TrendSights Analysis: Self-Branding; Exploring consumers' perception of brands' impact on their image and lifestyles

Publisher Name :
Date: 31-Aug-2016
No. of pages: 50

Summary

Pressure to succeed, further fueled by the ever-growing influence of social media, leaves consumers with a constant desire to impress. This results in consumers' need to constantly project a "perfect image," driving demand for brands associated with desired lifestyles. The importance of Self-Branding is especially prominent in personal care and alcoholic drinks; however, it will grow in other categories, such as household care, traditionally not associated with lifestyle accessories.

Key Findings


  • Consumers' need for aspiration influences 18% of fragrance consumption.

  • Half of global consumers say that they have very good taste in food and drink and seek out products that let people know this.

  • In personal care, those aged 25-34 are the most likely to seek items that are reflective of their attitudes and opinions.

  • A well-recognized brand is the third-most important factor consumers cite in terms of making them buy particular household products.


Synopsis

"TrendSights Analysis: Self-Branding" explores the aspirational behaviour of consumers that drives them to opt for products that let them project the "perfect lifestyle." Your key questions answered:


  • How relevant is Self-Branding to my market?

  • What does Self-Branding mean to my category?

  • Which consumers are most concerned about Self-Branding?

  • How can I capture the interest of Self-Branding-conscious consumers on the overcrowded shelves?


Reasons To Buy


  • Understand which audiences are most affected by the Self-Branding trend.

  • Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

  • See the actions that major brands are taking to get ahead of the greater interest in Self-Branding.


Companies Mentioned


  • Aldaris AS

  • Apple

  • Chanel

  • Ecozone

  • Facebook

  • Innocent

  • Jovo

  • Juice Served Here

  • Kellogg's

  • L'Aquila

  • Lush

  • Nespresso

  • Organic Shop

  • Pulmuone 

  • Purrform

  • Red Bull

  • The Happy Egg Company

  • The North Face

  • Toyota

TrendSights Analysis: Self-Branding; Exploring consumers' perception of brands' impact on their image and lifestyles

Table of Contents

1. Trend snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?
Appendix
About Canadean

  • Global Luxury Apparels Market To Do Well Owing To Numerous International Brands
    The global luxury apparels market is fired by the intensifying number of fashion marques and many designers getting wide-ranging clienteles in the form of cost-effective products. The global luxury apparels market was at US$1, 8842.69 million in 2015 and is forecast to reach US$60,793.7 million by the end of 2024. This segment of luxury goods [...]
  • Global Health and Wellness Market Boosted By Organic Products and Wearables
    Healthcare has constantly been a profitable area where buyers spend belligerently. But now, with increasing disposable earnings amid the city population and ground-breaking approaches and innovative products being developed, the overall health and wellness market is estimated for a healthy prospect. The health and wellness market is presently very dynamic owing to growing alertness amongst [...]
  • Increasing New Outlets And Striking Offers To Drive Global Pizza Market
    The global pizza market is predicted to grow at a steady CAGR of about 3% by 2020. Pizza has been gaining massive acceptance globally in the last few years. Consequently, the global pizza market is anticipated to observer considerable progress in the coming years. The growing number of pizzerias is one of the major elements [...]
  • Healthy Diet Demand In Developed Economies To Boost Nutraceuticals
    As customers scuffle to keep up with the frantic lifestyles, the necessity for healthy nutrition rises owing to dearth of time to spend on laborious exercises.  Customers are shifting their attention to swift and healthy food behaviours. Increase in intake of beverages and functional food has offered makers of nutraceuticals with money-spinning prospects to benefit [...]
  • World Economic Forum Unveils Top 10 Emerging Technologies of 2016
    The World Economic Forum (WEF) and Scientific American lately unveiled the major technological innovation list of the top ten emerging technologies of 2016. This list emphasizes on the technological developments which have the supremacy to transform industries, protect the planet, and improve lives. It also presents an opening to discuss any societal, human, economic or [...]
  • Europe Ice Machine Market Report 2016
    Published: 02-Dec-2016        Price: US 3900 Onwards        Pages: 120
    Notes: Sales, means the sales volume of Ice Machine Revenue, means the sales value of Ice Machine This report studies sales (consumption) of Ice Machine in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux and Spain, focuses on top players in these countries, with sales, price, revenue and market share for each player in these Countries, covering - Manitowoc - FOCUSUN - Scotsman - Hoshizaki - NORTH STAR ......
  • Global Bedding for Hotels Market Research Report 2016
    Published: 02-Dec-2016        Price: US 2900 Onwards        Pages: 103
    Notes: Production, means the output of Bedding for Hotels Revenue, means the sales value of Bedding for Hotels This report studies Bedding for Hotels in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - Frette - WestPoint - Hollander - Carpenter - Wasatch -......
  • Global Workstation Desk Market Professional Survey Report 2016
    Published: 02-Dec-2016        Price: US 3500 Onwards        Pages: 125
    Notes: Production, means the output of Workstation Desk Revenue, means the sales value of Workstation Desk This report studies Workstation Desk in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, with production, revenue, consumption, import and export in these regions, from 2011 to 2015, and forecast to 2021. This report focuses on top manufacturers in global market, with production, price, revenue and market......
  • China Water Tank Cleaners Market Research Report 2016
    Published: 02-Dec-2016        Price: US 3200 Onwards        Pages: 100
    Notes: Sales, means the sales volume of Water Tank Cleaners Revenue, means the sales value of Water Tank Cleaners This report studies Water Tank Cleaners in China market, focuses on the top players in China market, with capacity, production, price, revenue and market share for each manufacturer, covering - Sudbury - Ma-Fra - Matt Chem Marine - OSCEA - TRAC Ecological Marine Products - ... Split by product type,......
  • China Wine Storage Cabinet Market Research Report 2016
    Published: 02-Dec-2016        Price: US 3200 Onwards        Pages: 123
    Notes: Sales, means the sales volume of Wine Storage Cabinet Revenue, means the sales value of Wine Storage Cabinet This report studies Wine Storage Cabinet in China market, focuses on the top players in China market, with capacity, production, price, revenue and market share for each manufacturer, covering - Vinotemp - Wine Enthusiast - Liebherr - APEX - Danby - EuroCave - Le Cache - American Heritage Billiards......
  • Europe Quilts & Comforters Market Report 2016
    Published: 02-Dec-2016        Price: US 3900 Onwards        Pages: 114
    Notes: Sales, means the sales volume of Quilts & Comforters Revenue, means the sales value of Quilts & Comforters This report studies sales (consumption) of Quilts & Comforters in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux and Spain, focuses on top players in these countries, with sales, price, revenue and market share for each player in these Countries, covering - Calvin Klein - Croscill - Echo - Greenland Ho......
  • Europe Blinds and Shades Market Report 2016
    Published: 02-Dec-2016        Price: US 3900 Onwards        Pages: 106
    Notes: Sales, means the sales volume of Blinds and Shades Revenue, means the sales value of Blinds and Shades This report studies sales (consumption) of Blinds and Shades in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux and Spain, focuses on top players in these countries, with sales, price, revenue and market share for each player in these Countries, covering - Hunter Douglas - Graber Blinds - Bali - Lafayette I......
  • Global Duvets Market Research Report 2016
    Published: 02-Dec-2016        Price: US 2900 Onwards        Pages: 108
    Notes: Production, means the output of Duvets Revenue, means the sales value of Duvets This report studies Duvets in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - Tracy Porter - Nostalgia - Vera Wang - Veratex - Wamsutta - Nautica - Tommy Bahama......
  • Europe Self-inflating Lifejackets Market Report 2016
    Published: 02-Dec-2016        Price: US 3900 Onwards        Pages: 129
    Notes: Sales, means the sales volume of Self-inflating Lifejackets Revenue, means the sales value of Self-inflating Lifejackets This report studies sales (consumption) of Self-inflating Lifejackets in Europe market, especially in Germany, UK, France, Russia, Italy, Benelux and Spain, focuses on top players in these countries, with sales, price, revenue and market share for each player in these Countries, covering - Stearns - Plastimo - Kadematic......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs