Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: Sri Lanka ranks as the least attractive market in the Asia Pacific region. The rollout of a
national broadband network by incumbent SLT offers some upside to growth by opening up access to
broadband services and infrastructure. However, low returns are compounded by high risks, and smaller
operators are struggling to survive in the market. Consolidation would benefit both consumers and industry
players by forcing operators to place less emphasis on prices.
Latest Updates & Industry Developments
? More than 80% of mobile phone subscriptions remain prepaid, which limits the market for premium
services, and average ARPU has not increased although 3G and 4G services have been launched as
operators compete aggressively on price.
? Consolidation is likely in the mobile market with telecoms tax eroding operator revenues and
consequently, Sri Lanka Telecom (SLT) and Dialog Axiata are looking to acquire Hutchinson Lanka
and Airtel, respectively.
? Dialog Axiata continues to dominate the mobile market with an estimated 44.6% share of subscriptions in
Q415. Its merger with Airtel could consolidate its hold on the Sri Lankan mobile market.