The High-speed fixed connectivity for large enterprises: operator strategies for differentiation

Publisher Name :
Date: 07-Jun-2018
No. of pages: 22
Inquire Before Buying

"Operators have various, sustainable means of differentiating their fixed services, even if connectivity is viewed as a commodity."

This report analyses operators’ various approaches to differentiating high-speed fixed connectivity services in a highly competitive and commoditised market. Revenue from fixed services is declining in most regions and genuine differentiators are rare, posing a significant challenge to operators.

This report presents three approaches to differentiation used by operators and the best practices within each, covering customer service, integration with ICT services and making use of technological developments.

The report answers the following questions.


  • What are the primary challenges facing operators in the fixed connectivity market?

  • What are the steps that operators can take to differentiate themselves from competitors?

  • What are the best practices according to customer service, integration with ICT services and technological developments that operators can utilise to differentiate their fixed services?

The High-speed fixed connectivity for large enterprises: operator strategies for differentiation

Table of contents:

About this report

Executive Summary
Executive summary

Report Overview
Problem: fixed services are difficult to differentiate; many regions are saturated and competition is affecting revenue
Solution: there are three ways for operators to differentiate their fixed services; customer service is the most important
Recommendations

Improve Customer Service
Widespread dissatisfaction with fixed services leaves considerable scope for operators to use customer service as a differentiator
Operators should seek to differentiate at all stages; large enterprises are often dissatisfied before their service is even delivered
There are many opportunities for operators to stand out and drive interest from customers, starting at the beginning of the service value chain
Poor service delivery is a common problem in the industry and can be improved through simple measures
Communication is a fundamental driver of satisfaction; operators should be proactive in sharing successes and failures with customers

Integrate ICT Services
Operators’ ICT services potential is closely correlated with satisfaction with their basic services
The integration of ICT into connectivity services with end-to-end SLAs provides a diverse range of opportunities for differentiation
Operators should focus on integrating ICT services that are close to and can augment their current fixed service offering
Operators will need to build an ICT portfolio through acquisitions and partnerships
Case study: Daisy believes that managing or hosting enterprises’ data leads to strong stickiness and provides an end-to-end managed service

Improve Network Performance
Operators should advance their network offerings with technological developments to gain a competitive edge
SD-WAN provides operators with multiple opportunities to differentiate on price and quality of service, at least in the short term
Operators should explore network aspects that go beyond bandwidth to improve network performance and flexibility
Case study: Tata Communications uses SD-WAN to differentiate through a highly integrated portfolio, enforced by its traffic segmentation solution

Appendix
Telefónica uses SD-WAN and embedded ICT services to provide an end-to-end ICT ecosystem to enterprises
Colt believes that superior networks and customer service can differentiate it from competitors whose offerings are more diverse
Verizon uses a series of tools to simplify what is a complex RFP process

About The Author And Analysys Mason
About the author
Analysys Mason’s consulting and research are uniquely positioned
Research from Analysys Mason
Consulting from Analysys Mason

List of Figures:

Figure 1: Operators’ approaches to differentiating fixed services
Figure 2: Revenue and connections of dedicated connections from large enterprises, North America, Western Europe and developed Asia–Pacific, 2013–2022
Figure 3: Net Promoter Score for large enterprise fixed services, by country, 20171
Figure 4: Reasons cited by large enterprises for changing fixed services provider, 20172
Figure 5: The three stages of the service value chain and their associated KPIs
Figure 6: KPIs and areas of development for operators’ sales procedures
Figure 7: KPIs and areas of development for operators’ service delivery procedures
Figure 8: KPIs and areas of development for operators’ service assurance procedures
Figure 9: The percentage of large enterprises that purchase security solutions from an operator by level of satisfaction with their fixed services provider1,2
Figure 10: Operators’ Net Promoter Scores from, and intended churn rates of, large enterprises that did or did not purchase security solutions from their operators2,3
Figure 11: Hypothetical structure of an operators’ ICT portfolio
Figure 12: Levels of interest for operators in ICT services
Figure 13: Examples of acquisitions and partnerships made by operators to gain ICT capabilities
Figure 14: Daisy’s enterprise portfolio and business continuity services [Source: Daisy]
Figure 15: Benefits of SD-WAN for operators and enterprises
Figure 16: Examples of operators’ partnerships with SD-WAN vendors
Figure 17: Tata Communications’ SD-WAN network
Figure 18: Telefónica’s approach to differentiation

  • Global and India People Counting System Market Research by Company, Type & Application 2013-2025
    Published: 19-Aug-2018        Price: US 2000 Onwards        Pages: 104
    Summary People counting systems are devices that are used to count the number of people traveling a certain entrance or passage. In retail stores, they are usually deployed to calculate conversion rate and marketing effectiveness and are used in staff planning. Market Segment as follows: By Type - IR Beam - Thermal Imaging - Video Based - Others By Application - Transportation - Retail Store, Supermar......
  • 2018-2023 Global Affective Computing Market Report (Status and Outlook)
    Published: 16-Aug-2018        Price: US 4660 Onwards        Pages: 132
    In this report, LP Information studies the present scenario (with the base year being 2017) and the growth prospects of global Affective Computing market for 2018-2023. Affective computing (also known as artificial emotional intelligence, or emotion AI) is the study and development of systems and devices that can recognize, interpret, process, and simulate human affects. It is an interdisciplinary field spanning computer science, psychology, and cognitive science. While the origin......
  • Global and India DevOps Platform Market Research by Company, Type & Application 2013-2025
    Published: 16-Aug-2018        Price: US 2000 Onwards        Pages: 115
    Summary DevOps is an approach to software development that enables better collaboration between the development and the operations teams. Basically, it is a methodology that aims to bridge the gap between developers and operations during software development to facilitate a more productive and efficient workflow. Ultimately, it enables continuous delivery to benefit the company at large.Tools that facilitate DevOps and support its principles are referred to as DevOps tools. These include ......
  • Global People Counting System Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023
    Published: 15-Aug-2018        Price: US 3480 Onwards        Pages: 153
    People counting systems are devices that are used to count the number of people traveling a certain entrance or passage. In retail stores, they are usually deployed to calculate conversion rate and marketing effectiveness and are used in staff planning. Scope of the Report: This report focuses on the People Counting System in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based......
  • Global (North America, Europe, Asia-Pacific, South America, Middle East and Africa) People Counting System Market 2018, Forecast to 2023
    Published: 15-Aug-2018        Price: US 4880 Onwards        Pages: 154
    People counting systems are devices that are used to count the number of people traveling a certain entrance or passage. In retail stores, they are usually deployed to calculate conversion rate and marketing effectiveness and are used in staff planning. Scope of the Report: This report focuses on the People Counting System in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based......
  • Global TV Transmitter Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023
    Published: 13-Aug-2018        Price: US 3480 Onwards        Pages: 146
    This report studies the TV Transmitter market. A television transmitter is a device which broadcasts an electromagnetic signal to the television receivers. Television transmitters may be analog or digital. Scope of the Report: This report studies the TV Transmitter market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the TV Transmitter mar......
  • Global Satellite Based Augmentation Systems (SBAS) Market by Manufacturers, Countries, Type and Application, Forecast to 2023
    Published: 07-Aug-2018        Price: US 3480 Onwards        Pages: 128
    SBAS systems are geosynchronous satellite systems that provide services for improving the accuracy, integrity and availability of basic SBAS signals. Scope of the Report: This report studies the Satellite Based Augmentation Systems (SBAS) market status and outlook of Global and major regions, from angles of players, countries, product types and end industries; this report analyzes the top players in global market, and splits the Satellite Based Augmentation Systems (SBAS) m......
  • Global Managed Wi-Fi Solution Market by Manufacturers, Countries, Type and Application, Forecast to 2023
    Published: 03-Aug-2018        Price: US 3480 Onwards        Pages: 134
    This report studies the Managed Wi-Fi Solution market. This report counts infrastructure product (hardware & software) and service for Managed Wi-Fi Solution. The infrastructure product mainly include Access Points (AP), WLAN Controller, and Management Software. The service mainly focus on networking services and infrastructure services. The networking services segment includes network security, network auditing and testing, network planning and designing, network consulting, and configuration a......
  • Global Point of Sale (POS) System Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023
    Published: 03-Aug-2018        Price: US 3480 Onwards        Pages: 134
    The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is completed. At the point of sale, the merchant would calculate the amount owed by the customer and indicate the amount, and may prepare an invoice for the customer (which may be a cash register printout), and indicate the options for the customer to make payment. It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service. After ......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs