The Taiwan telecoms market report 2016

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Date: 26-Sep-2016
No. of pages: 37
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This country report and accompanying data annex provide a comprehensive overview of Taiwan's telecoms market, including KPIs and data on subscribers, penetration, revenue and ARPU. The report analyses the strategies of major players in the country's fixed and mobile telecoms markets, and includes market share data and operators' infrastructure status.

Company coverage

This report includes information on the following players in Taiwan's telecoms market.


  • Asia Pacific Telecom

  • Chunghwa Telecom

  • Far EasTone

  • Taiwan Mobile Broadband (TWM)

  • Taiwan Mobile Company


Data coverage

Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Figures are supplied for each year since 2007. The data annex was last updated in August 2016. Metrics include the following.

Fixed telecoms market

Connections


  • Total voice (narrowband and VoBB)

  • Narrowband

  • VoBB

  • Total broadband

  • Broadband split by access technology: DSL, cable modem, FTTH/B, BFWA and other

  • IPTV

  • Dial-up Internet


Revenue and ASPU


  • Service revenue

  • Service revenue as percentage of GDP

  • Service revenue per head of population per month

  • Retail revenue (defined as service revenue minus wholesale revenue)

  • Retail revenue as percentage of GDP

  • Retail revenue per head of population per month

  • Retail revenue split by type of service: voice, broadband, dial-up Internet, business network services

  • Broadband retail revenue as a percentage of fixed retail revenue

  • Voice ASPU per month

  • Broadband ASPU per month


Traffic


  • Fixed-originated minutes

  • Outgoing MoU per active connection


Operator-level metrics/market share


  • Broadband subscribers by major broadband operator (and associated market share and year-on-year changes)


Mobile telecoms market

Connections


  • Total (handset plus mobile broadband, excluding M2M)

  • Split by prepaid and contract, and prepaid share

  • Population penetration for total, prepaid and contract

  • 2G/3G/4G

  • Handset, and split by smartphone and basic

  • Handset population penetration

  • Broadband

  • Broadband population penetration

  • M2M

  • M2M penetration


Revenue and ARPU


  • Service revenue

  • Service revenue as percentage of GDP

  • Service revenue per head of population per month

  • Service revenue split by prepaid and contract, and prepaid share

  • Service revenue split by voice, messaging and data, and data as percentage of service revenue

  • Retail revenue (defined as service revenue minus wholesale revenue)

  • Retail revenue as percentage of GDP

  • Retail revenue per head of population per month

  • Split by voice, messaging and data

  • ARPU per month (total, prepaid and contract)


Traffic


  • Mobile-originated minutes

  • Outgoing MoU per active connection

  • Mobile data traffic

  • Total data traffic per connection


Operator-level metrics/market share


  • Connections (and associated market share and year-on-year changes)


Total telecoms market (fixed and mobile)


  • Voice connections

  • Broadband connections

  • Service revenue

  • Service revenue as percentage of GDP

  • Service revenue per head of population per month

  • Retail revenue (defined as service revenue minus wholesale revenue)

  • Retail revenue as percentage of GDP

  • Retail revenue per head of population per month

  • Retail revenue split by voice and data

  • Originated minutes

The Taiwan telecoms market report 2016

Table of contents

Executive summary: telecoms KPIs for Taiwan, 2009–2013
Executive summary: subscriber penetration – fixed and mobile in Taiwan
Executive summary: recent and forthcoming key market developments in Taiwan
Operator market shares for key telecoms services in Taiwan
Operator profiles: market position in Taiwan
Operator profiles: products and services in Taiwan
Operators’ mobile infrastructure status in Taiwan
Operators’ fixed access infrastructure plans in Taiwan
Mobile subscriber trends in Taiwan: national level
Mobile subscriber trends in Taiwan: operator market share
Mobile market revenue and ARPU in Taiwan: national level
Broadband subscribers by technology in Taiwan: national level
Fixed broadband subscriber trends in Taiwan: operator market share
Fixed market revenue (voice and broadband) in Taiwan: national level
Regulatory information for Taiwan
Recent and forthcoming key market developments
LTE auction: Taiwan awarded LTE licences to six operators in the second half of 2013, concluding the longest spectrum auction ever worldwide
LTE auction: Spectrum prices reached more than three times the floor price set by the regulator
LTE auction: Five of the six licence winners are hoping to launch LTE services in the second half of 2014
Taiwan’s WiMAX licensees are expected to face growing pressure after the next round of spectrum auctions
Mobile MoU declined for the first time in 2013, leading to a decrease in mobile voice revenue of over 17%

List of Figures

Figure 1: Telecoms KPIs, Taiwan, 2009–2013 [Source: Analysys Mason, Economist Intelligence Unit for nominal GDP per capita, 2014]
Figure 2: Population penetration rates by telecoms service, Taiwan, 2009–2013 [Source: Analysys Mason, 2014]
Figure 3: Mobile market share of active SIMs by operator, Taiwan, 2013 [Source: Analysys Mason, 2014]
Figure 4: Fixed broadband market share of retail subscribers by operator, Taiwan, 2013 [Source: Analysys Mason, 2014]
Figure 5: Operators’ market position, Taiwan [Source: Analysys Mason, 2014]
Figure 6: Operators’ products and services, Taiwan [Source: Analysys Mason, 2014]
Figure 7: Operators’ mobile infrastructure status, Taiwan [Source: Analysys Mason, 2014]
Figure 8: Operators’ fixed access infrastructure plans, Taiwan [Source: Analysys Mason, 2014]
Figure 9: Active SIMs by subscription type, and penetration rates for contract and mobile broadband subscriptions, Taiwan, 2009–2013 [Source: Analysys Mason, 2014]
Figure 10: Mobile market share of active SIMs by operator, Taiwan, 2009–2013 [Source: Analysys Mason, 2014]
Figure 11: Mobile voice and non-voice service revenue, and ARPU, Taiwan, 2009–2013 [Source: Analysys Mason, 2014]
Figure 12: Fixed broadband active lines by technology and mobile broadband active SIMs, Taiwan, 2009–2013 [Source: Analysys Mason, 2014]
Figure 13: Fixed broadband market share of retail subscribers by operator, Taiwan, 2009–2013 [Source: Analysys Mason, 2014]
Figure 14: Fixed retail revenue by service, Taiwan, 2009–2013 [Source: Analysys Mason, 2014]
Figure 15: Regulatory information, Taiwan [Source: Analysys Mason, 2014]
Figure 16: Timeline of the Taiwanese LTE auction, 2013 [Source: Analysys Mason, 2014]
Figure 17: The longest spectrum auctions, worldwide [Source: Analysys Mason, 2014]
Figure 18: Prices gained for 1800MHz spectrum in auctions, worldwide, 2009–2013 [Source: Analysys Mason, 2014]
Figure 19: Winners of the LTE auction, Taiwan, 2013 [Source: Analysys Mason, 2014]
Figure 20: WiMAX subscribers, Taiwan, 2010–2013 [Source: Analysys Mason 2014]
Figure 21: Mobile voice retail revenue and outgoing MoU, Taiwan, 2009–2013 [Source: Analysys Mason 2014]

Data series in Excel annex
(The annex provides a range of key metrics for the country's telecoms market. Full-year historical figures are supplied for the past 6 years, alongside year-to-date figures for the current calendar year. Figures are provided in local currency unit and USD.)
Mobile Connections total (excluding M2M)
Mobile Connections penetration (excluding M2M)
Mobile Connections prepaid (excluding M2M)
Mobile Connections contract (excluding M2M)
Mobile Connections prepaid share (excluding M2M)
Mobile Connections penetration – prepaid (excluding M2M)
Mobile Connections penetration – contract (excluding M2M)
Mobile Connections 3G (excluding M2M)
Mobile Connections handset
Mobile Connections handset penetration
Mobile Connections handset – smartphone
Mobile Connections handset – basic
Mobile Connections broadband
Mobile Connections broadband penetration
Mobile Service revenue total telecoms
Mobile Service revenue total telecoms as percentage of GDP
Mobile Service revenue total telecoms per head of population per month
Mobile Service revenue prepaid
Mobile Service revenue contract
Mobile Service revenue prepaid share
Mobile Service revenue voice
Mobile Service revenue data
Mobile Service revenue data as % of service revenue
Mobile Retail revenue total telecoms
Mobile Retail revenue total telecoms as percentage of GDP
Mobile Retail revenue total telecoms per head of population per month
Mobile Retail revenue voice
Mobile Retail revenue data
Mobile ARPU total telecoms
Mobile ARPU prepaid
Mobile ARPU contract
Mobile Voice traffic outgoing minutes
Mobile Voice traffic outgoing MoU per active connection
Fixed Connections voice
Fixed Connections voice – narrowband
Fixed Connections voice – VoBB
Fixed Connections broadband
Fixed Connections DSL
Fixed Connections FTTH/B
Fixed Connections cable modem
Fixed Connections BFWA
Fixed Connections other fixed broadband
Fixed Connections IPTV
Fixed Connections dial-up Internet
Fixed Service revenue total telecoms
Fixed Service revenue total telecoms as percentage of GDP
Fixed Service revenue total telecoms per head of population per month
Fixed Retail revenue total telecoms
Fixed Retail revenue total telecoms as percentage of GDP
Fixed Retail revenue total telecoms per head of population per month
Fixed Retail revenue voice
Fixed Retail revenue dial-up Internet
Fixed Retail revenue broadband access
Fixed Retail revenue IPTV
Fixed Retail revenue business network services
Fixed Voice traffic outgoing minutes
Fixed Voice traffic outgoing MoU per active connection
Total market Connections voice
Total market Connections broadband
Total market Service revenue total telecoms
Total market Service revenue total telecoms as percentage of GDP
Total market Service revenue total telecoms per head of population per month
Total market Retail revenue total telecoms
Total market Retail revenue total telecoms as percentage of GDP
Total market Retail revenue total telecoms per head of population per month
Total market Retail revenue voice
Total market Retail revenue non-voice
Total market Voice traffic outgoing minutes

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