Retail market of home appliances, electronics and digital media in Poland 2012

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No. of pages: 135

Retail market of home appliances, electronics and digital media in Poland
Development forecasts for 2012-2014

Home electronics, digital media serve to increase product demand

Polish consumers have reined in household spending in response to the financial crisis, and combined with reduced availability of mortgages and consumer loans the result in recent years has been contraction in retail sales of home appliances, home and personal electronics and digital media products in Polish market There are, however, mitigating factors and events that have instigated a shift in the direction of the market, as observed in the steadily increasing demand for TV sets, smartphones and tablets products in compliance with an end of analogue broadcasting transferand in response to upcoming events such as the European football championship.

As described in Retail market of home appliances, electronics and digital media in Poland
Development forecasts for 2012-2014 improving economic conditions have begun to alleviate tight credit conditions, and this retail market appears to be on its way to recovery.

In addition to data on market value from 2008-2011 and updates on the current status of the industry, this market study from PMR explores current and forecast macroeconomic conditions, the structure and value of distribution channels and their prospects for the future, and the operation and position within the market of the Allegro auction website. It provides information on market value and performance analyses for the most active segments: large home appliances, small appliances, digital media and photography, telephones and all types of computers.

The report offers the feedback of consumers as obtained through a special survey of buying habits, plans and preferences, and provides accurate profiles of major retailers that include revenue data, size in terms of number of outlets in Poland, and plans and strategies for growth.

Retail market of home appliances, electronics and digital media in Poland, Development forecasts for 2012-2014 is the perfect resource for professionals to turn to when planning corporate entry into the marketplace, seeking information about the competition and the market’s potential to support their enterprise, preparing growth strategy based on saturation in various segments and l, estimating demand and planning production and distribution of electronic merchandise and large and small appliances.

Executive and management staff of retail and manufacturing companies, distributors and investors will appreciate and benefit from easy access to the data, analysis and forecasts they need to produce a quality work product and guide their businesses to success in this rapidly changing and technologically driven market.

Retail market of home appliances, electronics and digital media in Poland 2012

Table Of Contents

Methodology 9

Executive summary 13

Overview of Polish economy 21

Findings of a consumer survey on possessed stock and purchases of home appliances and consumer electronics 35

Market size 67

Market segments 69

Equipment of households with home appliances, consumer electronics and digital media 73

Impact of the financial crisis 77

Long-term drivers for and barriers to market growth 79

Distribution channels 83

Major companies on the market of home appliances, consumer electronics and digital media 111

Profiles of selected market players 115

List of graphs 127

List of tables 131

About PMR 133

Contact PMR 134

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