TrendSights Analysis: Self-Branding; Exploring consumers' perception of brands' impact on their image and lifestyles

Publisher Name :
Date: 31-Aug-2016
No. of pages: 50

Summary

Pressure to succeed, further fueled by the ever-growing influence of social media, leaves consumers with a constant desire to impress. This results in consumers' need to constantly project a "perfect image," driving demand for brands associated with desired lifestyles. The importance of Self-Branding is especially prominent in personal care and alcoholic drinks; however, it will grow in other categories, such as household care, traditionally not associated with lifestyle accessories.

Key Findings


  • Consumers' need for aspiration influences 18% of fragrance consumption.

  • Half of global consumers say that they have very good taste in food and drink and seek out products that let people know this.

  • In personal care, those aged 25-34 are the most likely to seek items that are reflective of their attitudes and opinions.

  • A well-recognized brand is the third-most important factor consumers cite in terms of making them buy particular household products.


Synopsis

"TrendSights Analysis: Self-Branding" explores the aspirational behaviour of consumers that drives them to opt for products that let them project the "perfect lifestyle." Your key questions answered:


  • How relevant is Self-Branding to my market?

  • What does Self-Branding mean to my category?

  • Which consumers are most concerned about Self-Branding?

  • How can I capture the interest of Self-Branding-conscious consumers on the overcrowded shelves?


Reasons To Buy


  • Understand which audiences are most affected by the Self-Branding trend.

  • Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

  • See the actions that major brands are taking to get ahead of the greater interest in Self-Branding.


Companies Mentioned


  • Aldaris AS

  • Apple

  • Chanel

  • Ecozone

  • Facebook

  • Innocent

  • Jovo

  • Juice Served Here

  • Kellogg's

  • L'Aquila

  • Lush

  • Nespresso

  • Organic Shop

  • Pulmuone 

  • Purrform

  • Red Bull

  • The Happy Egg Company

  • The North Face

  • Toyota

TrendSights Analysis: Self-Branding; Exploring consumers' perception of brands' impact on their image and lifestyles

Table of Contents

1. Trend snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?
Appendix
About Canadean

  • Global Stretch Stockings Sales Market Report 2017
    Published: 23-Mar-2017        Price: US 4000 Onwards        Pages: 119
    In this report, the global Stretch Stockings market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report split global into several key Regions, with sales (K Units), revenue (Million USD), market share and growth rate of Stretch Stockings for these regions, from 2012 to 2022 (forecast), covering - United States - China - Europe - Japan......
  • EMEA (Europe, Middle East and Africa) Air Filter Masks Market Report 2017
    Published: 23-Mar-2017        Price: US 4000 Onwards        Pages: 102
    In this report, the EMEA Air Filter Masks market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report split EMEA into Europe, the Middle East and Africa, With sales (K Units), revenue (Million USD), market share and growth rate of Air Filter Masks for these regions, from 2012 to 2022 (forecast) - Europe: Germany, France, UK, Russia, Italy and Benelux;......
  • EMEA (Europe, Middle East and Africa) Airfryer Market Report 2017
    Published: 23-Mar-2017        Price: US 4000 Onwards        Pages: 118
    In this report, the EMEA Airfryer market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report split EMEA into Europe, the Middle East and Africa, With sales (K Units), revenue (Million USD), market share and growth rate of Airfryer for these regions, from 2012 to 2022 (forecast) - Europe: Germany, France, UK, Russia, Italy and Benelux; - Middle East:......
  • Global Lacrosse Equipment & Gear Market Research Report 2017
    Published: 23-Mar-2017        Price: US 2900 Onwards        Pages: 103
    In this report, the global Lacrosse Equipment & Gear market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Lacrosse Equipment & Gear in these regions, from 2012 to 2022 (forecast), covering - North America - Europe ......
  • Asia-Pacific LED Market Report 2017
    Published: 23-Mar-2017        Price: US 4000 Onwards        Pages: 113
    In this report, the Asia-Pacific LED market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report split Asia-Pacific into several key Regions, with sales (volume), revenue (value), market share and growth rate of LED for these regions, from 2012 to 2022 (forecast), including - China - Japan - South Korea - Taiwan - India - ......
  • Global Non-Browning Lenses Market Research Report 2017
    Published: 23-Mar-2017        Price: US 2900 Onwards        Pages: 106
    In this report, the global Non-Browning Lenses market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Non-Browning Lenses in these regions, from 2012 to 2022 (forecast), covering - North America - Europe - China......
  • Global Organic Hair Care Market Research Report 2017
    Published: 23-Mar-2017        Price: US 2900 Onwards        Pages: 116
    In this report, the global Organic Hair Care market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Organic Hair Care in these regions, from 2012 to 2022 (forecast), covering - North America - Europe - China -......
  • United States Aquarium Lighting Equipment Market Report 2017
    Published: 23-Mar-2017        Price: US 3800 Onwards        Pages: 105
    In this report, the United States Aquarium Lighting Equipment market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report splits the United States market into seven regions: - The West - Southwest - The Middle Atlantic - New England - The South - The Midwest with sales (volume), revenue (value), market share and gro......
  • United States Audiophile Headphone Market Report 2017
    Published: 23-Mar-2017        Price: US 3800 Onwards        Pages: 111
    In this report, the United States Audiophile Headphone market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report splits the United States market into seven regions: - The West - Southwest - The Middle Atlantic - New England - The South - The Midwest with sales (volume), revenue (value), market share and growth rat......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs