The Pay-TV services in Western Europe: trends and forecasts 2016–2021
Table of Contents
5.Regional trends
6.Western Europe: Significant revenue growth remains in video, but it is primarily in OTT video services and not in traditional TV
7.Western Europe: IPTV will be the key engine of subscriber growth in the traditional pay-TV market
8.Western Europe: Cord-cutting is not a current issue in the region and OTT-to-the-TV usage will increase alongside traditional pay-TV
9.Western Europe: Cable, DTH and IPTV dominate different parts of the region while OTT video becomes strongest in the West
10.Country-level trends
11.France: Highly penetrated, with IPTV and cable gaining subscribers at the expense of ASPU
12.Germany: Multi-play bundling will help IPTV at the expense of cable
13.Italy: Household penetration of traditional pay-TV will continue to be limited, but OTT will gain some traction
14.Spain: Telefónica drives the limited growth in the Spanish pay-TV market; OTT will thrive as traditional TV grows gently
15.UK: IPTV will continue to be the main engine of growth, but increased cable coverage will also stimulate CATV take-up
16.Forecast methodology and assumptions
17.Our forecasts cover primary and secondary pay-TV services
18.Our spend forecasts focus on linear and on-demand content to the TV set
19.Our definition of OTT video services (to the TV)
20.About the author and Analysys Mason
21.About the author
22.About Analysys Mason
List of Figures
Figure 1: Pay-TV spend by service type, and ASPU for traditional and OTT-to-the-TV-set services, Western Europe, 2012–2021
Figure 2: Pay-TV spend by service type, total spend and growth rates, Western Europe, 2015–2021
Figure 3: Pay-TV connections by type, and growth rates, Western Europe, 2015–2021
Figure 4: Pay-TV connections and ASPU by access technology, Western Europe, 2012–2021
Figure 5: Household penetration of traditional pay-TV services, Western European countries, 2012–2021
Figure 6: OTT-to-the-TV-set subscription penetration, Western European countries, 2012 –2021
Figure 7: Traditional pay-TV connections by technology and OTT-video-to-the-TV-set penetration, by country, Western Europe, 2021
Figure 8: Household penetration of pay TV in France, by access technology, 2012–2021
Figure 9: Household penetration of pay TV in Germany, by access technology, 2012–2021
Figure 10: Household penetration of pay TV in Italy, by access technology, 2012–2021
Figure 11: Household penetration of pay TV in Spain, by access technology, 2012–2021
Figure 12: Household penetration of pay TV in UK, by access technology, 2012–2021
Figure 13: Types of pay-TV service covered in this report
Figure 14: Scope of our pay-TV spend forecasts
Figure 15: Definition of OTT video services to the TV
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