Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: An improving consumer outlook on the back of rising disposable incomes will drive growth in
Romania's food and drink industry throughout our forecast period. A positive outlook for food and drink
spending will bode well for the mass grocery retail sector which we forecast to experience strong growth
over the short term. Throughout the medium-to-long term, we expect consumers to trade up price points and
increasingly embrace premiumisation.
Key Trends & Industry Developments
? Food sales (local currency) growth y-o-y in 2016 +3.3%; compound annual growth rate 2015-2020:
? The alcoholic drinks category will show a slow recovery over our forecast period.
? Expansions of the discount, supermarket and hypermarket formats will drive mass grocery retail growth
over our forecast period.
? Favourable labour market dynamics and successive VAT cuts will spur spending growth in the food and