The Communication services in emerging Asia-Pacific: trends and forecasts 2017-2022

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Date: 09-Jan-2018
No. of pages: 15
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"There were over 1.3 billion users of messaging apps in EMAP at the end of 2016, making it the largest OTT communications market in terms of active users."

This report provides an outlook on the mobile communication services market in the emerging Asia–Pacific (EMAP) region, including country views for China, Indonesia, Malaysia and the Philippines. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:


  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS services

  • quantification of the level of substitution of traditional services by OTT alternatives

  • user and traffic forecasts for communication services, including OTT voice and messaging

  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops

  • data provided for the region as a whole and for Bangladesh, China, India, Indonesia, Malaysia, Myanmar, Pakistan, the Philippines, Thailand and Vietnam

  • individual profiles for China, Indonesia, Malaysia and the Philippines.


Regions

Regions covered in this report:


  • Worldwide

  • Emerging Asia–Pacific (EMAP)

  • China

  • Indonesia

  • Malaysia

  • the Philippines


Forecast results provided in the data annex:


  • Worldwide

  • EMAP region

  • Bangladesh

  • China

  • India

  • Indonesia

  • Malaysia

  • Myanmar

  • Pakistan

  • the Philippines

  • Thailand

  • Vietnam

  • Rest of EMAP region


Key metrics


  • Non-operator/OTT services

  • Voice and messaging

  • Active users by device type

  • Outgoing traffic by device type

  • Operator traditional services

  • Handsets

  • Circuit-switched (CS) voice and SMS

  • Outgoing traffic

  • Operator IP-based services

  • Active users by service type:

  • VoLTE, Wi-Fi calling, IP messaging

  • Outgoing traffic by service type

  • VoLTE, Wi-Fi calling, IP messaging

  • Retail revenue

  • voice and messaging

  • average spend per user

The Communication services in emerging Asia-Pacific: trends and forecasts 2017-2022

Table of Contents

5.Executive summary
6.Executive summary
7.Worldwide trends
8.Worldwide: IP messaging traffic volumes were more than 8 times the size of SMS traffic in 2016
9.Worldwide: OTT messaging services will be adopted by 75% of the global population by 2022
10.Worldwide: Facebook is adopting the platform proposition pioneered in Asian countries by LINE and WeChat
11.Worldwide: Smartphones will continue to dominate as communication devices
12.Worldwide: Strategic responses from operators vary noticeably in different regions
13.Worldwide: Operators are migrating smartphone users to VoLTE services – nearly 3.6 billion subscribers are expected by 2022
14.Worldwide: Many operators are rolling out Wi-Fi calling, principally to improve indoor coverage
15.Google’s involvement has boosted Rich Communications Services, but usage is likely to remain low
16.Regional trends
17.Emerging Asia–Pacific: Continued strong growth is expected in the messaging market, attracting both local and global players
18.Emerging Asia–Pacific: An extra one billion mobile users will be the principal driver of traffic growth over the forecast period
19.Country-level trends
20.China: Tencent’s services dominate the messaging markets; operators are focusing on voice services
21.Indonesia: LINE dominates the youth market – operators are focusing on improving LTE (and voice) coverage
22.Malaysia: Facebook dominates the app market, pushing regional platform players on to the back foot
23.Philippines: Operators are planning to launch RCS services
in what remains a strong messaging market
24.Forecast methodology and assumptions
25.Forecast outputs and definitions
26.Forecast methodology
27.About the authors and Analysys Mason
28.About the authors
29.About Analysys Mason
30.Research from Analysys Mason
31.Consulting from Analysys Mason

List of Figures:

Figure 1: Messaging traffic, emerging Asia–Pacific, 2011–2022
Figure 2: Mobile voice traffic, emerging Asia–Pacific, 2011–2022
Figure 3: Messages sent by message type worldwide, 2011–2016
Figure 4: Messages sent by message type and number of OTT messaging active users worldwide, 2011–2022
Figure 5: OTT messaging users by device worldwide, 2011–2022
Figure 6: OTT voice users by device worldwide, 2011–2022
Figure 7: Retail revenue for operator mobile voice services worldwide, 2016–2022
Figure 8: Retail revenue for SMS services worldwide, 2016–2022
Figure 9: Active users of VoLTE services by region, 2016–2022
Figure 10: Wi-Fi calling service users and traffic worldwide, 2015–2022
Figure 11: Traffic for all mobile operator messaging services and number of operator-provided IP messaging service users worldwide, 2011–2022
Figure 12: Messaging traffic, emerging Asia–Pacific, 2011–2022
Figure 13: Mobile voice traffic, emerging Asia–Pacific, 2011–2022
Figure 14: Messaging traffic by message type, China, 2011–2022
Figure 15: Messaging traffic by message type, Indonesia, 2011–2022
Figure 16: Messaging traffic by message type, Malaysia, 2011–2022
Figure 17: Messaging traffic by message type, Philippines, 2011–2022
Figure 18: Overview of the main forecast outputs
Figure 19: Overview of the forecast methodology used in this report

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