Software Asset Management Market by Solution (License Management, Audit and Compliance Management, Software Discovery, Optimization, and Metering), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

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Date: 16-Mar-2018
No. of pages: 135
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Software asset management market is expected to grow at a CAGR of 14.8% during the forecast period

The software asset management market size is expected to grow from USD 1.16 billion in 2017 to USD 2.32 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.8% during the forecast period. The increasing need to manage the life cycle of assets and compliance-readiness are expected to be driving the software asset management market. The lack of awareness of the software asset management solutions and services among the Small and Medium-sized enterprises (SMEs) and budget constraints are expected to be the major restraining factors for the growth of the market.

Software discovery, optimization, and metering solution segment is expected to hold the largest market size during the forecast period

The software discovery, metering, and optimization solution helps organizations analyze, track, and maintain the ever-changing software asset requirements. With the help of these solutions, organizations can improve the efficiency of their software, maintain an ongoing record of their software usage, identify unused license software, and view the task history to know the usage trend analysis. Due to the aforesaid benefits, the organizations adopt the discovery, metering, and optimization solution to ensure compliance, reduce their downtime, and make effective business decisions about their future software spending.

“SMEs segment is expected to grow at a higher CAGR during the forecast period

Organizations with employees between 1 and 1,000 are categorized as SMEs. Cost-effectiveness is an important need for small businesses, as they always face constraints in marketing themselves and gaining visibility due to limited budgets. Moreover, the SMEs use software asset management solutions for license management, software discovery, optimization, and metering. Due to the limited budget, the SMEs mostly prefer cloud-based solutions over the on-premises solutions, and this adoption trend is expected to accelerate in the years to come, thereby enabling the cloud deployment type to have a considerable market size during the forecast period. The SMEs segment has a huge potential to flourish in the software asset management market during the forecast period.

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period

The APAC region is expected to gain major traction in the software asset management market, due to the penetration of several companies in the region. Therefore, software asset management solutions are said to be gaining popularity in the APAC region. Factors such as a huge market potential and the increasing spending capacity of customers have encouraged organizations in this region to expand their reach and rely on different software providers to carry out operations. Additionally, the increasing adoption of cloud and mobile technologies, and the growing trend of outsourcing a few operations to specialist companies have led to the rapid adoption of software asset management solutions in APAC countries, such as India, China, and Australia.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with the key people.

The break-up of profiles of primary participants has been given below:


  • By Company Type: Tier 1 – 22%, Tier 2 – 41%, and Tier 3 – 37%

  • By Designation: C-level – 72%, D-level – 19%, and Others – 9%

  • By Region: North America – 64%, Europe – 19%, APAC – 12%, RoW – 5%


The software asset management market comprises major vendors, such as Aspera Technologies (US), BMC Software (US), CA Technologies (US),Certero (UK),Cherwell Software (US),Flexera (US), IBM (US), Ivanti (US),Micro Focus (UK),Microsoft (US),Scalable Software (US),Service Now(US), Snow Software (Sweden), and Symantec (US).

Research Coverage

The software asset management market has been segmented by component (solutions and services), deployment type, organization size, industry vertical, and region. The report would help market leaders/new entrants in this market in the following ways:

The report segments the software asset management market comprehensively and provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers have been further split across different industry verticals and regions.

Reasons to Buy the Report

From an insight perspective, this research report focuses on various levels of analysis –market share analysis of the top players and company profiles, which together comprise and discuss basic views on the competitive landscape; the emerging and high-growth segments of the software asset management market; and the high-growth regions and their respective drivers, restraints, challenges, and opportunities.

The report would enrich both established firms as well as new entrants/smaller firms to gauge the pulse of the market, which in turn would help firms in garnering a greater market share.

Software Asset Management Market by Solution (License Management, Audit and Compliance Management, Software Discovery, Optimization, and Metering), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions
2.4 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Software Asset Management Market
4.2 Market By Component
4.3 Market By Deployment Type
4.4 Market By Organization Size
4.5 Market By Industry Vertical and Region

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Need to Manage the Life Cycle of Assets
5.2.1.2 Compliance-Readiness
5.2.2 Restraints
5.2.2.1 Budget Constraints and Lack of Awareness Among SMEs
5.2.3 Opportunities
5.2.3.1 The Growing Cloud Hosting Business
5.2.3.2 Evolution of Internet of Things (IoT) and the Rapidly Growing Number of IoT Devices
5.2.4 Challenges
5.2.4.1 Lack of Transparency Among Various Departments
5.2.4.2 Presence of Complex IT Environments

6 Software Asset Management Market, By Component
6.1 Introduction
6.2 Solutions
6.2.1 License Management
6.2.2 Audit and Compliance Management
6.2.3 Software Discovery, Optimization, and Metering
6.2.4 Contract Management
6.2.5 Configuration Management
6.2.6 Others
6.3 Services
6.3.1 Professional Services
6.3.1.1 Consulting
6.3.1.2 Support and Training
6.3.1.3 Deployment and Integration
6.3.2 Managed Services

7 Software Asset Management Market, By Deployment Type
7.1 Introduction
7.2 Cloud
7.3 On-Premises

8 Market By Organization Size
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.3 Large Enterprises

9 Market By Industry Vertical
9.1 Introduction
9.2 Banking, Financial Services, and Insurance
9.3 IT and Telecom
9.4 Manufacturing
9.5 Retail and Consumer Goods
9.6 Government
9.7 Healthcare and Life Sciences
9.8 Education
9.9 Media and Entertainment
9.10 Others

10 Software Asset Management Market, By Region
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia Pacific
10.5 Middle East and Africa
10.6 Latin America

11 Competitive Landscape
11.1 Overview
11.2 Market Ranking
11.3 Competitive Scenario
11.3.1 New Product and Service Launches/Product Upgradations
11.3.2 Business Expansions
11.3.3 Mergers and Acquisitions
11.3.4 Partnerships and Collaborations

12 Company Profiles
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
12.1 Introduction
12.2 Snow Software
12.3 Flexera
12.4 BMC Software
12.5 Ivanti
12.6 Certero
12.7 Servicenow
12.8 Aspera Technologies
12.9 Cherwell Software
12.10 Scalable Software
12.11 CA Technologies
12.12 Symantec
12.13 IBM
12.14 Micro Focus
12.15 Microsoft

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Introduction RT: Real-Time Market Intelligence
13.4 Available Customizations
13.5 Related Reports
13.6 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate
Table 2 Software Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 3 Solutions: Market Size By Type, 2015–2022 (USD Million)
Table 4 License Management Market Size, By Region, 2015–2022 (USD Million)
Table 5 Audit and Compliance Management Market Size, By Region, 2015–2022 (USD Million)
Table 6 Software Discovery, Optimization ,And Metering Market Size, By Region, 2015–2022 (USD Million)
Table 7 Contract Management Market Size, By Region, 2015–2022 (USD Million)
Table 8 Configuration Management Market Size, By Region, 2015–2022 (USD Million)
Table 9 Others Market Size, By Region, 2015–2022 (USD Million)
Table 10 Services: Market Size By Type, 2015–2022 (USD Million)
Table 11 Professional Services Market Size, By Type, 2015–2022 (USD Million)
Table 12 Consulting Market Size, By Region, 2015–2022 (USD Million)
Table 13 Support and Training Market Size, By Region, 2015–2022 (USD Million)
Table 14 Deployment and Integration Market Size, By Region, 2015–2022 (USD Million)
Table 15 Managed Services Market Size, By Region, 2015–2022 (USD Million)
Table 16 Software Asset Management Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 17 Cloud: Market Size By Region, 2015–2022 (USD Million)
Table 18 On-Premises: Market Size By Region, 2015–2022 (USD Million)
Table 19 Market Size By Organization Size, 2015–2022 (USD Million)
Table 20 Small and Medium-Sized Enterprises: Market Size By Region, 2015–2022 (USD Million)
Table 21 Large Enterprises: Market Size By Region, 2015–2022 (USD Million)
Table 22 Software Asset Management Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 23 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 24 IT and Telecom: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Manufacturing: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Retail and Consumer Goods: Market Size, By Region, 2015–2022 (USD Million)
Table 27 Government: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Healthcare and Life Sciences: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Education: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Software Asset Management Market Size, By Region, 2015–2022 (USD Million)
Table 33 North America: Market Size By Component, 2015–2022 (USD Million)
Table 34 North America: Market Size By Solution, 2015–2022 (USD Million)
Table 35 North America: Market Size By Service, 2015–2022 (USD Million)
Table 36 North America: Market Size By Professional Service, 2015–2022 (USD Million)
Table 37 North America: Market Size By Deployment Type, 2015–2022 (USD Million)
Table 38 North America: Market Size By Organization Size, 2015–2022 (USD Million)
Table 39 North America: Market Size By Industry Vertical, 2015–2022 (USD Million)
Table 40 Europe: Software Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 41 Europe: Market Size, By Solution, 2015–2022 (USD Million)
Table 42 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 43 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 44 Europe: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 45 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 46 Europe: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 47 Asia Pacific: Software Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 48 Asia Pacific: Market Size, By Solution, 2015–2022 (USD Million)
Table 49 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 50 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 51 Asia Pacific: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 52 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 54 Middle East and Africa: Software Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 55 Middle East and Africa: Market Size, By Solution, 2015–2022 (USD Million)
Table 56 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 57 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 58 Middle East and Africa: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 59 Middle East and Africa: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 60 Middle East and Africa: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 61 Latin America: Software Asset Management Market Size, By Component, 2015–2022 (USD Million)
Table 62 Latin America: Market Size, By Solution, 2015–2022 (USD Million)
Table 63 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 64 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 65 Latin America: Market Size, By Deployment Type, 2015–2022 (USD Million)
Table 66 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 67 Latin America: Market Size, By Industry Vertical, 2015–2022 (USD Million)
Table 68 Market Ranking for the Software Asset Management Market, 2017
Table 69 New Product and Service Launches/Product Upgradations, 2014–2017
Table 70 Business Expansions, 2015–2017
Table 71 Mergers and Acquisitions, 2014–2017
Table 72 Partnerships and Collaborations, 2015–2017

List of Figures

Figure 1 Software Asset Management Market Segmentation
Figure 2 Market Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Market Size Estimation Methodology: Bottom-Up Approach
Figure 7 Software Asset Management Market: Assumptions
Figure 8 Top 3 Segments With the Largest Market Shares in 2017
Figure 9 Software Asset Management Market: Regional Snapshot
Figure 10 Increasing Need to Manage the Life Cycle of Assets is Expected to Drive the Growth of the Market
Figure 11 Solutions Segment is Expected to Dominate the Market During the Forecast Period
Figure 12 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 13 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 14 Manufacturing Industry Vertical and North American Region are Estimated to Dominate the Market in 2017
Figure 15 Software Asset Management Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 17 Audit and Compliance Management Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Managed Services Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 19 Support and Training Segment is Expected to Have the Highest CAGR During the Forecast Period
Figure 20 Cloud Deployment Type is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 21 Small and Medium-Sized Enterprises Segment is Expected to Grow at A Higher CAGR During the Forecast Period
Figure 22 Healthcare and Life Sciences Industry Vertical is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 23 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 24 North America: Market Snapshot
Figure 25 Asia Pacific: Market Snapshot
Figure 26 Key Developments By the Leading Players in the Software Asset Management Market, 2015–2017
Figure 27 Market Evaluation Framework
Figure 28 Geographic Revenue Mix of Top Market Players
Figure 29 Snow Software: SWOT Analysis
Figure 30 Flexera: SWOT Analysis
Figure 31 Ivanti: SWOT Analysis
Figure 32 Certero: SWOT Analysis
Figure 33 Servicenow: Company Snapshot
Figure 34 CA Technologies: Company Snapshot
Figure 35 Symantec: Company Snapshot
Figure 36 IBM: Company Snapshot
Figure 37 IBM: SWOT Analysis
Figure 38 Micro Focus: Company Snapshot
Figure 39 Microsoft: Company Snapshot

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