Smart Display Market by Smart Home Display (Voice-Controlled, Appliance), Smart Display Mirror (Automotive-Rearview & Side-View, Retail, Home), Smart Signage (Retail & Hospitality, Sports & Entertainment), Components, and Geography - Global Forecast to 2025

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Date: 08-Mar-2019
No. of pages: 135
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The global smart display market is expected to grow from USD 861 million in 2018 to USD 6,665 million by 2025, at a CAGR of 34.0%. The market has been segmented into 3 separate markets—smart home displays, smart display mirrors, and smart signage.

Smart displays are intelligent solutions that can be controlled through simple voice commands, remote devices, or with the help of IoT connectivity and artificial intelligence. Smart displays are referred to as emerging display applications where manufacturers add interactive and advanced control features to the display devices. This offers new growth opportunities for display panel manufacturers, technology developers, signage solution providers, and OEMs. These devices are emerging use cases of displays and have the potential to revolutionize several applications including home, signage, automotive, and other industries.

“Smart signage to hold largest share of global smart display market during forecast period”

With the changing strategies in the retail industry to attract customers, context-aware signage/smart signage is becoming a powerful tool in the retail spaces and due to which smart signage accounted for a major share of the global smart display market in 2018, and a similar trend is expected to continue during the forecast period. Factors such as increasing demand for context-aware signage and customer data analysis to enable AI-based smart signage are driving the market for smart signage. Growth in retail space worldwide and the development of flexible and transparent displays are the major opportunities for smart signage in the market during the forecast period.

“Voice-controlled smart displays to grow with highest CAGR in smart home display market during forecast period”

Voice-controlled display is a display panel embedded smart speaker power with voice assistant. The voice-controlled smart displays are expected to grow at the highest CAGR in the smart home display market owing to the growing trend of smart speakers in the last 3years. Amazon was the only player in 2018 to launch voice-controlled smart displays, and with the success of smart speakers, several new players such as Google, Face book, Lenovo, Samsung, and LG Display entered into the market in 2018. Growing number of players offering voice-controlled smart displays is expected to boost the market of voice-controlled smart displays.

“Europe accounted for largest share of automotive smart display mirror market”

Europe is leading the automotive smart display mirror market. Europe is home to major automobile manufacturers such as Volkswagen (Germany), BMW (Germany), and Daimler (Germany), which is expected to create a significant demand for smart display mirrors. Consumer demand for connected mirrors is also growing due to increasing focus on vehicle safety and convenience, which is driving the automotive smart display mirror market.

“Voice-controlled smart display market to grow rapidly in APAC during forecast period”

The voice-controlled smart display market is expected to grow at the highest CAGR in APAC mainly due to rising production of consumer electronics and increasing demand for wireless connectivity. Also, the market is expected to grow at a high rate owing to the proliferation of internet services and rapid internet penetration. Looking at the success of smart speakers in APAC, countries such as China, Japan, Australia, India, and South Korea have the potential for high demand in the market due to a large population, emerging trend of smart home, increasing purchasing power parity (PPP), and growing adoption of innovative technologies. Growth opportunity for the voice-controlled smart display market in countries other than China, India, South Korea, Australia, and Japan will largely depend on pricing strategies and regional dialects.

In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews have been conducted with people holding key positions across several regions.

The breakup of the profiles of primary participants has been given below:


  • By Company Type: Tier 1 – 30%, Tier 2 – 25%, and Tier 3 – 45%

  • By Designation: C-Level Executives – 35%, Directors – 45%, and Others – 20%

  • By Region: Americas – 45%, Europe – 15%, APAC – 35%, and ROW–5%


Amazon.com, Inc (Amazon) (US), Google, LLC (Alphabet, Google) (US), Face book, Inc (Facebook) (US), Samsung Electronics Co., Ltd. (Samsung, Samsung Display) (South Korea), LG Electronics Co.Ltd, (LG Electronics, LG Display, LGD) (South Korea), Sony Corporation (Sony) (Japan), NEC Corporation (NEC Corp., NEC) (Japan), Gentex Corporation (Gentex) (US), Magna International, Inc (Magna Mirror, Magna) (US) and Apple Inc. (Apple) (US) are among the few players in the smart display market.

Report Coverage

The report defines, describes, and forecasts the smart display market on the basis of type, component, application, and geography. It provides detailed information regarding the major factors influencing the growth of the smart home displays, smart mirror displays, and smart signage markets (drivers, restraints, opportunities, and industry-specific challenges). It also analyzes the competitive developments such as joint ventures, collaborations, agreements, contracts, partnerships, mergers and acquisitions, and product launches carried out by key players to grow in the market.

Reasons to Buy the Report:


  • Illustrative segmentation of smart display market into 3 different markets—smart home display market, smart signage, and smart mirror display market, where analysis and forecast provided for these markets based on type, component, application, and geography to provide an overall view of the global smart display market.

  • Major drivers, restraints, opportunities, and challenges for all 3 markets have been detailed in this report.

  • The report includes a detailed competitive landscape of the key players in the market and their revenues.

Smart Display Market by Smart Home Display (Voice-Controlled, Appliance), Smart Display Mirror (Automotive-Rearview & Side-View, Retail, Home), Smart Signage (Retail & Hospitality, Sports & Entertainment), Components, and Geography - Global Forecast to 2025

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Geographic Segmentation
1.3.3 Years Considered
1.4 Currency
1.5 Package Size
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in Smart Display Market
4.2 Smart Display Market, in Terms of Volume, By Type
4.3 Smart Home Display Market, By Product
4.4 Smart Signage Market, By Application
4.5 Smart Display Mirror Market, By Type

5 Smart Home Display Market
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Success of Smart Speakers as The Gateway to Smart Home Gadgets
5.2.1.2 Availability of Several Voice Assistants
5.2.1.3 Implementation of AI in Smart Home Devices and Increasing Demand for Iot-Enabled Smart Appliances
5.2.2 Restraints
5.2.2.1 Data Privacy Concerns
5.2.3 Opportunities
5.2.3.1 Growth Potential for Display Panel Manufacturers, Telecom Operators, Oems, and Application Developers
5.2.3.2 Increasing Number of Smart Homes
5.2.4 Challenges
5.2.4.1 Limited Set of Vocabulary and Sentence Construction Skills
5.2.4.2 Device Compatibility
5.3 Voice-Controlled/Assistant Smart Display
5.3.1 Introduction
5.3.2 Voice-Controlled Smart Display Market, By Component
5.3.2.1 Display Panel
5.3.2.2 Other Hardware Components
5.3.2.3 Software
5.3.3 Voice-Controlled Smart Display Market, By Region
5.3.3.1 North America
5.3.3.2 Europe
5.3.3.3 APAC
5.3.3.4 RoW
5.4 Smart Appliance Display
5.4.1 Introduction
5.4.2 Smart Appliance Display Market, By Component
5.4.2.1 Display Panel
5.4.2.2 Other Hardware Components
5.4.2.3 Software
5.4.3 Smart Appliance Display Market, By Region
5.4.3.1 North America
5.4.3.2 Europe
5.4.3.3 APAC
5.4.3.4 RoW

6 Smart Display Mirror Market
6.1 Introduction
6.2 Market Dynamics
6.2.1 Drivers
6.2.1.1 New and Innovative Features Offered By Smart Mirrors
6.2.1.2 Transition From Traditional Stores to Smart Stores in Retail Industry
6.2.1.3 Upsurge in Demand for Smart Mirrors in Automotive Industry
6.2.2 Restraints
6.2.2.1 Privacy
6.2.3 Opportunities
6.2.3.1 Applications in Smart Home
6.2.3.2 High Growth Potential in Retail Sector
6.2.4 Challenges
6.2.4.1 High Cost and Lack of Awareness
6.3 Automotive Smart Display Mirror
6.3.1 Introduction
6.3.2 Automotive Smart Display Mirror Market, By Mirror Type
6.3.2.1 Rearview Display Mirror—Oem-Fitted
6.3.2.2 Rearview Display Mirror—Aftermarket
6.3.2.3 Side-View Display Mirror
6.3.3 Automotive Smart Display Mirror Market, By Component
6.3.3.1 Display Panel
6.3.3.2 Camera and Sensor Modules
6.3.3.3 Glass and Other Hardware
6.3.3.4 Software and Connectivity
6.3.4 Automotive Smart Display Mirror Market, By Region
6.3.4.1 North America
6.3.4.2 Europe
6.3.4.3 APAC
6.3.4.4 RoW
6.4 Other Smart Display Mirror
6.4.1 Introduction
6.4.2 Other Smart Display Mirror Market, By Applications
6.4.2.1 Retail and Hospitality
6.4.2.2 Smart Home and Others
6.4.3 Other Smart Display Mirror Market, By Region
6.4.3.1 North America
6.4.3.2 Europe
6.4.3.3 APAC
6.4.3.4 RoW

7 Smart Signage Market
7.1 Introduction
7.2 Market Dynamics
7.2.1 Drivers
7.2.1.1 Increasing Demand for Context-Aware Signage
7.2.1.2 Growing Demand for Customer Data Analysis to Enable Ai-Based Smart Signage
7.2.2 Restraints
7.2.2.1 Lack of Awareness
7.2.3 Opportunities
7.2.3.1 Development of Flexible/Transparent Display Panels
7.2.3.2 Growth in Retail Space Worldwide
7.2.4 Challenges
7.2.4.1 High Operation and Acquisition Cost Compared With Traditional Digital Signage
7.2.4.2 Operation in Harsh Environment
7.3 Smart Signage Market, By Application
7.3.1 Introduction
7.3.2 Retail and Hospitality
7.3.3 Transportation and Public Places
7.3.4 Sports and Entertainment
7.3.5 Others
7.4 Smart Signage Market, By Component
7.4.1 Introduction
7.4.2 Displays
7.4.3 Media Player
7.4.4 Software/Platform
7.4.5 Services
7.5 Smart Signage Market, By Region
7.5.1 Introduction
7.5.2 North America
7.5.3 Europe
7.5.4 APAC
7.5.5 RoW

8 Competitive Landscape
8.1 Overview
8.2 Competitive Benchmarking
8.3 Competitive Situations and Trends
8.3.1 Product Launches
8.3.2 Agreements & Expansions
8.3.3 Acquisitions

9 Company Profiles
9.1 Introduction
9.2 Key Players
9.2.1 Amazon
9.2.1.1 Business Overview
9.2.1.2 Products Offered
9.2.1.3 Recent Developments
9.2.1.4 SWOT Analysis
9.2.1.5 MnM View
9.2.2 Google
9.2.2.1 Business Overview
9.2.2.2 Products Offered
9.2.2.3 Recent Developments
9.2.2.4 SWOT Analysis
9.2.2.5 MnM View
9.2.3 Samsung Electronics
9.2.3.1 Business Overview
9.2.3.2 Products Offered
9.2.3.3 Recent Developments
9.2.3.4 SWOT Analysis
9.2.3.5 MnM View
9.2.4 LG Electronics
9.2.4.1 Business Overview
9.2.4.2 Products Offered
9.2.4.3 Recent Developments
9.2.4.4 SWOT Analysis
9.2.4.5 MnM View
9.2.5 Sony
9.2.5.1 Business Overview
9.2.5.2 Product Offered
9.2.5.3 SWOT Analysis
9.2.5.4 MnM View
9.2.6 Apple
9.2.6.1 Business Overview
9.2.6.2 Products Offered
9.2.6.3 MnM View
9.2.7 Facebook
9.2.7.1 Business Overview
9.2.7.2 Products Offered
9.2.7.3 Recent Developments
9.2.7.4 MnM View
9.2.8 NEC Corp.
9.2.8.1 Business Overview
9.2.8.2 Products Offered
9.2.8.3 MnM View
9.2.9 Gentex
9.2.9.1 Business Overview
9.2.9.2 Products Offered
9.2.9.3 Recent Developments
9.2.9.4 MnM View
9.2.10 Magna Mirror
9.2.10.1 Business Overview
9.2.10.2 Products Offered
9.2.10.3 Recent Developments
9.2.10.4 MnM View
9.3 Other Prominent Players
9.3.1 Qualcomm
9.3.2 Intel
9.3.3 Honeywell
9.3.4 Ecobee
9.3.5 Lenovo
9.3.6 Electric Mirror

10 Appendix
10.1 Discussion Guide
10.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
10.3 Available Customization
10.4 Related Reports
10.5 Author Details

List of Tables

Table 1 Smart Home Display Market, By Display Type, 2017–2025 (Million Units)
Table 2 Smart Home Display Market, By Display Type, 2017–2025 (USD Million)
Table 3 Revenue Impact in Supply Chain of Smart Displays
Table 4 Leading Players and Respective Voice-Controlled Smart Display Devices, 2018
Table 5 Voice-Controlled Smart Display Market, Value and Volume, 2017–2025
Table 6 Voice-Controlled Smart Display Market, By Component, 2017–2025 (USD Million)
Table 7 Voice-Controlled Smart Display Market, By Region, 2017–2025 (USD Million)
Table 8 Smart Appliance Display Market, Value and Volume, 2017–2025
Table 9 Smart Appliance Display Market, By Component, 2017–2025 (USD Million)
Table 10 Smart Appliance Display Market, By Region, 2017–2025 (USD Million)
Table 11 Smart Display Mirror Shipment, By Mirror Type, 2016–2025 (Million Units)
Table 12 Smart Display Mirror Market, By Mirror Type, 2016–2025 (USD Million)
Table 13 Advanced Driver Assistance Systems, By Levels
Table 14 Automotive Smart Display Mirror Market, Value and Volume, 2016–2025
Table 15 Automotive Smart Display Mirror Market, By Mirror Type, 2016–2025 (Million Units)
Table 16 Automotive Smart Display Mirror Market, By Mirror Type, 2016–2025 (USD Million)
Table 17 Automotive Smart Display Mirror Market, By Component, 2016–2025 (USD Million)
Table 18 Automotive Smart Display Mirror Market, By Region, 2016–2025 (USD Million)
Table 19 Smart Display Mirror Market for Other Applications, Value and Volume, 2016–2025
Table 20 Other Smart Display Mirror Market, By Applications, 2016–2025 (USD Million)
Table 21 Other Smart Display Mirror Market, By Region, 2016–2025 (USD Million)
Table 22 Smart Signage Market, Value and Volume, 2016—2025
Table 23 Investment in Retail Space
Table 24 Smart Signage Market, By Application, 2016–2025 (USD Million)
Table 25 Smart Signage Market for Retail and Hospitality, By Region, 2016–2025 (USD Million)
Table 26 Smart Signage Market for Transportation and Public Places, By Region, 2016–2025 (USD Million)
Table 27 Smart Signage Market for Sports and Entertainment, By Region, 2016–2025 (USD Million)
Table 28 Smart Signage Market for Other Applications, By Region, 2016–2025 (USD Million)
Table 29 Smart Signage Market, By Component, 2016–2025 (USD Million)
Table 30 Smart Signage Market, By Region, 2016–2025 (USD Million)
Table 31 Smart Signage Market in North America, By Application, 2016–2025 (USD Million)
Table 32 Smart Signage Market in Europe, By Application, 2016–2025 (USD Million)
Table 33 Smart Signage Market in APAC, By Application, 2016–2025 (USD Million)
Table 34 Smart Signage Market in RoW, By Application, 2016–2025 (USD Million)

List of Figures

Figure 1 Smart Display Market: Process Flow of Market Size Estimation
Figure 2 Smart Display Market: Research Design
Figure 3 Key Data From Secondary Sources
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Assumptions for The Research Study
Figure 8 Global Smart Display Market, 2016–2025
Figure 9 Global Smart Home Display Market, By Component, 2017–2025
Figure 10 Global Smart Display Mirror Market, By Type, 2016–2025
Figure 11 Global Smart Signage Market, By Application, 2016–2025
Figure 12 Smart Home and Smart Signage to Define Market Growth During Forecast Period
Figure 13 Subsegments of Smart Home Display Market to Provide High-Growth Opportunities During Forecast Period
Figure 14 Demand for Smart Home Displays to Surge Rapidly From 2018 Onwards
Figure 15 Smartphone Segment to Continue to Account for Largest Share of OLED Display Panel Market During Forecast Period
Figure 16 Retail and Hospitality to Dominate Smart Signage Market By 2024
Figure 17 Automotive Segment to Dominate Smart Display Mirror Market, in Terms of Value, During Forecast Period
Figure 18 Smart Home Display Market Segmentation
Figure 19 Voice-Controlled Smart Displays to Dominate Smart Home Display Market During Forecast Period
Figure 20 Market Dynamics: Smart Home Display Market
Figure 21 Evolution of Smart Speakers
Figure 22 Smart Speaker Volume Share, By Voice Assistant, 2017 vs 2023
Figure 23 Evolution of Voice Assistant and Adoption in Different Devices
Figure 24 Adoption on Smart Appliances in Smart Homes, 2017 vs 2023
Figure 25 Smart Home Penetration Globally, 2016 vs 2020
Figure 26 Voice-Controlled Smart Display Market Segmentation
Figure 27 Display Panel to Be Major Component in Voice-Controlled Smart Display Market, in Terms of Value, During Forecast Period
Figure 28 APAC to Account for Major Demand of Voice-Controlled Smart Displays During Forecast Period
Figure 29 Smart Appliance Display Market Segmentation
Figure 30 Display Panel to Be Major Component in Smart Appliance Display Market, in Terms of Value, During Forecast Periods
Figure 31 Smart Display Mirror Market Segmentation
Figure 32 Automotive Segment to Account for Higher Share in Smart Display Mirror Market Through 2025
Figure 33 Market Dynamics: Smart Display Mirror Market
Figure 34 Components of Smart Retail
Figure 35 ADAS Penetration Rate in Global Sales of Light Vehicles, By Levels 2017–2050
Figure 36 Impact on Smart Mirrors vs ADAS Penetration, 2017–2050
Figure 37 Automotive Smart Display Mirror Market Segmentation
Figure 38 OEM-Fitted Rearview Display Mirrors to Exhibit Highest Growth in Market During Forecast Period
Figure 39 Other Smart Display Mirror Market Segmentation
Figure 40 Retail and Hospitality to Account for Higher Demand for Other Smart Display Mirrors During Forecast Period
Figure 41 North America and Europe to Witness Higher Adoption of Other Smart Display Mirrors During Forecast Period
Figure 42 Smart Signage Market Segmentation
Figure 43 Market Dynamics: Smart Signage Market
Figure 44 Smart Signage Market, By Application
Figure 45 Retail & Hospitality to Hold Largest Size of Smart Signage Market During Forecast Period
Figure 46 Smart Signage Market, By Component
Figure 47 Smart Signage Market, By Region
Figure 48 North America to Account for Major Deployments of Smart Signage During Forecast Period
Figure 49 Key Developments By Leading Players in The Market From 2014 to 2018
Figure 50 Smart Display Market: Competitive Benchmarking 2018
Figure 51 Amazon: Company Snapshot
Figure 52 Alphabet: Company Snapshot
Figure 53 Samsung Electronics: Company Snapshot
Figure 54 LG Electronics: Company Snapshot
Figure 55 Sony: Company Snapshot
Figure 56 Apple: Company Snapshot
Figure 57 Facebook: Company Snapshot
Figure 58 NEC Corp.: Company Snapshot
Figure 59 Gentex: Company Snapshot
Figure 60 Magna International: Company Snapshot

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