The Unified service assurance: understanding the business drivers, key initiatives and benefits

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Date: 13-Apr-2015
No. of pages: 31
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Unified service assurance solutions enable operators to rationalise assurance tools and processes, remove siloes and prepare for the evolution to service operation centres (SOCs), predictive operations and network automation.

Telecoms operators are demanding fully unified service assurance systems – that is, pre-integrated service assurance solutions that provide 'out-of-the-box' performance monitoring, fault, event and service management capabilities. Vendors have responded to this demand by acquiring assets to fill gaps in their assurance portfolios or by developing these solutions from the ground up.

This report looks at the business environment and the market drivers for unified service assurance solutions and potential strategies for operators.

This Strategy Report:


  • discusses strategic business drivers for telecoms operators

  • assesses operator and vendor approaches to unified service assurance systems

  • provides recommendations for operators and vendors.


Company Coverage

  • CA

  • IBM

  • HP

  • Monolith Software

  • MYCOM OSI

  • Systems Mechanics

  • TEOCO

The Unified service assurance: understanding the business drivers, key initiatives and benefits

Table of Contents

About this report
Executive summary
Disparate and loosely coupled assurance tools lead to high TCO, long troubleshooting times and prolonged time to market for new services
A successful unified service assurance implementation enables operators to accelerate key tactical and strategic business initiatives
Recommendations

Business drivers
Strategic business drivers
Siloed deployments, ad-hoc in-house development and software inherited from M&A events have led to increased operational costs
Churn rates are a cause for concern – operators need to improve the customer experience and extend the customer lifecycle
Management of virtualised next-generation networks will require high levels of OSS automation, abstraction and simplification
Operators need to innovate and launch new services faster to compete for new service revenue in the digital economy

Key operator and vendor initiatives
Implementing unified SA enables operators to rationalise assurance tools and processes, and reduces total cost of ownership
Unified SA with real-time analytics and machine learning can accelerate the implementation of predictive operations
Tightly integrated unified SA promotes the case for closed-loop network automation and real-time network optimisation
Unified SA enables operators to accelerate the evolution to the SOC and increase focus on assuring end-to-end service quality
Maturing PM and FM technology, competition from new vendors and the need to drive revenue is providing momentum for product innovation

Implementation approaches
Operators should consider best-of-suite and best-of-breed solutions for service assurance unification
Unified SA implementations require a common data model, a unified GUI and pre-integrated PM and FM underpinned by analytics
Vendors should strengthen their messaging on unified service assurance and take a strategic role to drive innovation
SIs build unified service assurance solutions into CSP operations frameworks using service-oriented architecture
SIs should implement more OSS process automation to reduce costs and prepare for virtualisation

About the author and Analysys Mason

List of Figures

Figure 1: The benefits for telecoms operators of deploying unified service assurance solutions
Figure 2: Silo-based deployment of assurance systems
Figure 3: Disadvantages of silo-based assurance tools and process
Figure 4: Unified service assurance as an enabler for key strategic business objectives and operator initiatives
Figure 5: IT spending by business size
Figure 6: The customer lifecycle and its impact on profitability
Figure 7: Evolution of virtualisation in telecoms networks
Figure 8: Telecoms retail revenue by service and total service revenue (retail and wholesale), worldwide, 2009–2018
Figure 9: Illustrative example of how unified service assurance can reduce costs and TCO
Figure 10: The evolution of telecoms operations and service assurance unification
Figure 11: Network automation enabled by unified service assurance
Figure 12: Service operations-based operational approach
Figure 13: Service assurance product maturity curve
Figure 14: Implementation solution options for unified service assurance
Figure 15: Stages of service assurance unification
Figure 16: Integrated performance management (PM), fault management (FM)  and service management (SM) – the foundation of unified SA
Figure 17: Vendor solutions for unified service assurance systems
Figure 18: Unified service assurance using system integration approach

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