Social Media Messaging: Market Shares, Strategies, and Forecasts, Worldwide, 2016 to 2022
Table of Contents
Social Messaging Executive Summary 23
Social Messaging Market Forces 23
Social Media Messaging Market Driving Forces 27
Social Media Messaging Vendor E-Commerce Development 33
Social Message Features 35
Social Messaging Market Shares 36
Social Messaging Market Forecasts 38
1. Social Messaging Description and Market Dynamics 39
1.1 Addition of Text Messaging To The Social Media Platform 39
1.1.1 Mobile Is Key Driver of Social Messaging 39
1.1.2 Seventy-Eight Percent Of People In The U.S. Say Their Phone Is Always With Them 40
1.1.3 Facebook Battery Drain 40
1.2 Mobile-Feed Based Environment Information Absorption 41
1.2.1 People Watch And Absorb Information Differently In A Mobile Environment 42
1.2.2 Fast Content Retention 42
1.3 Social Network Texting On Mobile Phones 43
1.3.1 Studies Supporting Ubiquity of Messaging 43
1.4 Social Messaging Sales and Operations 44
1.4.1 Social Messaging Marketing 44
1.5 Cloud Computing Model 44
1.5.1 Open Systems 46
1.5.2 SOA Foundation 47
1.6 Digital Messaging E-commerce Products 48
1.7 Getting Ready to Support E-Commerce Social Media Messaging With Mission Critical Systems 49
1.7.1 Mission Critical Messaging As A Base For Services Oriented Architecture (SOA) 49
1.7.2 Messaging E-Commerce Communication 52
1.8 Message Trends 53
1.9 Mission Critical Messaging Market Dynamics 55
1.10 SOA Governance Lifecycle 57
2. Social Messaging Market Shares and Forecasts 61
2.1 Social Messaging Market Forces 61
2.1.1 Social Media Messaging Market Driving Forces 65
2.1.2 Social Media Messaging Vendor E-Commerce Development 71
2.1.3 Social Message Features 73
2.2 Social Messaging Market Shares 74
2.2.1 Facebook Whatsapp 80
2.2.2 Facebook: WhatsApp 83
2.2.3 Tencent Holdings / WeChat 85
2.2.4 Twitter 85
2.2.5 Alphabet’s (GOOGL) Google 86
2.2.6 Google 86
2.2.7 Baidu Inc ADR 86
2.2.8 Rakuten 87
2.2.9 Rakuten / Viper 87
2.2.10 Twitter Seen Trying Social Commerce 87
2.2.11 Tango 88
2.2.12 Line 88
2.2.13 Kik App Identified As Digital Platform Abused By Criminals, Drug Dealers, Terrorists 89
2.2.14 Tawkers 90
2.2.15 KakaoTalk 90
2.2.16 IBM Social Messaging 90
2.2.17 Amazon Messaging 91
2.2.18 Chinese Social Messaging 92
2.3 Social Messaging Market Forecasts 92
2.3.1 Social Media Messaging Text Forecasts 97
2.3.2 Social Media Messaging Video Forecasts 101
2.3.3 Social Media Messaging Game Forecasts 104
2.3.4 Social Platform Games Using Virtual Reality 108
2.3.5 Social Media Messaging E-Commerce Forecasts 109
2.3.6 Assistive Collaboration And Productivity Messaging E-Commerce Tools 111
2.3.7 Communication Tools Morph Into E-Commerce Platforms 113
2.3.8 Twitter Seen Trying Social Media Platform e-Commerce 113
2.4 Mission Critical Decoupled Messaging is the Base for E-Commerce 114
2.5 Mission Critical Messaging Market Shares 118
2.5.1 IBM WebSphere MQ 120
2.5.2 Tibco Transport Layer 122
2.5.3 .NET MSMQ from Microsoft 123
2.6 Mission Critical Messaging Market Forecasts 124
2.7 Social Messaging Revenue and Valuation per User 125
2.8 Social Messaging Regional Analysis 126
2.8.1 United States 130
2.8.2 Europe 130
2.8.3 China 130
2.8.4 Japan 131
2.8.5 Korea 131
2.8.6 India 132
2.8.7 Tailand 132
2.8.8 LINE Monthly Active User (MAU) Market Share (Japan, Taiwan, Thailand and Indonesia 133
2.8.9 Facebook Regional Positioning 133
2.8.10 Facebook WhatsApp Regional Issues 133
2.8.11 Facebook Geographical Information 134
3. Social Messaging Product Description 135
3.1 Facebook Messaging 135
3.1.1 Facebook Messenger 136
3.1.2 Video Calling in Facebook Messenger 138
3.1.3 Facebook Whatsapp 140
3.1.4 Facebook Core App WhatsApp 141
3.1.5 Facebook WhatsApp Target Markets 142
3.1.6 Facebook WhatsApp Advertising Positioning 143
3.1.7 WhatsApp View of Advertising 144
3.1.8 WhatsApp User Base for Android 145
3.1.9 WhatsApp User Base for iPhone 145
3.1.10 Facebook Oculus Virtual Reality Technology 146
3.1.11 Oculus Rift Experience of Immersion 146
3.1.12 Facebook Instagram 147
3.1.13 Facebook Instagram Boomerang 149
3.1.14 Post to Facebook and Windows Live 153
3.2 Tencent / WeChat 154
3.2.1 Tencent WeChat Translation 158
3.2.2 Tencent Free Messaging & Calling App 158
3.2.3 Tencent / WeChat 159
3.3 Twitter Chat 160
3.3.1 Twitter Eliminates 140-Character Message Limit 160
3.3.2 Twitter / Vine 161
3.4 Viper 161
3.5 Google 163
3.5.1 Google Building A New Mobile Messaging App 165
3.5.2 Google Hangouts Mobile 165
3.5.3 Google Hangouts Gmail 166
3.4.4 Google Virtual Reality 167
3.6 Microsoft Skype 167
3.6.1 Skype Translator 168
3.6.2 Skype for Business 169
3.6.3 Skype Messaging App GroupMe 170
3.7 Baidu 170
3.8 Rakuten / Viper 171
3.9 Yahoo / Tumblr 171
3.9.1 Yahoo / Tumblr / Mobile / Integrated Instant Messaging 172
3.9.2 Yahoo Messenger 173
3.10 Kik 173
3.10.1 Kik Offers Teenagers, and Predators, Anonymity 174
3.10.2 Kik App Identified As Digital Platform Abused By Criminals, Drug Dealers, Terrorists 175
3.11 Line 180
3.11.1 LINE real-time voice and video calls 181
3.11.2 Line Out 183
3.11.3 Line Pay 183
3.12 KakaoTalk 184
3.12.1 KakaoTalk Messaging App K-Minute 185
3.12.2 KakaoTalk Promotion 187
3.12.3 KakaoTalk TV 188
3.13 Nimbuzz 188
3.14 Tawkers 189
3.14.1 Tawkers Share Text Messaging on iPhone 189
3.15 NetDirect App 191
3.16 Slack 191
3.16.1 Slack and Hipchat 193
3.17 Kore 193
3.18 Yik Yak 194
3.19 Snapchat 195
3.20 iMessage 196
3.21 Confide 197
3.21.1 Confide Transport Layer Security 197
3.21.2 Confide Ephemeral and Encrypted 198
3.22 Wickr 198
3.23 Tango 207
3.23.1 Tango Teams with Wal-Mart, Alibaba for M-Commerce 209
3.24 Blackberry Messanger 211
3.25 IBM Social Messaging 211
3.25.1 IBM offers SOA Platform Messaging Technology 212
3.25.2 IBM Messaging Foundation For SOA Connectivity 213
3.25.3 IBM WebSphere Open Systems Foundation for Cloud Computing 214
3.25.4 IBM SOA As Mechanism For Defining Business Services 215
3.26 Tibco Middleware Messaging 216
3.26.1 Tibco Messaging 217
3.26.2 Tibco Mission Critical Messaging Solutions 217
3.26.3 Tibco Messaging Backbone 218
3.27 FioranoMQ 222
3.27.1 Fiorano SOA Platform 224
3.27.2 Fiorano Enterprise Services Bus (Fiorano ESB™) 225
3.27.3 Fiorano Pre-Built Services 226
3.28 Software AG webMethods Broker 226
4. Social Media Messaging Technology and Research 227
4.1 Facebook Messaging Technology 227
4.1.1 Facebook Android Integration 228
4.2 Gmail Best All-Round Email Product 229
4.3 Microsoft Office: Workhorse of the Software 229
4.4 Television: Dethroned 229
4.5 Mission Critical Messaging Communication Protocols 230
4.6 Mission Critical Messaging Middleware Transport Layer 230
4.6.1 IBM WebSphere MQ Read Ahead On Client Connections 233
4.7 Mission Critical Messaging As A Base For Services Oriented Architecture (SOA) 234
4.8 Streams For Messaging and Data Access 236
4.9 Message Queuing 238
4.9.1 Database Message Queuing 238
4.9.2 Data and Message Transformation 239
4.10 Componentization 240
4.11 Speed, Flexibility, and Scalability 241
4.12 Mission Critical Message Throughput 242
4.12.1 Message Persistence 244
4.12.2 Message Size 244
4.12.3 Data Format 244
4.12.4 Message Flow Complexity 245
4.13 Message Input To Output Ratio 246
4.14 Required Message Rate 246
4.15 Parallel Message Processing 247
4.15.1 Serial Message Processing 247
4.15.2 Recovery Requirements 248
4.16 Typical Message Patterns 248
4.17 Processors Manage Specified Message Flows 251
4.18 Messaging Technology Issues 252
4.18.1 Report Messages Functions 254
4.18.2 Real-Time Technology Issues 255
4.18.3 MCA Exit Chaining 256
4.18.4 Remove Channel Process Definition 256
4.18.5 Improved Stop Channel Command 256
4.18.6 AMI Objects From LDAP 257
4.19 Secure Sockets Layer (SSL) 257
4.20 Dynamic Systems 258
4.21 Robust, Enterprise-quality Fault Tolerance 258
4.21.1 Cache / Queue 261
4.22 Multicast 262
4.23 Performance Optimization 263
4.23.1 Fault Tolerance 265
4.23.2 Gateways 266
4.23.3 Cloud Model For Consuming And Delivering Business And IT Services 267
4.23.4 Microsoft Cloud Business Model: Private Cloud – Unlimited Virtualization Rights 267
4.24 PRC Government Regulates The Internet Industry 270
4.25 Web Search Technology 270
5 Social Media Messaging Company Descriptions 273
5.6 Apple 273
5.6.1 Apple Business Strategy 273
5.6.2 Apple Product Introductions 274
5.6.3 Apple Second Quarter 2015 Revenue 275
5.6.4 Apple iPhone 275
5.6.5 Apple HomeKit 276
5.6.6 Apple Message Hack 277
5.7 Baidu 277
5.7.1 Baidu.com Website Distributors Used to Help Identify SMEs 280
5.7.2 Baidu Web Search 280
5.7.3 Baidu Personalized Homepage 283
5.7.4 Baidu Video Search 283
5.7.5 Baidu News 283
5.7.6 Baidu Open Cloud 284
5.7.7 Baidu Revenue 287
5.8 Blackberry 287
5.8.1 BBM Protected 289
5.9 Daum Kakao 289
5.10 Facebook 290
5.10.1 Facebook App Draining Smart Phone Batteries 291
5.10.2 Facebook Messaging Provides Access to User Behavioral Data 291
5.10.3 Facebook Creating Better Ads 292
5.10.4 Facebook Next Generation Services 293
5.10.5 Facebook Platform 293
5.10.6 Facebook Free Basics 294
5.10.7 Facebook AI 294
5.10.8 Facebook Revenue 295
5.10.9 Facebook Revenue Growth Priorities: 296
5.10.10 Facebook Average Revenue Per User ARPU 296
5.10.11 Facebook Geographical Information 298
5.10.12 Facebook WhatsApp 298
5.10.13 Facebook WhatsApp Focusing on Growth 299
5.11 Fiorano 300
5.11.1 Fiorano Leadership In Enterprise Middleware 300
5.11.2 Fiorano Customers Worldwide 302
5.12 Fujitsu 303
5.12.1 Fujitsu Revenue 304
5.12.2 Fujitsu Corporate Strategy 305
5.12.3 Fujitsu Fiscal 2015 Third-Quarter Revenue 307
5.12.4 Fujitsu Interstage 309
5.12.5 Fujitsu Acquires RunMyProcess Cloud Service Provider 309
5.13 Five 310
5.14 Google 313
5.14.1 Google Search Technology 313
5.14.2 Google Recognizes World Is Increasingly Mobile 314
5.14.3 Google Nest 314
5.14.4 Google / Nest Protect 315
5.14.5 Google / Nest Safety History 316
5.14.6 Google / Nest Learning Thermostat 318
5.14.7 Google Chromecast 319
5.15 Hike 320
5.16 International Business Machines (IBM) 321
5.16.1 IBM Verse 321
5.16.2 IBM Revenue 2015 Fourth-Quarter And Full-Year Results 323
5.17 Kik 326
5.18 Microsoft 328
5.18.1 Microsoft Reportable Segments 328
5.18.2 Skype and Microsoft 332
5.18.3 Microsoft / Skype / GroupMe Free Group Messaging 333
5.18.4 Microsoft SOA 334
5.18.5 Microsoft .Net Open Source 337
5.19 Naver / Line Corporation 338
5.19.1 Line Revenue 338
5.19.2 Naver Subsidiary Line Corporation 339
5.19.3 Line Corporation 340
5.19.4 Line Plus Corporation 340
5.19.5 Line Highest Earning Publisher Across iOS And Google Play Platforms 341
5.19.6 Line Sticker Business 341
5.19.7 Line Continues To Develop Its Services 342
5.19.8 Line Seeks To Continue To Refine Its Messaging App As A Hub To A Broader platform 344
5.19.9 Line Strategy 344
5.20 NetDirect 345
5.20.1 NetDirect App Helps with Group Communcation 345
5.21 Newcall / Nimbuzz 345
5.22 Owler 346
5.23 Rakuten 347
5.23.1 Rakuten / Viper 347
5.24 Snapchat 348
5.24.1 Snapchat Viacom Partnership 349
5.25 Software AG 350
5.26 Tango 350
5.27 Tawkers 351
5.28 Tencent 352
5.28.1 TenCent Revenue 354
5.28.2 Tencent Revenues 356
5.28.3 Tencent Holdings Has a Partnership With Glu 356
5.28.4 Tencent WeChat 357
5.16 Tibco FTL Messaging Middleware 358
5.16.1 Tibco Lightning-Fast Messaging Transport with Extreme Low Latency 358
5.16.2 Tibco Reliable, High Throughput and Persistent Messaging 358
5.16.3 Seamless Integration 359
5.17 Twitter 359
5.17.1 Bringing Tweets To More People Around The World 359
5.18 Yahoo 360
5.18.1 Yahoo Revenue 360
5.18.2 Yahoo Mavens Revenue 361
5.18.3 Yahoo Tumblr 364
5.18.4 Yahoo Tumblr Sponsored Posts 364
5.18.5 Yahoo Tumblr Sponsored Day 365
5.18.6 Yahoo Tumblr Use Case 365
5.18.7 Yahoo Display Revenue 366
5.18.8 Yahoo Display Metrics 366
5.18.9 Yahoo / Microsoft 367
5.18.10 Yahoo / Google 367
5.18.11 Yahoo / Tumblr 368
5.19 Yik Yak 369
5.20 Yolodata 370
5.20.1 Yolodata REST API and Developer SDK's 371
5.21 Weather Messaging 371
5.21.1 Weather Message Operation 372
5.21.2 Weather Message Components 373
5.21.3 Weather Message Licensing 374
5.21.4 Weather Message Evaluation 374
List of Tables and Figures
Table ES-1 Social Messaging Mapping 25
Table ES-2 Social Media Messaging Market Driving Forces 28
Table ES-3 Social Messaging Age Group Driving Forces 29
Table ES-4 Social Messaging Advantages Derived from Communication Offset from Real Time 30
Table ES-5 Media Platforms for Marketers 31
Table ES-6 Social Media Messaging Media Platform Features 32
Table ES-7 Social Media Messaging Media Platform Development Functions 32
Figure ES-8 Social Media Messaging Market Shares, Shipments, Dollars, Worldwide 2015 37
Figure ES-9 Social Media Messaging Forecasts, Dollars, Worldwide, 2016-2022 38
Table 1-1 Cloud Computing Model Positioning for Social Media Messaging 45
Figure 1-2 IBM SOA Foundation Business, Infrastructure, and Data Information Architecture 47
Table 1-3 Mission Critical Messaging As A Base for SOA Software Used to Implement Process Flexibility 51
Table 1-4 Messaging Middleware Messaging Trends 54
Table 1-5 Mission Critical Messaging Market Dynamics 56
Figure 1-6 IBM SOA Governance Lifecycle 57
Figure 1-7 Private Cloud Attributes 58
Table 1-8 Private Cloud Computing Model Characteristics 59
Table 2-1 Social Messaging Mapping 63
Table 2-2 Social Media Messaging Market Driving Forces 66
Table 2-3 Social Messaging Age Group Driving Forces 67
Table 2-4 Social Messaging Advantages Derived from Communication Offset from Real Time 68
Table 2-5 Media Platforms for Marketers 69
Table 2-6 Social Media Messaging Media Platform Features 70
Table 2-7 Social Media Messaging Media Platform Development Functions 70
Figure 2-8 Social Media Messaging Market Shares, Shipments, Dollars, Worldwide 2015 75
Table 2-9 Social Media Messaging Direct and Advertising Revenue Market 76 Shares, Dollars, Worldwide, 2015 76
Table 2-10 Social Media Messaging Market Shares, Units and Dollars, Worldwide, 2015 77
Table 2-11 Social Messaging Users Per Month Market Shares, Users, Worldwide, 2016 78
Table 2-12 Social Media Messaging Regional Competitors 79
Table 2-13 Facebook Social Messaging Markets and Systems Shares, Number of People, Worldwide, 2016 81
Table 2-14 Facebook Social Media Use Statistics 82
Figure 2-15 Social Media Messaging Forecasts, Dollars, Worldwide, 2016-2022 93
Table 2-16 Social Media Messaging Market Systems Including Text, Video, Games, and E-Commerce Transactions Dollars, Worldwide, 2016-2022 94
Figure 2-17 Social Media Messaging Market Forecasts, Revenue Generating Users, Worldwide, 2016-2022 95
Table 2-18 Social Messaging Users Per Month Market Shares, Users and Dollars, Worldwide, 2016 96
Table 2-19 Social Media Messaging Market Systems Revenue and Nonrevenue Users, Worldwide, 2016-2022 97
Figure 2-20 Social Media Messaging Text Forecasts, Dollars, Worldwide, 2016-2022 98
Figure 2-21 Social Media Text Messaging Market Forecasts, Revenue Generating Users, Worldwide, 2016-2022 99
Table 2-22 Social Media Messaging Market Systems by Segment, Text, Forecasts, Dollars and Users, Worldwide, 2016-2022 100
Figure 2-23 Social Media Messaging Video Forecasts, Dollars, Worldwide, 2016-2022 102
Figure 2-24 Social Media Video Messaging Market Forecasts, Revenue Generating Users, Worldwide, 2016-2022 103
Table 2-25 Social Media Messaging Market Systems by Segment, Video, 104 Forecasts, Dollars and Users, Worldwide, 2016-2022 104
Figure 2-26 Social Media Messaging Games Forecasts, Dollars, Worldwide, 2016-2022 105
Figure 2-27 Social Media Messaging Games Market Forecasts, Revenue Generating Users, Worldwide, 2016-2022 106
Table 2-28 Social Media Messaging Market Systems by Segment, Games, Forecasts, Dollars and Users, Worldwide, 2016-2022 107
Figure 2-29 Social Media Messaging E-Commerce Forecasts, Dollars, Worldwide, 2016-2022 109
Figure 2-30 Social Media Messaging E-Commerce Market Forecasts, Revenue Generating Users, Worldwide, 2016-2022 110
Table 2-31 Social Media Messaging Market Systems by Segment, E-Commerce Transactions Forecasts, Dollars and Users, Worldwide, 2016-2022 111
Table 2-32 Messaging Middleware Market Driving Forces 116
Table 2-33 Middleware Messaging Market Factors 117
Figure 2-34 Social Media Messaging Regional Market Segments, Dollars, 2015 126
Table 2-35 Social Media Messaging Regional Market Segments, Dollars, 2015 127
Figure 2-36 Social Media Messaging Regional Market Segments, Users, 2015 128
Table 2-37 Social Media Messaging Regional Market Segments, Users, 2015 129
Figure 3-1 Facebook Messenger 137
Figure 3-2 Video Face to Face Conversations in Facebook Messenger 138
Figure 3-3 Video Calling in Facebook Messenger 139
Figure 3-4 Instagram Images 148
Figure 3-5 Instagram Distributors 149
Figure 3-6 Facebook Instagram Boomerang Creative Photography 150
Figure 3-7 Facebook Instagram Boomerang Video Can Be Viewed On the Smartphone 152
Figure 3-8 Tencent We Chat Broadcast Messages 154
Figure 3-9 Tencent We Chat Broadcast Message Contact Selections 155
Table 3-10 Tencent We Chat Broadcast Message Platforms Supported 156
Table 3-11 Tencent We Chat Regional Locations 157
Table 3-12 Tencent / We Chat Functions 159
Table 3-13 Google Products with One-Billion Monthly Active Users 164
Figure 3-14 Google Hangouts 166
Table 3-15 Skype for Business Functions 170
Figure 3-16 Kik Privacy for Teens, Terrorists, and Gangsters 176
Table 3-17 Law Enforcement Cases Involving Kik in 10 Days 177
Figure 3-18 Kik Anonymity 178
Figure 3-19 Line Chat 180
Table 3-20 LINE Stickers Functions 181
Table 3-21 LINE Pay PCI DSS and ISO/IEC 27001 Standards Compliance 183
Figure 3-22 Kakao Talk Messaging App 186
Table 3-23 Tawkers Messaging App Features 190
Table 3-24 Slack Messaging Modalities 192
Figure 3-25 Snapchat Images 196
Figure 3-26 Wickr Tower of Encryption Protection 199
Figure 3-27 Wickr Encryption Scrambler and Security Layer 200
Figure 3-28 Wickr Encryption Secondary Scrambler 201
Figure 3-29 Wickr Hardware Binding and Transport Layer Security 202
Figure 3-30 Wickr Unique Message Key Message Security 203
Table 3-31 Wickr Multiple Layers of Messaging Encryption 204
Table 3-32 Wickr Layers of Messaging Security 205
Figure 3-33 WICKR for Business Functions 206
Table 3-34 Tango Video Technology Features 208
Table 3-35 Tango Video Technology Groups Target Markets 209
Table 3-36 IBM Defined Key SOA Entry Points 213
Figure 3-37 IBM SOA Foundation Business, Infrastructure, and Data Information Architecture 215
Table 3-38 Tibco Active Matrix Functions 216
Table 3-39 Tibco FTL Industry-Leading Technology Design Features 219
Table 3-40 Tibco FTL Industry-Leading Technology Key Features 220
Table 3-41 Tibco FTL Industry-Leading Technology Transport Features 221
Figure 3-42 Fiorano MQ Server Components 222
Figure 3-43 Fiorano SOA Platform Components 225
Table 4-1 Facebook Long-Term Research Initiatives 227
Table 4-2 IBM Web Sphere MQ Layered Architecture Objectives: 232
Table 4-3 Mission Critical Messaging As A Base for SOA Software Used to Implement Process Flexibility 235
Table 4-4 Aspects of Data Streaming Management 237
Table 4-5 Mission Critical Message Throughput Variables 243
Table 4-6 Typical Message Flow Characteristics 250
Table 4-7 Messaging Technology Issues 252
Table 4-7 Middleware Messaging Technology Issues 253
Table 4-8 Automatic Detection and Recovery from Network and System Failure 259
Table 4-8 Automatic Detection and Recovery from Network and System Failure 260
Table 4-10 Fault Tolerance Features 265
Table 4-10 Fault Tolerance Features 266
Table 5-1 Baidu.com Website Types of Online Participants: 278
Table 5-2 Baidu Web Search Features 282
Table 5-3 Baidu Open Cloud Modules 284
Table 5-4 Baidu.com Branding 286
Table 5-5 Fujitsu Facts 306
Figure 5-6 Fujitsu Positioning for IoT 307
Figure 5-7 Five CEO Mateusz Mach 312
Figure 5-8 Google / Nest Learning Thermostat 318
Table 5-9 Microsoft Productivity and Business Processes Segment 329
Table 5-10 Microsoft Intelligent Cloud Segment 330
Figure 5-11 Microsoft / Skype / Group Me Free Group Messaging 334
Table 5-12 Microsoft Service Orientated Architecture SOA Functions 336
Table 5-13 Snapchat Communication Functions 349
Table 5-14 Weather Messaging Features 371
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