Connected TV - The TV streaming accelerator
Published: 06-Mar-2023 Price: US 4950 Onwards Pages: 40
This report examines the market for connected TV (CTV) services, solutions and devices.
The first part presents the segmentation of the CTV market as well as the main trends in the evolution of usages, the equipment rate and the place of advertising in the sector.
The detailed structure of the connected TV sector then positions the ......
The Connected Consumer Survey 2017: TV and video in Europe and the USA
Published: 13-Mar-2018 Price: US 4999 Onwards Pages: 20
"Respondents to our survey used an average of 2.1 OTT video services; the majority also used pay TV."
This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the changing TV and video viewing habits of consumers in Europe and the USA, in particular the relationship between OTT video, pay TV and the increasing diversity of services and devices used.
This report provides:
new consumer insi......
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