Smartphone Trends in Asia: The Rise of Domestic Brands in Southeast Asia's Smartphone Markets

Publisher Name :
Date: 30-Sep-2016
No. of pages: 42
Price : Single User: US $ 1195  US $ 1016 Corporate User: US $ 3585  US $ 2868
Inquire Before Buying
This report is available at 15% Discount for Single User License and 20% Discount for Corporate Users License till 01 September 2017. To avail discount please contact at +1-888-391-5441 / sales@rnrmarketresearch.com.

Summary

Domestic mobile handset manufacturers are rapidly gaining a strong foothold in Southeast Asian countries with their feature-rich devices at much more affordable prices compared global vendors such as Apple, Samsung and Microsoft. Domestic smartphone vendors have enjoyed significant success in the Philippines and Indonesia on the back of low-cost devices accompanied with offers on entertainment and social media content and applications. Filipino vendor Cherry Mobile offers 4G mobile at $299, which has the same specs but costs nearly 30% less than Samsung Galaxy S6 edge. On the other hand some markets like Vietnam have remained challenging for local vendors as consumer in the country tend to favor high-status international brands. Most domestic vendors have followed a specific formula incorporating 4Ps of marketing - product, price, place and promotion - to gain market share of established brands. These homegrown vendors have been facing strong competition from Chinese and global vendors who are responding by introducing devices at low prices to save their market share. Regulations in some countries like Indonesia where government has mandated local production, have benefitted domestic vendors by increasing cost for global vendors.

Key Findings


  • Domestic mobile phone vendors use both online and offline channels to market their products. They are also investing in providing efficient after-sale services to better compete with international brands. Thai mobile has a network of 72 service centers across the country.

  • Local vendors are promoting their offerings through popular celebrities to gain visibility and credibility in the markets, while seasonal promotions such as offering free access to OTT services etc. are also helping vendors to attract customers.

  • Chinese and international device companies pose the greatest challenge for local device manufactures as they offer mobile phones at very low profit margins and enjoy economies of scale owing to international presence.

  • Increasing usage of social media and OTT applications is inducing demand for high-bandwidth smartphones, driving users to switch from feature phones to 3G/4G-enabled smartphones. The vendors have been taking advantage of the trend by offering low-cost smartphones supporting advanced mobile technologies.


Synopsis

'Smartphone Trends in Asia: The Rise of Domestic Brands in Southeast Asia's Smartphone Markets report provides an overview of the strategies domestic mobile phone vendors have adopted in Southeast Asia, including analysis of the major components.

It consists of:


  • Overview of leading domestic mobile phone brands, parties ventured into smartphone market and their market share.

  • Overview of the key strategies involving 4Ps of marketing in their business models.

  • Analysis of regulatory, technological and demand drivers along with competition inhibitors.

  • Key findings from strategies in the region and a set of recommendations for local, Chinese and global vendors.


Reasons To Buy


  • Provides a comprehensive, detailed understanding of Tier 3 vendor smartphone product, pricing, and positioning strategies in the diverse South Asian markets.

  • Includes analysis on the pricing strategies, business models and the great variety of smartphone vendors, looking in particular at the various challenges and opportunities facing them, with examples from Tier 3 vendors throughout the region.

  • Align product portfolios by selecting suitable commercial strategies needed to save market share in highly competitive markets.

  • Quicken the decision-making process by understanding the strategies which underpin commercial strategies in terms of market overview, products, pricing, promotion and distribution.

  • A section on the smartphones markets in Indonesia, Philippines, Thailand and Vietnam offers particular insight into these markets, including an overview, sales forecasts and an examination of growth drivers and inhibitors.

  • Offers an overview of the actionable analysis of trends offers a wider perspective, while its case studies of four Tier 3 vendors in South East Asia provide a resource for more detailed planning.

  • Boasts of high presentation quality that allows it to be turned into presentable material immediately, for an executive-level audience.


Companies Mentioned


  • Smartfren

  • Evercross

  • SPC

  • Mito Mobile

  • Advan

  • Mdot

  • ninetology

  • Gomax

  • Cherry Mobile

  • MyPhone

  • Cloudfone

  • Star Mobile

  • Torque

  • i-mobile

  • dtac

  • truemove

  • Wellcom

  • Mobiistar

  • Masstel/Massgo

  • Q (ABtel)

  • Bphone

  • Viettel

  • Samsung

  • Apple

  • Microsoft

  • Oppo

  • Xiaomi

  • ZTE

  • Gionee

  • Lenovo

  • LG

  • Huawei

  • Sony

  • Alcatel

  • cyrus

  • polytron

  • ZHandK mobile

  • CKK

  • BS

  • SKK Mobile

  • Nipda

  • SKG Mobile

  • AIS

  • Bavapen

  • ASUS

  • Haier.

This report is available at 15% Discount for Single User License and 20% Discount for Corporate Users License till 01 September 2017. To avail discount please contact at +1-888-391-5441 / sales@rnrmarketresearch.com.

Smartphone Trends in Asia: The Rise of Domestic Brands in Southeast Asia's Smartphone Markets

Table of Contents

Market context: Current positioning of Southeast Asian handset brands
Market context: Leading domestic brands
Market context: Mobile vendor categories
Definitions
Market share
How Southeast Asian device makers have leveraged the 4Ps of marketing
The 4Ps of Marketing
Product
Place(ment)
Price
Promotion
Future drivers and inhibitors
Regulatory market drivers
Technology market drivers: Migrating users from 2G to 3G/4G
Demand market drivers: Feature phone to smartphone migration
Competition inhibitors: Competition from new wave of low-cost Chinese vendors
Competition inhibitors: International vendors lowering prices
Market details: Case Studies
The Philippines: Cherry Mobile
Thailand: i-mobile
Vietnam: Bphone
Indonesia: Advan
Conclusions: Key findings and recommendations
Acronyms and Definitions

List of Tables

Exhibit 1: Domestic Vendors by Country, 2016
Exhibit 2: Types of Mobile Vendors
Exhibit 3: Definitions
Exhibit 4: Share of Vendors, 2016
Exhibit 5: The 4ps of Marketing
Exhibit 6: Benefits Offered by Multi-Sim Mobile Phones
Exhibit 7: Comparison of Features and Prices of Samsung and Cherry Mobile
Exhibit 8: Comparison of Distribution Network and Service Centers of Myphone and Sony
Exhibit 9: Smartphone Prices in The Philippines
Exhibit 10: Smartphone Prices in Indonesia
Exhibit 11: Smartphone Prices in Malaysia
Exhibit 12: Smartphone Prices in Thailand
Exhibit 13: Actor Daniel Padilla Promotes Myphone
Exhibit 14: Mobile Subscriptions by Technology, Apac
Exhibit 15: Sell-Through of Categories As Percentage of Total Mobile Handset Sales in Apac, 2016
Exhibit 16: International Footprints of Select Chinese Vendors
Exhibit 17: Share of Market Sales in Units: Samsung Vs. Apple Vs. Largest Local Vendor, 2016
Exhibit 18: Share of Market Sales in Units: Samsung Vs. Apple Vs. Largest Local Vendor, 2021
Exhibit 19: Philippines Handset Sales, 2015-21
Exhibit 20: Cherry Mobile's Handset Sell-Through and Market Share 2012-16
Exhibit 21: Cherry Mobile's Most Affordable Smartphone Worldwide
Exhibit 22: Cherry Prepaid Bundle, June 2015
Exhibit 23: Thailand Handset Sales, 2015-21
Exhibit 24: I-Mobile's Handset Sell-Through and Market Share 2012-16
Exhibit 25: Examples of Smartphones Launched by I-Mobile in 2015
Exhibit 26: Promotion For I-Mobile Dtv Series Mobile Phones Includes Free I-Stand, Power Bank and I-Bag, June 2016
Exhibit 27: Vietnam Handset Sales, 2015-21
Exhibit 28: Comparative Pricing of Luxury Devices in Vietnam, 2015
Exhibit 29: Bphone Prepares To Launch Bphone2
Exhibit 30: Indonesia Handset Sales, 2015-21
Exhibit 31: Advan's Handset Sell-Through and Market Share 2012-16
Exhibit 32: Advan 4g Promotions, 2016
Exhibit 33: Advan's Cash Back Promotion With Brand Ambassador Lionel Messi

  • The Consumer smartphone analytics: network usage
    Published: 16-Aug-2017        Price: US 4999 Onwards        Pages: 36
    "The trouble with paid-for unlimited data plans is that Wi-Fi already gives users an unconstrained experience." This report provides insights into why, when and where smartphone users connect to Wi-Fi or to cellular networks by analysing data collected in real-time from more than 8000 smartphones in Germany, India, the UK and the USA. It assesses the implications of the survey for mobile-centric operators and for integrated quadruple-play service providers. ......
  • Global Phablets Market Professional Survey Report 2017
    Published: 10-Aug-2017        Price: US 3500 Onwards        Pages: 115
    This report studies Phablets in Global market, especially in North America, China, Europe, Southeast Asia, Japan and India, with production, revenue, consumption, import and export in these regions, from 2012 to 2016, and forecast to 2022. This report focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering - Samsung - ASUSTeK Computer - ZTE - Blackberry - Dell - Google......
  • Global Trends in the Smartphone Market and Industry
    Published: 04-Aug-2017        Price: US 1200 Onwards        Pages: 36
    Bolstered by the steady economic recovery in 2017 that drive replacement demand, and first-time smartphone buyers in emerging markets, the global smartphone shipment volume is forecast to grow at 6.3% year-on-year to nearly 1.6 billion units. This report provides an overview of the smartphone development in the globe, an in-depth analysis of branded smartphones' competitiveness from both price and spec perspectives, and recent updates in the development of key components such as mobile proces......
  • Global Rugged Smartphone Market 2017-2021
    Published: 26-Jul-2017        Price: US 3500 Onwards        Pages: 64
    Rugged smartphones are designed in such a way that they can withstand shock, dust, rain, cold, high temperature, and many other demanding environments. The only difference between rugged smartphones and standard smartphones is the toughness. In order to be classified as rugged, a smartphone has to undergo a series of tests. Rugged smartphones are designed for niche markets like the military, law enforcement, oil and gas extraction rigs, and many other markets where the environment is demandin......
  • The Consumer smartphone analytics: mobile video
    Published: 19-Jul-2017        Price: US 4999 Onwards        Pages: 34
    This report investigates how people use their smartphones in Germany, India, the UK and the USA. It provides insights into how people consume mobile video services, the importance of OTT and multi-screen and examines how people use specific video apps on their smartphones and tablets by analysing data collected in real-time from more than 8000 smartphones.......
  • Global Smartphone Market 2017-2021
    Published: 19-Jul-2017        Price: US 3500 Onwards        Pages: 88
    Smartphones have become a basic necessity and an integral part of the lives of almost all individuals worldwide. A smartphone is a mobile phone that functions like a computer. It typically has a touchscreen interface, Internet access, and an OS that can run application software or apps that are integrated with other devices and sensors to provide users information on a real-time basis. Smartphones can be used to perform applications, including making calls, instant messaging, taking pictures ......
  • United States Phablets Market Report 2017
    Published: 18-Jul-2017        Price: US 3800 Onwards        Pages: 114
    In this report, the United States Phablets market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report splits the United States market into seven regions: - The West - Southwest - The Middle Atlantic - New England - The South - The Midwest with sales (volume), revenue (value), market share and growth rate of Phablet......
  • Global Phablets Sales Market Report 2017
    Published: 12-Jul-2017        Price: US 4000 Onwards        Pages: 117
    In this report, the global Phablets market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report split global into several key Regions, with sales (K Units), revenue (Million USD), market share and growth rate of Phablets for these regions, from 2012 to 2022 (forecast), covering - United States - China - Europe - Japan - Korea......
  • Global Phablets Market Research Report 2017
    Published: 07-Jul-2017        Price: US 2900 Onwards        Pages: 117
    In this report, the global Phablets market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Phablets in these regions, from 2012 to 2022 (forecast), covering - United States - EU - China - Japan - South ......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs