Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

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Date: 07-Sep-2016
No. of pages: 139
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“Increased mobile marketing by marketers and application developers is driving the growth of the premium A2P and P2A messaging market”

MarketsandMarkets: The premium A2P and P2A messaging market size is estimated to grow from USD 55.49 billion in 2016 to USD 71.60 billion by 2021, at a CAGR of 5.23% from 2016 to 2021. Increased mobile marketing by marketers and application developers, growth in mobile payment and mobile banking applications, ability to receive messages without data connection, and rapid increase in mobile subscriber base are some of the driving forces of the premium A2P and P2A messaging market.

“Among the applications, CRM services to have the maximum market size during the forecast period”

CRM services segment among the applications is expected to hold the largest market share during the forecast period 2016 to 2021 asthey are used to offer billing and transaction related information to the customers. This growth is primarily driven by the growth in the eCommerce and Banking, Financial Services, and Insurance (BFSI) industries.

“Retail and eCommerce vertical is expected to dominate the premium A2P and P2A messaging market during the forecast period”

Premium A2P and P2A messaging services have been used across various industry verticals, including government, BFSI, IT & telecom, healthcare, travel & tourism, retail & eCommerce, and others. The retail and eCommerce vertical is expected to hold the largest market share during the forecast period owing to constant growth in the number of internet users, proliferation of smartphones, and the increasing number of tech-savvy consumers.

“Asia-Pacific (APAC) is expected to grow at the highest rate during the forecast period”

APAC is expected to hold the largest market share in the premium A2P and P2A messaging market during the forecast period 2016 to 2021. This is due to the large-scale acceptance of premium A2P and P2A messaging services by the enterprises.,The increasing developments in regulations and technologies are benefiting all the stakeholders present in the premium A2P and P2A messaging market ecosystem and a huge number of mobile subscribers base present in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people. The break-up of profiles of primary participants is given below:


  • By Company: Tier 1: 26%, Tier 2: 41%, and Tier 3: 33%

  • By Designation: C level: 30%, Director level:15%, and Others: 55%

  • By Region: North America: 37%, APAC: 29%,Europe: 34%,


The various key vendors profiled in the report are as follows:


  • CLX Communications

  • AT&T

  • Tata Communications

  • Infobip

  • Mahindra Comviva

  • SAP SE

  • Dialogue Communications

  • Beepsend

  • Twilio

  • Tyntec.


Objective of the Study


  • To define, describe, and forecast the premium A2P and P2A messaging market on the basis of application, messaging service, traffic, industry, and regions

  • To provide a detailed information regarding the major factors influencing the growth of the market (drivers, restraints, opportunities, and challenges)

  • To analyze the opportunities in the market for the stakeholders and detail the competitive landscape for the market leaders

  • To forecast the market size of the various market segments with respect to the regions of North America, Europe, APAC, MEA, and Latin America

  • To track and analyze competitive developments such as partnerships and collaborations, mergers and acquisitions, and new product launches in the penetration testing market


The target audiences of the premium A2P and P2A messaging market report are given below:


  • MNO/MVNOs

  • Mobile Marketing Service Providers

  • SMS Service Providers

  • A2P and P2A Platform Providers

  • A2P and P2A Service Providers

  • Integrators/Aggregators

  • Mobile Payment Solution Providers

  • Enterprises/SMEs

  • Mobile Content Developers

  • Regulatory Bodies and Telecommunication Organization

Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2 Market By Application
4.3 Premium A2P and P2A Messaging Market
4.4 Market Potential
4.5 Premium A2P and P2A Messaging Regional Market
4.6 Lifecycle Analysis, By Region 2016

5 Premium A2P and P2A Messaging Market Overview
5.1 Introduction
5.2 Market Segmentation
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Growth in Mobile Marketing By Marketers and Application Developers
5.3.1.2 Growth in Mobile Payments and Mobile Banking
5.3.1.3 No Need of Data Connectivity
5.3.1.4 Increasing Mobile Subscriber Base
5.3.2 Restraints
5.3.2.1 Government Regulations
5.3.2.2 Illegitimate (Grey) Routes Denting Telecom Operators Revenue
5.3.3 Opportunities
5.3.3.1 Mobile Marketing
5.3.3.2 Revenue Growth for Mobile Network Operator
5.3.4 Challenges
5.3.4.1 Increasing Mobile Messaging Spam, Phishing and Malware
5.4 Regulatory Implications
5.4.1 Introduction
5.4.1.1 U.S. Federal Law Ctia Common Short Code (CSC)
5.4.1.2 Australian Communications and Media Authority (Acma) Spam Act 2003
5.4.1.3 U.K. Code Compliance (Phonepayplus)
5.4.1.4 Canada Cwta and Mma Code of Conduct
5.4.1.5 Singapore Personal Data Protection Commission (PDPC)
5.4.1.6 New Zealand Mobile Messaging Services Code (MMSC)
5.4.1.7 Ireland Commission for Communications Regulation (ComReg)
5.4.1.8 Telecom Regulatory Authority of India (TRAI)
5.4.1.9 Brazilian Regulation Body (ANATEL)
5.4.1.10 France - Council for Service Applications
5.4.1.11 Netherlands - SMS Service Provision Code of Conduct
5.4.1.12 Sweden Code of Conduct
5.4.1.13 Russian Ministry of Telecommunication
5.4.1.14 Germany Youth Media Protection Treaty
5.4.1.15 Bahrain Regulation on Commercial Bulk Messages
5.4.1.16 South Africa Wireless Application Service Providers Association (WASPA)
5.4.1.17 China Penalty for Sending Spam
5.4.1.18 Hong Kong Office of the Telecommunications Authority

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis

7 Premium A2P and P2A Messaging Market Analysis, By Application
7.1 Introduction
7.2 Inquiry and Search Related Services
7.3 Crm Services
7.4 Notifications and Alerts
7.5 Authentication Services
7.6 Promotional and Marketing Services
7.7 Voting and Entertainment
7.8 Pushed Content Services
7.9 Interactive Messages
7.10 Others

8 Premium A2P and P2A Messaging Market Analysis,  By Traffic
8.1 Introduction
8.2 National
8.3 Multi-Country

9 Premium A2P and P2A Messaging Market Analysis,  By Messaging Platform
9.1 Introduction
9.2 Cloud API Messaging Platform
9.3 Traditional and Managed Messaging Platform

10 Premium A2P and P2A Messaging Market Analysis, By Vertical
10.1 Introduction
10.2 BFSI
10.3 Telecom and IT
10.4 Media and Entertainment
10.5 Travel and Tourism
10.6 Retail and E-Commerce
10.7 Healthcare
10.8 Government
10.9 Utilities and Logistics
10.10 Others

11 Global Premium A2P and P2A Messaging Market,  By Region
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific (APAC)
11.5 Middle East & Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.2 Portfolio Comparison
12.3 Competitive Situation and Trends
12.3.1 Agreements, Partnerships, and Collaborations
12.3.2 New Product/Service Developments
12.3.3 Mergers and Acquisitions
12.3.4 Expansions

13 Company Profiles
13.1 Introduction
13.2 CLX Communications
13.2.1 Business Overview
13.2.2 Products, Services and Solutions
13.2.3 Recent Developments
13.2.4 MnM View
13.2.4.1 SWOT Analysis
13.2.4.2 Key Strategies
13.3 Tata Communications Ltd
13.3.1 Business Overview
13.3.2 Product, Services and Solutions Offered
13.3.3 Recent Developments
13.3.4 MnM View
13.3.4.1 SWOT Analysis
13.3.4.2 Key Strategies
13.4 AT&T
13.4.1 Business Overview
13.4.2 Products, Services and Solutions Offered
13.4.3 Recent Developments
13.4.4 MnM View
13.4.4.1 SWOT Analysis
13.4.4.2 Key Strategies
13.5 Infobip Ltd
13.5.1 Business Overview
13.5.2 Product and Solutions Offered
13.5.3 Recent Developments
13.5.4 MnM View
13.5.4.1 SWOT Analysis
13.5.4.2 Key Strategies
13.6 Mahindra Comviva
13.6.1 Business Overview
13.6.2 Products, Services and Solution Offered
13.6.3 Recent Developments
13.6.4 MnM View
13.6.4.1 SWOT Analysis
13.6.4.2 Key Strategies
13.7 SAP SE
13.7.1 Business Overview
13.7.2 Products and Solutions Offered
13.7.3 Recent Developments
13.8 Dialogue Communications Ltd
13.8.1 Business Overview
13.8.2 Products, Services and Solutions Offered
13.8.3 Recent Developments
13.9 Beepsend
13.9.1 Business Overview
13.9.2 Products, Services and Solutions Offered
13.9.3 Recent Developments
13.10 Twilio Inc
13.10.1 Business Overview
13.10.2 Products and Solutions
13.10.3 Recent Development
13.11 Tyntec
13.11.1 Business Overview
13.11.2 Product, Services, and Solution Offered
13.11.3 Recent Developments

14 Key Innovator Profiles
14.1 Netsize
14.2 Dimoco
14.3 Route Mobile Limited
14.4 Mobiweb
14.5 Retarus

15 Appendix
15.1 Recent Developments
15.2 Discussion Guide
15.3 Introducing RT: Real-Time Market Intelligence
15.4 Available Customizations
15.5 Related Reports

List of Tables

Table 1 Global Premium A2P and P2A Messaging Market Size and Growth Rate, 2014-2021 (USD Billion) (Y-O-Y %)
Table 2 Growth in Mobile Marketing Activities By Marketers and Application Developers is Expected to Be the Major Driving Factor for the Growth of the Market
Table 3 Illegitimate (Grey) Routes Denting Telecom Operators Revenue is Expected to Be Restraints for the Growth of Market
Table 4 Revenue Growth for Mobile Network Operator is Considered as an Opportunity for Growth of the Premium A2P and P2A Messaging Market
Table 5 Increasing Mobile Messaging Spam, Phishing and Malware as A Challenge for the Growth of A2P and P2A Messaging Market
Table 6 Premium A2P and P2A Messaging Market Size, By Application, 2014-2021 (USD Billion)
Table 7 Inquiry and Search Related Services: Market Size, By Region, 2014-2021 (USD Million)
Table 8 Crm Services: Market Size, By Region, 2014-2021 (USD Billion)
Table 9 Notifications and Alerts: Market Size, By Region, 2014-2021 (USD Million)
Table 10 Authentication Services: Market Size, By Region, 2014-2021 (USD Million)
Table 11 Promotional and Marketing Services: Market Size, By Region, 2014-2021 (USD Million)
Table 12 Voting and Entertainment: Market Size, By Region, 2014-2021 (USD Million)
Table 13 Pushed Content Services: Market Size,  By Region, 2014-2021 (USD Million)
Table 14 Interactive Messages: Market Size, By Region, 2014-2021 (USD Million)
Table 15 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 16 Premium A2P and P2A Messaging Market Size, By Traffic, 2014-2021 (USD Billion)
Table 17 National: Market Size, By Region, 2014-2021 (USD Billion)
Table 18 Multi-Country: Market Size, By Region, 2014-2021 (USD Billion)
Table 19 Premium A2P and P2A Messaging Market Size, By Messaging Platform, 2014-2021 (USD Billion)
Table 20 Cloud API Messaging Platform: Market Size, By Region, 2014-2021 (USD Billion)
Table 21 Traditional and Managed Messaging Platform: Market Size, By Region, 2014-2021 (USD Billion)
Table 22 Premium A2P and P2A Messaging Market Size, By Industry, 2014-2021 (USD Billion)
Table 23 BFSI: Market Size, By Region, 2014-2021 (USD Billion)
Table 24 Telecom and IT: Market Size, By Region, 2014-2021 (USD Million)
Table 25 Media and Entertainment: Market Size, By Region, 2014-2021 (USD Million)
Table 26 Travel and Tourism: Market Size, By Region, 2014-2021 (USD Million)
Table 27 Retail and E-Commerce: Market Size, By Region, 2014-2021 (USD Billion)
Table 28 Healthcare: Market Size, By Region, 2014-2021 (USD Billion)
Table 29 Government: Market Size, By Region, 2014-2021 (USD Million)
Table 30 Utilities and Logistics: Market Size, By Region, 2014-2021 (USD Million)
Table 31 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 32 Premium A2P and P2A Messaging Market Size, By Region, 2014–2021 (USD Billion)
Table 33 North America: Market Size, By Application, 2014–2021(USD Billion)
Table 34 North America: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 35 North America: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 36 North America: Market Size, By Industry Vertical, 2014–2021 (USD Billion)
Table 37 Europe: Premium A2P and P2A Messaging Market Size, By Application, 2014–2021 (USD Million)
Table 38 Europe: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 39 Europe: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 40 Europe: Market Size, By Vertical, 2014–2021 (USD Million)
Table 41 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 42 Asia-Pacific: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 43 Asia-Pacific: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 44 Asia-Pacific: Premium A2P and P2A Messaging Market Size, By Vertical, 2014–2021 (USD Billion)
Table 45 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 46 Middle East and Africa: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 47 Middle East and Africa: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 48 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)
Table 49 Latin America: Market Size, By Application, 2014–2021 (USD Million)
Table 50 Latin America: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 51 Latin America: Market Size By Traffic, 2014–2021 (USD Billion)
Table 52 Latin America: Premium A2P and P2A Messaging Market Size, By Vertical, 2014–2021 (USD Million)
Table 53 Agreements, Partnerships, and Collaborations, 2016
Table 54 New Product Developments, 2015-2016
Table 55 Mergers and Acquisitions, 2015-2016
Table 56 Expansions, 2015-2016
Table 57 Agreements, Partnerships, and Collaborations, 2016
Table 58 New Product Developments, 2015-2016

List of Figures

Figure 1 Research Design
Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Premium A2P and P2A Messaging Market Size, By Application Snapshot 2016 & 2021: Interactive Messages Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 7 Market Size By Traffic Snapshot (2016 & 2021)
Figure 8 Market Size By Messaging Platform Snapshot (2016 & 2021)
Figure 9 Market Size By Industry Vertical Snapshot (2016 & 2021)
Figure 10 Global Premium A2P and P2A Messaging Market Share, 2016 – North America is Estimated to Hold the Largest Market Share in 2016
Figure 11 Government Regulations and Best Practices, Increasing Number of Cyber Threats are Driving the Market
Figure 12 Market By Application, 2014–2021 (USD Billion)
Figure 13 North America is Estimated to Hold the Maximum Share in the Premium A2P and P2A Messaging Market (2016)
Figure 14 Mea is Expected to Have the Highest Growth Potential During the Forecast Period
Figure 15 Mea Market to Grow Faster as Compared to Other Regions
Figure 16 Regional Lifecycle – Mea is Estimated to Grow at A Highest Growth Rate, 2016
Figure 17 Premium A2P and P2A Messaging Market Segmentation
Figure 18 Increasing Mobile Subscriber Base Across the Globe Will Drive the Global Market
Figure 19 Value Chain Analysis (2016): Major Role Played By Mobile Network Operator
Figure 20 Interactive Messages Exhibits the Fastest Growth Rate in the Global Market
Figure 21 Multi-Country Exhibits the Fastest Growth Rate in the Premium A2P and P2A Messaging Market
Figure 22 Cloud API Messaging Platform Exhibits the Fastest Growth Rate in the Global Market
Figure 23 Travel and Tourism Exhibits the Fastest Growth Rate in the Market
Figure 24 Mea Region Will Exhibit the Highest Growth Rate in the Market
Figure 25 North America Market Snapshot
Figure 26 Asia-Pacific Premium A2P and P2A Messaging Market Snapshot
Figure 27 Companies Adopted Partnerships and Agreements as the Key Growth Strategy During the Period 2014–2016
Figure 28 A2P and P2A Messaging: Portfolio Comparison
Figure 29 Market Evaluation Framework
Figure 30 Battle for Market Share: Partnerships and Agreements Have Been the Key Strategies for Company Growth
Figure 31 Geographic Revenue Mix of Top 5 Market Players
Figure 32 CLX Communications : Company Snapshot
Figure 33 CLX Communications: SWOT Analysis
Figure 34 Tata Communication Ltd: Company Snapshot
Figure 35 Tata Communication Ltd: SWOT Analysis
Figure 36 AT&T: Company Snapshot
Figure 37 AT&T: SWOT Analysis
Figure 38 Infobip Ltd: Company Snapshot
Figure 39 Infobip Ltd: SWOT Analysis
Figure 40 Mahindra Comviva: Company Snapshot
Figure 41 Mahindra Comviva: SWOT Analysis
Figure 42 SAP SE: Company Snapshot
Figure 43 Dialogue Communication Ltd: Company Snapshot
Figure 44 Beepsend: Company Snapshot
Figure 45 Twilio Inc: Company Snapshot
Figure 46 Tyntec : Company Snapshot
Figure 47 Netsize: Company Snapshot
Figure 48 Dimoco : Company Snapshot
Figure 49 Route Mobile Limited: Company Snapshot
Figure 50 Mobiweb: Company Snapshot
Figure 51 Retarus: Company Snapshot

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