Social Media Analytics Market by Components (Software, Services, Consulting, Integration, Support), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users (SMBs, Enterprises) – Market Forecasts and Analysis (2014 – 2019)

Publisher Name :
Date: 15-Aug-2014
No. of pages: 175

Social media analytics involves collection of data from social media platforms and blogs, and analysis of the collected data to extract actionable intelligence which is employed to make informed decisions pertaining to business. It facilitates marketers with a detailed understanding of the social consumer. It also helps to analyze the sentiment of the customer to augment marketing, branding, and customer service initiatives by marketers.

One of the driving factors for the social media analytics market is the ever-growing use of social media to engage with brands which thereby, leads to content generated from users. This creates huge amount of unstructured digital data present across social media platforms that can be mined to extract valuable insights.

The major restraint in this market is the deployment cost and lack of a tangible Return on Investment (ROI).

There are various assumptions that we have taken into consideration for market sizing and forecasting exercise. Few global assumptions include political, economic, social, technological, and economic factors. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.

The report will help the market leaders/new entrants in this market in the following ways:

  • This report segments the market into components, covering this market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and the sub-segments. The market numbers are further split across the different verticals and regions.
  • This report will help them better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including mergers and acquisition and venture capital funding. Besides, there are company profiles of 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
  • The report helps them understand the pulse of the market. It also provides information on key market drivers, restraints, challenges, and opportunities.

Social Media Analytics Market by Components (Software, Services, Consulting, Integration, Support), Data Sources (Facebook, YouTube, Twitter, LinkedIn, Google Plus, Others), Users (SMBs, Enterprises) – Market Forecasts and Analysis (2014 – 2019)

Table of Contents

1 Introduction
1.1 Key Takeaways
1.2 Report Description
1.3 Markets Covered
1.4 Stakeholders
1.5 Research Methodology
1.5.1 Key Data From Primary & Secondary Sources
1.5.2 Data Triangulation & Market forecasting
1.6 Assumptions

2 Executive Summary
2.1 Overall Market Size

3 Market Overview
3.1 Market Definition
3.2 Market Evolution
3.3 Market Segmentation
3.4 Market Dynamics
3.4.1 Drivers
3.4.1.1 Rising Use of Social Media Leading to Huge Content Generated From Users
3.4.1.2 Need to Derive Actionable Intelligence From Unstructured Social Media Data
3.4.2 Restraints
3.4.2.1 Inability to Discover the Reason Behind A Sentiment
3.4.2.2 High Priced and Lacking A Tangible Roi
3.4.3 Opportunities
3.4.3.1 Social Media Becoming A Marketing Mix Component
3.4.3.2 A Chance to Improve Online Reputation and Consumer Perception
3.5 Impact Analysis of DROS
3.6 Value Chain

4 Social Media Analytics: Market Size & Forecast By Component
4.1 Introduction
4.1.1 Market Size & Forecast
4.2 Software
4.2.1 Overview
4.2.2 Market Size & Forecast By Region
4.3 Services
4.3.1 Overview
4.3.2 Market Size & Forecast
4.3.3 Market Size & Forecast By Region
4.3.4 Consulting Services
4.3.4.1 Overview
4.3.4.2 Market Size & Forecast By Region
4.3.5 Integration Services
4.3.5.1 Overview
4.3.5.2 Market Size & Forecast By Region
4.3.6 Support Services
4.3.6.1 Overview
4.3.6.2 Market Size & Forecast By Region

5 Social Media Analytics: Market Size & Forecast By Data Source
5.1 Introduction
5.1.1 Market Size & Forecast
5.2 Facebook
5.2.1 Overview
5.2.2 Market Size & Forecast By Region
5.3 Youtube
5.3.1 Overview
5.3.2 Market Size & Forecast By Region
5.4 Twitter
5.4.1 Overview
5.4.2 Market Size & Forecast By Region
5.5 Linkedin
5.5.1 Overview
5.5.2 Market Size & Forecast By Region
5.6 Google Plus
5.6.1 Overview
5.6.2 Market Size & Forecast By Region
5.7 Others
5.7.1 Overview
5.7.2 Market Size & Forecast By Region

6 Social Media Analytics: Market Size & Forecast By User
6.1 Introduction
6.1.1 Market Size & Forecast
6.2 Small & Medium Businesses (SMBS)
6.2.1 Overview
6.2.2 Market Size & Forecast By Region
6.3 Enterprises
6.3.1 Overview
6.3.2 Market Size & Forecast By Region

7 Social Media Analytics: Market Size & Forecast By Vertical
7.1 Introduction
7.1.1 Market Size & Forecast
7.2 Automotive
7.2.1 Overview
7.2.2 Market Size & Forecast By Region
7.3 Banking, Financial Services, and Insurance (BFSI)
7.3.1 Overview
7.3.2 Market Size & Forecast By Region
7.4 Fast Moving Consumer Goods (FMCG)/ Consumer Packaged Goods (CPG)
7.4.1 Overview
7.4.2 Market Size & Forecast By Region
7.5 Healthcare & Pharmaceuticals
7.5.1 Overview
7.5.2 Market Size & Forecast By Region
7.6 Retail & Hospitality
7.6.1 Overview
7.6.2 Market Size & Forecast By Region
7.7 Telecom & It
7.7.1 Overview
7.7.2 Market Size & Forecast By Region
7.8 Others
7.8.1 Overview
7.8.2 Market Size & Forecast By Region

8 Social Media Analytics: Market Size & Forecast By Region
8.1 Introduction
8.1.1 Parfait Chart
8.1.2 Market Size & Forecast
8.2 North America (Na)
8.2.1 Overview
8.2.2 Market Size & Forecast By Data Source
8.3 Europe
8.3.1 Overview
8.3.2 Market Size & Forecast By Data Source
8.4 Asia-Pacific (APAC)
8.4.1 Overview
8.4.2 Market Size & Forecast By Data Source
8.5 Middle East & Africa (MEA)
8.5.1 Overview
8.5.2 Market Size & Forecast By Data Source
8.6 Latin America (La)
8.6.1 Overview
8.6.2 Market Size & Forecast By Data Source

9 Market Landscape
9.1 Competitive Landscape
9.1.1 Ecosystem & Roles
9.1.2 Portfolio Comparison
9.2 End-User Landscape
9.2.1 Market Opportunity Analysis
9.2.2 End-User Analysis
9.2.2.1 Estimated Unique Monthly Visitors
9.2.2.2 World Map of Social Networks

10 Company Profiles
(Overview, Products & Services, Strategies & Insights, Developments and Mnm View)*
10.1 Attensity
10.2 Attentio
10.3 Clarabridge
10.4 Crimson Hexagon
10.5 HP
10.6 IBM
10.7 SAP
10.8 SAS
10.9 Simply MEAsured
10.10 Tableau Software

*Details on Overview, Products & Services, Strategies & Insights, Developments and Mnm View Might Not Be Captured in Case of Unlisted Companies.

Appendix
Mergers and Acquisitions
Venture Funding

List of Tables

Table 1 Social Media Analytics Market Size and Growth Rate, 2014–2019 ($Million, Y-O-Y %)
Table 2 Impact Analysis of DROS: Social Media Analytics
Table 3 Social Media Analytics Market Size, By Component, 2014–2019 ($Million)
Table 4 Social Media Analytics Market Growth, By Component, 2014–2019 (Y-O-Y %)
Table 5 Social Media Analytics Software Market Size, By Region, 2014–2019 ($Million)
Table 6 Social Media Analytics Software Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 7 Social Media Analytics Market Size, By Service, 2014–2019 ($Million)
Table 8 Social Media Analytics Market Growth, By Service, 2014–2019 (Y-O-Y %)
Table 9 Social Media Analytics Services Market Size, By Region, 2014–2019 ($Million)
Table 10 Social Media Analytics Services Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 11 Consulting Services Market Size, By Region, 2014–2019 ($Million)
Table 12 Consulting Services Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 13 Integration Services Market Size, By Region, 2014–2019 ($Million)
Table 14 Integration Services Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 15 Support Services Market Size, By Region, 2014–2019 ($Million)
Table 16 Support Services Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 17 Social Media Analytics Market Size, By Data Source, 2014–2019 ($Million)
Table 18 Social Media Analytics Market Growth, By Data Source, 2014–2019 (Y-O-Y %)
Table 19 Analytics on Facebook Data, Market Size, By Region, 2014–2019 ($Million)
Table 20 Analytics on Facebook Data, Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 21 Analytics on Youtube Data, Market Size, By Region, 2014–2019 ($Million)
Table 22 Analytics on Youtube Data, Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 23 Analytics on Twitter Data, Market Size, By Region, 2014–2019 ($Million)
Table 24 Analytics on Twitter Data, Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 25 Analytics on Linkedin Data, Market Size, By Region, 2014–2019 ($Million)
Table 26 Analytics on Linkedin Data, Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 27 Analytics on Google Plus Data, Market Size, By Region, 2014–2019 ($Million)
Table 28 Analytics on Google Plus Data, Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 29 Analytics on Other Data Source, Market Size, By Region, 2014–2019 ($Million)
Table 30 Analytics on Other Data Source, Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 31 Social Media Analytics Market Size, By User, 2014–2019 ($Million)
Table 32 Social Media Analytics Market Growth, By User, 2014–2019 (Y-O-Y %)
Table 33 SMB Market Size, By Region, 2014–2019 ($Million)
Table 34 SMB Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 35 Enterprises Market Size, By Region, 2014–2019 ($Million)
Table 36 Enterprises Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 37 Social Media Analytics Market Size, By Vertical, 2014–2019 ($Million)
Table 38 Social Media Analytics Market Growth, By Vertical, 2014–2019 (Y-O-Y %)
Table 39 Automotive Market Size, By Region, 2014–2019 ($Million)
Table 40 Automotive Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 41 BFSI Market Size, By Region, 2014–2019 ($Million)
Table 42 BFSI Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 43 FMCG/CPG Market Size, By Region, 2014–2019 ($Million)
Table 44 FMCG/CPG Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 45 Healthcare and Pharmaceuticals Market Size, By Region, 2014–2019 ($Million)
Table 46 Healthcare and Pharmaceuticals Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 47 Retail and Hospitality Market Size, By Region, 2014–2019 ($Million)
Table 48 Retail and Hospitality Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 49 Telecom and It Market Size, By Region, 2014–2019 ($Million)
Table 50 Telecom and It Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 51 Others Market Size, By Region, 2014–2019 ($Million)
Table 52 Others Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 53 Social Media Analytics Market Size, By Region, 2014–2019 ($Million)
Table 54 Social Media Analytics Market Growth, By Region, 2014–2019 (Y-O-Y %)
Table 55 North America: Social Media Analytics Market Size, By Data Source Or Social Media, 2014–2019 ($Million)
Table 56 North America: Social Media Analytics Market Growth, By Data Source Or Social Media, 2014–2019 (Y-O-Y %)
Table 57 Europe: Social Media Analytics Market Size, By Data Source Or Social Media, 2014–2019 ($Million)
Table 58 Europe: Social Media Analytics Market Growth, By Data Source Or Social Media, 2014–2019 (Y-O-Y %)
Table 59 APAC: Social Media Analytics Market Size, By Data Source Or Social Media, 2014–2019 ($Million)
Table 60 APAC: Social Media Analytics Market Growth, By Data Source Or Social Media, 2014–2019 (Y-O-Y %)
Table 61 MEA: Social Media Analytics Market Size, By Data Source Or Social Media, 2014–2019 ($Million)
Table 62 MEA: Social Media Analytics Market Growth, By Data Source Or Social Media, 2014–2019 (Y-O-Y %)
Table 63 Latin America: Social Media Analytics Market Size, By Data Source Or Social Media, 2014–2019 ($Million)
Table 64 Latin America: Social Media Analytics Market Growth, By Data Source Or Social Media, 2014–2019 (Y-O-Y %)
Table 65 Developments: Attensity
Table 66 Developments: Clarabridge
Table 67 Developments: Crimson Hexagon
Table 68 Developments: HP
Table 69 Developments: IBM
Table 70 Developments: SAP
Table 71 Developments: SAS
Table 72 Developments: Simply Measured
Table 73 Developments: Tableau Software
Table 74 Mergers and Acquisitions: Social Media Analytics
Table 75 Venture Capital Funding: Social Media Analytics

List of Figures

Figure 1 Stakeholders: Social Media Analytics
Figure 2 Research Methodology: Social Media Analytics
Figure 3 Data Triangulation: Social Media Analytics
Figure 4 Social Media Analytics Market Size and Growth Rate, 2014–2019 ($Million, Y-O-Y %)
Figure 5 Market Evolution: Social Media Analytics
Figure 6 Market Segmentation: Social Media Analytics
Figure 7 DROS: Social Media Analytics
Figure 8 Value Chain: Social Media Analytics
Figure 9 Social Media Analytics Market Growth, By Component, 2014–2019 (Y-O-Y %)
Figure 10 Social Media Analytics Market Growth, By Data Source, 2014–2019 (Y-O-Y %)
Figure 11 Social Media Analytics Market Growth, By User, 2014–2019 (Y-O-Y %)
Figure 12 Parfait Chart: Social Media Analytics
Figure 13 Ecosystem: Social Media Analytics
Figure 14 Portfolio Comparison: Social Media Analytics
Figure 15 Market Opportunity Analysis: Social Media Analytics
Figure 16 End-User Analysis: Social Media Analytics
Figure 17 End-User Analysis: World Map of Social Networks, Dec-13
Figure 18 Company Snapshot: Attensity
Figure 19 Company Snapshot: Attentio
Figure 20 Company Snapshot: Clarabridge
Figure 21 Company Snapshot: Crimson Hexagon
Figure 22 Company Snapshot: HP
Figure 23 Company Snapshot: IBM
Figure 24 Company Snapshot: SAP
Figure 25 Company Snapshot:SAS
Figure 26 Company Snapshot: Simply Measured
Figure 27 Company Snapshot: Tableau Software

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