Top Growth Opportunities: Bakery & Cereals in Canada

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Date: 21-Sep-2017
No. of pages: 116
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Top Growth Opportunities: Bakery & Cereals in Canada

Summary

Canada ranks fourth amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), following Chile, the US and Australia. The per capita expenditure on bakery and cereal products in US$ terms declined by 2.9% CAGR over 2011-2016. However, it is expected to grow at a CAGR of 2.8% during 2016-2021.

Canadian Bakery & Cereals market declined at a CAGR of -1.8% during 2011-2016 from US$11,643.1 Million in 2011 to US$10,625.7 Million in 2016. However, as unemployment levels will decrease, time-poor Canadians will look for food products that are easy to cook and can be carried and consumed conveniently on-the-go. Consequently, the market is forecast to register growth at a CAGR of 4.0% during 2016-2021 and is expected to be worth US$12,911.7 Million by 2021.

Bread & Rolls has been the top value category and is expected to register growth at a CAGR of 3.4% during 2016-2021, estimated to be worth US$3.9 billion by 2021. Baking Ingredients and Cakes, Pastries & Sweet Pies categories are expected to record the fastest value growth in US$ terms at a CAGR of 4.9% each over 2016-2021, and are estimated to reach US$215.3 Million and US$2.4 billion, respectively by 2021.

During 2016-2021, the Cakes, Pastries & Sweet Pies category will see a volume growth at a CAGR of 2.9% and US$ value growth at a substantial CAGR of 4.9%, which makes it the fastest growing Bakery & Cereals category. It presents a range of opportunities for manufacturers to release more indulgent options targeting consumers willing to treat themselves. While some will look for novelty, others will continue to opt for comfort cakes they already know and like.

The report "Top Growth Opportunities: Bakery & Cereals in Canada" provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereal producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereal markets in Canada through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following -

- Key consumer demographic groups driving consumption within Canadian market. Improve your consumer targeting by understand who's driving the market, what they want, and why.

- A study of market value and volumes over 2011-2016 for Canada, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.

- White space analysis, to pinpoint attractive spaces in the market and the key actions to take.

- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.

- Examples of international and US-specific product innovation targeting key consumer needs.

Companies mentioned in this report: Walmart Sobeys, Metro, Safeway, Iga Extra, Metro Plus, Rachelle-Bery, Whole Foods, Les 5 Saisons, Freshmart, Foodland, Marche Extra, The Kellogg Company, George Weston Foods Limited, Grupo Bimbo, S.A.B. de C.V., Mondelez International, General Mills Inc, Sun-Maid, Pepsico, Post Holdings Inc, Dare Foods Limited, McCain.

Scope

- Despite registering a negative CAGR of -1.8% over 2011-2016, Canada's Bakery & Cereals market is the fourth largest among the top 10 countries in value terms.

- The per capita expenditure on bakery and cereal products in US$ terms declined by 2.9% CAGR over 2011-2016. However, it is expected to grow at a CAGR of 2.8% during 2016-2021.

- The Canadian Bakery & Cereals market was led by the Bread & Rolls category in 2016, which is forecast to register growth at a CAGR of 3.4% during 2016-2021.

Reasons to buy

- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Canadian Bakery & Cereal consumers.

- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Baekry & Cereal sector.

- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Top Growth Opportunities: Bakery & Cereals in Canada

Table of Contents
1. Introducing a top growth market for Bakery & Cereals
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
GlobalData's strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - Bakery & Cereals Overview
Consumer bakery spending trends - peer group comparisons
Political, Economic, Social, and Technological Analysis
Enablers and inhibitors of growth
Bakery & Cereals - Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change in Bakery & Cereals

3. Retail and distribution insight - key channels and retailers driving growth
Bakery & Cereals retail channel share - Canada
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
How Health and Wellness Benefits will contribute to growth
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Price dynamics
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
GlobalData's strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Volume market growth by category, 2011-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Bakery & Cereals in Canada - Contribution to value change by Health & Wellness claim
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
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