Turkey Consumer Electronics Report Q1 2013

Publisher Name :
Date: 12-Dec-2012
No. of pages: 61

BMI downwardly revised its consumer electronics market forecast for 2013, after the market was affected
by tighter consumer credit in 2012. Consumer loan growth continued to show signs of moderation in
H212, as the economy rebalanced from debt-fuelled consumption to a more balanced model with a
greater role for exports.
However, consumer electronics sales remain strong in key categories, such as smartphones. The FAT?H
programme to provide tablets for school students is expected to have a major impact on the market.
Despite an expected short-term moderation therefore, Turkey’s consumer electronics market is well
positioned to outperform most other emerging Europe markets. Demand is expected to increase at 8.4
%CAGR through to 2017, driven by the growing popularity of digital lifestyle devices such as flat-panel
TV sets, smartphones, notebook computers and digital cameras, as well as rising incomes and lower
prices.
Computer hardware sales: US$5.7bn in 2012 to US$6.3bn in 2013, +10% in US dollar terms. Forecast
in US dollar terms downwardly revised due to macroeconomic factors, but upgrades to Windows 8 based
machines could provide a boost.
AV sales: US$1.9bn in 2012 to US$2.1bn in 2013, +7% in US dollar terms. Forecast in US dollar terms
unchanged, with digital broadcasting penetration expected to reach 70% in 2012.
Handset sales: US$1.8bn in 2012 to US$2.1bn in 2013, +14% in US dollar terms. Forecast in US dollar
terms unchanged, with smartphones accounting for about 60% of Turkish handset revenues in 2013.
Risks/Rewards Rating: Turkey’s score was 50 out of 100. BMI expects consumer IT spending to hold
up relatively well, although continued price erosion in the PC and handset market will place pressure on
margins. Turkey remains in fourth place (out of eight) in our latest RRR table and the country is in a
favourable position to continue to be a regional market outperformer.
Key Trends & Developments
?? Mobile subscriber penetration reached 90% in 2012. Sales will be driven increasingly by the
replacement market. With smartphone prices declining across the year, and a larger portfolio of
devices and mobile internet services available, smartphones reached 61% of handset sales by
Turkish mobile operator Turkcell in Q112.
?? Turkey’s evolution towards digital TV services will help drive AV sales, with video devices
such as TV sets, digital cameras and VCR players accounting for more than 80% of demand. A
higher proportion of sales were accounted for by digital models. Total stock of LCD and plasma
TV sets among Turkey’s TV households is more than 2.5mn units.
?? The Fatih technology for schools programme will provide a significant boost to PC sales over
the next few years. Its goal is to provide 15mn students with tablet PCs, as well as other devices
such as digital cameras. The project is expected to cost up to US$7.5mn and should reach
570,000 classrooms over the next five years. The focus of the project is networked computers,
printers and cameras for every classroom, as well as educational content.

Turkey Consumer Electronics Report Q1 2013

Executive Summary ........................................................................................................................................ 5
SWOT Analysis ................................................................................................................................................ 7
Turkey Consumer Electronics Market SWOT ....................................................................................................................................................... 7
Turkey Political SWOT ......................................................................................................................................................................................... 8
Turkey Economic SWOT ....................................................................................................................................................................................... 9
Turkey Business Environment SWOT .................................................................................................................................................................... 9
Risk/Reward Ratings ..................................................................................................................................... 10
Table: CEE Consumer Electronics Risk/Reward Ratings, Q113.......................................................................................................................... 14
Consumer Electronics Market ...................................................................................................................... 15
Computers ................................................................................................................................................................................................................ 16
Table: PC Sales, 2010-2017 ............................................................................................................................................................................... 16
AV ............................................................................................................................................................................................................................ 19
Table: AV Sales, 2010-2017................................................................................................................................................................................ 19
Mobile Handsets ...................................................................................................................................................................................................... 22
Table: Mobile Communications, 2010-2017 ....................................................................................................................................................... 22
Consumer Electronics Industry .................................................................................................................... 27
Table: Turkey Electronics Industry - Key Metrics (US$) ................................................................................................................................... 27
Table: Exports (US$mn), 2008-2009 .................................................................................................................................................................. 28
Industry Forecast Scenario ........................................................................................................................... 33
Consumer Electronics Market ............................................................................................................................................................................ 33
Table: Consumer Electronics Overview, 2010-2017 ........................................................................................................................................... 33
Industry Developments................................................................................................................................. 36
Macroeconomic Forecast .............................................................................................................................. 38
Table: Turkey - Economic Activity ..................................................................................................................................................................... 40
Competitive Landscape ................................................................................................................................ 41
Computers ................................................................................................................................................................................................................ 41
Handsets .................................................................................................................................................................................................................. 44
AV ............................................................................................................................................................................................................................ 46
Domestic Company Monitor......................................................................................................................... 48
Vestel Electronics ............................................................................................................................................................................................... 48
Arçelik (formerly Grundig) ................................................................................................................................................................................. 51
Indeks Bilgisayar Sistemleri Muhendislik Sanayi ve Ticaret AS .......................................................................................................................... 53
Demographic Outlook ................................................................................................................................... 55
Table: Turkey's Population By Age Group, 1990-2020 ('000) ............................................................................................................................. 56
Table: Turkey's Population By Age Group, 1990-2020 (% of population) ........................................................................................................... 57
Table: Turkey's Key Population Ratios, 1990-2020 ............................................................................................................................................ 58
Table: Turkey's Rural And Urban Population, 1990-2020.................................................................................................................................. 58
BMI Methodology .......................................................................................................................................... 59
How We Generate Our Industry Forecasts .............................................................................................................................................................. 59
Electronics Industry ................................................................................................................................................................................................. 59
Sources .................................................................................................................................................................................................................... 60Executive Summary ........................................................................................................................................ 5
SWOT Analysis ................................................................................................................................................ 7
Turkey IT Sector SWOT ........................................................................................................................................................................................ 7
Turkey Telecoms Industry SWOT .......................................................................................................................................................................... 8
Turkey Political SWOT ......................................................................................................................................................................................... 9
Turkey Economic SWOT ..................................................................................................................................................................................... 10
Turkey Business Environment SWOT .................................................................................................................................................................. 10
Europe IT Risk/Reward Ratings .................................................................................................................... 11
Table: Europe Risk/Reward Ratings, Q113 ........................................................................................................................................................ 13
Europe IT Regional Overview ....................................................................................................................... 14
IT Penetration ..................................................................................................................................................................................................... 14
Sectors And Verticals .......................................................................................................................................................................................... 18
Industry Forecast .......................................................................................................................................... 23
Table: Turkey IT Sector - Historical Data & Forecasts , 2010-2017 ................................................................................................................... 26
Industry Forecast Internet ............................................................................................................................. 27
Internet .................................................................................................................................................................................................................... 27
Table: Telecoms Sector - Internet - Historical Data And Forecasts, 2010-2017 ................................................................................................. 27
Competitive Landscape ................................................................................................................................ 29
Hardware ................................................................................................................................................................................................................. 29
Software And Services.............................................................................................................................................................................................. 31
Internet Competitive Landscape............................................................................................................................................................................... 35
Macroeconomic Forecast .............................................................................................................................. 36
Table: Turkey - Economic Activity, 2011-2016 ................................................................................................................................................... 38
Company Profiles .......................................................................................................................................... 39
IBM ..................................................................................................................................................................................................................... 39
Meteksan IT Group ............................................................................................................................................................................................. 44
Koç Sistem .......................................................................................................................................................................................................... 46
Oracle Corp ........................................................................................................................................................................................................ 47
Country Snapshot ......................................................................................................................................... 51
Table: Turkey's Population By Age Group, 1990-2020 ('000) ............................................................................................................................. 52
Table: Turkey's Population By Age Group, 1990-2020 (% of population) ........................................................................................................... 53
Table: Turkey's Key Population Ratios, 1990-2020 ............................................................................................................................................ 54
Table: Turkey's Rural And Urban Population, 1990-2020.................................................................................................................................. 54
BMI Methodology .......................................................................................................................................... 55
How We Generate Our Industry Forecasts ......................................................................................................................................................... 55
IT Industry .......................................................................................................................................................................................................... 55
IT Ratings - Methodology ................................................................................................................................................................................... 56
Table: IT Business Environment Indicators ........................................................................................................................................................ 57
Weighting ............................................................................................................................................................................................................ 58
Table: Weighting Of Components ....................................................................................................................................................................... 58
Sources ............................................................................................................................................................................................................... 58Executive Summary ........................................................................................................................................ 5
SWOT Analysis ............................................................................................................................................... 7
Turkey Pharmaceuticals And Healthcare Industry SWOT .................................................................................................................................... 7
Turkey Political SWOT ......................................................................................................................................................................................... 8
Turkey Economic SWOT ....................................................................................................................................................................................... 8
Turkey Political SWOT ......................................................................................................................................................................................... 9
Pharmaceuticals & Healthcare Risk/Reward Ratings ................................................................................ 10
Table: Central And Eastern Europe Pharmaceuticals & Healthcare Risk/Reward Ratings (RRRs), Q113.......................................................... 10
Rewards .............................................................................................................................................................................................................. 11
Risks .................................................................................................................................................................................................................... 11
Turkey - Market Summary ............................................................................................................................ 13
Regulatory Regime ....................................................................................................................................... 14
Intellectual Property Regime .............................................................................................................................................................................. 15
Market Access Issues .......................................................................................................................................................................................... 16
Pricing Regime ................................................................................................................................................................................................... 17
Table: Turkish Pharmaceutical Pricing Decrees ................................................................................................................................................ 18
Drug Price Inflation ............................................................................................................................................................................................ 19
Reimbursement Regime ....................................................................................................................................................................................... 20
Table: Pharmacist discount related to annual sales revenue (VAT excluded) ...................................................................................................... 21
Industry Developments ................................................................................................................................ 22
Epidemiology ...................................................................................................................................................................................................... 22
Non-Communicable Diseases ............................................................................................................................................................................. 22
Healthcare Sector ............................................................................................................................................................................................... 23
Healthcare Insurance .......................................................................................................................................................................................... 24
Healthcare Infrastructure ................................................................................................................................................................................... 25
Healthcare Financing ......................................................................................................................................................................................... 26
Research & Development .................................................................................................................................................................................... 26
Clinical Trials Industry ....................................................................................................................................................................................... 27
Medical Devices Industry .................................................................................................................................................................................... 28
Industry Forecast Scenario .......................................................................................................................... 31
Overall Market Forecast ..................................................................................................................................................................................... 31
Table: Turkey Pharmaceutical Sales, Historical Data And Forecasts ................................................................................................................. 33
Healthcare Market Forecast ............................................................................................................................................................................... 34
Table: Turkey Healthcare Expenditure Trends, Historical Data And Forecasts .................................................................................................. 35
Table: Turkey Government Healthcare Expenditure Trends, Historical Data And Forecasts ............................................................................. 36
Table: Turkey Private Healthcare Expenditure Trends, Historical Data and Forecasts ...................................................................................... 36
Key Growth Factors - Macroeconomic .............................................................................................................................................................. 37
Table: Turkey - Economic Activity ...................................................................................................................................................................... 41
Prescription Drug Market Forecast .................................................................................................................................................................... 42
Table: Turkey Prescription Drug Market Indicators, Historical Data And Forecasts ......................................................................................... 43
Patented Drug Market Forecast ......................................................................................................................................................................... 44
Generic Drug Market Forecast ........................................................................................................................................................................... 45
Table: Turkey Generics Drug Market Indicators, Historical Data And Forecasts............................................................................................... 46
OTC Medicine Market Forecast ......................................................................................................................................................................... 47
Table: Turkey Over-The-Counter (OTC) Medicine Market Indicators, Historical Data and Forecasts .............................................................. 48
Pharmaceutical Trade Forecast .......................................................................................................................................................................... 49
Table: Turkey Pharmaceutical Trade Data And Forecasts (US$mn) ................................................................................................................... 49
Table: Turkey Pharmaceutical Trade Data And Forecasts (TRYmn) ................................................................................................................... 50
Medical Device Market Forecast ........................................................................................................................................................................ 51
Table: Turkey Medical Device Market Indicators, Historical Data And Forecasts ............................................................................................. 52
Other Healthcare Data ....................................................................................................................................................................................... 53
Key Risks To BMI's Forecasts ............................................................................................................................................................................ 53
Competitive Landscape ............................................................................................................................... 54
Pharmaceutical Sector ........................................................................................................................................................................................ 54
Domestic Industry ............................................................................................................................................................................................... 55
Foreign Industry ................................................................................................................................................................................................. 55
Company Activity ................................................................................................................................................................................................ 56
Wholesale ................................................................................................................................................................................................................. 57
Retail ........................................................................................................................................................................................................................ 58
Company Profiles ......................................................................................................................................... 60
Local Companies ..................................................................................................................................................................................................... 60
Abdi ?brahim ....................................................................................................................................................................................................... 60
Eczaciba?i Pharmaceuticals ............................................................................................................................................................................... 63
Sanovel Pharmaceuticals .................................................................................................................................................................................... 66
Deva (EastPharma) ............................................................................................................................................................................................ 68
Mustafa Nevzat Ilac Sanayi (MN) Pharmaceuticals ............................................................................................................................................ 71
Multinational Companies ......................................................................................................................................................................................... 74
Novartis .............................................................................................................................................................................................................. 74
Pfizer................................................................................................................................................................................................................... 75
Sanofi .................................................................................................................................................................................................................. 77
GlaxoSmithKline ................................................................................................................................................................................................. 79
Roche .................................................................................................................................................................................................................. 81
AstraZeneca ........................................................................................................................................................................................................ 83
Bayer................................................................................................................................................................................................................... 84
Merck & Co ........................................................................................................................................................................................................ 86
Demographic Outlook .................................................................................................................................. 88
TURKEY - Population By Age Group ................................................................................................................................................................. 89
TURKEY - Population By Age Group ................................................................................................................................................................. 90
TURKEY - Key Population Ratios....................................................................................................................................................................... 91
TURKEY - Rural and Urban Population ............................................................................................................................................................. 91
Glossary ........................................................................................................................................................ 92
BMI Methodology .......................................................................................................................................... 94
How We Generate Our Pharmaceutical Industry Forecasts ............................................................................................................................... 94
Risk/Reward Ratings Methodology ..................................................................................................................................................................... 95
Ratings Overview ................................................................................................................................................................................................ 95
Table: Pharmaceutical Business Environment Indicators ................................................................................................................................... 96
Weighting ............................................................................................................................................................................................................ 97
Table: Weighting Of Components ......
  • Overview of the Global Retail Market
    The global retail industry continued to grow despite the difficult economic conditions in the world. In the fiscal year of 2011, sales-weighted, currency-adjusted revenue rose by 5.1% to $4.271 trillion for the world’s top 250 retailers. According to GRDI (Global Retail Development Index), in 2013 Brazil occupied the top spot in retail development. Chile and [...]
  • Bright Future Predicted for the Tourism Industry in Singapore
    Travel and tourism industry in Singapore has been growing at a steady rate and is considered to be a major contributor to the economic growth of the country. In 2012, Singapore’s IVA (International Visitors Arrivals) reached a record high of 14.5 million, with a growth rate of 10.1% year-on-year. In recent years, inbound travel to [...]
  • Potential of Staffing Market in United States
    The staffing industry places individuals into contract, temporary and permanent positions in firms around the world. Major staffing markets include France, Spain, Italy and Japan as well as many emerging markets. Temporary staffing around the world has been growing, but in US temporary market has been flat since 2006. The majority of staffing revenue majorly [...]
  • Growth in the Indian Watch Industry
    Earlier, in India watches were seen as a luxury item. However, watches are now witnessing a fundamental change in perception, and are now gaining respect as an essential utility item. With the liberalization of the Indian market, coupled with the rising purchasing power of the young and consumerist Indians, watch industry in India seems to [...]
  • Global Retail Ready Packaging Market to Witness Steady Growth
    The market for retail ready packaging has witnessed impressive growth in recent years with boom in the retail industry. Retail ready packaging, also known as shelf-ready packaging is designed for the retail outlet, ready to be placed on shelf without any need for unpacking or repacking. In 2011, the global market for retail packaging was [...]
  • Australia Consumer Electronics Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 64
    BMI View: In 2014, BMI forecasts that Australian demand for consumer electronics will grow by around 1.8%, as weaker economic growth is forecast to hit the market over the short-to-medium term. Vendors will look to emerging product categories such as ultrabooks, Windows 8 tablets and phones, ultra-HD, smart and 3D TV sets, and LTE smartphones as areas of growth. Longer-term consumer electronics market drivers include rising incomes, technology innovation such as 4G LTE mobile networks and 3D TV,......
  • Qatar Consumer Electronics Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 70
    BMI View: Despite its small population, BMI has a positive outlook for Qatar's consumer electronics market, owing to high GDP per capita and strong demand for new technologies. We forecast a compound annual growth rate (CAGR) of 9.4% for the computer hardware market between 2014 and 2018, supported by average real private consumption growth of 8.6%. Our bullish outlook is also the result of government investment in diversifying the economy away from hydrocarbons and building up its ICT sector, m......
  • Saudi Arabia Consumer Electronics Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 71
    BMI View: A government policy to reduce Saudi Arabia's reliance on foreign workers is having a negative impact on the sales of mobile handsets in the kingdom, with local retailers reporting that their sales have nearly halved as a result. Saudi Arabia's high mobile penetration rate has been largely boosted by the presence of a large number of foreign workers, many of whom were not included in official population statistics. BMI sees the government's move having a negative impact on mobile device......
  • South Korea Consumer Electronics Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 70
    BMI View: The South Korean consumer electronics is mature, meaning growth rates will be below those of emerging markets. We expect the market will remain in positive growth territory over the medium term but growth will be slow, with a forecast CAGR of 3% 2014-2018 to US$18.7bn in 2018. In the short term, high household debt levels will be a constraint on consumer spending and high penetration rates mean there are limited first-time buyer opportunities. However, consumer appetite for innovative ......
  • United Arab Emirates Consumer Electronics Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 77
    BMI View: We expect the continued influx of visitors into the UAE as tourists and expatriate workers, as well as positive business sentiments and a private consumption outlook, will sustain demand for consumer electronics products across the three segments of PCs, AV devices and handsets. Over the next few years, we expect more product innovation, distribution channel expansion and aggressive marketing strategies from local and international vendors as they aim to take advantage of the market's ......
  • United States Consumer Electronics Report Q2 2014
    Published: 16-Apr-2014        Price: US $1295 Onwards        Pages: 78
    BMI View: The US consumer electronics market is mature, with high penetration rates in a number of device categories, but opportunities remain. Growth areas include large-size HD TV sets, smartphones, Microsoft Windows 8 tablets and convertibles/hybrids, Ultrabooks, and smart TV sets. Questions still remain about the sustainability of consumption in the absence of strong wage growth. Headline Expenditure Projections Computer Hardware Sales: US$125.4bn in 2013 to US$130.4bn in 2014, +4.0% in US d......
  • 2014 Deep Research Report on Global and China Karaoke Player Industry
    Published: 14-Apr-2014        Price: US $2200 Onwards        Pages: 127
    This is a professional and depth research report on Global and China Karaoke Player industry. The report firstly introduced Karaoke Player basic information included Karaoke Player definition classification application industry chain structure industry overview; international market analysis, China domestic market analysis, Macroeconomic environment and economic situation analysis and influence, Karaoke Player industry policy and plan, Karaoke Player product specification, manufacturing process,......
  • Global HDMI and DisplayPort enabled Equipment Market 2014-2018
    Published: 11-Apr-2014        Price: US $2500 Onwards        Pages: 54
    A high-definition multimedia interface (HDMI) is audio/video interface equipment that transfers audio/video data from an HDMI-equipped device to an interfaced external monitor. DVD players, Blu-ray players, digital cameras, and smartphones are some of the devices equipped with an HDMI port. Through this port, an HDMI cable transfers audio/video data so it can be viewed as enlarged high-definition content on an external large screen. A DisplayPort is a digital interface that transfers data from a......
  • Poland Consumer Electronics Report Q2 2014
    Published: 9-Apr-2014        Price: US $1295 Onwards        Pages: 62
    BMI View: Poland's consumer electronics market is expected to exhibit solid growth over the medium term, underpinned by a strong consumption story and demand growth in key device categories. There is, however, risk to the downside as a result of the deteriorating security situation in neighbouring Ukraine. However, our core scenario is for continued growth in consumer electronics spending, as we forecast a CAGR of 3.6% 2014-2018. We expect outperforming device categories will be smartphones, tab......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs