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Prescriptive Analytics Market by Component (Software and Service), Data Type (Unstructured, Semi-Structured, and Structured), Application, Business Function, Deployment Model, Vertical, and Region - Global Forecast to 2021

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Date: 09-Jan-2017
No. of pages: 148
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Emergence of advanced technologies such as big data and IoT is one of the drivers for the growth of the prescriptive analytics market

The prescriptive analytics market size is estimated to grow from USD 1.16 billion in 2016 to USD 4.58 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 31.7%. Emergence of advanced technologies such as, big data and IoT and rising popularity of real-time accessibility of data for efficient business applications has fueled the growth of prescriptive analytics solutions. However, complex analytical work flow and dynamic nature of data are acting as the restraining factors for the prescriptive analytics market.

Software component is expected to be the fastest growing segment in the prescriptive analytics market

The prescriptive analytics software helps the company in decision making based on the historical and projected scenarios. Prescriptive analytics software uses the outcomes from predictive analytics and generates alternative solutions, which can be used to reach businesses objectives. Furthermore, the prescriptive analytics solution enables organizations to increase efficiency and to save overall operational costs.

Asia-Pacific (APAC) is expected to have the highest growth rate in the prescriptive analytics market by region

APAC is estimated to grow at the highest CAGR during the forecast period. The developing APAC market is poised to grow, as the developing economies, such as India, China, Australia, and NewZealand are aggressively adopting the prescriptive analytics technologies to stay ahead in the competition. The region would be looking to increase the adoption of advanced analytical technology owing to flexible government policies, regulations, and control, competing with the international markets in terms of quality and pricing. The APAC market will also be a booming market as it is experiencing a lot of new entrepreneurial set-ups, which would be looking forward to acquire new customers and gain customer trust by involving new paradigms of advanced analytics to have a competitive advantage over the established players.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people.

Break-up of profile of primary participants is as follows:


  • By Company: Tier 1 – 53%, Tier 2 –22%, and Tier 3 –25%

  • By Designation: C level – 40%, Director level – 27%, and Others – 33%

  • By Region: North America – 65%, Europe – 20%, and APAC – 15%


The prescriptive analytics ecosystem comprises the following major vendors:


  • IBM Corporation (U.S.)

  • FICO (U.S.)

  • River Logic, Inc. (U.S.)

  • Ayata (U.S.)

  • Angoss Software (U.S.)

  • Profitect (U.S.)

  • Frontline (U.S.)

  • Panoratio (Germany)

  • TIBCO Software (U.S.)

  • NGData (Belgium)


Scope of the Report:

The report segments the prescriptive analytics market on the basis of component, which includes software and services; data types such as unstructured, semi-structured, and structured; application such as risk management, operation management, revenue management, network management, supply chain management, workforce management, and others; business functions include HR, sales, marketing, finance, and operations; deployment models such as on-premises and on-demand; verticals such as healthcare &life sciences, BFSI, IT &Telecommunication, retail &consumer goods, media &entertainment, manufacturing, energy &utility, travel &hospitality, transportation &logistics, government &defense, and others; and regions including North America, Europe, Asia–Pacific (APAC), Middle East & Africa (MEA), and Latin America.

Reasons to Buy the Report:


  • To get a comprehensive overview of the global prescriptive analytics market.

  • To gain wide-ranging information about the top players in this market sphere, their product portfolios, and key strategies adopted by them.

  • To gain insights of the major countries/regions in which the prescriptive analytics market is flourishing in various industries.

Prescriptive Analytics Market by Component (Software and Service), Data Type (Unstructured, Semi-Structured, and Structured), Application, Business Function, Deployment Model, Vertical, and Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Prescriptive Analytics Market
4.2 Market Share of Applications and Top Three Regions
4.3 Lifecycle Analysis, By Region
4.4 Market Investment Scenario
4.5 Prescriptive Analytics Market: Top Three Verticals

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Component
5.2.2 By Application
5.2.3 By Business Function
5.2.4 By Deployment Model
5.2.5 By Vertical
5.2.6 By Region
5.3 Evolution
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Emergence of Advanced Technologies Such as Big Data and Iot
5.4.1.2 Rising Popularity of Real-Time Accessibility of Data for Efficient Business Operations
5.4.2 Restraints
5.4.2.1 Complex Analytical Workflow
5.4.2.2 Dynamic Nature of Data
5.4.3 Opportunities
5.4.3.1 Overcoming the Lacunae of Traditional Business Intelligence Tools
5.4.3.2 Growing Investment in Big Data Infrastructure Across Geography
5.4.3.3 Rise in Cyber-Crimes and Need for Crime Prediction and Prevention
5.4.4 Challenges
5.4.4.1 Lack of Advanced Analytical Knowledge Among the Workforce
5.4.4.2 Diversity of Data Models Based on Business Needs
5.4.4.3 Reluctance to Adopt Advanced Analytical Technology

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Prescriptive Analytics Use Cases
6.3.1 Introduction
6.3.1.1 Travel and Transportation Optimization
6.3.1.2 Oil Production Through Fracking
6.3.1.3 Improving the Healthcare Industry
6.3.1.4 Google’s Self-Driven Car
6.4 Strategic Benchmarking

7 Prescriptive Analytics Market, By Component
7.1 Introduction
7.2 Software
7.3 Services
7.3.1 Professional Services
7.3.2 Managed Services

8 Prescriptive Analytics Market Analysis, By Data Type
8.1 Introduction
8.2 Unstructured Data
8.3 Semi-Structured Data
8.4 Structured Data

9 Prescriptive Analytics Market Analysis, By Application
9.1 Introduction
9.2 Risk Management
9.3 Operations Management
9.4 Revenue Management
9.5 Network Management
9.6 Supply Chain Management
9.7 Workforce Management
9.8 Others

10 Prescriptive Analytics Market Analysis, By Business Function
10.1 Introduction
10.2 Human Resources
10.3 Sales
10.4 Marketing
10.5 Finance
10.6 Operations

11 Prescriptive Analytics Market Analysis, By Deployment Model
11.1 Introduction
11.2 On-Premises
11.3 On-Demand

12 Prescriptive Analytics Market Analysis, By Vertical
12.1 Introduction
12.2 Healthcare and Life Sciences
12.3 Banking, Financial Services, and Insurance
12.4 Information Technology and Telecommunications
12.5 Retail and Consumer Goods
12.6 Media and Entertainment
12.7 Manufacturing
12.8 Energy and Utilities
12.9 Travel and Hospitality
12.10 Transportation and Logistics
12.11 Government and Defense
12.12 Others

13 Geographic Analysis
13.1 Introduction
13.2 North America
13.2.1 United States (U.S.)
13.2.2 Canada
13.3 Europe
13.3.1 United Kingdom (U.K.)
13.3.2 France
13.3.3 Germany
13.3.4 Rest of Europe
13.4 Asia-Pacific
13.4.1 Australia
13.4.2 New Zealand
13.4.3 South Korea
13.4.4 China
13.4.5 India
13.4.6 Rest of Asia-Pacific
13.5 Middle East and Africa
13.5.1 Middle East
13.5.2 Africa
13.6 Latin America
13.6.1 Brazil
13.6.2 Mexico
13.6.3 Rest of Latin America

14 Competitive Landscape
14.1 Overview
14.2 Competitive Situations and Trends
14.2.1 Partnerships, Collaborations, & Agreements
14.2.2 Acquisition
14.2.3 New Product Launches
14.2.4 Expansions
14.3 Prescriptive Analytics Market: Vendor Comparison
14.4 Vendor Inclusion Criteria
14.5 Vendors Evaluated

15 Company Profiles
15.1 Introduction
(Overview, Financials, Products & Services, Strategy, and Developments)*
15.2 IBM Corporation
15.3 FICO
15.4 Ayata
15.5 River Logic, Inc.
15.6 Angoss Software Corporation
15.7 Profitect
15.8 Tibco Software Inc.
15.9 Frontline Systems Inc.
15.10 Ngdata
15.11 Panoratio

*Details on Overview, Financials, Product & Services, Strategy, and Developments Might Not Be Captured in Case of Unlisted Companies.

16 Key Innovators
16.1 IRI and MU Sigma
16.2 Good Data and Absolute Data
16.3 Qualmetrix Inc.
16.4 Netformx
16.5 Mitek Analytics LLC

17 Appendix
17.1 Key Insights
17.2 Discussion Guide
17.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
17.4 Available Customization
17.5 Related Reports
17.6 Author Details

List of Tables

Table 1 Prescriptive Analytics Market Size and Growth, 2014–2021 (USD Million, Y-O-Y%)
Table 2 Market Size, By Component, 2014–2021 (USD Million)
Table 3 Software: tics Market Size, By Region, 2014–2021 (USD Million)
Table 4 Prescriptive Analytics Market Size, By Service 2014–2021 (USD Million)
Table 5 Services: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Prescriptive Analytics Market Size, By Data Type, 2014–2021 (USD Million)
Table 7 Unstructured Data Type: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Semi-Structured Data Type: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Structured Data Type: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Prescriptive Analytics Market Size, By Application, 2014–2021 (USD Million)
Table 11 Risk Management: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Operation Management: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Revenue Management: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Network Management: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Supply Chain Management: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Workforce Management: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Prescriptive Analytics Market Size, By Business Function, 2014–2021 (USD Million)
Table 19 Human Resources: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Sales: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Marketing: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Finance: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Operations: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Prescriptive Analytics Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 25 On-Premises: Market Size, By Region, 2014–2021 (USD Million)
Table 26 N-Demand: Market Size, By Region, 2014–2021 (USD Million)
Table 27 Prescriptive Analytics Market Size, By Vertical, 2014–2021 (USD Million)
Table 28 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 30 It and Telecommunications: Market Size, By Region, 2014–2021 (USD Million)
Table 31 Retail and Consumer Goods: Market Size, By Region, 2014–2021 (USD Million)
Table 32 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 33 Manufacturing: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Energy and Utilities: Market Size, By Region, 2014–2021 (USD Million)
Table 35 Travel and Hospitality: Prescriptive Analytics Size, By Region, 2014–2021 (USD Million)
Table 36 Transportation and Logistics: Prescriptive Analytics Size, By Region, 2014–2021 (USD Million)
Table 37 Government and Defense: Prescriptive Analytics Size, By Region, 2014–2021 (USD Million)
Table 38 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 39 Prescriptive Analytics Market Size, By Region, 2014–2021 (USD Million)
Table 40 North America: Market Size, By Country, 2014–2021 (USD Million)
Table 41 North America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 42 North America: Market Size, By Component, 2014–2021 (USD Million)
Table 43 North America: Market Size, By Data Type, 2014–2021 (USD Million)
Table 44 North America: Market Size, By Business Function, 2014–2021 (USD Million)
Table 45 North America: Market Size, By Application, 2014–2021 (USD Million)
Table 46 North America: Market Size, By Deployment Model , 2014–2021 (USD Million)
Table 47 Europe: Prescriptive Analytics Market Size, By Country, 2014–2021 (USD Million)
Table 48 Europe: Market Size, By Vertical, 2014–2021 (USD Million)
Table 49 Europe: Market Size, By Component, 2014–2021 (USD Million)
Table 50 Europe: Market Size, By Data Type, 2014–2021 (USD Million)
Table 51 Europe: Market Size, By Business Function, 2014–2021 (USD Million)
Table 52 Europe: Market Size, By Application, 2014–2021 (USD Million)
Table 53 Europe: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 54 Asia-Pacific: Prescriptive Analytics Market Size, By Country, 2014–2021 (USD Million)
Table 55 Asia-Pacific: Market Size, By Vertical, 2014–2021 (USD Million)
Table 56 Asia-Pacific: Market Size, By Component, 2014–2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Data Type, 2014–2021 (USD Million)
Table 58 Asia-Pacific: Market Size, By Business Function, 2014–2021 (USD Million)
Table 59 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 60 Asia-Pacific: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 61 Middle East and Africa: Prescriptive Analytics Market Size, By Country, 2014–2021 (USD Million)
Table 62 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)
Table 63 Middle East and Africa: Market Size, By Component, 2014–2021 (USD Million)
Table 64 Middle East and Africa: Market Size, By Data Type, 2014–2021 (USD Million)
Table 65 Middle East and Africa: Market Size, By Business Function, 2014–2021 (USD Million)
Table 66 Middle East and Africa: Market Size, By Application , 2014–2021 (USD Million)
Table 67 Middle East and Africa: Market Size, By Deployment Model, 2014–2021 (USD Million)
Table 68 Latin America: Prescriptive Analytics Market Size, By Country, 2014–2021 (USD Million)
Table 69 Latin America: Market Size, By Vertical, 2014–2021 (USD Million)
Table 70 Latin America: Market Size, By Component, 2014–2021 (USD Million)
Table 71 Latin America: Market Size, By Data Type, 2014–2021 (USD Million)
Table 72 Latin America: Market Size, By Business Function, 2014–2021 (USD Million)
Table 73 Latin America: Market Size, By Application, 2014–2021 (USD Million)
Table 74 Latin America: Market Size, By Deployment Model , 2014–2021 (USD Million)
Table 75 Partnerships, Agreements, and Collaborations, 2012 – 2016
Table 76 Acquisitions, 2015–2016
Table 77 New Product Launches, 2016
Table 78 Expansions, 2016
Table 79 Evaluation Criteria

List of Figures

Figure 1 Prescriptive Analytics Market: Market Segmentation
Figure 2 Prescriptive Analytics Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Prescriptive Analytics Market: Assumptions
Figure 8 Top Three Revenue Generating Segments of the Market, 2016–2021
Figure 9 North America is Expected to Hold the Largest Market Share in the Market in 2016
Figure 10 Emergence of Advanced Technologies and Rising Popularity of Real-Time Access of Data are Driving the Growth of the Prescriptive Analytics Market in the Forecast Period
Figure 11 Supply Chain Management Application is Expected to Hold the Largest Market Share in Prescriptive Market in 2016
Figure 12 Asia-Pacific is Expected to Have the Highest Growth Opportunity in the Prescriptive Analytics Market During the Forecast Period
Figure 13 Market Investment Scenario: Asia-Pacific is the Best Market to Invest During the Forecast Period
Figure 14 Banking, Financial Services, & Insurance to Have the Largest Market Size During the Forecast Period
Figure 15 Prescriptive Analytics Segmentation: By Component
Figure 16 Market Segmentation By Application
Figure 17 Market Segmentation By Business Function
Figure 18 Market Segmentation By Deployment Model
Figure 19 Market Segmentation By Vertical
Figure 20 Market Segmentation By Region
Figure 21 Evolution of Prescriptive Analytics Market
Figure 22 Market Drivers, Restraints, Opportunities, and Challenges
Figure 23 Market Value Chain Analysis
Figure 24 Market Strategic Benchmarking
Figure 25 Software Component is Expected to Have the Largest Market Size During the Forecast Period
Figure 26 Structured Data Type is Estimated to Have the Largest Market Size During the Forecast Period
Figure 27 Supply Chain Management Application is Estimated to Have the Largest Market Size During the Forecast Period
Figure 28 Operations Business Function is Estimated to Have the Largest Market Size During the Forecast Period
Figure 29 On-Premises Deployment Model is Estimated to Have the Largest Market Size During Forecast Period
Figure 30 The Banking, Financial Services, and Insurance Vertical is Estimated to Have the Largest Market Size During the Forecast Period
Figure 31 North America is Expected to Have the Largest Market Size in the Prescriptive Analytics Market During the Forecast Period
Figure 32 North America Market Snapshot
Figure 33 Asia-Pacific Market Snapshot
Figure 34 Companies Adopted Partnerships, Collaborations & Agreements as Their Key Growth Strategy From 2011-2016
Figure 35 Market Evaluation Framework
Figure 36 Battle for Market Share: Partnerships, Collaborations, & Agreements, and Acquisitions Were the Key Strategy in the Prescriptive Analytics Market
Figure 37 Evaluation Overview Table: Product Offering
Figure 38 Evaluation Overview Table: Business Strategy
Figure 39 IBM Corporation: Company Snapshot
Figure 40 IBM: SWOT Analysis
Figure 41 FICO: Company Snapshot
Figure 42 FICO: SWOT Analysis
Figure 43 Ayata: SWOT Analysis
Figure 44 River Logic, Inc. : SWOT Analysis
Figure 45 Angoss Software Corporation : SWOT Analysis

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