Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, Campaign Management), Deployment Type, Organization Size, Vertical - Global Forecast to 2023

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Date: 09-Jul-2018
No. of pages: 144
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“Increasing need for established data governance policies and focus on delivering better customer experience are major driving factors for the tag management system market”

The global tag management system market size is expected to grow from USD 661.9 million in 2018 to USD 1,286.1 million by 2023, at a Compound Annual Growth Rate (CAGR) of 14.2% during the forecast period. The need for established data governance policies, focus on delivering better customer experience, and gaining the ability to create a cohesive ecosystem are expected to drive the tag management system market. Real-time mobile app marketing strategies and a new breed of tag management solutions are expected to fuel the market growth. However, the proliferation of digital marketing and web-based technologies, ownership of tags, and a need for technical expertise are expected to limit the market growth.

“The campaign management application expected to record the highest growth rate in the tag management system market”

Enterprises can benefit from tag management system for their digital measurement and marketing initiatives, as they help integrate and deploy various third-party tools into their website to track customers and their activities across and off the website. As the marketers increase the number of marketing channels, the number of tags for these also increases, requiring significant resources to manage and execute these tags efficiently and effectively to track and sync customer data to third-party tools. In a 2015 study by Econsultancy, 73% of marketers agreed that tag management system helped them run marketing campaigns, with 42% saying it made the process “significantly faster."

“APAC is projected to record the highest growth rate during the forecast period”

The tag management system market growth in Asia Pacific (APAC) is gaining momentum and is expected to record the highest growth rate in the coming years. Vendors in the region have been adopting venture funding strategies and are investing in R&D activities to provide technologically advanced tag management solutions. In addition, major economies in APAC, such as China, India, Australia, and New Zealand, are investing in all technologies to innovate the traditional business processes and enhance the performance. The region has witnessed the increased adoption of such solutions across major industry verticals.

In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews were conducted with the key people. The break-up of the profiles of the primary participants is given below:


  • By Company: Tier 1:15%, Tier 2: 32%, and Tier 3:53%

  • By Designation: C-level:38%, Director level:30%, and Others:32%

  • By Region: North America:38%, Europe:32%, APAC:20%,and RoW: 10%


The following key vendors are profiled in the report:


  • Google (US)

  • IBM (US)

  • Adobe (US)

  • Ensighten (US)

  • Tealium (US)

  • Adform (Denmark)

  • AT Internet (France)

  • Commanders Act (France)

  • Datalicious (Australia)

  • Mezzobit (US)

  • Qubit (UK)

  • Relay42 (Netherlands)

  • Segment (US)

  • Signal (US)

  • Sizmek (US)

  • Piwik Pro (US)

  • Innocraft (New Zealand)


Research Coverage

The report segments the tag management system market by component (tools and services); application (user experience management, risk &compliance management, content management, and campaign management); organization size (large enterprises and Small and Medium-sized Enterprises [SMEs]); vertical (BFSI, retail and eCommerce, healthcare, manufacturing, telecommunication and IT, and others);and region (North America, Europe, APAC, Middle East and Africa [MEA], and Latin America).

Reasons to buy the report

The report would help leaders/new entrants in the market in the following ways:


  • This report segments the tag management system market comprehensively and provides the closest approximations of the revenue numbers for the overall market and sub segments across industry verticals and regions.

  • The report helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

  • This report would help stakeholders better understand competitors and gain more insights to enhance their position in the business. The competitive landscape section includes new product launches/developments; partnerships and collaborations; mergers and acquisitions; and expansions.

Tag Management System Market by Component (Tools and Services), Application (User Experience Management, Risk & Compliance Management, Content Management, Campaign Management), Deployment Type, Organization Size, Vertical - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Years Considered for the Study
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primary Interviews
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Tag Management System Market
4.2 Market By Component
4.3 Market By Application
4.4 Market By Vertical
4.5 Market By Organization Size
4.6 Market By Region
4.7 Market By Deployment Type

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Rising Need for Established Data Governance Policies
5.2.1.2 Delivering Better Customer Experience
5.2.1.3 Ability to Create A Cohesive Ecosystem
5.2.2 Restraints
5.2.2.1 Proliferation of Digital and Web-Based Marketing Technologies
5.2.3 Opportunities
5.2.3.1 Real-Time Mobile App Marketing Opportunity
5.2.3.2 Leveraging Customized Tag Management Systems
5.2.4 Challenges
5.2.4.1 Issues Related to Ownership of Tags
5.2.4.2 Lack of Advanced Technological Expertise and Knowledge Among Marketers
5.3 Tag Management System Technologies
5.3.1 Data Quality
5.3.2 Data Governance
5.3.3 Customer Analytics
5.3.4 Web Analytics
5.3.5 Artificial Intelligence
5.4 Regulatory Implications
5.4.1 General Data Protection Regulation (GDPR)
5.4.2 Can-Spam
5.4.3 EPRivacy Directive (EPR)
5.4.4 Governance, Risk, and Compliance (GRC)

6 Tag Management System Market, By Component
6.1 Introduction
6.1.1 Tools
6.1.2 Services
6.1.3 Managed Services
6.1.4 Professional Services
6.1.5 Consulting Services
6.1.6 Support and Maintenance Services

7 Market By Application
7.1 Introduction
7.1.1 Campaign Management
7.1.2 User Experience Management
7.1.3 Content Management
7.1.4 Risk and Compliance Management
7.1.5 Others

8 Tag Management System Market, By Organization Size
8.1 Introduction
8.1.1 Large Enterprises
8.1.2 Small and Medium-Sized Enterprises

9 Market By Deployment Type
9.1 Introduction
9.1.1 Cloud
9.1.2 On-Premises

10 Market By Vertical
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.3 Telecommunication and It
10.4 Retail and Ecommerce
10.5 Healthcare
10.6 Manufacturing
10.7 Media and Entertainment
10.8 Others

11 Tag Management System Market, By Region
11.1 Introduction
11.2 North America
11.2.1 North America, By Country
11.2.1.1 United States
11.2.1.2 Canada
11.2.2 North America, By Component
11.2.3 North America, By Service
11.2.4 North America, By Professional Service
11.2.5 North America, By Application
11.2.6 North America, By Deployment Type
11.2.7 North America, By Organization Size
11.2.8 North America, By Vertical
11.3 Europe
11.3.1 Europe, By Country
11.3.1.1 United Kingdom
11.3.1.2 Germany
11.3.1.3 France
11.3.1.4 Rest of Europe
11.3.2 Europe, By Component
11.3.3 Europe, By Service
11.3.4 Europe, By Professional Service
11.3.5 Europe, By Application
11.3.6 Europe, By Deployment Type
11.3.7 Europe, By Organization Size
11.3.8 Europe, By Vertical
11.4 Asia Pacific
11.4.1 Asia Pacific, By Country
11.4.1.1 Japan
11.4.1.2 India
11.4.1.3 Singapore
11.4.1.4 Rest of Asia Pacific
11.4.2 Asia Pacific, By Component
11.4.3 Asia Pacific, By Service
11.4.4 Asia Pacific, By Professional Service
11.4.5 Asia Pacific, By Application
11.4.6 Asia Pacific, By Deployment Type
11.4.7 Asia Pacific, By Organization Size
11.4.8 Asia Pacific, By Vertical
11.5 Latin America
11.5.1 Latin America, By Country
11.5.1.1 Mexico
11.5.1.2 Brazil
11.5.1.3 Rest of Latin America
11.5.2 Latin America, By Component
11.5.3 Latin America, By Service
11.5.4 Latin America, By Professional Service
11.5.5 Latin America, By Application
11.5.6 Latin America, By Deployment Type
11.5.7 Latin America, By Organization Size
11.5.8 Latin America, By Vertical
11.5.9 Middle East and Africa
11.5.9.1 Middle East
11.5.9.2 Africa
11.5.10 Middle East and Africa, By Component
11.5.11 Middle East and Africa, By Service
11.5.12 Middle East and Africa, By Professional Service
11.5.13 Middle East and Africa, By Application
11.5.14 Middle East and Africa, By Deployment Type
11.5.15 Middle East and Africa, By Organization Size
11.5.16 Middle East and Africa, By Vertical

12 Competitive Landscape
12.1 Overview
12.2 Tag Management System Market: Prominent Players
12.3 Key Players in the Market
12.4 Competitive Scenario
12.4.1 New Product Launches and Product Upgradations
12.4.2 Partnerships and Collaborations
12.4.3 Acquisitions
12.4.4 Business Expansions

13 Company Profiles
(Business Overview, Tools Offered, Recent Developments, SWOT Analysis, MnM View)*
13.1 Google
13.2 IBM
13.3 Adobe
13.4 Tealium
13.5 Ensighten
13.6 Adform
13.7 AT Internet
13.8 Commanders Act
13.9 Piwik Pro
13.10 Datalicious
13.11 Innocraft
13.12 Mezzobit
13.13 Oracle
13.14 Qubit
13.15 Relay42
13.16 Segment
13.17 Signal

*Business Overview, Tools Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Key Insights of Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customization
14.6 Related Reports
14.7 Author Details

List of Tables

Table 1 Tag Management System Market Size and Growth Rate, 2016–2023 (USD Million, Y-O-Y %)
Table 2 Market Size By Type, 2016–2023 (USD Million)
Table 3 Tools: Market Size By Region, 2016–2023 (USD Million)
Table 4 Services: Market Size By Region, 2016–2023 (USD Million)
Table 5 Services: Market Size By Type, 2016–2023 (USD Million)
Table 6 Managed Services: Market Size By Region, 2016–2023 (USD Million)
Table 7 Professional Services: Market Size By Region, 2016–2023 (USD Million)
Table 8 Tag Management System Market Size, By Professional Service, 2016–2023 (USD Million)
Table 9 Professional Services: Market Size By Region, 2016–2023 (USD Million)
Table 10 Consulting Services: Market Size By Region, 2016–2023 (USD Million)
Table 11 Support and Maintenance Services: Market Size By Region, 2016–2023 (USD Million)
Table 12 Tag Management System Market Size, By Application, 2016–2023 (USD Million)
Table 13 Campaign Management: Market Size By Region, 2016–2023 (USD Million)
Table 14 User Experience Management: Market Size By Region, 2016–2023 (USD Million)
Table 15 Content Management: Market Size By Region, 2016–2023 (USD Million)
Table 16 Risk and Compliance Management: Market Size By Region, 2016–2023 (USD Million)
Table 17 Others: Market Size By Region, 2016–2023 (USD Million)
Table 18 Tag Management System Market Size, By Organization Size, 2016–2023 (USD Million)
Table 19 Large Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 20 Small and Medium-Sized Enterprises: Market Size By Region, 2016–2023 (USD Million)
Table 21 Market Size By Deployment Type, 2016–2023 (USD Million)
Table 22 Cloud: Market Size By Region, 2016–2023 (USD Million)
Table 23 on Premises: Market Size By Region, 2016–2023 (USD Million)
Table 24 Tag Management System Market Size, By Vertical, 2016–2023 (USD Million)
Table 25 Banking, Financial Services, and Insurance: Market Size By Region, 2018–2023 (USD Million)
Table 26 Telecommunication and It: Market Size By Region, 2016–2023 (USD Million)
Table 27 Retail and Ecommerce: Market Size By Region, 2016–2023 (USD Million)
Table 28 Healthcare and Life Sciences: Market Size By Region, 2016–2023 (USD Million)
Table 29 Manufacturing: Market Size By Region, 2016–2023 (USD Million)
Table 30 Media and Entertainment: Market Size By Region, 2016–2023 (USD Million)
Table 31 Others: Market Size By Region, 2016–2023 (USD Million)
Table 32 Market Size By Region, 2016–2023 (USD Million)
Table 33 North America: Tag Management System Market Size, By Country, 2016–2023 (USD Million)
Table 34 North America: Market Size By Component, 2016–2023 (USD Million)
Table 35 North America: Market Size By Service, 2016–2023 (USD Million)
Table 36 North America: Market Size By Professional Service, 2016–2023 (USD Million)
Table 37 North America: Market Size By Application, 2016–2023 (USD Million)
Table 38 North America: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 39 North America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 40 North America: Market Size By Vertical, 2016–2023 (USD Million)
Table 41 Europe: Tag Management System Market Size, By Country, 2016–2023 (USD Million)
Table 42 Europe: Market Size By Component, 2016–2023 (USD Million)
Table 43 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 44 Europe: Market Size By Professional Service, 2016–2023 (USD Million)
Table 45 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 46 Europe: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 47 Europe: Market Size By Organization Size, 2016–2023 (USD Million)
Table 48 Europe: Market Size By Vertical, 2016–2023 (USD Million)
Table 49 Asia Pacific: Tag Management System Market Size, By Country, 2016–2023 (USD Million)
Table 50 Asia Pacific: Market Size By Component, 2016–2023 (USD Million)
Table 51 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 52 Asia Pacific: Market Size By Professional Service, 2016–2023 (USD Million)
Table 53 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 54 Asia Pacific: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 55 Asia Pacific: Market Size By Organization Size, 2016–2023 (USD Million)
Table 56 Asia Pacific: Market Size By Vertical, 2016–2023 (USD Million)
Table 57 Latin America: Tag Management System Market Size, By Country, 2016–2023 (USD Million)
Table 58 Latin America: Market Size By Component, 2016–2023 (USD Million)
Table 59 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 60 Latin America: Market Size By Professional Service, 2016–2023 (USD Million)
Table 61 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 62 Latin America: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 63 Latin America: Market Size By Organization Size, 2016–2023 (USD Million)
Table 64 Latin America: Market Size By Vertical, 2016–2023 (USD Million)
Table 65 Middle East and Africa: Tag Management System Market Size, By Subregion, 2016–2023 (USD Million)
Table 66 Middle East and Africa: Market Size By Component, 2016–2023 (USD Million)
Table 67 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 68 Middle East and Africa: Market Size By Professional Service, 2016–2023 (USD Million)
Table 69 Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
Table 70 Middle East and Africa: Market Size By Deployment Type, 2016–2023 (USD Million)
Table 71 Middle East and Africa: Market Size By Organization Size, 2016–2023 (USD Million)
Table 72 Middle East and Africa: Market Size By Vertical, 2016–2023 (USD Million)
Table 73 New Product Launches and Product Upgradations, 2015–2018
Table 74 Partnerships and Collaborations, 2016–2018
Table 75 Acquisitions, 2014–2017
Table 76 Business Expansions, 2017

List of Figures

Figure 1 Tag Management System Market Segmentation
Figure 2 Market Regional Segmentation
Figure 3 Market Research Design
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Data Triangulation
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Market Size Estimation Methodology: Top-Down Approach
Figure 8 Tag Management System Market: Assumption
Figure 9 User Experience Management Application and North America are Estimated to Hold the Largest Market Shares in 2018
Figure 10 Tag Management System Market Share, By Component, 2018
Figure 11 North America is Estimated to Hold the Largest Market Share in 2018
Figure 12 Increasing Adoption in Various Application Areas is Expected to Drive the Tag Management System Market During the Forecast Period
Figure 13 Services Segment is Expected to Grow at A Higher CAGR and Hold A Larger Market Share During the Forecast Period
Figure 14 User Experience Management is Expected to Hold the Largest Market Size During the Forecast Period
Figure 15 Retail and Ecommerce Vertical is Expected to Hold the Largest Market Size During the Forecast Period
Figure 16 Large Enterprises Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 17 North America Region is Estimated to Hold the Largest Market Share in 2018
Figure 18 Cloud Deployment Type is Estimated to Witness A Higher Adoption Rate in 2018
Figure 19 Tag Management System Market: Drivers, Restraints, Opportunities, and Challenges
Figure 20 Services Component is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 21 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 22 Consulting Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 23 Campaign Management Application is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 25 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 26 Healthcare Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 27 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 28 North America: Market Snapshot
Figure 29 Asia Pacific: Market Snapshot
Figure 30 Key Developments By the Leading Players in the Tag Management System Market, 2015–2018
Figure 31 Google: Company Snapshot
Figure 32 Google: SWOT Analysis
Figure 33 IBM: Company Snapshot
Figure 34 IBM: SWOT Analysis
Figure 35 Adobe: Company Snapshot
Figure 36 Adobe: SWOT Analysis
Figure 37 Tealium: SWOT Analysis
Figure 38 Ensighten: SWOT Analysis
Figure 39 Oracle: Company Snapshot

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