators ........................................................................................................................................................ 57
Weighting ............................................................................................................................................................................................................ 58
Table: Weighting Of Components ....................................................................................................................................................................... 58
Sources ............................................................................................................................................................................................................... 58Executive Summary ........................................................................................................................................ 5
SWOT Analysis ............................................................................................................................................... 7
Turkey Pharmaceuticals And Healthcare Industry SWOT .................................................................................................................................... 7
Turkey Political SWOT ......................................................................................................................................................................................... 8
Turkey Economic SWOT ....................................................................................................................................................................................... 8
Turkey Political SWOT ......................................................................................................................................................................................... 9
Pharmaceuticals & Healthcare Risk/Reward Ratings ................................................................................ 10
Table: Central And Eastern Europe Pharmaceuticals & Healthcare Risk/Reward Ratings (RRRs), Q113.......................................................... 10
Rewards .............................................................................................................................................................................................................. 11
Risks .................................................................................................................................................................................................................... 11
Turkey - Market Summary ............................................................................................................................ 13
Regulatory Regime ....................................................................................................................................... 14
Intellectual Property Regime .............................................................................................................................................................................. 15
Market Access Issues .......................................................................................................................................................................................... 16
Pricing Regime ................................................................................................................................................................................................... 17
Table: Turkish Pharmaceutical Pricing Decrees ................................................................................................................................................ 18
Drug Price Inflation ............................................................................................................................................................................................ 19
Reimbursement Regime ....................................................................................................................................................................................... 20
Table: Pharmacist discount related to annual sales revenue (VAT excluded) ...................................................................................................... 21
Industry Developments ................................................................................................................................ 22
Epidemiology ...................................................................................................................................................................................................... 22
Non-Communicable Diseases ............................................................................................................................................................................. 22
Healthcare Sector ............................................................................................................................................................................................... 23
Healthcare Insurance .......................................................................................................................................................................................... 24
Healthcare Infrastructure ................................................................................................................................................................................... 25
Healthcare Financing ......................................................................................................................................................................................... 26
Research & Development .................................................................................................................................................................................... 26
Clinical Trials Industry ....................................................................................................................................................................................... 27
Medical Devices Industry .................................................................................................................................................................................... 28
Industry Forecast Scenario .......................................................................................................................... 31
Overall Market Forecast ..................................................................................................................................................................................... 31
Table: Turkey Pharmaceutical Sales, Historical Data And Forecasts ................................................................................................................. 33
Healthcare Market Forecast ............................................................................................................................................................................... 34
Table: Turkey Healthcare Expenditure Trends, Historical Data And Forecasts .................................................................................................. 35
Table: Turkey Government Healthcare Expenditure Trends, Historical Data And Forecasts ............................................................................. 36
Table: Turkey Private Healthcare Expenditure Trends, Historical Data and Forecasts ...................................................................................... 36
Key Growth Factors - Macroeconomic .............................................................................................................................................................. 37
Table: Turkey - Economic Activity ...................................................................................................................................................................... 41
Prescription Drug Market Forecast .................................................................................................................................................................... 42
Table: Turkey Prescription Drug Market Indicators, Historical Data And Forecasts ......................................................................................... 43
Patented Drug Market Forecast ......................................................................................................................................................................... 44
Generic Drug Market Forecast ........................................................................................................................................................................... 45
Table: Turkey Generics Drug Market Indicators, Historical Data And Forecasts............................................................................................... 46
OTC Medicine Market Forecast ......................................................................................................................................................................... 47
Table: Turkey Over-The-Counter (OTC) Medicine Market Indicators, Historical Data and Forecasts .............................................................. 48
Pharmaceutical Trade Forecast .......................................................................................................................................................................... 49
Table: Turkey Pharmaceutical Trade Data And Forecasts (US$mn) ................................................................................................................... 49
Table: Turkey Pharmaceutical Trade Data And Forecasts (TRYmn) ................................................................................................................... 50
Medical Device Market Forecast ........................................................................................................................................................................ 51
Table: Turkey Medical Device Market Indicators, Historical Data And Forecasts ............................................................................................. 52
Other Healthcare Data ....................................................................................................................................................................................... 53
Key Risks To BMI's Forecasts ............................................................................................................................................................................ 53
Competitive Landscape ............................................................................................................................... 54
Pharmaceutical Sector ........................................................................................................................................................................................ 54
Domestic Industry ............................................................................................................................................................................................... 55
Foreign Industry ................................................................................................................................................................................................. 55
Company Activity ................................................................................................................................................................................................ 56
Wholesale ................................................................................................................................................................................................................. 57
Retail ........................................................................................................................................................................................................................ 58
Company Profiles ......................................................................................................................................... 60
Local Companies ..................................................................................................................................................................................................... 60
Abdi ?brahim ....................................................................................................................................................................................................... 60
Eczaciba?i Pharmaceuticals ............................................................................................................................................................................... 63
Sanovel Pharmaceuticals .................................................................................................................................................................................... 66
Deva (EastPharma) ............................................................................................................................................................................................ 68
Mustafa Nevzat Ilac Sanayi (MN) Pharmaceuticals ............................................................................................................................................ 71
Multinational Companies ......................................................................................................................................................................................... 74
Novartis .............................................................................................................................................................................................................. 74
Pfizer................................................................................................................................................................................................................... 75
Sanofi .................................................................................................................................................................................................................. 77
GlaxoSmithKline ................................................................................................................................................................................................. 79
Roche .................................................................................................................................................................................................................. 81
AstraZeneca ........................................................................................................................................................................................................ 83
Bayer................................................................................................................................................................................................................... 84
Merck & Co ........................................................................................................................................................................................................ 86
Demographic Outlook .................................................................................................................................. 88
TURKEY - Population By Age Group ................................................................................................................................................................. 89
TURKEY - Population By Age Group ................................................................................................................................................................. 90
TURKEY - Key Population Ratios....................................................................................................................................................................... 91
TURKEY - Rural and Urban Population ............................................................................................................................................................. 91
Glossary ........................................................................................................................................................ 92
BMI Methodology .......................................................................................................................................... 94
How We Generate Our Pharmaceutical Industry Forecasts ............................................................................................................................... 94
Risk/Reward Ratings Methodology ..................................................................................................................................................................... 95
Ratings Overview ................................................................................................................................................................................................ 95
Table: Pharmaceutical Business Environment Indicators ................................................................................................................................... 96
Weighting ............................................................................................................................................................................................................ 97
Table: Weighting Of Components ......
  • Challenges in the Tourism Industry in Thailand
    Thailand has always been a popular tourist destination and tourism provides a major boost to the country’s economy. Bangkok, Hua Hin, Krabi, Samui, Phuket and Cha Am are some of the most attractive tourist destinations in the country. In 2012, Thailand had a very high number of arrivals. Even the number of Thai citizens who [...]
  • Future of the US Consumer Electronics Market
    The market for consumer electronics has been growing steadily. Some of the factors that are contributing to the growth in the market are technological advancement, rise in disposable income and increasing demand for new products. During 2012, consumer electronics market in the US demonstrated positive expansion, although the growth rate slowed down considerably following the [...]
  • Overview of the Global Retail Market
    The global retail industry continued to grow despite the difficult economic conditions in the world. In the fiscal year of 2011, sales-weighted, currency-adjusted revenue rose by 5.1% to $4.271 trillion for the world’s top 250 retailers. According to GRDI (Global Retail Development Index), in 2013 Brazil occupied the top spot in retail development. Chile and [...]
  • Bright Future Predicted for the Tourism Industry in Singapore
    Travel and tourism industry in Singapore has been growing at a steady rate and is considered to be a major contributor to the economic growth of the country. In 2012, Singapore’s IVA (International Visitors Arrivals) reached a record high of 14.5 million, with a growth rate of 10.1% year-on-year. In recent years, inbound travel to [...]
  • Potential of Staffing Market in United States
    The staffing industry places individuals into contract, temporary and permanent positions in firms around the world. Major staffing markets include France, Spain, Italy and Japan as well as many emerging markets. Temporary staffing around the world has been growing, but in US temporary market has been flat since 2006. The majority of staffing revenue majorly [...]
  • Diagnostic X-ray Imaging Market worth $4.0 billion by 2020
  • GlobalData estimates that the global diagnostic X-ray imaging market, worth $2.4 billion in 2012, will reach almost $4.0 billion by 2020, increasing at a Compound Annual Growth Rate (CAGR) of 6.7% during the forecast period. Many players are active in …

  • Graft-Versus-Host Disease Market Forecast to 2023
  • Graft-versus-host disease (GVHD) is a common complication of allogeneic hematopoietic stem cell transplantation (HSCT) that occurs when the donated (graft) cells are rejected and attack the host’s cells as foreign. GVHD can progress from mild to severe forms as either …

  • Chronic Lymphocytic Leukemia (CLL) Treatment Market worth $3.3 billion by 2018
  • New Entrants to Boost Chronic Lymphocytic Leukemia Treatment Market Value to $3.3 Billion by 2018, says GlobalData. The introduction of several new drugs will accelerate growth in the Chronic Lymphocytic Leukemia (CLL) treatment market, from $1.4 billion in 2013 to …

  • Global Biosimilars Market to Grow at a CAGR of 8.3%, to reach $262 billion by 2019
  • Lucrative Biosimilars Space to Erode Biologics Market from 2019, says GlobalData The increasing prevalence of biosimilars will have a noticeably negative impact on the biologics market beyond 2019, despite an initial projected Compound Annual Growth Rate (CAGR) of 8.3%, taking …

  • Saudi Pharmaceutical Market worth $5.9 billion by 2020
  • A high burden of chronic diseases, improving regulatory guidelines and the launch of new products will provide the necessary impetus for the growth of the pharmaceutical market in Saudi Arabia The Saudi pharmaceutical market is one of the largest markets …

  • Kuwait Consumer Electronics Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 71
    BMI View: Kuwait is a lucrative market for consumer electronics vendors despite the small population. Kuwaitis have among the highest income levels globally. Strong private consumption levels, plus access to the latest technologies offer promise in the market, with local consumers keen to get the latest products. There is also a smaller low-income migrant worker market, providing demand for low-end products, primarily in the handset market. We expect the overall market will continue to develop, ......
  • Split AC Market in the US 2014-2018
    Published: 23-Jul-2014        Price: US $2500 Onwards        Pages: 58
    About Split AC ACs have become an integral part of US households. They are also being used for the cooling of commercial space . The size of the AC depends on the cooling requirements. The advent of central ACs that utilize ducting in the home for both heating and cooling is leading to residential ACs becoming popular in the US. The Commercial AC market in the US is also changing because of the rise in energy costs and power source requirements, which have been changing and improving over the la......
  • Malaysia Consumer Electronics Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 71
    BMI View: Rising incomes and declining device prices in key categories have catalysed storng growth in the Malaysian consumer electronics market. Sales of key digital lifestyle products such as digital TV sets, smartphones and tablets are growing rapidly in Malaysia, and the country remains one of the region's highgrowth consumer electronics markets. We expect this trend will remain in place over the medium term, particularly with increasing competition in the smartphone, tablet and flat-screen ......
  • Russia Consumer Electronics Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 75
    BMI View: We expect to see growth in Russian Consumer Electronics driven by demand for digital lifestyle products such as smartphones, smart TVs and tablets/ultra-thin notebooks. Penetration of these devices still remains low by developed market standards but with local players such as YotaDevices, Explay and FLY beginning to make an impact in the market, we expect strong uptake to continue. However, our outlook has weakened slightly given the unstable domestic economic environment and uncertain......
  • Saudi Arabia Consumer Electronics Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 78
    BMI View: After a challenging 2013, which we estimate saw a contraction in sales for all three segments of the Saudi market, the market is expected to recover from 2014. There are however continued drags on growth including the security situation in Iraq and Syria, as well as the government's policy to reduce Saudi Arabia's reliance on foreign workers. This is having a negative impact on the sales of mobile handsets in the kingdom, with local retailers reporting that their sales have nearly halv......
  • Singapore Consumer Electronics Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 73
    BMI View: We forecast that Singapore's consumer electronics spending will increase 6.9% in US dollar terms in 2014 to reach USD4.6bn, with the smartphone and tablet device markets continuing to be the most dynamic market segments. We expect market growth to accelerate from 2013 after a squeeze on growth from price erosion in the TV and notebook markets, as well as cannibalisation of digital camera and mp3 player volumes associated with the proliferation of multi-functional smartphone ownership. ......
  • Taiwan Consumer Electronics Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 56
    BMI View: We maintain a positive outlook for Taiwan's consumer electronics market, however growth rates will underperform emerging markets in the APAC region due to relatively high penetration in key device categories such as smartphones and tablets. We forecast growth of 3.4% in 2014, with market value forecast to reach USD7.7bn. Despite the maturity of the market we identify several growth areas vendors can tap including large-screen, ultra-HD and OLED TV sets, phablets and 4G smartphones. A k......
  • Thailand Consumer Electronics Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 72
    BMI View: Political instability and baht depreciation will continue to be a drag on consumer electronics spending growth in 2014, however we expect the impact will be diminished from 2013. As the market returns to stronger growth we expect the fastest growth will be in demand for smart devices, such as tablets, smartphones, smart-TVs and the emerging hybrid/convertible notebook category. Demand will be boosted by price competition between vendors, with a number of global vendors targeting the ma......
  • United Arab Emirates Consumer Electronics Report Q3 2014
    Published: 23-Jul-2014        Price: US $1295 Onwards        Pages: 77
    BMI View: The volume and value of trade in IT products will grow steadily over the medium term, helped by strong domestic consumption in the run up to the 2020 World Trade Expo in Dubai. However, the reexport market faces considerable downside risks in the long term from the likely improvement in the competitiveness of other countries in the region, both in terms of logistics facilities and country risk factors. Headline Expenditure Projections Computer Sales: USD1.8bn in 2014 to USD2.3bn in 201......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs