Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

Premium A2P and P2A Messaging Market by Application (Inquiry and Search Related Services, CRM Services, Authentication, and Interactive Messages), Traffic (National and Multi-Country), Messaging Platform, Industry, and Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Market
4.2 Market By Application
4.3 Premium A2P and P2A Messaging Market
4.4 Market Potential
4.5 Premium A2P and P2A Messaging Regional Market
4.6 Lifecycle Analysis, By Region 2016

5 Premium A2P and P2A Messaging Market Overview
5.1 Introduction
5.2 Market Segmentation
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Growth in Mobile Marketing By Marketers and Application Developers
5.3.1.2 Growth in Mobile Payments and Mobile Banking
5.3.1.3 No Need of Data Connectivity
5.3.1.4 Increasing Mobile Subscriber Base
5.3.2 Restraints
5.3.2.1 Government Regulations
5.3.2.2 Illegitimate (Grey) Routes Denting Telecom Operators Revenue
5.3.3 Opportunities
5.3.3.1 Mobile Marketing
5.3.3.2 Revenue Growth for Mobile Network Operator
5.3.4 Challenges
5.3.4.1 Increasing Mobile Messaging Spam, Phishing and Malware
5.4 Regulatory Implications
5.4.1 Introduction
5.4.1.1 U.S. Federal Law Ctia Common Short Code (CSC)
5.4.1.2 Australian Communications and Media Authority (Acma) Spam Act 2003
5.4.1.3 U.K. Code Compliance (Phonepayplus)
5.4.1.4 Canada Cwta and Mma Code of Conduct
5.4.1.5 Singapore Personal Data Protection Commission (PDPC)
5.4.1.6 New Zealand Mobile Messaging Services Code (MMSC)
5.4.1.7 Ireland Commission for Communications Regulation (ComReg)
5.4.1.8 Telecom Regulatory Authority of India (TRAI)
5.4.1.9 Brazilian Regulation Body (ANATEL)
5.4.1.10 France - Council for Service Applications
5.4.1.11 Netherlands - SMS Service Provision Code of Conduct
5.4.1.12 Sweden Code of Conduct
5.4.1.13 Russian Ministry of Telecommunication
5.4.1.14 Germany Youth Media Protection Treaty
5.4.1.15 Bahrain Regulation on Commercial Bulk Messages
5.4.1.16 South Africa Wireless Application Service Providers Association (WASPA)
5.4.1.17 China Penalty for Sending Spam
5.4.1.18 Hong Kong Office of the Telecommunications Authority

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis

7 Premium A2P and P2A Messaging Market Analysis, By Application
7.1 Introduction
7.2 Inquiry and Search Related Services
7.3 Crm Services
7.4 Notifications and Alerts
7.5 Authentication Services
7.6 Promotional and Marketing Services
7.7 Voting and Entertainment
7.8 Pushed Content Services
7.9 Interactive Messages
7.10 Others

8 Premium A2P and P2A Messaging Market Analysis,  By Traffic
8.1 Introduction
8.2 National
8.3 Multi-Country

9 Premium A2P and P2A Messaging Market Analysis,  By Messaging Platform
9.1 Introduction
9.2 Cloud API Messaging Platform
9.3 Traditional and Managed Messaging Platform

10 Premium A2P and P2A Messaging Market Analysis, By Vertical
10.1 Introduction
10.2 BFSI
10.3 Telecom and IT
10.4 Media and Entertainment
10.5 Travel and Tourism
10.6 Retail and E-Commerce
10.7 Healthcare
10.8 Government
10.9 Utilities and Logistics
10.10 Others

11 Global Premium A2P and P2A Messaging Market,  By Region
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia-Pacific (APAC)
11.5 Middle East & Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.2 Portfolio Comparison
12.3 Competitive Situation and Trends
12.3.1 Agreements, Partnerships, and Collaborations
12.3.2 New Product/Service Developments
12.3.3 Mergers and Acquisitions
12.3.4 Expansions

13 Company Profiles
13.1 Introduction
13.2 CLX Communications
13.2.1 Business Overview
13.2.2 Products, Services and Solutions
13.2.3 Recent Developments
13.2.4 MnM View
13.2.4.1 SWOT Analysis
13.2.4.2 Key Strategies
13.3 Tata Communications Ltd
13.3.1 Business Overview
13.3.2 Product, Services and Solutions Offered
13.3.3 Recent Developments
13.3.4 MnM View
13.3.4.1 SWOT Analysis
13.3.4.2 Key Strategies
13.4 AT&T
13.4.1 Business Overview
13.4.2 Products, Services and Solutions Offered
13.4.3 Recent Developments
13.4.4 MnM View
13.4.4.1 SWOT Analysis
13.4.4.2 Key Strategies
13.5 Infobip Ltd
13.5.1 Business Overview
13.5.2 Product and Solutions Offered
13.5.3 Recent Developments
13.5.4 MnM View
13.5.4.1 SWOT Analysis
13.5.4.2 Key Strategies
13.6 Mahindra Comviva
13.6.1 Business Overview
13.6.2 Products, Services and Solution Offered
13.6.3 Recent Developments
13.6.4 MnM View
13.6.4.1 SWOT Analysis
13.6.4.2 Key Strategies
13.7 SAP SE
13.7.1 Business Overview
13.7.2 Products and Solutions Offered
13.7.3 Recent Developments
13.8 Dialogue Communications Ltd
13.8.1 Business Overview
13.8.2 Products, Services and Solutions Offered
13.8.3 Recent Developments
13.9 Beepsend
13.9.1 Business Overview
13.9.2 Products, Services and Solutions Offered
13.9.3 Recent Developments
13.10 Twilio Inc
13.10.1 Business Overview
13.10.2 Products and Solutions
13.10.3 Recent Development
13.11 Tyntec
13.11.1 Business Overview
13.11.2 Product, Services, and Solution Offered
13.11.3 Recent Developments

14 Key Innovator Profiles
14.1 Netsize
14.2 Dimoco
14.3 Route Mobile Limited
14.4 Mobiweb
14.5 Retarus

15 Appendix
15.1 Recent Developments
15.2 Discussion Guide
15.3 Introducing RT: Real-Time Market Intelligence
15.4 Available Customizations
15.5 Related Reports

List of Tables

Table 1 Global Premium A2P and P2A Messaging Market Size and Growth Rate, 2014-2021 (USD Billion) (Y-O-Y %)
Table 2 Growth in Mobile Marketing Activities By Marketers and Application Developers is Expected to Be the Major Driving Factor for the Growth of the Market
Table 3 Illegitimate (Grey) Routes Denting Telecom Operators Revenue is Expected to Be Restraints for the Growth of Market
Table 4 Revenue Growth for Mobile Network Operator is Considered as an Opportunity for Growth of the Premium A2P and P2A Messaging Market
Table 5 Increasing Mobile Messaging Spam, Phishing and Malware as A Challenge for the Growth of A2P and P2A Messaging Market
Table 6 Premium A2P and P2A Messaging Market Size, By Application, 2014-2021 (USD Billion)
Table 7 Inquiry and Search Related Services: Market Size, By Region, 2014-2021 (USD Million)
Table 8 Crm Services: Market Size, By Region, 2014-2021 (USD Billion)
Table 9 Notifications and Alerts: Market Size, By Region, 2014-2021 (USD Million)
Table 10 Authentication Services: Market Size, By Region, 2014-2021 (USD Million)
Table 11 Promotional and Marketing Services: Market Size, By Region, 2014-2021 (USD Million)
Table 12 Voting and Entertainment: Market Size, By Region, 2014-2021 (USD Million)
Table 13 Pushed Content Services: Market Size,  By Region, 2014-2021 (USD Million)
Table 14 Interactive Messages: Market Size, By Region, 2014-2021 (USD Million)
Table 15 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 16 Premium A2P and P2A Messaging Market Size, By Traffic, 2014-2021 (USD Billion)
Table 17 National: Market Size, By Region, 2014-2021 (USD Billion)
Table 18 Multi-Country: Market Size, By Region, 2014-2021 (USD Billion)
Table 19 Premium A2P and P2A Messaging Market Size, By Messaging Platform, 2014-2021 (USD Billion)
Table 20 Cloud API Messaging Platform: Market Size, By Region, 2014-2021 (USD Billion)
Table 21 Traditional and Managed Messaging Platform: Market Size, By Region, 2014-2021 (USD Billion)
Table 22 Premium A2P and P2A Messaging Market Size, By Industry, 2014-2021 (USD Billion)
Table 23 BFSI: Market Size, By Region, 2014-2021 (USD Billion)
Table 24 Telecom and IT: Market Size, By Region, 2014-2021 (USD Million)
Table 25 Media and Entertainment: Market Size, By Region, 2014-2021 (USD Million)
Table 26 Travel and Tourism: Market Size, By Region, 2014-2021 (USD Million)
Table 27 Retail and E-Commerce: Market Size, By Region, 2014-2021 (USD Billion)
Table 28 Healthcare: Market Size, By Region, 2014-2021 (USD Billion)
Table 29 Government: Market Size, By Region, 2014-2021 (USD Million)
Table 30 Utilities and Logistics: Market Size, By Region, 2014-2021 (USD Million)
Table 31 Others: Market Size, By Region, 2014-2021 (USD Million)
Table 32 Premium A2P and P2A Messaging Market Size, By Region, 2014–2021 (USD Billion)
Table 33 North America: Market Size, By Application, 2014–2021(USD Billion)
Table 34 North America: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 35 North America: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 36 North America: Market Size, By Industry Vertical, 2014–2021 (USD Billion)
Table 37 Europe: Premium A2P and P2A Messaging Market Size, By Application, 2014–2021 (USD Million)
Table 38 Europe: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 39 Europe: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 40 Europe: Market Size, By Vertical, 2014–2021 (USD Million)
Table 41 Asia-Pacific: Market Size, By Application, 2014–2021 (USD Million)
Table 42 Asia-Pacific: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 43 Asia-Pacific: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 44 Asia-Pacific: Premium A2P and P2A Messaging Market Size, By Vertical, 2014–2021 (USD Billion)
Table 45 Middle East and Africa: Market Size, By Application, 2014–2021 (USD Million)
Table 46 Middle East and Africa: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 47 Middle East and Africa: Market Size, By Traffic, 2014–2021 (USD Billion)
Table 48 Middle East and Africa: Market Size, By Vertical, 2014–2021 (USD Million)
Table 49 Latin America: Market Size, By Application, 2014–2021 (USD Million)
Table 50 Latin America: Market Size, By Messaging Platform, 2014–2021 (USD Billion)
Table 51 Latin America: Market Size By Traffic, 2014–2021 (USD Billion)
Table 52 Latin America: Premium A2P and P2A Messaging Market Size, By Vertical, 2014–2021 (USD Million)
Table 53 Agreements, Partnerships, and Collaborations, 2016
Table 54 New Product Developments, 2015-2016
Table 55 Mergers and Acquisitions, 2015-2016
Table 56 Expansions, 2015-2016
Table 57 Agreements, Partnerships, and Collaborations, 2016
Table 58 New Product Developments, 2015-2016

List of Figures

Figure 1 Research Design
Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Premium A2P and P2A Messaging Market Size, By Application Snapshot 2016 & 2021: Interactive Messages Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 7 Market Size By Traffic Snapshot (2016 & 2021)
Figure 8 Market Size By Messaging Platform Snapshot (2016 & 2021)
Figure 9 Market Size By Industry Vertical Snapshot (2016 & 2021)
Figure 10 Global Premium A2P and P2A Messaging Market Share, 2016 – North America is Estimated to Hold the Largest Market Share in 2016
Figure 11 Government Regulations and Best Practices, Increasing Number of Cyber Threats are Driving the Market
Figure 12 Market By Application, 2014–2021 (USD Billion)
Figure 13 North America is Estimated to Hold the Maximum Share in the Premium A2P and P2A Messaging Market (2016)
Figure 14 Mea is Expected to Have the Highest Growth Potential During the Forecast Period
Figure 15 Mea Market to Grow Faster as Compared to Other Regions
Figure 16 Regional Lifecycle – Mea is Estimated to Grow at A Highest Growth Rate, 2016
Figure 17 Premium A2P and P2A Messaging Market Segmentation
Figure 18 Increasing Mobile Subscriber Base Across the Globe Will Drive the Global Market
Figure 19 Value Chain Analysis (2016): Major Role Played By Mobile Network Operator
Figure 20 Interactive Messages Exhibits the Fastest Growth Rate in the Global Market
Figure 21 Multi-Country Exhibits the Fastest Growth Rate in the Premium A2P and P2A Messaging Market
Figure 22 Cloud API Messaging Platform Exhibits the Fastest Growth Rate in the Global Market
Figure 23 Travel and Tourism Exhibits the Fastest Growth Rate in the Market
Figure 24 Mea Region Will Exhibit the Highest Growth Rate in the Market
Figure 25 North America Market Snapshot
Figure 26 Asia-Pacific Premium A2P and P2A Messaging Market Snapshot
Figure 27 Companies Adopted Partnerships and Agreements as the Key Growth Strategy During the Period 2014–2016
Figure 28 A2P and P2A Messaging: Portfolio Comparison
Figure 29 Market Evaluation Framework
Figure 30 Battle for Market Share: Partnerships and Agreements Have Been the Key Strategies for Company Growth
Figure 31 Geographic Revenue Mix of Top 5 Market Players
Figure 32 CLX Communications : Company Snapshot
Figure 33 CLX Communications: SWOT Analysis
Figure 34 Tata Communication Ltd: Company Snapshot
Figure 35 Tata Communication Ltd: SWOT Analysis
Figure 36 AT&T: Company Snapshot
Figure 37 AT&T: SWOT Analysis
Figure 38 Infobip Ltd: Company Snapshot
Figure 39 Infobip Ltd: SWOT Analysis
Figure 40 Mahindra Comviva: Company Snapshot
Figure 41 Mahindra Comviva: SWOT Analysis
Figure 42 SAP SE: Company Snapshot
Figure 43 Dialogue Communication Ltd: Company Snapshot
Figure 44 Beepsend: Company Snapshot
Figure 45 Twilio Inc: Company Snapshot
Figure 46 Tyntec : Company Snapshot
Figure 47 Netsize: Company Snapshot
Figure 48 Dimoco : Company Snapshot
Figure 49 Route Mobile Limited: Company Snapshot
Figure 50 Mobiweb: Company Snapshot
Figure 51 Retarus: Company Snapshot

• Clinical Results in Diabetics To Be Boosted By Smart Artificial Beta Cells

For a long time, the cure for diabetes type 1 and type 2 has relied on agonizing insulin shots for patients or insulin infusion via mechanical pumps. Regarding this, experts have been creating artificial pancreatic beta cells with the he…

• High-speed Data Transmission And High Volume Needs Propel Fiber Optic Connectors Market

Fiber optic connectors are a substantial fragment of the global telecommunication industry. Optical fibers are joined using fiber optic connectors, which allow the light conduction between two consecutive optical fibers. An additional im…

• Extensive Use of Digital Technologies for Diagnostic Applications To Boost Global Optical Imaging Market

The global optical imaging system market is predicted to reach US$ 3 billion by 2024. It is expected to grow at a stable rate and will post a CAGR of more than 8% in the coming years. The growing market infiltration of digital …

• Foremost Trends In Global Pet Care Market

The global pet care market is foretold to improve in the forthcoming years as matched to the preceding years and will showcase better sales in various market segments. It is estimated that the global pet care market will grow at a CAGR o…

• China To Review Its Food Security Laws

China has arisen as the globe’s firmest developing economy. In addition, China brags about the biggest population pool in the world. In recent times, the one child policy in the republic was terminated. This is anticipated to upsur…

Global Unified Endpoint Management Market Growth (Status and Outlook) 2024-2030

Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 152

According to our LPI (LP Information) latest study, the global Unified Endpoint Management market size was valued at US$ million in 2023. With growing demand in downstream market, the Unified Endpoint Management is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period. The research report highlights the growth potential of the global Unified Endpoint Management market. Unified Endpoint Management are expected to show stable growth in the future market.......

Global A2P SMS Market Growth (Status and Outlook) 2024-2030

Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 156

According to our LPI (LP Information) latest study, the global A2P SMS market size was valued at US$ 20820 million in 2023. With growing demand in downstream market, the A2P SMS is forecast to a readjusted size of US$ 26350 million by 2030 with a CAGR of 3.4% during review period. The research report highlights the growth potential of the global A2P SMS market. A2P SMS are expected to show stable growth in the future market. However, product differentiation, reducing costs, and supply ch......

Global Enterprise A2P SMS Market Growth (Status and Outlook) 2024-2030

Published: 04-Jan-2024        Price: US 3660 Onwards        Pages: 152

According to our LPI (LP Information) latest study, the global Enterprise A2P SMS market size was valued at US$ 20730 million in 2023. With growing demand in downstream market, the Enterprise A2P SMS is forecast to a readjusted size of US$ 20650 million by 2030 with a CAGR of -0.1% during review period. The research report highlights the growth potential of the global Enterprise A2P SMS market. Enterprise A2P SMS are expected to show stable growth in the future market. However, product d......

Global Enterprise A2P SMS Market 2024 by Company, Regions, Type and Application, Forecast to 2030

Published: 01-Jan-2024        Price: US 3480 Onwards        Pages: 150

According to our (Global Info Research) latest study, the global Enterprise A2P SMS market size was valued at USD 21800 million in 2023 and is forecast to a readjusted size of USD 21730 million by 2030 with a CAGR of 0.0% during review period. Enterprise A2P SMS is also called enterprise or professional SMS. Businesses can use it in several technical modes to communicate with consumers, authenticate users of online services, or deliver time-sensitive alerts. In all the cases, communicati......

Global A2P SMS Market Research Report 2023

Published: 28-Dec-2023        Price: US 2900 Onwards        Pages: 107

This report, based on historical analysis (2018-2022) and forecast calculation (2023-2029), aims to help readers to get a comprehensive understanding of global A2P SMS market with multiple angles, which provides sufficient supports to readers' strategy and decision making. By Company - Twilio - Sinch - Infobip - MessageBird - Tanla - Montnets Cloud Technology - Beijing Guodu Internet Technology - Telesign - Syniverse......

Unified Communications - Global Market Insights and Sales Trends 2024

Published: 25-Dec-2023        Price: US 3350 Onwards        Pages: 85

The global Unified Communications market size is expected to reach US$ 55260 million by 2029, growing at a CAGR of 20.4% from 2023 to 2029. The market is mainly driven by the significant applications of Unified Communications in various end use industries. The expanding demands from the Enterprises, Education, Government and Healthcare, are propelling Unified Communications market. On Premise Unified Communications Unified Communications, one of the segments analysed in this report, is projected......

Global Mass Notification Systems Market Research Report 2024 (Status and Outlook)

Published: 15-Dec-2023        Price: US 3200 Onwards        Pages: 125

Report Overview: Growing concerns for public safety and security, and the increasing awareness about Mass Notification Systems (MNS) for business continuity are driving the growth of the MNS market. The Global Mass Notification Systems Market Size was estimated at USD 8261.90 million in 2022 and is projected to reach USD 24647.99 million by 2029, exhibiting a CAGR of 16.90% during the forecast period. This report provides a deep insight into the global Mass Notification System......

Global Premium A2P and P2A Messaging Market Status and Outlook 2023-2028

Published: 28-Nov-2023        Price: US 3160 Onwards        Pages: 102

Our market research experts provide qualitative and quantitative analysis of the market based on involving economic and non-economic factors in the same report with market value (million USD) data for each segment and sub-segment. This way, clients can achieve all their goals while taking advantage of emerging opportunities. Technological advancements, new product launches, and market capital flows are compared across scenarios to demonstrate their impact over the forecast period. D......

Global Unified Communications Industry Research Report, In-depth Analysis of Current Status and Outlook of Key Countries 2023-2028

Published: 28-Nov-2023        Price: US 3380 Onwards        Pages: 100

Market Overview of Global Unified Communications market: According to our latest research, the global Unified Communications market looks promising in the next 5 years. As of 2022, the global Unified Communications market was estimated at USD 153479.88 million, and it's anticipated to reach USD 443179.89 million in 2028, with a CAGR of 19.33% during the forecast years. This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of......

We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s. Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors. Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business. Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision. Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us. Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done. Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements. Subscription Offers & Packages (Get in touch with us for more details - [email protected] / +1 888 391 5441 )

• Ad Hoc
• Pay - as - you - go / Bucket Subscriptions
• Fixed Cost for #of reports
• Customize / Personalize as per your needs