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Mobile banking is an emerging new trend for both bankers and consumers. It has changed the traditional methods of banking and its usage has been improved not only in developed countries but also developing countries
This report covers the usage of mobile banking in various countries across the globe
This report provides data on mobile banking service penetration globally
This report covers the technological advancements which enhance the mobile banking system
The report provides information on key developments in developing markets such as China and India
The number of mobile phones in use around the world in 2011 reached six billion while the number of mobile banking users worldwide reached 300 million with adoption of the service in developed countries growing significantly. Mobile networks now cover between 85-90% of the world's population. Modern data and telecommunication services appeal to younger generations, meaning that they have a good perception of institutions that offer mobile financial services. Banks and mobile carriers are moving towards more sophisticated techniques of marketing as a result of security and user-friendly concerns. In order to enhance their marketing, banks and mobile carriers are using IT technology for ensuring security and user friendliness. Mobile banking is not only used for basic transactions of online banking, such as checking balances, viewing recent transactions, paying bills and transferring funds but also for marketing of the various products and services offered by banks.
This report will allow you:
To understand the future potential of mobile banking
To understand its usage both in well developed countries and developing countries
Gain insight into the key technology developments for electronic payments via mobile
To analyze the mobile advertising market
Reasons To Buy
Provides detailed analysis of mobile banking services globally
Special emphasis on the opportunities available in emerging markets
The report also focuses on various mobile payment technologies emerging in the global market
Provides in-depth analysis of the challenges faced by the mobile banking system
Mobile banking is replacing branch approach banking.
Mobile payments are replacing paper-based payments.
Advertising on mobiles is replacing traditional electronic marketing.
Use of mobiles has grown faster than broadband connections.