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BMI View: We hold a positive outlook for Tanzania's food and drink industry on the back of rising
consumer purchasing power. We expect positive economic growth to boost household spending, which we
expect to increase demand for discretionary products. We caution that the Tanzanian market will grow from
a low base and that disposable incomes will remain considerably lower than its regional peers.
Key Trends & Industry Developments
? The country's growing consumer confidence, due to rising disposable incomes, will boost sales growth in
? Carbonated soft drinks sales will lead the non-alcoholic drinks sector, growing by 12.3% over our fiveyear
forecast period, with the entry of local companies MeTL and Bakhresa into the soda market.
? Tanzania's positive economic outlook will boost consumer spending and encourage long-term mass
grocery retail investment.