Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024

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Date: 12-Dec-2019
No. of pages: 175
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The global social media analytics market size is projected to grow at a CAGR of 25.4% during the forecast period

The social media analytics market size is projected to grow from USD 3.0 billion in 2019 to USD 9.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 25.4% during the forecast period. The social media analytics market is driven by increased focus on competitive intelligence and increasing user engagement of social media using smart phones. How ever, rising numbers of users on various websites on social media platforms further contributes to the growth of the social media analytics market.

Services segment to grow at a higher CAGR during the forecast period

The social media analytics market by component is segmented into solutions and services. The services segment is expected to grow at a rapid pace during the forecast period. The services considered in the report are professional services and managed services. Professional services are further bifurcated into consulting, and training and education. The growth of this segment can be attributed to the increasing deployment of the social media analytics software, which leads to the increasing the demand for pre- and post-deployment services, as these solutions require training, owing to technical complexities.

Healthcare and life sciences industry vertical to grow at the highest CAGR during the forecast period

The social media analytics market by vertical has been segmented into Banking, Financial Services and Insurance (BFSI),telecommunications and Information Technology (IT), retail and eCommerce, healthcare, media and entertainment, government and defense, travel and hospitality,others (education and research, transportation and logistics, and energy and utilities).A rise in competition among players across social media platforms and the emergence of a number of healthacre and life science players in the social analytics market space are factors projected to drive the growth of this vertical.

APAC to grow at the highest CAGR during the forecast period

Asia Pacific (APAC) is expected to grow at the highest CAGR during the forecast period. The region is becoming a new hotspot in the social media analytics market, due to rising investments in the process of using social media platforms across potential economies. Several Asian countries are leveraging on information-intensive data management technologies, and social media analytics is one of the leading technology trends. Companies have achieved a strong position in the social media analytics market due to their well-practiced strategy of increasing the customer base through acquisitions and partnerships with significant players in the market

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the social media analytics market.


  • By Company: Tier I:38%, Tier II:41%, and Tier III:21%

  • By Designation: C-Level Executives:65%, Directors:20%, and Others:15%

  • By Region: North America: 45%, Asia Pacific (APAC): 30%, Europe: 15%, Middle East and Africa (MEA): 5%, and Latin America: 5%


The report includes the study of the key players offering social media analytics solutions and services. It profiles major vendors in the global social media analytics market.The major vendors are Oracle(US), Salesforce(US), IBM(US), SAS Institute(US), Adobe(US), Clarabridge(US), NetBase Solutions(US), Brandwatch(UK), Talkwalker (UK), Digimind(US), Meltwater(US), SpreadFast(US), Cision(US), Simplify360(India), and Hootsuite(Canada).It further includes an in-depth competitive analysis of key players in the social media analytics market, along with their company profiles, business overviews, product offerings, recent developments, and market strategies.

Research Coverage

The market study covers the social media analytics market across segments. It aims at estimating the market size and the growth potential of this market, across different segments, such as component, deployment model, organization size, application, industry verticals, and region.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall social media analytics market and its sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report further helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Social Media Analytics Market by Component, Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Deployment Model, Organization Size, Industry Vertical, and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.2.1 Inclusions and Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Competitive Leadership Mapping Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Social Media Analytics Market
4.2 Social Media Analytics Market: Top 3 Application Areas
4.3 Social Media Analytics Market: By Industry Vertical
4.4 Social Media Analytics Market, By Application and Region

5 Market Overview and Industry Trends
5.1 Market Overview
5.1.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increased Focus on the Market and Competitive Intelligence
5.2.1.2 Increasing User Engagement of Social Media Using Smartphones
5.2.1.3 Need for Social Media Measurement to Enhance the Customer Experience
5.2.2 Restraints
5.2.2.1 Complexities in the Analytical Workflow
5.2.3 Opportunities
5.2.3.1 Voluminous Data Generation Through Social Media Platforms
5.2.3.2 Increasing Cloud Adoption Trends
5.2.3.3 High Adoption Rate of Social Media Analytics Solutions Among Small and Medium-Sized Enterprises
5.2.4 Challenges
5.2.4.1 Lack of Standard Measures for Social Media Analytics
5.2.4.2 Lack of a Single Solution to Manage the Increasing Unstructured Data
5.3 Industry Trends
5.3.1 Social Media Analytics Ecosystem
5.3.2 Use Cases
5.3.2.1 Use Case 1: Banking Services
5.3.2.2 Use Case 2: Telecommunications and It
5.3.2.3 Use Case 3: Hospitality Industry
5.3.2.4 Use Case 4: Media and Entertainment
5.3.2.5 Use Case 5: Energy and Utilities
5.3.2.6 Use Case 6: Healthcare and Life Sciences
5.3.2.7 Use Case 7: Manufacturing
5.3.2.8 Use Case 8: Retail and Ecommerce
5.3.2.9 Use Case 9: Government and Defense
5.3.2.10 Use Case 10: Transportation and Logistics
5.3.3 Technologies in Social Media Analytics
5.3.3.1 Big Data
5.3.3.2 Machine Learning
5.3.3.3 Natural Language Processing

6 Social Media Analytics Market, By Component
6.1 Introduction
6.2 Software
6.3 Services
6.3.1 Managed Services
6.3.2 Professional Services
6.3.2.1 Training and Education
6.3.2.2 Consulting

7 Social Media Analytics Market, By Application
7.1 Introduction
7.2 Sales and Marketing Management
7.3 Customer Experience Management
7.4 Competitive Intelligence
7.5 Risk Management and Fraud Detection
7.6 Public Safety and Law Enforcement
7.7 Others

8 Social Media Analytics Market, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 Cloud

9 Social Media Analytics Market, By Organization Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises

10 Social Media Analytics Market, By Industry Vertical
10.1 Introduction
10.2 Banking, Financial Services and Insurance
10.3 Telecommunications and It
10.4 Retail and Ecommerce
10.5 Healthcare and Life Sciences
10.6 Government and Defense
10.7 Media and Entertainment
10.8 Travel and Hospitality
10.9 Others

11 Social Media Analytics Market, By Region
11.1 Introduction
11.2 North America
11.2.1 United States
11.2.2 Canada
11.3 Europe
11.3.1 United Kingdom
11.3.2 France
11.3.3 Germany
11.3.4 Rest of Europe
11.4 Asia Pacific
11.4.1 Australia and New Zealand
11.4.2 China
11.4.3 India
11.4.4 Japan
11.4.5 Rest of Asia Pacific
11.5 Latin America
11.5.1 Brazil
11.5.2 Mexico
11.5.3 Rest of Latin America
11.6 Middle East and Africa
11.6.1 Middle East
11.6.2 Africa

12 Competitive Landscape
12.1 Competitive Leadership Mapping
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies

13 Company Profiles
(Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis)*
13.1 Introduction
13.2 Oracle
13.3 Salesforce
13.4 IBM
13.5 Adobe
13.6 SAS Institute
13.7 Clarabridge
13.8 NetBase
13.9 Digimind
13.10 Brandwatch
13.11 Talkwalker
13.12 Meltwater
13.13 Khoros
13.14 Cision
13.15 Simplify360
13.16 Hootsuite
13.17 Social Media Analytics Solution Offered By Social Media Channels

*Business Overview, Products Offered, Recent Developments, MnM View, SWOT Analysis Might Not be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Industry Excerpts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Available Customizations
14.5 Related Reports
14.6 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2018
Table 2 Factor Analysis
Table 3 Evaluation Criteria
Table 4 Social Media Analytics Market Size and Growth Rate, 2017–2024 (USD Million, Y-O-Y %)
Table 5 Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 6 Software: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 7 Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 8 Services: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 9 Managed Services: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 10 Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 11 Professional Services: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 12 Training and Education: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 13 Consulting: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 14 Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 15 Sales and Marketing Management: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 16 Customer Experience Management: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 17 Competitive Intelligence: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 18 Risk Management and Fraud Detection: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 19 Public Safety and Law Enforcement: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 20 Others: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 21 Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 22 On-Premises: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 23 Cloud: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 24 Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 25 Small and Medium-Sized Enterprises: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 26 Large Enterprises: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 27 Social Media Analytics Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 28 Banking, Financial Services and Insurance: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 29 Telecommunications and It: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 30 Retail and Ecommerce: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 31 Healthcare and Life Sciences: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 32 Government and Defense: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 33 Media and Entertainment: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 34 Travel and Hospitality: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 35 Others: Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 36 Social Media Analytics Market Size, By Region, 2017–2024 (USD Million)
Table 37 North America: Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 38 North America: Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 39 North America: Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 40 North America: Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 41 North America: Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 42 North America: Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 43 North America: Social Media Analytics Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 44 North America: Social Media Analytics Market Size, By Country, 2017–2024 (USD Million)
Table 45 United States: Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 46 United States: Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 47 United States: Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 48 United States: Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 49 United States: Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 50 United States: Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 51 United States: Social Media Analytics Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 52 Canada: Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 53 Canada: Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 54 Canada: Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 55 Canada: Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 56 Canada: Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 57 Canada: Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 58 Canada: Social Media Analytics Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 59 Europe: Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 60 Europe: Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 61 Europe: Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 62 Europe: Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 63 Europe: Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 64 Europe: Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 65 Europe: Social Media Analytics Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 66 Europe: Social Media Analytics Market Size, By Country, 2017–2024 (USD Million)
Table 67 United Kingdom: Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 68 United Kingdom: Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 69 United Kingdom: Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 70 United Kingdom: Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 71 United Kingdom: Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 72 United Kingdom: Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 73 France: Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 74 France: Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 75 France: Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 76 France: Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 77 France: Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 78 France: Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 79 Germany: Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 80 Germany: Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 81 Germany: Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 82 Germany: Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 83 Germany: Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 84 Germany: Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 85 Asia Pacific: Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 86 Asia Pacific: Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 87 Asia Pacific: Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 88 Asia Pacific: Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 89 Asia Pacific: Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 90 Asia Pacific: Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 91 Asia Pacific: Social Media Analytics Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 92 Asia Pacific: Social Media Analytics Market Size, By Country, 2017–2024 (USD Million)
Table 93 Latin America: Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 94 Latin America: Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 95 Latin America: Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 96 Latin America: Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 97 Latin America: Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 98 Latin America: Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 99 Latin America: Social Media Analytics Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 100 Latin America: Social Media Analytics Market Size, By Country, 2017–2024 (USD Million)
Table 101 Middle East and Africa: Social Media Analytics Market Size, By Component, 2017–2024 (USD Million)
Table 102 Middle East and Africa: Social Media Analytics Market Size, By Service, 2017–2024 (USD Million)
Table 103 Middle East and Africa: Social Media Analytics Market Size, By Professional Service, 2017–2024 (USD Million)
Table 104 Middle East and Africa: Social Media Analytics Market Size, By Application, 2017–2024 (USD Million)
Table 105 Middle East and Africa: Social Media Analytics Market Size, By Deployment Model, 2017–2024 (USD Million)
Table 106 Middle East and Africa: Social Media Analytics Market Size, By Organization Size, 2017–2024 (USD Million)
Table 107 Middle East and Africa: Social Media Analytics Market Size, By Industry Vertical, 2017–2024 (USD Million)
Table 108 Middle East and Africa: Social Media Analytics Market Size, By Country, 2017–2024 (USD Million)

List of Figures

Figure 1 Social Media Analytics Market: Research Design
Figure 2 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 3 Market Size Estimation Methodology, Approach 1 (Supply Side): Revenue of Products/Solutions/Services of Social Media Analytics Market
Figure 4 Market Size Estimation Methodology—Approach 1— Bottom-Up (Supply Side): Collective Revenue of All Products/ Solutions/ Services of Social Media Analytics Market
Figure 5 Market Size Estimation Methodology—Approach 2—Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 6 Social Media Analytics Market: Top-Down and Bottom-Up Approaches
Figure 7 Social Media Analytics Market Snapshot, By Component
Figure 8 Social Media Analytics Market Snapshot, By Service
Figure 9 Social Media Analytics Market Snapshot, By Professional Service
Figure 10 Social Media Analytics Market Snapshot, By Deployment Model
Figure 11 Social Media Analytics Market Snapshot, By Organization Size
Figure 12 Social Media Analytics Market Snapshot, By Application
Figure 13 Social Media Analytics Market Investment Scenario
Figure 14 Social Media Analytics Market Snapshot, By Region
Figure 15 Increased Focus on the Market and Need for Competitive Intelligence to Drive the Overall Growth of the Social Media Analytics Market During the Forecast Period
Figure 16 Sales and Marketing Management Segment to Hold the Highest Market Share in 2019
Figure 17 Media and Entertainment Industry Vertical to Hold the Highest Market Share in 2019
Figure 18 Sales and Marketing Management Segment and North America Region to Account for the Highest Shares in the Global Social Media Analytics Market in 2019
Figure 19 Social Media Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 20 Region-Wise Social Media Penetration (%)
Figure 21 Impact of Negative Experience (%)
Figure 22 Total Number of Social Media Users Worldwide (2010–2016)
Figure 23 Social Media Analytics Architecture
Figure 24 Services Segment to Grow at a Higher CAGR During the Forecast Period
Figure 25 Managed Services Segment to Grow at a Higher CAGR During the Forecast Period
Figure 26 Training and Education Segment to Grow at a Higher CAGR During the Forecast Period
Figure 27 Competitive Intelligence Segment to Grow at the Highest CAGR During the Forecast Period
Figure 28 Cloud Segment to Grow at a Higher CAGR During the Forecast Period
Figure 29 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Figure 30 Healthcare and Life Sciences Industry Vertical to Grow at the Highest CAGR During the Forecast Period
Figure 31 Asia Pacific to Have the Highest CAGR in the Social Media Analytics Market During the Forecast Period
Figure 32 India to Have the Highest CAGR in the Social Media Analytics Market During the Forecast Period
Figure 33 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 34 North America: Market Snapshot
Figure 35 Risk Management ANF Fraud Detection Segment to Grow at the Highest CAGR in North America During the Forecast Period
Figure 36 Public Safety and Law Enforcement Segment to Grow at the Highest CAGR in Europe During the Forecast Period
Figure 37 Asia Pacific: Market Snapshot
Figure 38 Competitive Intelligence Segment to Grow at the Highest CAGR in Asia Pacific During the Forecast Period
Figure 39 Competitive Intelligence Segment to Grow at the Highest CAGR in Latin America During the Forecast Period
Figure 40 Competitive Intelligence Segment to Grow at the Highest CAGR in Middle East and Africa During the Forecast Period
Figure 41 Social Media Analytics Market (Global) Competitive Leadership Mapping, 2019
Figure 42 Oracle: Company Snapshot
Figure 43 Oracle: SWOT Analysis
Figure 44 Salesforce: Company Snapshot
Figure 45 Salesforce: SWOT Analysis
Figure 46 IBM: Company Snapshot
Figure 47 IBM: SWOT Analysis
Figure 48 Adobe: Company Snapshot
Figure 49 Adobe: SWOT Analysis
Figure 50 SAS Institute: Company Snapshot
Figure 51 SAS Institute: SWOT Analysis

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