Smartphone Market in India 2014-2018

Publisher Name :
Date: 07-Jul-2014
No. of pages: 70
Inquire Before Buying

A smartphone is a cell phone with advanced functionality beyond calls and text messaging. Smartphones have the capability to play videos, display images, surf the web, and access e-mail. Smartphones such as Android-based phones and iPhones can run third-party applications. Today, smartphones have become a common purchase for consumers. With advancements in technology, smartphones are now smaller and cheaper than earlier devices. Manufacturers such as Apple, Nokia, and Samsung offer a wide variety of smartphone options. The increase in smartphone availability has led to a decline in the usage of standard feature phones.

TechNavio's analysts forecast the Smartphone market in India will grow at a CAGR of 41.26 percent in terms of revenue over the period 2013-2018.

Covered in this Report

To calculate market size, the report considers revenue generated from the sales of smartphones to non-business customers. The report does not consider the sales of smartphone accessories and peripherals, aftermarket sales, servicing, and other indirect costs.

TechNavio's report, the Smartphone Market in India 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Smartphone market in India landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors


  • Karbonn Mobile India Pvt. Ltd.

  • Lava International Ltd.

  • Micromax Informatics Ltd.

  • Nokia Corp.

  • Samsung Electronics Co. Ltd.


Other Prominent Vendors

  • Apple Inc.

  • HTC Corp.

  • LG Electronics Inc.

  • Sony Corp.


Key Market Driver

  • 3G Technology

  • For a full, detailed list, view our report.


Key Market Challenge

  • Emerging Tablet Market

  • For a full, detailed list, view our report.


Key Market Trend

  • Growing E-commerce Market

  • For a full, detailed list, view our report.


Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be?

  • What are the key market trends?

  • What is driving this market?

  • What are the challenges to market growth?

  • Who are the key vendors in this market space?

  • What are the market opportunities and threats faced by the key vendors?

  • What are the strengths and weaknesses of the key vendors?

Smartphone Market in India 2014-2018

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05. Introduction

06. Country Overview

07. Indian Mobile Phone Industry
07.1 Mobile Applications

08. Smartphone Penetration in India
08.1 Urban India
08.2 Rural India
08.3 Smartphone Users Base in Key Cities in India
08.4 Sales channels in Smartphone Market
08.4.1 LFR
08.4.2 Chain Stores
08.4.3 Traditional Channels
08.4.4 E-commerce

09. Market Landscape
09.1 Market Size and Forecast by Revenue
09.2 Market Size and Forecast by Volume
09.3 Five Forces Analysis

10. Market Segmentation by OS
10.1 Smartphone Market in India by OS 2013
10.2 Smartphone Market in India by OS 2013-2018
10.3 Smartphone Market in India by Android
10.3.1 Market Size and Forecast
10.4 Smartphone Market in India by Windows
10.4.1 Market Size and Forecast
10.5 Smartphone Market in India by IOS
10.5.1 Market Size and Forecast
10.6 Smartphone Market in India by Others
10.6.1 Market Size and Forecast

11. Buying Criteria
11.1 Battery Life
11.2 Brand
11.3 Durability
11.4 Ease of Usage
11.5 Features
11.6 Price
11.7 Processing Speed
11.8 Screen Size

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape
18.1 Market Share Analysis 2013
18.2 Discussion About Key Vendors
18.2.1 Samsung Electronics Co. Ltd.
18.2.2 Micromax informatics Ltd.
18.2.3 KARBONN Mobile India Pvt. Ltd.
18.2.4 Lava International Ltd.
18.2.5 Nokia Corp.
18.3 Other Prominent Vendors
18.3.1 Apple Inc.
18.3.2 Sony Corp.
18.3.3 LG Electronics Inc.
18.3.4 HTC Corp.
18.4 Vendor Footprint

19. Key Vendor Analysis
19.1 Karbonn Mobile India Pvt. Ltd.
19.1.1 Business Overview
19.1.2 Business Segmentation
19.1.3 Key Information
19.1.4 SWOT Analysis
19.2 Lava International Ltd.
19.2.1 Business Overview
19.2.2 Business Segmentation
19.2.3 Key Information
19.2.4 SWOT Analysis
19.3 Micromax Informatics Ltd.
19.3.1 Business Overview
19.3.2 Business Segmentation
19.3.3 Key Information
19.3.4 SWOT Analysis
19.4 Samsung Electronics Co. Ltd.
19.4.1 Business Overview
19.4.2 Business Segmentation
19.4.3 Key Information
19.4.4 SWOT Analysis

20. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research Methodology
Exhibit 2: Elements of Indian Mobile Phone Industry 2013
Exhibit 3: Smartphone Applications and Usage Pattern of Indian Consumers
Exhibit 4: Smartphone Market in India In Comparison to the World 2013
Exhibit 5: Smartphone Penetration in Urban Parts of India by Age Group 2013
Exhibit 6: Smartphone Users Base in Key Cities 2013
Exhibit 7: Smartphone Segmentation by Price in LFR in India 2013
Exhibit 8: Smartphone Segmentation by Price in Chain Stores in India 2013
Exhibit 9: Smartphone Segmentation by Price in Traditional Channels in India 2013
Exhibit 10: Smartphone Market in India 2013-2018 (US$ billion)
Exhibit 11: Smartphone Market in India 2013-2018 (million units)
Exhibit 12: Smartphone Market Segmentation 2013
Exhibit 13: Smartphone Market Segmentation by OS for the forecast period 2013-2018
Exhibit 14: Android in the Smartphone Market in India 2014-2018 (unit shipments)
Exhibit 15: Windows in the Smartphone Market in India 2014-2018 (unit shipments)
Exhibit 16: IOS in the Smartphone Market in India 2014-2018 (unit shipments)
Exhibit 17: Others in the Smartphone Market in India 2014-2018 (unit shipments)
Exhibit 18: Buying Criteria for the Smartphone Market in India 2014-2018
Exhibit 19: Smartphone Market by Vendors in India 2013
Exhibit 20: Karbonn Mobile India Pvt. Ltd. Business Segments
Exhibit 21: Lava International Ltd. Business Segmentation 2013
Exhibit 22: Micromax Informatics Ltd. Business Segmentation 2013
Exhibit 23: Samsung Electronics Co. Ltd. Business Segmentation 2013

  • Global Smartphone Audio Codecs Market Research Report 2017
    Published: 13-Nov-2017        Price: US 2900 Onwards        Pages: 101
    In this report, the global Smartphone Audio Codecs market is valued at USD XX million in 2016 and is expected to reach USD XX million by the end of 2022, growing at a CAGR of XX% between 2016 and 2022. Geographically, this report is segmented into several key Regions, with production, consumption, revenue (million USD), market share and growth rate of Smartphone Audio Codecs in these regions, from 2012 to 2022 (forecast), covering - United States - EU - China......
  • North America Ultra Secure Smartphones Market by Manufacturers, Countries, Type and Application, Forecast to 2022
    Published: 09-Nov-2017        Price: US 4480 Onwards        Pages: 118
    Ultra-secure smartphones are more secure than regular smartphones as they encrypt all communication, and block unauthorized tracking systems. With these features, the privacy issue associated with Android Smartphones is resolved. In recent times, the public's lifestyle pattern has shifted towards speed and accessibility- everyone uses mobile applications to satisfy basic needs, such as booking tickets for movies or travel. Mobile applications are most often used as search engines for specific re......
  • Australia - Mobile Market - Overview, Statistics, Forecasts, and Analyses
    Published: 08-Nov-2017        Price: US 1590 Onwards        Pages: 110
    Overview This report provides data and analysis on a range of mobile technologies in Australia, as well as an assessment of network developments. It assesses the prospects for operators as they extend their LTE deployments beyond the major urban areas and deeper into rural areas, and invest in prototype 5G technologies in preparation for deployments anticipated from 2020. The report contains a range of key statistics on network data throughput, operator strategies and......
  • Development Opportunities of the Smartphone Industry in India
    Published: 27-Oct-2017        Price: US 1200 Onwards        Pages: 30
    Government of India projected in 2012 that the Indian ESDM (Electronics System Design and Manufacturing) market, consisting of electronics products, electronics components, semiconductor design, electronics manufacturing services, semiconductor fabrication, and equipment manufacturing, would reach USD 400 billion by 2020. This report provides an overview introduction into the development of smartphone industry in India; examines the government policies proposed for the smartphone development ......
  • Global Ultra Secure Smartphones Market Data Survey Report 2025
    Published: 16-Oct-2017        Price: US 1500 Onwards        Pages: 79
    Summary Ultra-secure smartphones are more secure than regular smartphones as they encrypt all communication, and block unauthorized tracking systems. With these features, the privacy issue associated with Android Smartphones is resolved. In recent times, the public's lifestyle pattern has shifted towards speed and accessibility- everyone uses mobile applications to satisfy basic needs, such as booking tickets for movies or travel. Mobile applications are most often used as search ......
  • Global Ultra Secure Smartphones Market Research Report 2011-2023
    Published: 21-Sep-2017        Price: US 2200 Onwards        Pages: 78
    Summary Ultra-secure smartphones are more secure than regular smartphones as they encrypt all communication, and block unauthorized tracking systems. With these features, the privacy issue associated with Android Smartphones is resolved. In recent times, the public's lifestyle pattern has shifted towards speed and accessibility- everyone uses mobile applications to satisfy basic needs, such as booking tickets for movies or travel. Mobile applications are most often used as search ......
  • Global and Regional Ultra Secure Smartphones Market Research Report 2017
    Published: 20-Sep-2017        Price: US 3500 Onwards        Pages: 137
    Summary Ultra-secure smartphones are more secure than regular smartphones as they encrypt all communication, and block unauthorized tracking systems. With these features, the privacy issue associated with Android Smartphones is resolved. In recent times, the public's lifestyle pattern has shifted towards speed and accessibility- everyone uses mobile applications to satisfy basic needs, such as booking tickets for movies or travel. Mobile applications are most often used as search ......
  • Global Ultra Secure Smartphones Market by Manufacturers, Countries, Type and Application, Forecast to 2022
    Published: 08-Sep-2017        Price: US 3480 Onwards        Pages: 118
    Ultra-secure smartphones are more secure than regular smartphones as they encrypt all communication, and block unauthorized tracking systems. With these features, the privacy issue associated with Android Smartphones is resolved. In recent times, the public's lifestyle pattern has shifted towards speed and accessibility- everyone uses mobile applications to satisfy basic needs, such as booking tickets for movies or travel. Mobile applications are most often used as search engines for specific re......
  • Smartphones Market Trends in China
    Published: 21-Aug-2017        Price: US 3000 Onwards        Pages: 129
    This study focuses on China's Smartphones market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China's society and economy. China is one of the world's major producers for industrial and consumer products. Far outpacing other economies in the world, China is the world's fastest growing market for the consumptions of goods and services. The Chinese ec......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs