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BMI View: Thailand presents one of the most developed tourism markets in Asia and we expect the industry
to expand during our forecast period, driven by increasing arrivals and greater receipts per visitor. This
will support the hotel and restaurant industry's increasing value, creating opportunities for new investments
and expansions of local and global hotel chains outside of the main cities. Many hotel operators have
already announced ambitious expansion plans within the country, and the government has begun a program
to increase the number of high-spending visitors. The country's fundamental advantages look set to carry
the industry through a challenging time as 2015 and early 2016 saw a string of violent attacks in tourist
hotspots, and political instability remains following the 2014 military coup.
Key Updates And Forecasts
- Hilton Hotels has reconfirmed its commitment to the Thai tourism industry, with plans to expand the
Hilton Garden Inn brand to three properties in Bangkok, Phuket, and Pattaya. It also has plans to open a
Waldorf Astoria hotel in Bangkok.
- Marriott International is planning two new hotels (one of which is a rebranding) in the country this
year, with two more to follow in 2017. The 2016 openings will be in Phuket and Hua Hin
- International air connectivity continues to expand: China Southern Airlines launched a new flight routes
between Nanning and Chiang Mai in November 2015 and Thomson plans to launch direct flights
between Manchester in the UK and Phuket in late 2016. Additionally, a new air route connecting
Bangkok and Myanmar opened in early 2016.