The US Soy Products Market: What Consumers Eat and Why?

Publisher Name :
Date: 24-Oct-2013
No. of pages: 47

Synopsis

This report provides the results for the Soy Products market in The US from Canadean’s unique, highly detailed study of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

Introduction and Landscape

Why was the report written?

Marketers in the Soy Products market in the US face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends. This data report solves these problems by providing integrated survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the soy products market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

While Soy Products in general have currently managed to reach a greater share of consumers in the US than in other countries, the market still stands at a crossroads. Should marketers target expanding the consumer audience, or seek to increase the frequency of use amongst existing consumers? The best approach will depend on understanding which consumers are driving sales and where the potential areas of latent demand are.

What are the key drivers behind recent market changes?

Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits

  • Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Soy Desserts, Soy Drinks and Soy Milk.
  • Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category.
  • Consumer penetration for brands and private labels, based upon the original survey and then subsequent consumer tracking and modeling.

Key Market Issues

  • Results highlight that, while a large part of the audience for these products state that several Consumer Trends affect their consumption, the actual stated impact on the market is far less. This may explain why consumption frequencies are low – it might be that while consumers think these products offer benefits, they do not necessarily feel their benefits immediately upon consumption.
  • Penetration rates by age group are not high; however, a significant number of consumers, particularly the older they are, consume these products. Determining which consumer groups offer the greater value, and which specific trends to align products with, is therefore vital to future success.
  • In terms of consumer penetration and consumption value, Soy Desserts significantly lag behind the other categories, suggesting that this category in particular needs to work hard to convince consumers to both try these products out and then continue to consume them.

Key Highlights

  • Brand analysis shows that the presence of private labels in the Soy Products market is less than 15% by volume across all categories. It is highest in the Soy Desserts category and lowest in the Soy Drinks category.
  • With a value share approaching half of the overall Soy Products market, Soy Milk is easily the largest market segment. Soy Drinks also have significant share, but Soy Desserts are lagging behind and have failed to achieve significant scale.
  • Compared to their overall share of the population, there is a significant skew towards female consumption of Soy Drinks and, in particular, of Soy Milk. This indicates a potential to market more specifically to women in these categories.

The US Soy Products Market: What Consumers Eat and Why?

Table Of Contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)

2 Methodology
2.1 Introduction
2.2 Initial data are based on a large scale, international, program of online consumer surveys
2.3 Demographic groups tracking provides time series data

3 Consumer Segmentation, Group Value and Trend Influence
3.1 Cohort Groups and Soy Products Market Value
3.1.1 Age Groups
3.1.2 Gender Groups
3.1.3 Location Groups
3.1.4 Education Achieved Groups
3.1.5 Wealth Groups
3.1.6 Busy Lives Groups
3.2 Cohort Groups and Market Value by Category
3.2.1 Soy Desserts
3.2.2 Soy Drinks
3.2.3 Soy Milk
3.3 Behavioral Trends and Market Value
3.3.1 Soy Desserts
3.3.2 Soy Drinks
3.3.3 Soy Milk

4 Consumption Analysis
4.1 Consumption Frequencies by Age and Gender
4.1.1 Soy Desserts
4.1.2 Soy Drinks
4.1.3 Soy Milk
4.2 Consumer Profiles by Product Category
4.2.1 Soy Desserts
4.2.2 Soy Drinks
4.2.3 Soy Milk

5 Brand vs. Private Label Uptake
5.1 Brand vs. Private Label Consumer Penetration
5.1.1 By Category
5.2 Soy Products Brand Choice and Private Label Consumer Penetration
5.2.1 Soy Desserts
5.2.2 Soy Drinks
5.2.3 Soy Milk

6 The Share of Consumers Influenced by Trends
6.1 Trend Drivers of Consumers' Product Choices
6.1.1 Overall Soy Products
6.1.2 Soy Desserts
6.1.3 Soy Drinks
6.1.4 Soy Milk

7 Consumption Impact: Market Valuation
7.1 Soy Products Value Impact of Consumer Consumption Behavior
7.1.1 Market Value by Category
7.1.2 Market Volume by Category
7.2 Soy Products Value Analysis by Category
7.2.1 Market Value by Category
7.2.2 Expenditure per Capita by Category
7.2.3 Expenditure per Household by Category
7.3 Soy Products Volume Impact of Consumer Behavior Trends
7.3.1 Market Volume by Category
7.3.2 Consumption per Capita by Category
7.3.3 Consumption Per Household by Category

8 Appendix
8.1 About Canadean
8.2 Disclaimer

List Of Tables

Table 1: Volume Units for the Soy Products Market
Table 2: United States Survey Respondent profile (weighted), 2012
Table 3: United States Soy Products Value Share (%), by Age Groups, 2012
Table 4: United States Soy Products Value Share (%), by Gender, 2012
Table 5: United States Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Table 6: United States Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Table 7: United States Soy Products Value Share (%) by Wealth Groups, 2012
Table 8: United States Soy Products Value Share (%) by Busy Lives Groups, 2012
Table 9: United States Soy Desserts Consumer Group Share (% market value), 2012
Table 10: United States Soy Drinks Consumer Group Share (% market value), 2012
Table 11: United States Soy Milk Consumer Group Share (% market value), 2012
Table 12: United States Total Soy Desserts Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 13: United States Total Soy Drinks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 14: United States Total Soy Milk Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2012
Table 15: United States Soy Desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 16: United States Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 17: United States Soy Drinks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 18: United States Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 19: United States Soy Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2012
Table 20: United States Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Table 21: United States Soy Desserts Consumer Profiles (% consumers by sub-group), 2012
Table 22: United States Soy Drinks Consumer Profiles (% consumers by sub-group), 2012
Table 23: United States Soy Milk Consumer Profiles (% consumers by sub-group), 2012
Table 24: United States Soy Products Private Label Consumer Penetration (% Consumers Using), by Category, 2012
Table 25: United States Soy Desserts Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 26: United States Soy Drinks Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 27: United States Soy Milk Consumer Penetration of Survey-tracked Brands and Private Label (% Consumers Using), 2012
Table 28: United States, Overall Soy Products: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 29: United States, Soy Desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 30: United States, Soy Drinks: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 31: United States, Soy Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2012
Table 32: United States Soy Products Market Value (US Dollar million), by Category, 2012
Table 33: United States Soy Products Market Volume (Kg m), by Category, 2012
Table 34: United States Soy Products Market Value (US$ million), by Category, 2012
Table 35: United States Soy Products Expenditure Per Capita (US Dollar), by Category, 2012
Table 36: United States Soy Products Expenditure Per Household (US Dollar), by Category
Table 37: United States Soy Products Market Volume (Kg m), by Category, 2012
Table 38: United States Soy Products Consumption Per Capita (Kg m / Population m), by Category, 2012
Table 39: United States Soy Products Consumption Per Household (Kg m / Households m), by Category, 2012

List Of Figures

Figure 1: Consumer Trends Report Methodology
Figure 2: United States Soy Products Value Share (%), by Age Groups, 2012
Figure 3: United States Soy Products Value Share (%), by Gender, 2012
Figure 4: United States Soy Products Value Share (%), by Urban and Rural Dwellers, 2012
Figure 5: United States Soy Products Value Share (%) by Education Level Achieved Groups, 2012
Figure 6: United States Soy Products Value Share (%) by Wealth Groups, 2012
Figure 7: United States Soy Products Value Share (%) by Busy Lives Groups, 2012
Figure 8: United States Soy Desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 9: United States Soy Desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 10: United States Soy Drinks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 11: United States Soy Drinks Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 12: United States Soy Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2012
Figure 13: United States Soy Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2012
Figure 14: United States Soy Products Market Value (US$ million), by Category, 2012
Figure 15: United States Soy Products Expenditure Per Capita (US$), by Category, 2012
Figure 16: United States Soy Products Expenditure Per Household (US$), by Category

  • Water Treatment Chemicals Market to be driven by Increasing Demand from Developing Economies
    The global market for water treatment chemicals is growing at a steady pace with rapid urbanization and high demand from end-users. Water treatment chemicals are used for treating municipal water as well as agricultural wastewater. With higher demand for clean, drinking water with increasing population and increase in the number of industries, the global market [...]
  • Rise in Prevalence of Allergic Diseases Driving the Global Allergy Diagnostics Market
    With rise in the incidences of allergic diseases in the world, the global allergy diagnostics market has also witnessed steady growth. In recent years, there has been an increase in the number of people suffering from different allergies, particularly food allergies and drug allergies. The number of people suffering from asthma has also increased in [...]
  • Global Video Surveillance Market Driven by Increasing Demand for Security
    The global market for video surveillance has been witnessing steady growth with increase in demand for advanced surveillance systems by different law enforcement agencies. Increase in adoption of video surveillance by different sectors such as banking and finance, healthcare, transportation, and retail is one of the major drivers in the market. In 2013, the global [...]
  • Global Empty Capsules Market Driven by Growth in Pharmaceutical Industry
    With rapid growth in the pharmaceutical industry, the market for empty capsules has also grown at a steady pace. Some of the factors which are driving the growth of the empty capsules market are rise in aging population which is increasing the demand for capsule based drugs, technological advancement and increase in demand from the [...]
  • Global Aramid Fiber Industry to Witness High Growth in the Future
    With increasing use of aramid fibers in various industries, the global market for aramid fibers has grown significantly in recent years. Aramid fibers have a number of properties such as low density, heat resistance, high tensile strength, abrasion resistance, chemical resistance and impact resistance.  Asia-Pacific is the largest market for aramid fibers, followed by North [...]
  • Graft-Versus-Host Disease (GVHD) Treatment Market worth $407 million by 2018
  • The graft-versus-host disease (GVHD) treatment market value will increase from $297 million in 2013 to $407 million by 2018, at a Compound Annual Growth Rate (CAGR) of 6.59%, according to research and consulting firm GlobalData. The company’s latest report* states …

  • Poland Pharmaceutical Industry Growing at 8.3% CAGR to 2020
  • Factors such as the growing elderly population, increasing availability of affordable medicines, and transparent regulatory guidelines will provide the necessary impetus for the growth of the Polish pharmaceutical market, but a decrease in mark-up prices and the country’s stringent drug …

  • Asia-Pacific, Led by China, Drive the Global Methanol Industry
  • China is driving the global methanol industry, with tremendous demand from both its energy and petrochemicals sectors. It accounts for 87.9% of Asia-Pacific’s (APAC) methanol capacity, and 51.9% of the global methanol capacity. Despite a large planned capacity increase in …

  • Diagnostic X-ray Imaging Market worth $4.0 billion by 2020
  • GlobalData estimates that the global diagnostic X-ray imaging market, worth $2.4 billion in 2012, will reach almost $4.0 billion by 2020, increasing at a Compound Annual Growth Rate (CAGR) of 6.7% during the forecast period. Many players are active in …

  • Graft-Versus-Host Disease Market Forecast to 2023
  • Graft-versus-host disease (GVHD) is a common complication of allogeneic hematopoietic stem cell transplantation (HSCT) that occurs when the donated (graft) cells are rejected and attack the host’s cells as foreign. GVHD can progress from mild to severe forms as either …

  • 2014 Market Research Report on Global Vinegar Industry
    Published: 15-Dec-2014        Price: US $2600 Onwards        Pages: 173
    This is a professional and depth research report on Global Vinegar industry For overview analysis, the report introduces Vinegar basic information including definition, classification, application, industry chain structure, industry overview, policy analysis, and news analysis, etc For international and China market analysis, the report analyzes Vinegar markets in China and other countries or regions (such as US, Europe, Japan, etc) by presenting research on global products of different ty......
  • Baby Food in Turkey
    Published: 10-Dec-2014        Price: US $3275 Onwards        Pages: 104
    Summary “Baby Food in Turkey” is a new report by ERC that analyzes the Baby Food industry demand prospects in Turkey, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Turkey along with the foreign trade involving the Baby Food industry. Key Findings In 2013 sales stood at 11,108 tones, 48.5% higher t......
  • 2014 Deep Research Report on Global and China Bean Sprouts Industry
    Published: 5-Dec-2014        Price: US $2600 Onwards        Pages: 174
    This is a professional and deep research report on Global Bean Sprouts industry. For overview analysis, the report introduces Bean Sprouts basic information including definition, classification, application, industry chain structure, industry overview, policy analysis, and news analysis, etc. For international and China market analysis, the report analyzes Bean Sprouts markets in China and other countries or regions (China, Japan, Korea etc) by presenting research on global products of dif......
  • Packaged Food Market in GCC 2015-2019
    Published: 3-Dec-2014        Price: US $3000 Onwards        Pages: 104
    Packaged food includes all consumable eatables/products that are properly packaged, with the manufacturer's name, price, nutrition facts information, ingredients information, address, and a UPC (universal product code) written on the label. They can be either branded or retailer's own brands (private label). The primary feature of a packaged food product is that it provides protection from contamination and is a convenient option for today's lifestyle. TechNavio's analysts forecast the Packag......
  • Global Confectionery and Bakery Packaging market 2015-2019
    Published: 3-Dec-2014        Price: US $2500 Onwards        Pages: 77
    Confectionery products can be classified into three segments: Chocolate, Sugar Confectionery, and Gum. These items are popular among all age groups. In addition, the sale of confectionery products is independent of seasons or occasions. Packaging is an essential part of confectionery goods to preserve their quality, texture, and taste before they reach the end-customers. Confectionery dealers always look for packaging vendors who can provide appealing packaging solutions in terms of material, co......
  • Food Coating Ingredients Market by Type (Cocoa, Chocolate, Fat, Oil, Salt, Spices, Flour, Batter, Starch, Hydrocolloid, Sugar), Application (Bakery, Confectionery, Cereal, Dairy, Snacks, Fruit, Vegetable, Meat) & Region – Global Trend & Forecast to 2019
    Published: 2-Dec-2014        Price: US $4650 Onwards        Pages: 185
    Food & beverage manufacturers have witnessed tremendous growth in the processed food industry in the last five years. This has substantially affected the food coating ingredients industry and an upsurge was recorded in this industry, simultaneously. New technologies have initiated the emergence of innovative coating ingredients, but stringent regulations challenged the food coating ingredient manufactures to prioritize their customers’ health. The developing countries present a viable mark......
  • Sustainability Strategies, Practices and Opinions in the Food Industry
    Published: 30-Nov-2014        Price: US $5499 Onwards        Pages: 85
    Summary The top multinational food ingredient and food product manufacturers all have strategic goals and operational procedures in place to work for more sustainable food production, but many challenges exist. Specialty food ingredients manufacturing requires tools and solutions to improve resource efficiency along the whole of the food value chain. In June 2014, Canadean's food industry panel research found that 98 industry executives rated general performance parameters such as 'increas......
  • Consumer and Market Insights: Prepared Meals Market in Argentina
    Published: 30-Nov-2014        Price: US $1280 Onwards        Pages: 51
    Summary This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in Argentina. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging. Key Findings Although the, Argentine Prepared Meals market is in its infancy, its driven by the large working population and changing lifestyles. Ready Meals is the largest category by value, whilst Pizza will register the fastest grow......
  • Consumer and Market Insights: Prepared Meals Market in South Africa
    Published: 30-Nov-2014        Price: US $1280 Onwards        Pages: 53
    Summary This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in South Africa. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging. Key Findings Increasing disposable income and the growing number of women in employment will support the growth of the Prepared Meals market in South Africa Ready Meals is the largest category by value, while Pizza is the fastest gr......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs