The Telecoms operators’ zero-rating and service-based pricing strategies: case studies and analysis

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Date: 09-Jan-2019
No. of pages: 25
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"Zero-rated bundles will be welcomed by subscribers, but operators should move carefully in order to create upsell opportunities."

This report analyses the zero-rated and service-based pricing offers that have been launched by mobile operators around the world. It is based on a selection of case studies that offer a comparison between the different approaches taken by leading operators.

This report answers the following questions.


  • What are the zero-rating and service-based pricing activities of telecoms operators worldwide?

  • What are the different approaches taken by operators to offering zero-rating and service-based pricing in terms of service type, partnerships, data allowances and eligibility?

  • Why are operators implementing zero-rating and service-based pricing?

  • How have these offers contributed to operators’ performance?


The following companies are featured in case studies.


  • Globe (Philippines)

  • Indosat (Indonesia)

  • Optus (Australia)

  • SKT (South Korea)

  • Telekom Deutschland (Germany)

  • Telkomsel (Indonesia)

  • Turkcell (Turkey)

  • U Mobile (Malaysia)

  • Vodafone (pan-Europe)

The Telecoms operators’ zero-rating and service-based pricing strategies: case studies and analysis

Table of Contents

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