Sleep Apnea Oral Appliances Market by Product (Mandibular Advancement Devices (Mad) & Tongue-Retaining Devices (TRD)), Type (Physician Prescribed/Customized Oral Appliances & Online OTC Oral Appliances) - Global Forecasts to 2023

Publisher Name :
Date: 16-May-2018
No. of pages: 123
Inquire Before Buying

“The sleep apnea oral appliances market is projected to register a CAGR of 15.7%.”

The sleep apnea oral appliances market is projected to reach USD 482.5 million by 2023 from an estimated USD 233.2 million in 2018. The major influencing factors driving the growth of this market are growing popularity of oral appliances in sleep apnea management, technological advancements in oral appliances, a large pool of undiagnosed sleep apnea patients, and growing awareness about sleep apnea. However, complex referral pathways, coupled with long waiting periods at sleep centers, often acts as a deterrent for the effective diagnosis and treatment of sleep apnea. This is expected to restrain market growth in the forecast period.

“The mandibular advancement devices segment to dominate the sleep apnea oral appliances market during the forecast period”

On the basis of product, the market is segmented into mandibular advancement devices and tongue-retaining devices. In 2017, the mandibular advancement devices segment commanded the largest share of the global sleep apnea oral appliances market. This segment is also expected to register the highest CAGR from 2018 to 2023. The large share and high growth can be attributed to the popularity of MADs backed up by the extensive research available supporting their effectiveness over TRDs.

“The home care/individuals segment is expected to be the fastest growing type segment”

Based on type, the sleep apnea oral appliances market is segmented into physician-prescribed/ customized oral appliances and online OTC oral appliances. The physician-prescribed/customized oral appliances segment is expected to register the highest CAGR of the sleep apnea oral appliances market during the forecast period. The high growth can be attributed to the rising awareness of sleep apnea and increasing patient preference for prescribed and customized oral appliances.

“In 2017, North America dominated the sleep apnea oral appliances market and Asia Pacific is projected to grow at the highest CAGR during the forecast period”

The sleep apnea oral appliances market is divided into four major regions—North America, Europe, Asia Pacific, and the Rest of the World. In 2017, North America accounted for the largest share of the global sleep apnea oral appliances market. The rising prevalence of sleep apnea in the region coupled with the growing demand for alternative treatment options due to poor compliance associated with CPAP is driving the market for sleep apnea oral appliances in the region. In addition, rising awareness regarding the disorder; less complicated reimbursement scenario for oral appliance therapy (OAT); and increased acceptance of OAT by physicians, dentists, patients, and insurance companies are also supporting the growth of the sleep apnea oral appliances market in North America.

Asia Pacific is expected to register the highest CAGR during the forecast period. Major factors driving the growth of this regional segment include increasing prevalence of sleep apnea and initiatives by the government and other private organizations to raise awareness regarding sleep disorders.

Breakup of primary participants was as mentioned below:


  • By Company Type – Tier 1:40%, Tier 2:55%, and Tier 3:5%

  • By Designation – C-level:48%, Director Level:37%, Others:15%

  • By Region – North America:56%, Europe:20%, Asia Pacific:17%, RoW:7%


The major market players in the sleep apnea oral appliances market include ResMed (US), SomnoMed (Australia), and Whole You (US).

Research Coverage:

The report analyzes the market and aims at estimating the market size and the future growth potential of this market based on various segments such as type, product, and region. The report also includes the competitive landscape of the key players in this market along with their company profiles, product offerings, recent developments, and key market strategies.

Reasons to Buy the Report

The report will enrich established firms as well as new entrants/smaller firms to gauge the pulse of the market, which, in turn, would help them garner a greater market share. Firms purchasing the report could use any one or a combination of the below-mentioned strategies.

This report provides insights on the following pointers:


  • Market Penetration: Comprehensive information on products and services offered by the top players in the global sleep apnea oral appliances market

  • Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and product launches in the sleep apnea oral appliances market

  • Market Development: Comprehensive information about the lucrative emerging markets by type, end user, and region

  • Market Diversification: Exhaustive information about new products or product enhancements, growing geographies, recent developments, and investments in the global sleep apnea oral appliances market

  • Competitive Assessment: In-depth assessment of market shares, growth strategies, and products of leading players in the global sleep apnea oral appliances market

Sleep Apnea Oral Appliances Market by Product (Mandibular Advancement Devices (Mad) & Tongue-Retaining Devices (TRD)), Type (Physician Prescribed/Customized Oral Appliances & Online OTC Oral Appliances) - Global Forecasts to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Methodology Steps
2.1.1 Secondary and Primary Research Methodology
2.1.1.1 Secondary Research
2.1.1.1.1 Key Data From Secondary Sources
2.1.1.2 Primary Research
2.1.1.2.1 Key Data From Primary Sources
2.1.1.2.2 Key Insights From Primary Sources
2.1.2 Market Size Estimation Methodology
2.1.3 Research Design
2.1.4 Market Data Validation and Triangulation
2.2 Assumptions for the Study

3 Executive Summary

4 Premium Insights
4.1 Sleep Apnea Oral Appliances: Market Overview
4.2 Sleep Apnea Oral Appliances Market, By Product,  2018 vs 2023 (USD Million)
4.3 Sleep Apnea Oral Appliances Market Share, By Type,  2018 vs 2023
4.4 Geographical Snapshot of the Sleep Apnea Oral Appliances Market

5 Market Overview
5.1 Introduction
5.1.1 Market Dynamics
5.1.2 Drivers
5.1.2.1 Growing Popularity of Oral Appliances in Sleep Apnea Management
5.1.2.2 Technological Advancements in Oral Appliances
5.1.2.3 Large Pool of Undiagnosed Sleep Apnea Patients
5.1.2.4 Growing Awareness About Sleep Apnea
5.1.3 Restraints
5.1.3.1 High Prices of Customized Oral Appliances
5.1.4 Opportunities
5.1.4.1 Poor Compliance Associated With Cpap
5.1.4.2 Growing Demand for Home Healthcare
5.1.5 Challenges
5.1.5.1 Complex Referral Pathways and Long Waiting Periods
5.1.6 Regulatory & Payer Scenario
5.1.6.1 Reimbursement Policies of Oral Appliance Therapy for Osa
5.1.6.2 Regulatory Policies of Oral Appliance Therapy for Osa

6 End-User Perception Analysis
6.1 Benefits and Limitations of Current Product Types
6.2 Buying Decision-Making Process
6.2.1 Introduction
6.2.1.1 Need Recognition
6.2.1.2 Gathering Information
6.2.1.3 Evaluating Alternatives
6.2.1.3.1 Product Features: Comparative Assessment
6.2.1.3.2 Pricing Preference Analysis
6.2.1.4 End-User Satisfaction Analysis
6.2.1.4.1 Vendor Ranking Based on End-User Satisfaction Analysis
6.2.1.5 Need Gap Analysis

7 Sleep Apnea Oral Appliances Market, By Product
7.1 Introduction
7.2 Mandibular Advancement Devices
7.3 Tongue-Retaining Devices

8 Sleep Apnea Oral Appliances Market, By Type
8.1 Introduction
8.2 Physician-Prescribed/Customized Oral Appliances
8.3 Online Otc Oral Appliances

9 Sleep Apnea Oral Appliances Market, By Region
9.1 Introduction
9.2 North America
9.2.1 US
9.2.2 Canada
9.3 Europe
9.3.1 Germany
9.3.2 France
9.3.3 UK
9.3.4 Italy
9.3.5 Spain
9.3.6 Rest of Europe
9.4 Asia Pacific
9.4.1 Japan
9.4.2 China
9.4.3 Australia
9.4.4 RoAPAC
9.5 Rest of the World (RoW)

10 Competitive Landscape
10.1 Overview
10.2 Market Ranking
10.2.1 Introduction
10.2.2 Somnomed
10.2.3 Resmed
10.2.4 Whole You
10.3 Competitive Scenario
10.3.1 Product Launches, Enhancements, and Approvals
10.3.2 Acquisitions
10.3.3 Agreements, Partnership, and Collaborations

11 Company Profiles
(Business Overview, Products Offered, Recent Developments, MnM View)*
11.1 Somnomed
11.2 ResMed
11.3 Whole You
11.4 Oventus Medical
11.5 Panthera Dental
11.6 Airway Management
11.7 Apnea Sciences
11.8 DynaFlex
11.9 OravanOSA
11.10 Myerson

*Business Overview, Products Offered, Recent Developments, MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Introducing RT: Real-Time Market Intelligence
12.4 Available Customizations
12.5 Related Reports
12.6 Author Details

List of Tables

Table 1 Initiatives to Promote Awareness About Sleep Apnea
Table 2 Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 3 Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 4 Mandibular Advancement Devices Market, By Region, 2016–2023 (USD Million)
Table 5 Mandibular Advancement Devices Market, By Region, 2016–2023 (Thousand Units)
Table 6 Tongue-Retaining Devices Market, By Region, 2016–2023 (USD Million)
Table 7 Tongue-Retaining Devices Market, By Region, 2016–2023 (Thousand Units)
Table 8 Sleep Apnea Oral Appliances Devices Market, By Type, 2016–2023 (USD Million)
Table 9 Physician-Prescribed/Customized Sleep Apnea Oral Appliances Market, By Region, 2016–2023 (USD Million)
Table 10 Online OTC Sleep Apnea Oral Appliances Market, By Region, 2016–2023 (USD Million)
Table 11 Sleep Apnea Oral Appliances Market, By Region, 2016–2023 (USD Million)
Table 12 North America: Sleep Apnea Oral Appliances Market, By Country, 2016–2023 (USD Million)
Table 13 North America: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 14 North America: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 15 North America: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 16 US: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 17 US: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 18 US: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 19 Canada: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 20 Canada: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 21 Canada: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 22 Europe: Sleep Apnea Oral Appliances Market, By Country, 2016–2023 (USD Million)
Table 23 Europe: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 24 Europe: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 25 Europe: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 26 Germany: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 27 Germany: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 28 Germany: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 29 France: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 30 France: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 31 France: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 32 UK: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 33 UK: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 34 UK: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 35 Italy: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 36 Italy: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 37 Italy: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 38 Spain: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 39 Spain: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Hundred Units)
Table 40 Spain: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 41 RoE: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 42 RoE: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 43 RoE: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 44 Asia Pacific: Sleep Apnea Oral Appliances Market, By Country, 2016–2023 (USD Million)
Table 45 Asia Pacific: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 46 Asia Pacific: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 47 Asia Pacific: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 48 Japan: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 49 Japan: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Thousand Units)
Table 50 Japan: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 51 China: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 52 China: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Hundred Units)
Table 53 China: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 54 Australia: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 55 Australia: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Hundred Units)
Table 56 Australia: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 57 RoAPAC: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 58 RoAPAC: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Hundred Units)
Table 59 RoAPAC: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)
Table 60 RoW: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (USD Million)
Table 61 RoW: Sleep Apnea Oral Appliances Market, By Product, 2016–2023 (Hundred Units)
Table 62 RoW: Sleep Apnea Oral Appliances Market, By Type, 2016–2023 (USD Million)

List of Figures

Figure 1 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 2 Bottom-Up Approach
Figure 3 Top-Down Approach
Figure 4 Data Triangulation Methodology
Figure 5 Sleep Apnea Oral Appliances Market, By Product (2018 vs 2023)
Figure 6 Sleep Apnea Oral Appliances Market, By Type, 2018 vs 2023
Figure 7 Asia Pacific to Witness the Highest Growth During the Forecast Period
Figure 8 Growing Popularity of Oral Appliances in Sleep Apnea Management to Propel Market Growth
Figure 9 Mandibular Advancement Devices Will Continue to Dominate the Sleep Apnea Oral Appliances Market in 2023
Figure 10 Physician Prescribed/Customized Oral Appliances to Command the Largest Share of the Sleep Apnea Oral Appliances Market in 2018
Figure 11 Asia Pacific to Witness the Highest Growth Rate During the Forecast Period (2018–2023)
Figure 12 Sleep Apnea Oral Appliances Market: Drivers, Restraints, Opportunities, and Challenges
Figure 13 Mandibular Advancement Devices Dominated the Sleep Apnea Oral Appliances Market in 2017
Figure 14 Physician-Prescribed/Customized Oral Appliances Segment to Command the Largest Market Share in 2017
Figure 15 North America Will Continue to Dominate the Sleep Apnea Oral Appliances Market in 2023
Figure 16 North America: Sleep Apnea Oral Appliances Market Snapshot
Figure 17 Europe: Sleep Apnea Oral Appliances Market Snapshot
Figure 18 Asia Pacific: Sleep Apnea Oral Appliances Market Snapshot
Figure 19 RoW: Sleep Apnea Oral Appliances Market Snapshot
Figure 20 Key Developments in the Sleep Apnea Oral Appliances Market, 2015–2018
Figure 21 Market Ranking, By Key Players, 2017
Figure 22 Somnomed: Company Snapshot
Figure 23 Resmed: Company Snapshot
Figure 24 Oventus: Company Snapshot

  • Global Suture Needles Market Research Report 2018
    Published: 19-Oct-2018        Price: US 2900 Onwards        Pages: 117
    This report studies the global Suture Needles market status and forecast, categorizes the global Suture Needles market size (value & volume) by manufacturers, type, application, and region. This report focuses on the top manufacturers in North America, Europe, Japan, China, and other regions (India, Southeast Asia). The major manufacturers covered in this report - 3M - Burtons Medical - Roboz Surgical Instrument - Hu-Friedy Mfg. Co., LL......
  • Global Bone and Mineral Diagnostic Testing Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023
    Published: 19-Oct-2018        Price: US 3480 Onwards        Pages: 136
    Bone and mineral metabolism disorder is a collective term used to describe various conditions that make bones weak. Bone mineral metabolism maintains sufficient concentration of inorganic ions in blood serum. Progressive chronic kidney disease, especially end-stage renal disease (ESRD), is responsible for adverse changes in bone and mineral metabolism. Increase in serum parathyroid hormone levels due to fall in glomerular filtration rate is an indicator of bone disorder caused by chronic kidney ......
  • Global Bone Conduction Devices Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023
    Published: 19-Oct-2018        Price: US 3480 Onwards        Pages: 130
    Bone conduction hearing devices helps the people that cannot hear and wear the traditional hearing devices. Bone conduction hearing devices work by conducting or carrying the sounds through os bone. This method is called as bone conduction. Bone conduction hearing devices transmits the sound vibrations directly from the vibrating a part of the device to the cochlea through os by missing out outer and middle ears. Bone conduction hearing devices thought about as different to traditional hearing d......
  • Global Orthopedic Surgical Instruments Market Research Report 2018
    Published: 19-Oct-2018        Price: US 2900 Onwards        Pages: 127
    This report studies the global Orthopedic Surgical Instruments market status and forecast, categorizes the global Orthopedic Surgical Instruments market size (value & volume) by manufacturers, type, application, and region. This report focuses on the top manufacturers in North America, Europe, Japan, China, and other regions (India, Southeast Asia). The major manufacturers covered in this report - Johnson & Johnson - Medtronic - Stryker ......
  • Global Blue LED Infant Phototherapy Lamp Market Research Report 2018
    Published: 19-Oct-2018        Price: US 2900 Onwards        Pages: 113
    This report studies the global Blue LED Infant Phototherapy Lamp market status and forecast, categorizes the global Blue LED Infant Phototherapy Lamp market size (value & volume) by manufacturers, type, application, and region. This report focuses on the top manufacturers in North America, Europe, Japan, China, and other regions (India, Southeast Asia). The major manufacturers covered in this report - Beijing Julongsanyou Technology - GINEVRI ......
  • Global Osteotomy Devices Market Research Report 2018
    Published: 19-Oct-2018        Price: US 2900 Onwards        Pages: 115
    This report studies the global Osteotomy Devices market status and forecast, categorizes the global Osteotomy Devices market size (value & volume) by manufacturers, type, application, and region. This report focuses on the top manufacturers in North America, Europe, Japan, China, and other regions (India, Southeast Asia). The major manufacturers covered in this report - Arthrex - Acumed - Johnson & Johnson - GROUP FH ORTHO - B. B......
  • Global Cushing's Syndrome and Acromegaly Treatment Market Size, Status and Forecast 2018-2025
    Published: 19-Oct-2018        Price: US 3900 Onwards        Pages: 90
    Cushing's syndrome involves symptoms such as high blood pressure, abdominal obesity, round red face, a fatty lump between the shoulders, weak muscles and bones, acne, fragile skin and others. Most Cushing's syndrome cases are caused by pituitary adenoma, and multiple endocrine neoplasia. Acromegaly involves symptoms such as enlargement of the hands, feet, forehead, jaw, nose etc. resulting in joint pain, thickening of skin, deepening of the voice, headaches, and vision problems. Other complicati......
  • Global Boronate Affinity Chromatography Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023
    Published: 19-Oct-2018        Price: US 3480 Onwards        Pages: 130
    Affinity chromatography is a separation method that utilizes the specific binding interaction between an immobilized ligand and its binding partner for separation and purification. Boronate affinity chromatography is based on the boronate functional group and used for the selective separation and molecular recognition of cis-diol-containing compounds in industries like healthcare, pharmaceutical, and biotechnology. Scope of the Report: This report studies the Borona......
  • Global Medical Mesh Fixator Market Insights, Forecast to 2025
    Published: 19-Oct-2018        Price: US 4900 Onwards        Pages: 112
    The global Medical Mesh Fixator market is valued at million US$ in 2017 and will reach million US$ by the end of 2025, growing at a CAGR of during 2018-2025. The objectives of this study are to define, segment, and project the size of the Medical Mesh Fixator market based on company, product type, end user and key regions. This report studies the global market size of Medical Mesh Fixator in key regions like North America, Europe, Asia Pacific, Central & South America and Middl......
  • SERVICES
    Value for Money
    We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
    Ever Growing Inventory
    Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
    One Stop Solution
    Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
    Dedicated Client Engagement
    Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
    Saving Time and Efforts
    Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
    Payment Flexibility
    Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
    Post-Purchase Research Support
    Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - sales@rnrmarketresearch.com / +1 888 391 5441 )
    • Ad Hoc
    • Pay - as - you - go / Bucket Subscriptions
    • Fixed Cost for #of reports
    • Customize / Personalize as per your needs