The Connected Consumer Survey 2017: TV and video in Europe and the USA

Publisher Name :
Date: 13-Mar-2018
No. of pages: 20
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"Respondents to our survey used an average of 2.1 OTT video services; the majority also used pay TV."

This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Europe and the USA, in particular the relationship between OTT video, pay TV and the increasing diversity of services and devices used.

This report provides:


  • new consumer insights derived from 7090 respondents surveyed in 7 different countries

  • detailed information about changing consumer use of TV and video services

  • insight into OTT video service usage and how this relates to the use of pay-TV services

  • content and genre preferences for users of different types of pay-TV and OTT video services

  • analysis of consumer priorities and preferences as well as the factors that affect their satisfaction and intention to cord-cut or cord-shave.


Survey data coverage:

The research was conducted in July and August 2017. The survey groups were chosen to be demographically representative of the broader online consumer population. We set quotas on age, gender and employment status to that effect. There were a minimum of 1000 respondents per country. The total sample size was 7090 respondents.

Geographical coverage:


  • France

  • Germany

  • Poland

  • Spain

  • Turkey

  • United Kingdom

  • USA

The Connected Consumer Survey 2017: TV and video in Europe and the USA

Table of Contents

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  • Connected TV - The TV streaming accelerator
    Published: 06-Mar-2023        Price: US 4950 Onwards        Pages: 40
    This report examines the market for connected TV (CTV) services, solutions and devices. The first part presents the segmentation of the CTV market as well as the main trends in the evolution of usages, the equipment rate and the place of advertising in the sector. The detailed structure of the connected TV sector then positions the ......
  • The Connected Consumer Survey 2017: TV and video in Europe and the USA
    Published: 13-Mar-2018        Price: US 4999 Onwards        Pages: 20
    "Respondents to our survey used an average of 2.1 OTT video services; the majority also used pay TV." This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Europe and the USA, in particular the relationship between OTT video, pay TV and the increasing diversity of services and devices used. This report provides: new consumer insi......
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