The Consumer smartphone analytics 2016: applications and services
Table of Contents
Executive summary
Smartphone engagement time and data usage
Time spent on app types
Variety of app types and features in use
Methodology and panel information
About the authors and Analysys Mason
List of Figures
Figure 1: Average daily app usage by category of activity, app types and services [n = 8408]
Figure 2: Time spent compared with total data traffic consumed, by app types and services, Wi-Fi and cellular [n = 8408]
Figure 3: Average cellular share of total traffic for selected categories of activity, by country [n = 8408]
Figure 4: Cellular’s share of smartphone data traffic by time of day and country [n = 8408]
Figure 5: Average daily app usage by category of activity, app types and services [n = 8408]
Figure 6: Time spent by interface type [n = 8408]
Figure 7: Time spent compared with total data traffic consumed, by app types and services, Wi-Fi and cellular [n = 8408]
Figure 8: Active smartphone time by category of activity [n = 8408]
Figure 9: Total smartphone data traffic by category of activity [n = 8408]
Figure 10: Average cellular share of total traffic for selected categories of activity, by country, [n = 8408]
Figure 11: Active users’ average data consumption (megabyte per month) by app types and services [n = 8408]
Figure 12: Total and distribution of time spent on communication apps and services, average smartphone [n = 8408]
Figure 13: Total and distribution of time spent on entertainment apps and services, average smartphone [n = 8408]
Figure 14: Penetration and active users’ average usage of social networking and gaming apps and services, by country [n = 8408]
Figure 15: Share of active smartphone time by time of day [n = 8408]
Figure 16: Cellular’s share of smartphone data traffic by time of day and country [n = 8408]
Figure 17: Ratio of time spent in a given hour over maximum time spent in any hour of a day, by category of activity, UK [n = 8408]
Figure 18: Distribution of panellists by number of app types and services used at least once in a month, by country [n = 8408]
Figure 19: Similarity percentage of users below the 20th percentile relative to an average user in terms of app types and services, by country [n = 8408]
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