The Smartphones: worldwide trends and forecasts 2017–2022
Table of Contents
6.Worldwide trends
Worldwide: smartphone sales will increase over the forecast period
driven by emerging markets, despite an expected decline in 2018
Worldwide: there will be over a billion more active smartphones in EMAP
and SSA in 2022 than there was in 2017
Worldwide: the rise of the ‘big four’ Chinese brands reflects emerging
Asia–Pacific’s status as the driver of smartphone revenue growth
Worldwide: 5G take-up will provide a boost to device sales in developed
markets
Western Europe
Western Europe: consumer preferences and operators’ responses will
dampen smartphone sales
Western Europe: key regional trends
Central and Eastern Europe
Central and Eastern Europe: the demand for budget smartphones is
high
Central and Eastern Europe: key regional trends
Middle East and North Africa
Middle East and North Africa: the dominance of prepaid contracts
influences smartphone purchasing behaviour
Middle East and North Africa: key regional trends
20.Sub-Saharan Africa
Sub-Saharan Africa: low smartphone penetration means that there is
a large amount of growth potential for smartphone sales
Sub-Saharan Africa: key regional trends
23.Emerging Asia–Pacific
Emerging Asia–Pacific: smartphone sales will continue to increase
at a rapid rate until at least 2022
Emerging Asia–Pacific: key regional trends
Developed Asia–Pacific
Developed Asia–Pacific: the launch of 5G will spark growth in
smartphone sales
Developed Asia–Pacific: key regional trends
North America
North America: lengthening smartphone cycles will decrease
smartphone sales
North America: key regional trends
Latin America
Latin America: improving economies and cheaper smartphones
will lead to an increase in smartphone sales over the forecast period
Latin America: key regional trends
Forecast methodology and assumptions
Forecast methodology and assumptions
About the author and Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
List of Figures:
Figure 1: Mobile handset unit sales by type, and the smartphone share of connections, worldwide, 2014–2022
Figure 2: Smartphone unit sales by region, 2017 and 2022
Figure 3: Smartphone unit sales by manufacturer 2014–2018
Figure 4: 5G handset unit sales by region, and the 5G share of connections, worldwide, 2019–2022
Figure 5: Mobile handset connections by type, and smartphone share of connections, Western Europe, 2014–2022
Figure 6: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2014–2022
Figure 7: Key regional trends in the handset market, Western Europe
Figure 8: Mobile handset connections by type, and smartphone share of connections, Central and Eastern Europe, 2014–2022
Figure 9: Smartphone unit sales and smartphone share of handset unit sales, Central and Eastern Europe, 2014–2022
Figure 10: Key regional trends in the handset market, Central and Eastern Europe
Figure 11: Mobile connections by type, and smartphone share of connections, Middle East and North Africa, 2014–2022
Figure 12: Smartphone sales and smartphone share of mobile handset sales, Middle East and North Africa, 2014–2022
Figure 13: Key regional trends in the handset market, Middle East and North Africa
Figure 14: Mobile connections by type, and smartphone share of connections, Sub-Saharan Africa, 2014–2022
Figure 15: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2014–2022
Figure 16: Key regional trends in the handset market, Sub-Saharan Africa
Figure 17: Mobile connections by type, and smartphone share of connections, emerging Asia–Pacific, 2014–2022
Figure 18: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia–Pacific, 2014–2022
Figure 19: Key regional trends in the handset market, emerging Asia–Pacific
Figure 20: Mobile connections by type, and smartphone share of connections, developed Asia–Pacific, 2014–2022
Figure 21: Smartphone sales and smartphone share of mobile handset unit sales, developed Asia–Pacific, 2014–2022
Figure 22: Key regional trends in the handset market, developed Asia–Pacific
Figure 23: Mobile handset connections by type, and smartphone share of connections, North America, 2014–2022
Figure 24: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2014–2022
Figure 25: Key regional trends in the handset market, North America
Figure 26: Mobile handset connections by type, and smartphone share of connections, Latin America, 2014–2022
Figure 27: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2014–2022
Figure 28: Key regional trends in the handset market, Latin America
Figure 29: Main enablers and constraints for our smartphone forecasts"
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