Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: An expanding and increasingly-affluent middle class in Thailand will boost the consumer
electronics market over the medium term, and represents a break away from the trend over 2014-2016 when
economic and political factors were drags on the market. However, the outlook is not wholly positive
because of product trends, where there is increasing concern about the potential negative impact of
smartphones on PC sales and across the market as a whole. Global industry overcapacity could make it
difficult to achieve satisfactory margins. Meanwhile, for Thailand's large domestic electronics industry,
particularly with regards hard disk drive manufacture, there is a risk that low-cost production centres in the
region could lead to operations moving out of the country.
Latest Updates And Industry Developments
? Computer Hardware Sales: USD2.23bn in 2016 to USD2.54bn in 2020, a compound annual growth
rate (CAGR) of 3.3%. Forecast downgraded in Q416 after the negative impact of smartphones on PC
sales, particularly tablets, in H116 exceeded our expectations.
? AV Sales: USD1.33bn in 2016 to USD1.45bn in 2020, a CAGR of 2.3%. Although we forecast a return
to growth and more favourable product trends, saturation and price competition means the market will
not return to previous highs even by 2020.
? Handset Sales: USD3.27bn in 2016 to USD3.77bn in 2020, a CAGR of 3.6%. Smartphone saturation is
approaching, which will see growth slow, but some upside from baht appreciation and rising incomes in
terms of average selling prices.