Probiotics Market by Application (Functional Food & Beverages [Dairy Products, Non-dairy Beverages, Infant Formula, Cereals], Dietary Supplements, Feed), Ingredient (Bacteria, Yeast), Form (Dry, Liquid), End User, and Region – Global Forecast to 2023

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Date: 09-Jan-2019
No. of pages: 170
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“The probiotics market is projected to grow at a CAGR of 7.0%”

The probiotics market is estimated to be valued at 45.64 billion in 2017, and projected to grow at a CAGR of 7.0%, to reach USD 64.02 billion by 2022. The market is primarily driven by factors such as growing awareness about the benefits of probiotics among customers, rising demand for nutrient-rich feed for animals, and increasing demand for probiotic dietary supplements. Asia Pacific is projected to be the fastest-growing region due to the incorporation of probiotics in daily diets of consumers in China and Japan. One of the major restraints in the growth of the probiotic is the time required for regulatory approval.

“Bacterial segment, by source, led the market with the largest share in 2016”

On the basis of source, the probiotics market was led by the bacterial segment. Lactobacilli, one of the types of bacteria, accounted for the largest market share in 2016.Health benefits such as increased lactase production, prevention of diarrhea, prevention of irritable bowel syndrome, and enhanced immunity of Lactobacilli make the strain the most preferred option by probiotic producers.

“Liquid segment, by form, led the probiotics market with the largest share in 2016”

On the basis of form, the liquid segment accounted for the largest share of the probiotics market in 2016. Liquid probiotics are preferred by consumers having difficulty in swallowing pills, especially infants. New products are available in the market such as probiotic-infused juices and yogurt-based drinks, which provide consumers with new options of probiotic consumption.

“Functional food & beverages segment, by application, accounted for the largest share of the probiotics market in 2016”

Based on application, the functional food & beverages segment accounted for the largest share during the forecast period. Growing health concerns among consumers have led the manufacturers to come up with a variety of probiotic fortified foods, which has fueled the demand for probiotics in the functional food & beverage segment.

“Human probiotics segment, by end user, led the market with the largest share in 2016”

On the basis of end user, the human probiotics segment accounted for the largest share of the probiotics market in 2016.The routine consumption of probiotics in regular diets has shown functional improvements in consumer health, which has fueled the demand for human probiotics over animal probiotics.

“Asia Pacific: High growth is expected in the probiotics market”

Asia Pacific is projected to be the fastest-growing region, in terms of value, between 2017 and 2022. Some of the factors that drive the usage of probiotics in this region include high demand for functional foods and dairy products, the presence of major players in these regions, and awareness about the benefits of using probiotics.

Break-up of Primaries:


  • By Company Type: Tier 1 – 35%, Tier 2 – 45%,and Tier 3 – 20%

  • By Designation: D Level – 25%, CLevel – 35%, and Others*– 40%

  • By Region: North America –20%, Europe –25%, Asia Pacific – 40%, and RoW – 15%


*Others include sales manager, marketing managers, and product managers.

Leading players profiled in this report:


  • Chr. Hansen

  • Danone

  • Yakult Honsha

  • Nestlé

  • DuPont

  • Morinaga

  • Lallemand

  • Probi

  • Bifodan

  • BioGaia

  • Probiotics International

  • Nebraska Cultures


Research Coverage:

The report segments the probiotics market on the basis of source, application, form, end user, and region. In terms of insights, this research report has focused on various levels of analyses—competitive landscape, end use analysis, and company profiles—which together comprise and discuss the basic views on the emerging & high-growth segments of the global probiotics market, high-growth regions, countries, government initiatives, drivers, restraints, opportunities, and challenges.

Reasons to buy this report:


  • To get a comprehensive overview of the probiotics market

  • To gain wide ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them

  • To gain insights about the major countries/regions in which the probiotics is flourishing

Probiotics Market by Application (Functional Food & Beverages [Dairy Products, Non-dairy Beverages, Infant Formula, Cereals], Dietary Supplements, Feed), Ingredient (Bacteria, Yeast), Form (Dry, Liquid), End User, and Region – Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.4 Periodization Considered
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.3 Data Triangulation
2.4 Research Assumptions
2.5 Research Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Probiotics Market
4.2 Probiotics Market Size, By Region
4.3 Probiotics Market, By Application, 2018–2023
4.4 Probiotics Market Share, By Form, 2018 vs. 2023
4.5 Probiotics Market, By End User, 2018–2023
4.6 Probiotics Market, By Ingredient, 2017

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Health Benefits Associated With Probiotic-Fortified Foods
5.2.1.2 Increasing Popularity of Probiotic Dietary Supplements
5.2.1.3 Participation of International Bodies in the R&D of Probiotic Products
5.2.1.4 Rising Health Consciousness Among Consumers
5.2.1.5 Technological Advancements in Probiotic Products
5.2.2 Restraints
5.2.2.1 International Quality Standards and Regulations for Probiotic Products
5.2.2.2 High R&D Costs for Developing New Probiotic Strains
5.2.3 Opportunities
5.2.3.1 Probiotics Can Replace Pharmaceutical Agents
5.2.3.2 Ban on the Use of Agps(Antibiotic Growth Promoters) in Feed  in the Eu
5.2.3.3 Increase in Demand for Probiotics in Developed Economies
5.2.3.4 Rising Consumer Awareness About Value-Added Products
5.2.4 Challenges
5.2.4.1 Complexities in Integrating Probiotics in Functional Foods

6 Industry Trends
6.1 Introduction
6.2 Supply Chain
6.3 Porter’s Five Forces Analysis
6.4 Patent Analysis

7 Probiotics Market, By Distribution Channel
7.1 Introduction
7.1.1 Hypermarkets/Supermarkets
7.1.1.1 Expansion of Supermarkets, Especially in the Asia Pacific Region, is Expected to Create High Growth Prospects for Probiotic Manufacturers in Year46
7.1.2 Pharmacies/Drugstores
7.1.2.1 in the US, the Demand for Dietary Supplements is Expected to Increase Amidst the Rise in the Number of Old Age Population
7.1.3 Specialty Stores
7.1.3.1 Specialty Stores Provide A Variety of Probiotic Dietary Supplements Under One Roof. One Such Example is Nutrilite Digestive Probiotic Offered (US)47
7.1.4 Online
7.1.4.1 Consumers are Shifting Toward Online Food Shopping Trend. Although This Trend is Still at A Nascent Stage When Compared to Online Clothes 47

8 Probiotics Market, By Ingredient
8.1 Introduction
8.2 Bacteria
8.2.1 The Most Widely Consumed Bacteria Strains are Lactobacilli, Bifidobacteria, and Streptococcus thermophilusthermophilus, Among O=And Pediococcus).52
8.2.2 Lactobacilli
8.2.2.1 Lactobacillus Acidophilus
8.2.2.2 Lactobacillus Rhamnosus
8.2.2.3 Lactobacillus Casei
8.2.2.4 Lactobacillus Reuteri
8.2.3 Bifidobacterium
8.2.4 Streptococcus thermophilus
8.3 Yeast
8.3.1 Probiotics are Microscopic Fungi Such as Strains of Yeasts Belonging to Saccharomyces Cerevisiae Species. Living Microorganisms are Well Known
8.3.2 Saccharomyces Boulardii
8.3.3 Others

9 Probiotics Market, By Application
9.1 Introduction
9.2 Functional Food & Beverages
9.2.1 Dairy Products
9.2.1.1 Probiotics Have Conventionally Been Included in Dairy Products, Due to their Compatibility With Dairy Ingredients
9.2.2 Non-Dairy Beverages
9.2.2.1 The Trend in the US Functional Food Market is Changing, as Most of the Consumers Prefer Non-Dairy Probiotic Beverages
9.2.3 Infant Formula
9.2.3.1 A Wide Range of Infant Formulas That are Fortified With Probiotics is Widely Being Introduced in the Global Market
9.2.4 Cereals
9.2.4.1 The Global Market for Ready-To-Eat Cereals is Saturated in the Western Countries, and So the Potential Developing HabitsConsideredCompanies 64
9.2.5 Others
9.3 Dietary Supplements
9.3.1 People Consume Dietary Supplements When they are Unable to Fulfill the Essential Nutrient Requirements Through their Daily Diet. Applications
9.4 Feed
9.4.1 The Market for Probiotics in Animal Feed is Highly Affected By the Reduced Reliance on therapeutic Antibiotics to Retain the Antibiotic Products67

10 Probiotics Market, By End User
10.1 Introduction
10.2 Human
10.2.1 Popular Sources of Probiotics Include Yogurt, Beverages Such as Fermented Milk & Juices, and Probiotic Supplements
10.3 Animal
10.3.1 Factors Driving the Animal Segment in the Probiotics Market Include the Ban on Synthetic Antimicrobial Growth Promoters (Agps) in Europe in 200673

11 Probiotics Market, By Form
11.1 Introduction
11.2 Liquid
11.2.1 The Demand for Liquid Probiotics is Larger When Compared to Dry Probiotics, Owing to Its Application in Yogurt, Which is the Most Popular 77
11.3 Dry
11.3.1 Dry Probiotics are Popular in Dietary Supplements and Animal Feed Space. Dry Probiotic Products are Mostly Used for Animal Feed Such as Poultry 78

12 Probiotics Market, By Region
12.1 Introduction
12.2 North America
12.2.1 US
12.2.1.1 in The US, Health Practitioners and Gastroenterologists Have Encouraged the Use of Probiotics to Improve Digestive Health Over the Past 86
12.2.2 Canada
12.2.2.1 The Rise in Health Awareness Among Canadian Consumers has Changed their Diet Patterns to Incorporate Functional Foods Such as Daily Die87
12.2.3 Mexico
12.2.3.1 A Large Number of Consumers in Mexico are Still Unaware of the Benefits Offered By Probiotics, Which is Restricting the Growth Market 88
12.3 Asia Pacific
12.3.1 China
12.3.1.1 A Majority of China’s Population Suffers From Lactose Intolerance, Which Led to an Increase in Demand for Alternate Sources Such as Yogur92
12.3.2 Japan
12.3.2.1 Digestive Well-Being has Been A Matter of Focus in The Country as A Result of Its Rapidly Aging Population
12.3.3 South Korea
12.3.3.1 South Korea has Witnessed A Rise in the Number of Health-Conscious Consumers Who are Turning Toward Dietary Supplements to System 93
12.3.4 Australia & New Zealand
12.3.4.1 Probiotic Manufacturers are Expected to Gain Lucrative Opportunity in the Animal Feed Space in the Country
12.3.5 Rest of Asia Pacific
12.4 Europe
12.4.1 Russia
12.4.1.1 in Russia, Most of the Demand for Probiotics is Constituted By Bifidobacterium
12.4.2 UK
12.4.2.1 The Inclination Toward A Healthy Diet, Demand for Dietary Ingredients, and Increasing Awareness are Driving the Probiotics Market 100
12.4.3 Italy
12.4.3.1 in Italy, Consumers are Becoming More Proactive With Regard to their Long-Term Health. they are Looking for Food & Beverage Ingredients
12.4.4 Germany
12.4.4.1 Consumers Prefer Functional Foods to Overcome Health Issues
12.4.5 Spain
12.4.5.1 Spain is One of the Key Producers of Poultry Meat, Which Includes Broilers, Turkeys, and Ducks.
12.4.6 Rest of Europe
12.5 Rest of the World (RoW)
12.5.1 South America
12.5.1.1 Probiotic Yogurt is Popular in South American Countries, as It is Sold on the Basis of Health Claims That It Prevents Slow Intestinal 106
12.5.2 Middle East & Africa
12.5.2.1 The Middle East is an Emerging Region, Comprising the High-Spending Population Due to Its Rising Middle-Class Population, Growth

13 Competitive Landscape
13.1 Overview
13.2 Competitive Leadership Mapping, 2017
13.2.1 Visionary Leaders
13.2.2 Dynamic Differentiators
13.2.3 Innovators
13.2.4 Emerging Companies
13.3 Expansions and Investments
13.4 Mergers and Acquisitions
13.5 Agreements, Collaborations, Joint Ventures,  and Partnerships
13.6 New Product Launches

14 Company Profiles
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, Mnm View)*
14.1 CHR. Hansen
14.2 Danone
14.3 Yakult Honsha
14.4 Dowdupont
14.5 Kerry
14.6 SWOT Analysis
14.7 Probi AB
14.8 Nestle
14.9 Biogaia
14.10 Morinaga Milk Industry Co., Ltd.
14.11 Glac Biotech
14.12 Bifodan A/S
14.13 Lallemand
14.14 General Mills
14.15 Uas Laboratories
14.16 Archer Daniels Midland Company (ABM)
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, Mnm View Might Not Be Captured in Case of Unlisted Companies.

15 Appendix
15.1 Discussion Guide
15.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
15.3 Available Customizations
15.4 Related Reports
15.5 Author Details

List of Tables

Table 1 USD Exchange Rates Considered, 2013–2017
Table 2 Diversity of Probiotics
Table 3 Health Benefits of Probiotic Microorganisms
Table 4 Probiotics Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 5 Bacteria: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 6 Beneficial Effects of Yeast
Table 7 Yeast: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 8 Probiotics Market Size, By Application, 2016–2023 (USD Billion)
Table 9 Functional Food & Beverages: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 10 Functional Food & Beverages: Probiotics Market Size, By Product, 2016–2023 (USD Billion)
Table 11 Dairy Products: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 12 Non-Dairy Beverages: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 13 Infant Formula: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 14 Cereals: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 15 Other Products: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 16 Dietary Supplements: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 17 Feed: Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 18 Probiotics Market Size, By End-Use, 2016–2023 (USD Billion)
Table 19 Human Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 20 Animal Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 21 Probiotics Market Size, By Form, 2016–2023 (USD Billion)
Table 22 Liquid Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 23 Dry Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 24 Probiotics Market Size, By Region, 2016–2023 (USD Billion)
Table 25 North America: Probiotic Ingredients Market Size, By Country, 2016–2023 (USD Billion)
Table 26 North America: Probiotics Market Size, By Application, 2016–2023 (USD Billion)
Table 27 North America: Probiotics Market Size, By End User, 2016–2023 (USD Billion)
Table 28 North America: Probiotics Market Size, By Form, 2016–2023 (USD Billion)
Table 29 North America: Probiotics Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 30 North America: Probiotics Market Size in Functional Food & Beverages, By Country, 2016–2023 (USD Million)
Table 31 North America: Probiotics Market Size in Dietary Supplements, By Country, 2016–2023 (USD Million)
Table 32 North America: Probiotics Market Size in Feed, By Country, 2016–2023 (USD Million)
Table 33 US: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 34 Canada: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 35 Mexico: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 36 Asia Pacific Probiotics Market Size, By Country, 2016–2023 (USD Billion)
Table 37 Asia Pacific: Probiotics Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 38 Asia Pacific: Probiotics Market Size, By Application, 2016–2023 (USD Billion)
Table 39 Asia Pacific: Probiotics Market Size in Functional Food & Beverages, By Product, 2016–2023 (USD Billion)
Table 40 Asia Pacific: Probiotics Market Size, By Form, 2016–2023 (USD Billion)
Table 41 Asia Pacific: Probiotics Market Size, By End User, 2016–2023 (USD Billion)
Table 42 China: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 43 Japan: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 44 South Korea: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 45 Australia & New Zealand: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 46 Rest of Asia Pacific: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 47 Europe: Probiotics Market Size, By Country, 2016–2023 (USD Billion)
Table 48 Europe: Probiotics Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 49 Europe: Probiotics Market Size, By Form, 2016–2023 (USD Billion)
Table 50 Europe: Probiotics Market Size, By Application, 2016–2023 (USD Billion)
Table 51 Europe: Probiotics Market Size for Functional Food & Beverages, By Product, 2016–2023 (USD Billion)
Table 52 Europe: Probiotics Market Size, By End-User, 2016–2023 (USD Billion)
Table 53 Russia: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 54 UK: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 55 Italy: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 56 Germany: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 57 Spain: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 58 Rest of Europe : Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 59 RoW: Probiotic Ingredients Market Size, By Region, 2016–2023 (USD Billion)
Table 60 RoW: Probiotics Market Size, By Application, 2016–2023 (USD Billion)
Table 61 RoW: Probiotics Market Size, By End User, 2016–2023 (USD Billion)
Table 62 RoW: Probiotics Market Size, By Form, 2016–2023 (USD Billion)
Table 63 RoW: Probiotics Market Size, By Ingredient, 2016–2023 (USD Billion)
Table 64 RoW: Probiotics Market Size in Functional Food & Beverages, By Region, 2016–2023 (USD Million)
Table 65 RoW: Probiotics Market Size in Dietary Supplements, By Region, 2016–2023 (USD Million)
Table 66 RoW: Probiotics Market Size in Feed, By Region, 2016–2023 (USD Million)
Table 67 South America: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 68 Middle East & Africa: Probiotics Market Size, By Application, 2016–2023 (USD Million)
Table 69 Expansions and Investments, 2013–2018
Table 70 Mergers and Acquisitions, 2015–2017
Table 71 Agreements, Collaborations, Joint Ventures, and Partnerships 2014–2018
Table 72 New Product Launches, 2013–2017

List of Figures

Figure 1 Probiotics Market Segmentation
Figure 2 Regional Segmentation
Figure 3 Probiotics Market: Research Design
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation Methodology
Figure 8 Functional Food & Beverages Segment to Dominate the Probiotics Market, By Application, 2018 vs. 2023 (USD Billion)
Figure 9 Human Segment to Dominate the Probiotics Market, By End User, 2018 vs. 2023 (USD Billion)
Figure 10 Liquid Segment to Dominate the Probiotics Market, By Form, 2018 vs. 2023 (USD Billion)
Figure 11 Bacteria Segment to Dominate the Probiotics Market, By Ingredient, 2018 vs. 2023 (USD Billion)
Figure 12 Asia Pacific to Be the Largest Region in the Probiotics Market, 2018–2023
Figure 13 Benefits Associated With Probiotics Fuel Its Market Demand
Figure 14 Probiotics Market Size, By Region, 2018 vs. 2023 (USD Billion)
Figure 15 Functional Food & Beverages Segment to Account for the Largest Market Size Through 2023
Figure 16 Liquid Segment to Dominate the Probiotics Market, 2018 vs. 2023
Figure 17 Human Segment is Expected to Dominate the Probiotics Market From 2018 to 2023
Figure 18 Bacteria Segment Dominated the Probiotics Market in 2017
Figure 19 Global Yogurt Market, 2013–2017
Figure 20 Global Dietary Supplements Demand Forecast, 2016 vs. 2021
Figure 21 Strain Development and Distribution Phase Plays A Vital Role in the Value Addition of the Supply Chain for Probiotics
Figure 22 Porter’s Five Forces Analysis: Development and Launch of New Products Have Intensified Industrial Rivalry
Figure 23 Probiotics Market Size, By Ingredient, 2018 vs. 2023 (USD Billion)
Figure 24 Global Probiotics Market Size, 2018 vs. 2023 (USD Billion)
Figure 25 Probiotics Market Size in Functional Foods & Beverages, By Region, 2018 vs. 2023 (USD Billion)
Figure 26 Global Poultry Production, 2016-2018 (Million Metric Tons)
Figure 27 Human Probiotics Projected to Dominate the Probiotics Market From 2018 to 2023 (USD Billion)
Figure 28 Batch Process of Production of Liquid & Dry Probiotics
Figure 29 Liquid Probiotics to Dominate the Market From 2018 to 2023 (USD Billion)
Figure 30 Geographic Snapshot (2018–2023): Rapidly Growing Asia Pacific Countries are Emerging as New Hotspots
Figure 31 North America: Market Snapshot
Figure 32 Asia Pacific: Market Snapshot
Figure 33 Europe : Market Snapshot
Figure 34 Probiotics Market, Competitive Leadership Mapping, 2017
Figure 35 Probiotics Market, Competitive Leadership Mapping, 2017 for Start-Ups
Figure 36 Probiotic Market Ranking, 2017
Figure 37 Expansions & Investments: the Key Strategy, 2013–2018
Figure 38 Annual Developments in the Probiotic Market, 2013–2018
Figure 39 CHR. Hansen: Company Snapshot
Figure 40 CHR. Hansen: SWOT Analysis
Figure 41 Danone: Company Snapshot
Figure 42 Danone: SWOT Analysis
Figure 43 Yakult Honsha: Company Snapshot
Figure 44 Yakult: SWOT Analysis
Figure 45 Dowdupont: Company Snapshot
Figure 46 Dowdupont: SWOT Analysis
Figure 47 Kerry: Company Snapshot
Figure 48 Probi AB: Company Snapshot
Figure 49 Nestle: Company Snapshot
Figure 50 Biogaia: Company Snapshot
Figure 51 Morinaga Milk Industry Co., Ltd.: Company Snapshot
Figure 52 General Mills: Company Snapshot
Figure 53 Archer Daniels Midland Company (ABM): Company Snapshot

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