The Smartphones: worldwide trends and forecasts 2016–2021

Publisher Name :
Date: 03-Apr-2017
No. of pages: 40
Inquire Before Buying

"Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021."

Smartphone sales in developed and emerging markets are following divergent trends, as consumer and operator behaviour varies between these regions. This report analyses these trends, and discusses the impacts and implications for operators worldwide and those in each regional market.

This Report Provides:


  • forecasts for smartphone markets (including unit sales and share of the market for different operating systems) worldwide, for 8 regions and 63 countries

  • operator strategies to address shifts in demand dynamics, the vendor landscape and region-specific consumer behaviour

  • key worldwide and regional trends.

The Smartphones: worldwide trends and forecasts 2016–2021

Table of Contents

5. Worldwide trends
6. Worldwide: Mature and developing smartphone markets are diverging
7. Worldwide: Emerging Asia–Pacific and Latin America lead global smartphone sales growth
8. Worldwide: Android and iOS will maintain their market shares  over the forecast period
9. Western Europe
10. Western Europe: Consumers’ preferences and operators’ responses to these have reduced smartphone sales
11. Western Europe: Key regional trends
12. Central and Eastern Europe
13. Central and Eastern Europe: Demand for budget smartphones is high
14. Central and Eastern Europe: Key regional trends
15. Middle East and North Africa
16. Middle East and North Africa: The dominance of prepaid plans influences smartphone purchasing behaviour
17. Middle East and North Africa: Key regional trends
18. Sub-Saharan Africa
19. Sub-Saharan Africa: First-time buyers, especially those from rural areas, will drive smartphone sales
20. Sub-Saharan Africa: Key regional trends
21. Emerging Asia–Pacific
22. Emerging Asia–Pacific: Smartphone sales will increase at a remarkable pace until at least 2021
23. Emerging Asia–Pacific: Key regional trends
24. Developed Asia–Pacific
25. Developed Asia–Pacific: High smartphone adoption has caused sales of new devices to stagnate
26. Developed Asia–Pacific: Key regional trends
27. North America
28. North America: Operators and vendors are adapting to changes in smartphone purchasing behaviour
29. North America: Key regional trends
30. Latin America
31. Latin America: Improving economic conditions are boosting new smartphone purchases
32. Latin America: Key regional trends
33. Forecast methodology and assumptions
34. Forecast methodology and assumptions
35. About the authors and Analysys Mason
36. About the authors
37. Analysys Mason’s consulting and research are uniquely positioned
38. Research from Analysys Mason
39. Consulting from Analysys Mason

List of Figures

Figure 1: Mobile handset unit sales by type and smartphone share of handset connections, worldwide, 2013–2021
Figure 2: Smartphone unit sales by region, 2015 and 2021
Figure 3: Smartphone unit sales by operating system, worldwide, 2013–2021
Figure 4: Mobile handset connections by type and smartphone share of connections, Western Europe, 2013–2021
Figure 5: Smartphone unit sales and smartphone share of mobile handset unit sales, Western Europe, 2013–2021
Figure 6: Key regional trends in handset markets, Western Europe
Figure 7: Mobile handset connections by type and smartphone share of connections, Central and Eastern Europe, 2013–2021
Figure 8: Smartphone unit sales and smartphone share of mobile handset unit sales, Central and Eastern Europe, 2013–2021
Figure 9: Key regional trends in handset markets, Central and Eastern Europe
Figure 10: Mobile handset connections by type and smartphone share of connections, Middle East and North Africa, 2013–2021
Figure 11: Smartphone unit sales and smartphone share of mobile handset unit sales, Middle East and North Africa, 2013–2021
Figure 12: Key regional trends in handset markets, Middle East and North Africa
Figure 13: Mobile handset connections by type and smartphone share of connections, Sub-Saharan Africa, 2013–2021
Figure 14: Smartphone unit sales and smartphone share of mobile handset unit sales, Sub-Saharan Africa, 2013–2021
Figure 15: Key regional trends in handset markets, Sub-Saharan Africa
Figure 16: Mobile handset connections by type and smartphone share of connections, emerging Asia–Pacific, 2013–2021
Figure 17: Smartphone unit sales and smartphone share of mobile handset unit sales, emerging Asia–Pacific, 2013–2021
Figure 18: Key regional trends in handset markets, emerging Asia–Pacific
Figure 19: Mobile handset connections by type and smartphone share of connections, developed Asia–Pacific, 2013–2021
Figure 20: Smartphone unit sales and smartphone share of mobile handset unit sales, developed Asia–Pacific, 2013–2021
Figure 21: Key regional trends in handset markets, developed Asia–Pacific
Figure 22: Mobile handset connections by type and smartphone share of connections, North America, 2013–2021
Figure 23: Smartphone unit sales and smartphone share of mobile handset unit sales, North America, 2013–2021
Figure 24: Key regional trends in handset markets, North America
Figure 25: Mobile handset connections by type and smartphone share of connections, Latin America, 2013–2021
Figure 26: Smartphone unit sales and smartphone share of mobile handset unit sales, Latin America, 2013–2021
Figure 27: Key regional trends in handset markets, Latin America
Figure 28: Main enablers and constraints for our smartphone forecasts

  • The Consumer smartphone analytics: ecommerce in Germany, the UK and the USA
    Published: 15-Jun-2017        Price: US 1499 Onwards        Pages: 14
    "Amazon and eBay are the leading mobile commerce apps in terms of penetration and engagement in the countries analysed." This report analyses real-world smartphone usage data to answer urgent questions about the status of ecommerce services in Germany, the UK, and the USA. The report discusses levels of consumer engagement with various commerce, classifieds and directory apps and reports on determinants of their success. This Report Provides:......
  • The Taiwanese Smartphone Industry, 2Q 2017
    Published: 08-Jun-2017        Price: US 1600 Onwards        Pages: 26
    The report finds the Taiwanese smartphone shipment performance did not quite live up to expectations in the first quarter of 2017, owing largely in part to the lukewarm sales of Apple iPhone 7 and the absence of HTC flagship model. Nevertheless, nearly 70% of Taiwan-made smartphones still run iOS in the first quarter of 2017. In the same quarter, the consolidate share of Taiwanese smartphones having screen sizes between 5.5" and 6", and between 4.5" and 5.0" reached over 80%. With the industr......
  • 2017 China 3G Mobile Phone Industry Report
    Published: 02-Jun-2017        Price: US 2600 Onwards        Pages: 120
    This report is an essential reference for who looks for detailed information on China 3G Mobile Phone market. The report covers data on China and its regional markets including historical and future trends for supply, market size, prices, trading, competition and value chain as well as China major vendors' information. In addition to the data part, the report also provides overview of 3G Mobile Phone market, including classification, application, manufacturing technology, industry......
  • 2017 US 3G Mobile Phone Industry Report
    Published: 02-Jun-2017        Price: US 2600 Onwards        Pages: 120
    This report is an essential reference for who looks for detailed information on US 3G Mobile Phone market. The report covers data on US and its regional markets including historical and future trends for supply, market size, prices, trading, competition and value chain as well as US major vendors' information. In addition to the data part, the report also provides overview of 3G Mobile Phone market, including classification, application, manufacturing technology, industry chain an......
  • 2017 Japan 3G Mobile Phone Industry Report
    Published: 02-Jun-2017        Price: US 2600 Onwards        Pages: 120
    This report is an essential reference for who looks for detailed information on Japan 3G Mobile Phone market. The report covers data on Japan markets including historical and future trends for supply, market size, prices, trading, competition and value chain as well as Japan major vendors' information. In addition to the data part, the report also provides overview of 3G Mobile Phone market, including classification, application, manufacturing technology, industry chain analysis a......
  • 2017 India 3G Mobile Phone Industry Report
    Published: 02-Jun-2017        Price: US 2600 Onwards        Pages: 120
    This report is an essential reference for who looks for detailed information on India 3G Mobile Phone market. The report covers data on India markets including historical and future trends for supply, market size, prices, trading, competition and value chain as well as India major vendors' information. In addition to the data part, the report also provides overview of 3G Mobile Phone market, including classification, application, manufacturing technology, industry chain analysis a......
  • 2017 Europe 3G Mobile Phone Industry Report
    Published: 02-Jun-2017        Price: US 2600 Onwards        Pages: 120
    This report is an essential reference for who looks for detailed information on Europe 3G Mobile Phone market. The report covers data on Europe markets including historical and future trends for supply, market size, prices, trading, competition and value chain as well as Europe major vendors' information. In addition to the data part, the report also provides overview of 3G Mobile Phone market, including classification, application, manufacturing technology, industry chain analysi......
  • The Consumer smartphone analytics: device capabilities and usage
    Published: 25-May-2017        Price: US 4999 Onwards        Pages: 33
    "Smartphone quality matters greatly to operators: higher-end smartphones generate an average of around 50% more data traffic." deeper understanding of how users engage with their smartphones can help telecoms operators, vendors and software developers make more informed strategic and tactical decisions. We analyse data collected in real-time from more than 8000 smartphones in this report and provide insights on how engagement time, data traffic and video-viewing behav......
  • The Consumer smartphone analytics: ecommerce services in India
    Published: 10-May-2017        Price: US 1499 Onwards        Pages: 15
    "The adoption of ecommerce services in India is comparable with that in western countries; operators have an opportunity to make their mobile wallets more attractive by providing ecommerce features." This report analyses real-world smartphone usage data to answer urgent questions about the status of ecommerce services in India. The report looks at consumer engagement with various mobile commerce apps, and reports on determinants of success for commerce apps. ......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs