The global pet care market is foretold to improve in the forthcoming years as matched to the preceding years and will showcase better sales in various market segments. It is estimated that the global pet care market will grow at a CAGR o…
BMI View: We maintain a positive outlook for the Togo mobile market as a whole in our latest 2016
annual report update. Low mobile penetration rates would suggest that the competition factor in the market
needs to be addressed. The government has repeatedly stated that it intends to issue a third mobile operator
license but no concrete steps have yet been taken. Furthermore, little interest has been expressed in this
license as the consumer spending power on mobile services remains constrained by chronic poverty levels
and low spending powers. Togo Telecom has been able to dominate through its ability to offer wireline and
mobile. The incumbent dominates the mobile Internet sector, too. Rival Moov has a significant mobile
internet user base but the provider has just recently been issued a 3G license in early 2016 after years of
political deadlock and hopes to launch the new service in Q3 2016.
Latest Updates & Industry Developments
? Latest data suggest that the mobile market ended 2014 with a total of 4.413mn subscribers,
representing y-o-y growth of 11.3%.
? Togocel's key rival, Moov, was finally issued a 3G license in early 2016 after more than two years of
bureaucratic red-tape. The decision allows Moov to ramp up competition in the 3G arena, an area of
growth in the market. The operator is considering launching its 3G services in Q316 as deploys a 450km
fibre-optic cable to support its network capabilities.