Overall toys and games recorded a small decrease in value terms in 2011. The uncertain economic climate did not impact traditional toys and games. The French did not apply the trend of lower purchasing power to their children as it is a matter for adults. However, video games could not benefit from such a trend. Consumers showed highest price sensitivity by moving onto digital gaming to save money. Additionally, video games suffered from a lack of product innovation within video game software…
Euromonitor International’s Toys and Games in France report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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