Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: The saturation in the market means that operators are looking to migrate customers onto more
premium services, such as LTE, fibre and connected objects. This need for diversification from legacy
products has driven M&A activity, with Com Hem acquiring Boxer to increase its penetration of detached
housing, and Tele2 buying TDC Sweden to improve its business offering. However, bundling remains a
minor part of the market as consumers prefer the flexibility of stand-alone services.
? Mobile subscriptions reached 14.454mn in Q216, a penetration rate of 146.7%.
? Fixed voice subscriptions continue to decline, at 3.555mn in 2015, as the demand for IP lines does not
offset the losses of PSTN subscriptions.
? There were 5.68mn broadband subscriptions in the market at the end of 2015, of which 3.496mn were
fixed subscriptions, driven by fibre services.
? The number of bundles declined in 2015, reaching 1.741mn from 1.8mn in 2014.