The Smartphones: worldwide trends and forecasts 2016–2021

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Date: 03-Apr-2017
No. of pages: 40
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"Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021."

Smartphone sales in developed and emerging markets are following divergent trends, as consumer and operator behaviour varies between these regions. This report analyses these trends, and discusses the impacts and implications for operators worldwide and those in each regional market.

This Report Provides:


  • forecasts for smartphone markets (including unit sales and share of the market for different operating systems) worldwide, for 8 regions and 63 countries

  • operator strategies to address shifts in demand dynamics, the vendor landscape and region-specific consumer behaviour

  • key worldwide and regional trends.

The Smartphones: worldwide trends and forecasts 2016–2021

Table of Contents

5. Worldwide trends
6. Worldwide: Mature and developing smartphone markets are diverging
7. Worldwide: Emerging Asia–Pacific and Latin America lead global smartphone sales growth
8. Worldwide: Android and iOS will maintain their market shares  over the forecast period
9. Western Europe
10. Western Europe: Consumers’ preferences and operators’ responses to these have reduced smartphone sales
11. Western Europe: Key regional trends
12. Central and Eastern Europe
13. Central and Eastern Europe: Demand for budget smartphones is high
14. Central and Eastern Europe: Key regional trends
15. Middle East and North Africa
16. Middle East and North Africa: The dominance of prepaid plans influences smartphone purchasing behaviour
17. Middle East and North Africa: Key regional trends
18. Sub-Saharan Africa
19. Sub-Saharan Africa: First-time buyers, especially those from rural areas, will drive smartphone sales
20. Sub-Saharan Africa: Key regional trends
21. Emerging Asia–Pacific
22. Emerging Asia–Pacific: Smartphone sales will increase at a remarkable pace until at least 2021
23. Emerging Asia–Pacific: Key regional trends
24. Developed Asia–Pacific
25. Developed Asia–Pacific: High smartphone adoption has caused sales of new devices to stagnate
26. Developed Asia–Pacific: Key regional trends
27. North America
28. North America: Operators and vendors are adapting to changes in smartphone purchasing behaviour
29. North America: Key regional trends
30. Latin America
31. Latin America: Improving economic conditions are boosting new smartphone purchases
32. Latin America: Key regional trends
33. Forecast methodology and assumptions
34. Forecast methodology and assumptions
35. About the authors and Analysys Mason
36. About the authors
37. Analysys Mason’s consulting and research are uniquely positioned
38. Research from Analysys Mason
39. Consulting from Analysys Mason

List of Figures

Figure 1: Mobile handset unit sales by type and smartphone share of handset connections, worldwide, 2013–2021
Figure 2: Smartphone unit sales by region, 2015 and 2021
Figure 3: Smartphone unit sales by operating system, worldwide, 2013–2021
Figure 4: Mobile handset connections by type and smartphone share of connections, Western Europe, 2013–2021
Figure 5: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2013–2021
Figure 6: Key regional trends in handset markets, Western Europe
Figure 7: Mobile handset connections by type and smartphone share of connections, Central and Eastern Europe, 2013–2021
Figure 8: Smartphone unit sales and smartphone share of mobile handset unit sales, Central and Eastern Europe, 2013–2021
Figure 9: Key regional trends in handset markets, Central and Eastern Europe
Figure 10: Mobile handset connections by type and smartphone share of connections, Middle East and North Africa, 2013–2021
Figure 11: Smartphone unit sales and smartphone share of mobile handset unit sales, Middle East and North Africa, 2013–2021
Figure 12: Key regional trends in handset markets, Middle East and North Africa
Figure 13: Mobile handset connections by type and smartphone share of connections, Sub-Saharan Africa, 2013–2021
Figure 14: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2013–2021
Figure 15: Key regional trends in handset markets, Sub-Saharan Africa
Figure 16: Mobile handset connections by type and smartphone share of connections, emerging Asia–Pacific, 2013–2021
Figure 17: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia–Pacific, 2013–2021
Figure 18: Key regional trends in handset markets, emerging Asia–Pacific
Figure 19: Mobile handset connections by type and smartphone share of connections, developed Asia–Pacific, 2013–2021
Figure 20: Smartphone unit sales and smartphone share of mobile handset unit sales, developed Asia–Pacific, 2013–2021
Figure 21: Key regional trends in handset markets, developed Asia–Pacific
Figure 22: Mobile handset connections by type and smartphone share of connections, North America, 2013–2021
Figure 23: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2013–2021
Figure 24: Key regional trends in handset markets, North America
Figure 25: Mobile handset connections by type and smartphone share of connections, Latin America, 2013–2021
Figure 26: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2013–2021
Figure 27: Key regional trends in handset markets, Latin America
Figure 28: Main enablers and constraints for our smartphone forecasts

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