RFID and Barcode Printer Market by Type (Industrial, Desktop, Mobile), Technology (Thermal Transfer, Direct Thermal, Inkjet), Resolution (Below 300 dpi, 301-600), Connectivity, Industry (Manufacturing, Retail, Healthcare) - Global Forecast to 2022

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Date: 01-May-2017
No. of pages: 181
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“Global RFID and barcode printer market to exhibit significant growth between 2017 and 2022”

The RFID and barcode printer market is expected to grow at a CAGR of 5.7% between 2017 and 2022 to reach USD 4.81 billion by 2022. The key driving factors for the growth of this market include the growth of the e-commerce industry; rising demand for extracting data in various manufacturing, retail, transportation and logistics industries; and elimination of human errors. However, poor quality of print in barcode and RFID labels and tags are restraining the growth of the RFID and barcode printer market.

“Industrial printers to dominate the RFID and barcode printer market during the forecast period”

Industrial printers held the largest size of the RFID and barcode printer market in 2016.Industrial printers in manufacturing industry are used for applications such as address labels, apparel tagging, apparel tags, asset tracking, automotive labeling, incoming goods labeling, item identification. Logistic tracking, pallet labeling, paper/pulp labeling, price labeling, price ticketing, product and service information, and product fact tags are the applications in which these printers are used to print the labels and tags in the manufacturing industry. Industrial printers are expected to hold the largest size of this market during the forecast period due to the increasing demand in developing countries and the need for real-time information pertaining to the exact location of other assets.

“Manufacturing industry to hold a major share of the RFID and barcode printer market during the forecast period”

The market for the manufacturing industry is expected to grow at a high rate between 2017 and 2022.RFID and barcode printers are being used in the manufacturing industry in applications such as automated inspection and identification in production process using barcode labels and tags. Labels and tags used in the manufacturing industry to manage the asset lifecycle cost and increase the lifecycle of an equipment as well as reliability. Industrial barcode printers in the manufacturing industry are commonly used to print labels and tags used for track and trace applications and workflow optimization.

“APAC to be the fastest-growing market for GNSS chips during the forecast period”

APAC is expected to be the fastest-growing market for RFID and barcode printers during the forecast period. The leading companies providing barcode and RFID printers are based in APAC. The Asian markets, especially in Japan and China, are more likely to govern this market in the years to come in terms of adaptability and market size. China currently holds the largest share of the market owing to the higher adoption of barcode and RFID printers in various industries in APAC are fueling the growth of this market in this region.

The break-up of the profiles of primary participants for the report has been given below:


  • By Company Type: Tier 1 – 40%, Tier 2 – 35%, and Tier 3 – 25%

  • By Designation: C–Level Executives – 62% and Directors– 38%

  • By Region: North America - 32%, Europe – 28%, APAC – 25%, and RoW – 15%


The key players operating in this market include Zebra Technologies Corporation (US), Honeywell International Inc. (US) , Toshiba TEC Corporation (Japan), Sato Holdings Corporation (Japan), TSC Auto ID Technology Co., Ltd. (Taiwan), Avery Dennison Corporation (US) , Wasp Barcode Technologies (US) , Postek Electronics Co., Ltd. (China), Dascom Printer (Jiangmen) Co., Ltd. (China).

Research Coverage:

The research report on the global RFID and barcode printer market covers the market on the basis of type, technology, printing resolution, industry, and geography. The market, on the basis of type, has been segmented into industrial, desktop, and mobile printer. On the basis of technology, the RFID and barcode printer market has been classified into thermal transfer, direct thermal, and inkjet. The market on the basis of printing resolution has been segmented into below 300 dpi, between 301 and 600 dpi, and above 600 dpi. Further, the RFID and barcode printer market on the basis of industry has been segmented into manufacturing, retail, healthcare, government, entertainment, and others. The report covers 4 major geographical regions, namely, North America, Europe, APAC, and RoW.

Key Benefits of Buying the Report:


  • Illustrative segmentation, analysis, and forecast for the market based on type, technology, printing resolution, industry, and geography have been conducted to give an overall view of the RFID and barcode printer market.

  • The value chain analysis has been provided for in-depth insight into the RFID and barcode printer market.

  • The major drivers, restraints, opportunities, and challenges for the RFID and barcode printer market have been detailed in this report.

  • The report includes a detailed competitive landscape, along with key players, in-depth analysis, and revenue of the key players.

RFID and Barcode Printer Market by Type (Industrial, Desktop, Mobile), Technology (Thermal Transfer, Direct Thermal, Inkjet), Resolution (Below 300 dpi, 301-600), Connectivity, Industry (Manufacturing, Retail, Healthcare) - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Package Size
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 List of Major Secondary Sources
2.1.1.2 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Breakdown of Primaries
2.1.2.3 Key Data From Primary Sources
2.1.3 Secondary and Primary Research
2.1.3.1 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing the Market Share By Bottom-Up Analysis (Demand Side)
2.2.1.2 Approach for Capturing the Market Share With the Help of Various Players in the Value Chain of Barcode and RFID Printer Market
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing the Market Share By Top-Down Analysis (Supply Side)
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
2.4.1 Assumptions

3 Executive Summary

4 Premium Insights – RFID and Barcode Printer Market
4.1 Attractive Opportunities in the RFID and Barcode Printer Market
4.2 RFID and Barcode Printer Market, By Type (2017-2022)
4.3 RFID and Barcode Printer Market, By Industry (2017–2022)
4.4 RFID and Barcode Printer Market, By Industry and Region (2017)
4.5 RFID and Barcode Printer Market, By Region
4.6 RFID and Barcode Printer Market, By Geography (2017)

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growth in E-Commerce Industry
5.2.1.2 Need for Improvement in Inventory Management
5.2.1.3 Demand for High Rate of Accuracy and Reduction of Human Errors
5.2.2 Restraints
5.2.2.1 Poor Image Quality of Barcode Labels
5.2.2.2 Heat Settings of the Barcode Printer
5.2.3 Opportunities
5.2.3.1 Growing Need of Barcode Printers in Supply Chain Industry
5.2.3.2 Opportunity to Increase Productivity and Revenue
5.2.4 Challenges
5.2.4.1 Low Contrast of the Barcode Elements

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Trends of RFID and Barcode Printers

7 RFID and Barcode Printer Market, By Type
7.1 Introduction
7.2 Barcode and RFID Printers
7.2.1 Industrial Printers
7.2.2 Desktop Printers
7.2.3 Mobile Printers

8 Barcode and RFID Printer Market Analysis, By Printing Technology
8.1 Introduction
8.2 Thermal Printing Technology
8.2.1 Thermal Transfer
8.2.2 Direct Thermal
8.3 Ink Jet Printing Technology

9 Barcode and RFID Printer Market Analysis, By Printing Resolution
9.1 Introduction
9.1.1 Below 300 dpi
9.1.2 Between 301 and 600 dpi
9.1.3 Above 601 dpi

10 Barcode and RFID Printer Market, By Connectivity
10.1 Introduction
10.1.1 Ethernet
10.1.2 Bluetooth
10.1.3 Serial and Parallel
10.1.4 Universal Serial Bus (USB)

11 Barcode and RFID Printer Market Analysis, By Industry
11.1 Introduction
11.1.1 Manufacturing
11.1.2 Retail
11.1.3 Transportation and Logistics
11.1.4 Healthcare
11.1.5 Government
11.1.6 Entertainment
11.1.7 Others

12 Barcode and RFID Printer Market, By Geography
12.1 Introduction
12.2 North America
12.2.1 The US to Hold the Largest Share of North American Market
12.2.2 US
12.2.3 Canada
12.2.4 Mexico
12.2.5 Europe
12.2.5.1 Germany Expected to Witness High Growth Rate in the European Barcode and RFID Printer Market
12.2.5.2 Uk
12.2.5.3 Germany
12.2.5.4 France
12.2.5.5 Rest of Europe
12.2.6 Asia-Pacific (APAC)
12.2.6.1 China is Expected to Dominate the APAC Market During the Forecast Period
12.2.6.2 China
12.2.6.3 Japan
12.2.6.4 Taiwan
12.2.6.5 RoAPAC
12.2.7 Rest of the World (RoW)
12.2.7.1 Middle East and Africa
12.2.7.2 South America

13 Competitive Landscape
13.1 Introduction
13.2 Overview
13.3 Competitive Analysis
13.3.1 Market Ranking Analysis: Barcode and RFID Printer Market, 2016
13.4 Barcode and RFID Printer Dive Chart
13.4.1 Introduction
13.4.1.1 Vanguards
13.4.1.2 Dynamic
13.4.1.3 Innovator
13.4.1.4 Emerging
13.4.2 Micro Quadrant
13.5 Product Offerings
13.6 Business Strategy (For All 25 Players)
13.7 Competitive Situations and Trends

*Top 25 Companies Analyzed for This Study are – Airtrack, Avery Dennison Corporation, Bixolon Co. Ltd., Brother International Corporation, Cab Produkttechnik GmbH & Co. Kg, Citizen Systems, Cognitive Tpg, Dascom Printer (Jiangmen) Co. Ltd, Data Capture Systems Co. LLC, Godex International Co. Ltd., Honeywell International Inc. , Kroy LLC Designs, Linx Printing Technologies, OKI Data Americas, Inc., Postek Electronics Co. Ltd., Primera Technologies Inc., Labeltac, Sato Holding Corporation, Star Micronics Co. Ltd, Seiko Epson Corporation, Tharo Systems Inc., Toshiba Tec Corporation, TSC Auto ID Technology Co., Ltd, WASP Barcode Technologies, Zebra Technologies Corporation

14 Company Profiles
14.1 Introduction
14.2 Zebra Technologies Corporation
14.2.1 Business Overview
14.2.2 Products Offered
14.2.3 Business Strategy
14.2.4 Recent Developments
14.2.5 MnM View
14.2.6 Key Relationships
14.3 Sato Holdings Corporation
14.3.1 Business Overview
14.3.2 Product Offered
14.3.3 Business Strategy
14.3.4 Recent Developments
14.3.5 MnM View
14.3.6 Key Relationships
14.4 Honeywell International Inc.
14.4.1 Business Overview
14.4.2 Products Offered
14.4.3 Business Strategy
14.4.4 Recent Developments
14.4.5 Key Relationships
14.5 Toshiba Tec Corp.
14.5.1 Business Overview
14.5.2 Products Offered
14.5.3 Business Strategy
14.5.4 Recent Developments
14.5.5 Key Relationships
14.6 Avery Dennison Corporation
14.6.1 Business Overview
14.6.2 Products Offered
14.6.3 Business Strategy
14.6.4 Recent Developments
14.6.5 Key Relationships
14.7 Seiko Epson Corporation
14.7.1 Business Overview
14.7.2 Products Offered
14.7.3 Business Strategy
14.7.4 Recent Developments
14.7.5 Key Relationships
14.8 TSC Auto ID Technology Co., Ltd
14.8.1 Business Overview
14.8.2 Products Offered
14.8.3 Business Strategy
14.8.4 Recent Developments
14.8.5 Key Relationships
14.9 WASP Barcode Technologies
14.9.1 Business Overview
14.9.2 Products Offered
14.9.3 Business Strategy
14.9.4 Key Relationships
14.10 Dascom Corporation
14.10.1 Business Overview
14.10.2 Products Offered
14.10.3 Business Strategy
14.10.4 Recent Developments
14.10.5 Key Relationships
14.11 Postek Electronics Co. Ltd.
14.11.1 Business Overview
14.11.2 Products Offered
14.11.3 Business Strategy
14.11.4 Key Relationships
14.12 Godex International Co. Ltd.
14.12.1 Business Overview
14.12.2 Products Offered
14.12.3 Business Strategy
14.12.4 Recent Developments
14.12.5 Key Relationships
14.13 OKI Data Americas, Inc.
14.13.1 Business Overview
14.13.2 Products Offered
14.13.3 Business Strategy
14.13.4 Recent Developments
14.13.5 Key Relationships
14.14 Key Innovators
14.14.1 Cab Produkttechnik GmbH & Co. Kg
14.14.2 Brother International Corporation
14.14.3 Primera Technologies Inc.

15 Appendix
15.1 Insights of Industry Experts
15.4 Introducing RT: Real Time Market Intelligence
15.5 Available Customizations
15.6 Related Report

List of Tables

Table 1 RFID and Barcode Printer Market in Terms of Value and Volume, 2014–2022
Table 2 Barcode Printer Market in Terms of Value and Volume, 2014–2022
Table 3 RFID Printer Market in Terms of Value and Volume, 2014–2022
Table 4 Comparison of RFID and Barcode Printers
Table 5 Barcode and RFID Printer Market, By Type, 2014–2022 (USD Million)
Table 6 Barcode Printer Market, By Type, 2014–2022 (USD Million)
Table 7 RFID Printer Market, By Type, 2014–2022 (USD Million)
Table 8 Industrial Printer Market, By Printing Technology, 2014–2022 (USD Million)
Table 9 Barcode Industrial Printer Market, By Printing Resolution, 2014–2022 (USD Million)
Table 10 RFID Industrial Printer Market, By Printing Technology, 2014–2022 (USD Million)
Table 11 RFID Industrial Printer Market, By Printing Resolution, 2014–2022 (USD Million)
Table 12 Barcode Desktop Printer Market, By Printing Technology, 2014–2022 (USD Million)
Table 13 Barcode Desktop Printer Market, By Printing Resolution, 2014–2022 (USD Million)
Table 14 RFID Desktop Printer Market, By Printing Technology, 2014–2022 (USD Million)
Table 15 Barcode Mobile Printer Market, By Printing Technology, 2014–2022 (USD Million)
Table 16 Barcode Mobile Printer Market, By Printing Resolution, 2014–2022 (USD Million)
Table 17 RFID Mobile Printer Market, By Printing Technology, 2014–2022 (USD Million)
Table 18 Barcode Printer Market, By Printing Technology, 2014–2022 (USD Million)
Table 19 RFID Printer Market, By Printing Technology, 2014–2022 (USD Million)
Table 20 Barcode Printer Market for Thermal Transfer Technology, By Type, 2014–2022 (USD Million)
Table 21 RFID Printer Market for Thermal Transfer Technology, By Type, 2014–2022 (USD Million)
Table 22 Barcode Printer Market for Direct Thermal Technology, By Type, 2014–2022 (USD Million)
Table 23 RFID Printer Market for Direct Thermal Technology, By Type, 2014–2022 (USD Million)
Table 24 Difference Between Thermal Transfer and Direct Thermal Printing Technology
Table 25 Barcode Printer Market for Inkjet Technology, By Type, 2014–2022 (USD Million)
Table 26 Barcode Printer Market, By Printing Resolution, 2014–2022 (USD Million)
Table 27 RFID Printer Market, By Printing Resolution, 2014–2022 (USD Million)
Table 28 Barcode Printer Market for Printing Resolution Below 300 dpi, By Type, 2014–2022 (USD Million)
Table 29 RFID Printer Market for Printing Resolution Below 300 dpi, By Type, 2014–2022 (USD Million)
Table 30 Barcode Printer Market for Printing Resolution Between 301 and 600 dpi, By Type, 2014–2022 (USD Million)
Table 31 Barcode Printer Market for Printing Resolution Above 601, By Type, 2014–2022 (USD Million)
Table 32 Barcode and RFID Printer Market, By Industry, 2014–2022 (USD Million)
Table 33 Barcode Printer Market, By Industry, 2014–2022 (USD Million)
Table 34 RFID Printer Market, By Industry, 2014–2022 (USD Million)
Table 35 Barcode and RFID Printer Market for Manufacturing Industry, By Type, 2014–2022 (USD Million)
Table 36 Barcode and RFID Printer Market for Manufacturing Industry, By Region, 2014– 2022 (USD Million)
Table 37 Barcode and RFID Printer Market for Retail Industry, By Type, 2014–2022 (USD Million)
Table 38 Barcode and RFID Printer Market for Retail Industry, By Region 2014–2022 (USD Million)
Table 39 Barcode and RFID Printer Market for Transportation & Logistics Industry, By Type, 2014–2022 (USD Million)
Table 40 Barcode and RFID Printer Market for Transportation & Logistics Industry, By Region 2014–2022 (USD Million)
Table 41 Barcode and RFID Printer Market for Healthcare Industry, By Type, 2014–2022 (USD Million)
Table 42 Barcode and RFID Printer Market for Healthcare Industry, By Region 2014–2022 (USD Million)
Table 43 Barcode and RFID Printer Market for Government Industry, By Type, 2014–2022 (USD Million)
Table 44 Barcode and RFID Printer Market for Government Industry, By Region 2014–2022 (USD Million)
Table 45 Barcode and RFID Printer Market for Entertainment Industry, By Type, 2014–2022 (USD Million)
Table 46 Barcode and RFID Printer Market for Entertainment Industry, By Region 2014–2022 (USD Million)
Table 47 Barcode and RFID Printer Market for Others Industry, By Type, 2014–2022 (USD Million)
Table 48 Barcode and RFID Printer Market for Others Industry, By Region 2014–2022 (USD Million)
Table 49 Barcode and RFID Printer Market, By Region, 2014–2022 (USD Million)
Table 50 Barcode and RFID Printer Market for North America, By Type, 2014–2022 (USD Million)
Table 51 Barcode and RFID Printer Market for North America, By Industry, 2014–2022 (USD Million)
Table 52 Barcode and RFID Printer Market, By North America, 2014–2022 (USD Million)
Table 53 Barcode and RFID Printer Market for Europe, By Type, 2014–2022 (USD Million)
Table 54 Barcode and RFID Printer Market for Europe, By Industry, 2014–2022 (USD Million)
Table 55 Barcode and RFID Printer Market, By Europe, 2014–2022 (USD Million)
Table 56 Barcode and RFID Printer Market for APAC, By Type, 2014–2022 (USD Million)
Table 57 Barcode and RFID Printer Market for APAC, By Industry, 2014–2022 (USD Million)
Table 58 Barcode and RFID Printer Market, By APAC, 2014–2022 (USD Million)
Table 59 Barcode and RFID Printer Market for RoW, By Type, 2014–2022 (USD Million)
Table 60 Barcode and RFID Printer Market for RoW, By Industry, 2014–2022 (USD Million)
Table 61 Barcode and RFID Printer Market, By RoW, 2014–2022 (USD Million)
Table 62 Market Ranking of the Top 5 Players in the RFID and Barcode Printer Market, 2016

List of Figures

Figure 1 Barcode and RFID Printer Market : Markets Covered
Figure 2 Barcode and RFID Printer Market: Research Design
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 RFID and Barcode Printer Market in Terms of Value and Volume, 2014–2022
Figure 7 RFID and Barcode Printer Market, By Type, 2014–2022, (USD Million)
Figure 8 Thermal Transfer Technology to Dominate the RFID and Barcode Printer Market During the Forecast Period
Figure 9 RFID and Barcode Printer Market for Retail Industry to Grow at the Highest Rate Between 2017 and 2022
Figure 10 RFID and Barcode Printer Market in APAC to Grow at the Highest Rate During the Forecast Period
Figure 11 Demand in Retail Industry Expected to Create Attractive Growth Opportunities in the RFID and Barcode Printer Market
Figure 12 Industrial RFID and Barcode Printer to Dominate the RFID and Barcode Printer Market During the Forecast Period
Figure 13 Retail Industry Segment Expected to Grow at the Highest Rate Between 2017 and 2022
Figure 14 North America Expected to Hold the Largest Share of the RFID and Barcode Printer Market in 2017
Figure 15 APAC Region Expected to Grow at the Highest Rate During the Forecast Period
Figure 16 U.S. to Hold the Largest Share of the RFID and Barcode Printer Market in 2017
Figure 17 Barcode Printer Market Dynamics
Figure 18 E-Commerce Sales World Wide (2015-2020)
Figure 19 Value Chain Analysis: Major Value Addition Done During the Manufacturing & Assembly Phase
Figure 20 Barcode and RFID Printer : By Type
Figure 21 Industrial RFID and Barcode Printer to Dominate the Market Between 2016-2022
Figure 22 Printing Resolution Below 300 dpi in Industrial Printer has the Highest Growth Rate Between 2016-2022
Figure 23 Direct Thermal Printing Technology is Expected to Grow in Barcode Desktop Printer With the Highest Growth Rate
Figure 24 Direct Thermal Printing Technology in RFID Mobile Printer has the Highest Growth Rate Between 2017-2022
Figure 25 Barcode and RFID Printer : By Printing Technology
Figure 26 Thermal Transfer Technology to Account for Larger Share of the Barcode Printer Market During the Forecast Period
Figure 27 Mobile Printers to Witness Fastest Growth in the Market for Direct Thermal Technology
Figure 28 Barcode and RFID Printer : By Print Resolution
Figure 29 Industrial Barcode Printers to Witness Fastest Growth in the Market for With Above 601 Printing Resolution
Figure 30 Barcode and RFID Printer : By Connectivity
Figure 31 Retail Industry to Witness Fastest Growth in Barcode and RFID Printer Market
Figure 32 Barcode and RFID Printer : By Industry
Figure 33 APAC to Witness Fastest Growth in the Market for Barcode and RFID Printers in Manufacturing Industry
Figure 34 Barcode and RFID Industrial Printers to Dominate the Entertainment Industry Market During the Forecast Period
Figure 35 Barcode and RFID Printer : By Geography
Figure 36 Geographical Snapshot : Barcode and RFID Printer Market
Figure 37 Geographic Snapshot: Barcode and RFID Printer Market in North America
Figure 38 Retail Industry to Witness Fastest Growth in Barcode and RFID Printer Market
Figure 39 Snapshot: Barcode and RFID Printer Market in APAC
Figure 40 New Product Launches and Developments as the Key Growth Strategies Adopted By the Companies Between 2014 and 2017
Figure 41 Dive Chart
Figure 42 Market Evolution Framework: New Product Launches and Developments Fueled the Growth of the Barcode and RFID Printer Market (2014–2017)
Figure 43 Battle for Market Share: New Product Launches and Developments Was the Key Strategy Adopted
Figure 44 Geographic Revenue Mix of the Top 5 Players
Figure 45 Zebra Technologies Corporation : Company Snapshot
Figure 46 Scorecard : Product Offering
Figure 47 Scorecard : Business Strategy
Figure 48 Sato Holdings Corporation : Company Snapshot
Figure 49 Scorecard : Product Offering
Figure 50 Scorecard : Business Strategy
Figure 51 Honeywell International Inc. : Company Snapshot
Figure 52 Scorecard : Product Offering
Figure 53 Scorecard : Business Strategy
Figure 54 Toshiba Tec Corp. : Company Snapshot
Figure 55 Scorecard : Product Offering
Figure 56 Scorecard : Business Strategy
Figure 57 Avery Dennison Corporation : Company Snapshot
Figure 58 Scorecard : Product Offered
Figure 59 Scorecard : Business Strategy
Figure 60 Seiko Epson Corporation :Company Snapshot
Figure 61 Scorecard : Product Offered
Figure 62 Scorecard : Business Strategy
Figure 63 TSC Auto ID Technology Co., Ltd :Company Snapshot
Figure 64 Scorecard : Product Offered
Figure 65 Scorecard : Business Strategy
Figure 66 WASP Barcode Technologies :Company Snapshot
Figure 67 Scorecard : Product Offering
Figure 68 Scorecard : Business Strategy
Figure 69 Dascom Corporation :Company Snapshot
Figure 70 Scorecard : Product Offering
Figure 71 Scorecard : Business Strategy
Figure 72 Postek Electronics Co. Ltd. :Company Snapshot
Figure 73 Scorecard : Product Offering
Figure 74 Scorecard : Business Strategy
Figure 75 Godex International Co. Ltd. : Company Snapshot
Figure 76 Scorecard : Product Offering
Figure 77 Scorecard : Business Strategy
Figure 78 OKI Data Americas, Inc. : Company Snapshot
Figure 79 Scorecard : Product Offering
Figure 80 Scorecard : Business Strategy

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