TrendSights Analysis: Self-Branding; Exploring consumers' perception of brands' impact on their image and lifestyles

Publisher Name :
Date: 31-Aug-2016
No. of pages: 50

Summary

Pressure to succeed, further fueled by the ever-growing influence of social media, leaves consumers with a constant desire to impress. This results in consumers' need to constantly project a "perfect image," driving demand for brands associated with desired lifestyles. The importance of Self-Branding is especially prominent in personal care and alcoholic drinks; however, it will grow in other categories, such as household care, traditionally not associated with lifestyle accessories.

Key Findings


  • Consumers' need for aspiration influences 18% of fragrance consumption.

  • Half of global consumers say that they have very good taste in food and drink and seek out products that let people know this.

  • In personal care, those aged 25-34 are the most likely to seek items that are reflective of their attitudes and opinions.

  • A well-recognized brand is the third-most important factor consumers cite in terms of making them buy particular household products.


Synopsis

"TrendSights Analysis: Self-Branding" explores the aspirational behaviour of consumers that drives them to opt for products that let them project the "perfect lifestyle." Your key questions answered:


  • How relevant is Self-Branding to my market?

  • What does Self-Branding mean to my category?

  • Which consumers are most concerned about Self-Branding?

  • How can I capture the interest of Self-Branding-conscious consumers on the overcrowded shelves?


Reasons To Buy


  • Understand which audiences are most affected by the Self-Branding trend.

  • Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.

  • See the actions that major brands are taking to get ahead of the greater interest in Self-Branding.


Companies Mentioned


  • Aldaris AS

  • Apple

  • Chanel

  • Ecozone

  • Facebook

  • Innocent

  • Jovo

  • Juice Served Here

  • Kellogg's

  • L'Aquila

  • Lush

  • Nespresso

  • Organic Shop

  • Pulmuone 

  • Purrform

  • Red Bull

  • The Happy Egg Company

  • The North Face

  • Toyota

TrendSights Analysis: Self-Branding; Exploring consumers' perception of brands' impact on their image and lifestyles

Table of Contents

1. Trend snapshot

2. What?

3. Why?

4. Who?

5. How?

6. What next?
Appendix
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