Smartphone Market in India 2014-2018

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Date: 07-Jul-2014
No. of pages: 70
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A smartphone is a cell phone with advanced functionality beyond calls and text messaging. Smartphones have the capability to play videos, display images, surf the web, and access e-mail. Smartphones such as Android-based phones and iPhones can run third-party applications. Today, smartphones have become a common purchase for consumers. With advancements in technology, smartphones are now smaller and cheaper than earlier devices. Manufacturers such as Apple, Nokia, and Samsung offer a wide variety of smartphone options. The increase in smartphone availability has led to a decline in the usage of standard feature phones.

TechNavio's analysts forecast the Smartphone market in India will grow at a CAGR of 41.26 percent in terms of revenue over the period 2013-2018.

Covered in this Report

To calculate market size, the report considers revenue generated from the sales of smartphones to non-business customers. The report does not consider the sales of smartphone accessories and peripherals, aftermarket sales, servicing, and other indirect costs.

TechNavio's report, the Smartphone Market in India 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on the Smartphone market in India landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Vendors


  • Karbonn Mobile India Pvt. Ltd.

  • Lava International Ltd.

  • Micromax Informatics Ltd.

  • Nokia Corp.

  • Samsung Electronics Co. Ltd.


Other Prominent Vendors

  • Apple Inc.

  • HTC Corp.

  • LG Electronics Inc.

  • Sony Corp.


Key Market Driver

  • 3G Technology

  • For a full, detailed list, view our report.


Key Market Challenge

  • Emerging Tablet Market

  • For a full, detailed list, view our report.


Key Market Trend

  • Growing E-commerce Market

  • For a full, detailed list, view our report.


Key Questions Answered in this Report

  • What will the market size be in 2018 and what will the growth rate be

  • What are the key market trends

  • What is driving this market

  • What are the challenges to market growth

  • Who are the key vendors in this market space

  • What are the market opportunities and threats faced by the key vendors

  • What are the strengths and weaknesses of the key vendors

Smartphone Market in India 2014-2018

Table of Contents

01. Executive Summary

02. List of Abbreviations

03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings

04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology

05. Introduction

06. Country Overview

07. Indian Mobile Phone Industry
07.1 Mobile Applications

08. Smartphone Penetration in India
08.1 Urban India
08.2 Rural India
08.3 Smartphone Users Base in Key Cities in India
08.4 Sales channels in Smartphone Market
08.4.1 LFR
08.4.2 Chain Stores
08.4.3 Traditional Channels
08.4.4 E-commerce

09. Market Landscape
09.1 Market Size and Forecast by Revenue
09.2 Market Size and Forecast by Volume
09.3 Five Forces Analysis

10. Market Segmentation by OS
10.1 Smartphone Market in India by OS 2013
10.2 Smartphone Market in India by OS 2013-2018
10.3 Smartphone Market in India by Android
10.3.1 Market Size and Forecast
10.4 Smartphone Market in India by Windows
10.4.1 Market Size and Forecast
10.5 Smartphone Market in India by IOS
10.5.1 Market Size and Forecast
10.6 Smartphone Market in India by Others
10.6.1 Market Size and Forecast

11. Buying Criteria
11.1 Battery Life
11.2 Brand
11.3 Durability
11.4 Ease of Usage
11.5 Features
11.6 Price
11.7 Processing Speed
11.8 Screen Size

12. Market Growth Drivers

13. Drivers and their Impact

14. Market Challenges

15. Impact of Drivers and Challenges

16. Market Trends

17. Trends and their Impact

18. Vendor Landscape
18.1 Market Share Analysis 2013
18.2 Discussion About Key Vendors
18.2.1 Samsung Electronics Co. Ltd.
18.2.2 Micromax informatics Ltd.
18.2.3 KARBONN Mobile India Pvt. Ltd.
18.2.4 Lava International Ltd.
18.2.5 Nokia Corp.
18.3 Other Prominent Vendors
18.3.1 Apple Inc.
18.3.2 Sony Corp.
18.3.3 LG Electronics Inc.
18.3.4 HTC Corp.
18.4 Vendor Footprint

19. Key Vendor Analysis
19.1 Karbonn Mobile India Pvt. Ltd.
19.1.1 Business Overview
19.1.2 Business Segmentation
19.1.3 Key Information
19.1.4 SWOT Analysis
19.2 Lava International Ltd.
19.2.1 Business Overview
19.2.2 Business Segmentation
19.2.3 Key Information
19.2.4 SWOT Analysis
19.3 Micromax Informatics Ltd.
19.3.1 Business Overview
19.3.2 Business Segmentation
19.3.3 Key Information
19.3.4 SWOT Analysis
19.4 Samsung Electronics Co. Ltd.
19.4.1 Business Overview
19.4.2 Business Segmentation
19.4.3 Key Information
19.4.4 SWOT Analysis

20. Other Reports in this Series

List of Exhibits

Exhibit 1: Market Research Methodology
Exhibit 2: Elements of Indian Mobile Phone Industry 2013
Exhibit 3: Smartphone Applications and Usage Pattern of Indian Consumers
Exhibit 4: Smartphone Market in India In Comparison to the World 2013
Exhibit 5: Smartphone Penetration in Urban Parts of India by Age Group 2013
Exhibit 6: Smartphone Users Base in Key Cities 2013
Exhibit 7: Smartphone Segmentation by Price in LFR in India 2013
Exhibit 8: Smartphone Segmentation by Price in Chain Stores in India 2013
Exhibit 9: Smartphone Segmentation by Price in Traditional Channels in India 2013
Exhibit 10: Smartphone Market in India 2013-2018 (US$ billion)
Exhibit 11: Smartphone Market in India 2013-2018 (million units)
Exhibit 12: Smartphone Market Segmentation 2013
Exhibit 13: Smartphone Market Segmentation by OS for the forecast period 2013-2018
Exhibit 14: Android in the Smartphone Market in India 2014-2018 (unit shipments)
Exhibit 15: Windows in the Smartphone Market in India 2014-2018 (unit shipments)
Exhibit 16: IOS in the Smartphone Market in India 2014-2018 (unit shipments)
Exhibit 17: Others in the Smartphone Market in India 2014-2018 (unit shipments)
Exhibit 18: Buying Criteria for the Smartphone Market in India 2014-2018
Exhibit 19: Smartphone Market by Vendors in India 2013
Exhibit 20: Karbonn Mobile India Pvt. Ltd. Business Segments
Exhibit 21: Lava International Ltd. Business Segmentation 2013
Exhibit 22: Micromax Informatics Ltd. Business Segmentation 2013
Exhibit 23: Samsung Electronics Co. Ltd. Business Segmentation 2013

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