The Mobile services in North America: trends and forecasts 2019–2024

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Date: 22-Nov-2019
No. of pages: 8
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"Mobile service revenue in North America will grow at a CAGR of 1.2% between 2019 and 2024, largely due to an increase in mobile handset data revenue."

The mobile service revenue in North America will continue to grow steadily between 2019 and 2024 because competitive pressures will ease. This report examines the key trends and drivers and provides a comprehensive mobile telecoms market forecast for North America. It also provides forecasts and country views for Canada and the USA.

This report provides:


  • a 5-year forecast of 118 mobile KPIs for North America (NA) and for two key countries: Canada and the USA

  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for the two key countries

  • an overview of operator strategies and country-specific topics, which highlights similarities and differences between countries

  • a summary of results, key implications and recommendations for mobile operators.


Geographical coverage

Countries modelled individually


  • Canada

  • USA


Detailed country commentary


  • Canada

  • USA


Data coverage

Mobile connections


  • Handset, mobile broadband,1 IoT2

  • Prepaid, contract

  • 2G, 3G, 4G, 5G

  • Smartphone, non-smartphone


Mobile revenue


  • Service,3 retail

  • Prepaid, contract

  • Handset, mobile broadband,1 IoT2

  • Handset voice, messaging, data


Mobile ARPU


  • SIMs, handset

  • Prepaid, contract

  • Handset voice, data


Voice traffic


  • Outgoing minutes, MoU


1 Includes USB modem, and mid- and large-screen, though not handset-based data.

2 M2M connections and revenue figures include mobile services only.

3 Service revenue is the sum of retail and wholesale revenue.

The Mobile services in North America: trends and forecasts 2019–2024

Table of contents

5.Executive summary
Executive summary
Worldwide trends
Worldwide: mobile data demand will drive telecoms revenue growth in most regions
Regional trends
The number of wireless IoT connections will increase from 85.9 million in 2018 to 402 million in 2024
The number of 5G connections will grow rapidly once 5G handsets become more widely available and 5G network coverage grows
Growth in the number of connections will be the main driver of revenue growth because mobile ARPU will remain largely constant
Limited competition in the mobile segment will lead to slow but stable growth in mobile revenue during the forecast period
Country-level trends
Canada: mobile ARPU growth will be limited due to increased competition in the postpaid segment
USA: the potential merger between T-Mobile and Sprint is creating a lot of uncertainty in the market and may lead to a decline in competition
Forecast methodology and assumptions
Our forecast model is supported by sound market knowledge
Examples of forecast input drivers
About the authors and Analysys Mason
21.About the authors
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason

List of Figures

Figure 1: Telecoms and pay-TV retail revenue by type and total service revenue, North America, 2014–2024
Figure 2: Mobile service revenue in NA and the rest of the world, 2014–2024
Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, North America, 2014–2024
Figure 4: Telecoms retail revenue and growth rate by service type, North America, 2014–2024
Figure 5: Mobile connections by type, North America (million), 2014–2024
Figure 6: Mobile connections by generation, North America (million), 2014–2024
Figure 7: Mobile ARPU by type, North America (USD per month), 2014–2024
Figure 8: Contract share of mobile connections (excluding IoT), North America, 2014–2024
Figure 9: Mobile data traffic per connection, North America (GB per month), 2014–2024
Figure 10: Mobile penetration by country, North America, 2014–2024
Figure 11: Mobile ARPU by country, North America, 2014–2024
Figure 12: Mobile ARPU, Canada (CAD per month), 2014–2024
Figure 13: Mobile connections by type, Canada (million), 2014–2024
Figure 14: Mobile ARPU, USA (USD per month), 2014–2024
Figure 15: Mobile connections by type, USA (million), 2014–2024

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