Power Lawn & Garden Equipment to 2019

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Date: 16-Dec-2015
No. of pages: 340
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US demand to reach $11.7 billion in 2019

US demand for power lawn and garden equipment is expected to rise to approximately $11.7 billion by 2019. Growth is forecast to slow somewhat, compared to the gains seen over the 2009-2014 period, when the more rapid advances reflected the beginning of a recovery from a sharply reduced 2009 base. Through 2019, gains will be supported by an acceleration in construction expenditures and housing completions, resulting in increased demand for both residential power lawn and garden equipment and landscaping services. Sales will also benefit from ongoing technological innovations, including those involving battery powered products in both the residential and commercial markets. Furthermore, improvements in characteristics, such as fuel economy, noise reduction, and rider comfort, as well as the introduction of more types of lawnmower robots will support sales of higher value products.

Turf & grounds equipment among fastest growing

Turf and grounds equipment (e.g., turf tractors, commercial mowers, and other turf care products) will see above average gains as the number of landscaping establishments continues to climb and existing establishments expand their fleets. Gains for consumer-type lawnmowers are expected to trail the rapid growth seen in turf and grounds equipment sales; nonetheless, lawnmowers will remain the largest product segment, accounting for a significant share of additional sales through 2019. Smaller segments such as chainsaws, blowers, vacuums, and sweepers are also projected to register above average growth as landscaping establishments grow and replace their equipment. Rising sales of more expensive electric types will also boost gains.

Commercial market to outpace residential segment

The residential market accounts for the majority of power lawn and garden equipment sales. Gains in this market will be supported by an expanding potential market as residential construction expenditures grow at a double digit pace and the housing stock increases. In addition, an ongoing focus on outdoor spaces will continue to aid demand for a variety of power lawn and garden equipment. Gains in the commercial market are expected to outpace those in the residential market, driven by the increasing number of landscaping establishments. Furthermore, sales will continue to benefit from the ongoing economic recovery, bolstering demand for replacement and upgrade products. In addition, rising acceptance of higher value electric products will boost value gains. However, additional advances in the commercial market will be restrained to a degree by weakness in the golf industry.

South to remain largest regional market

Although sales of power lawn and garden equipment rebounded in all regions during the 2009-2014 from the low 2009 base, demand in the West was restrained by drought conditions, resulting in below average gains. Despite adverse conditions in some areas of the South, the region saw the fastest regional gains benefiting from its generally warm climate and rapid growth in the population and housing stock. The South, which has the largest number of golf courses, will remain the largest regional market through 2019 and beyond

Company Profiles

Profiles 36 US industry competitors including Ariens, Briggs & Stratton, Deere, Honda Motor, Husqvarna, MTD Products, Stanley Black & Decker, Textron & Toro

Additional Information

This study examines the US market for power lawn and garden equipment, including lawnmowers; turf and grounds equipment; trimmers and edgers; garden tractors and rotary tillers; snow throwers; chainsaws; blowers, vacuums, and sweepers; hedge trimmers and other equipment; and parts and attachments. Since the vast majority of engines for power lawn and garden equipment are used in OEM capacities, engines are excluded from the parts and attachments category. Material use, major power sources (internal combustion engine and electric), markets, and regional trends are also analyzed.

Historical data for 2004, 2009, and 2014 and forecasts for 2019 and 2024 for manufacturers’ shipments, demand, imports, and exports are provided in current dollar terms. Demand is also provided in unit terms. The terms “demand” and “sales” as used in this study are equivalent to US production of power lawn and garden equipment plus imports less exports. Throughout the study, demand is related to various indicators in the tables (e.g., households and gross domestic product). These ratios are used for comparative purposes and to facilitate further analysis, and are based on unrounded numbers. Details in the tables may not add to the totals due to rounding. In addition, the major industry participants are profiled, and the key competitive variables are discussed. The entire study is framed within the power lawn and garden equipment industry’s economic, technological, and market environments.

Power Lawn & Garden Equipment to 2019

Table of Contents

Introduction x

I. Executive Summary 1

II. Market Environment 4
General 4
Macroeconomic Outlook 5
Personal Income & Spending Trends 9
Demographic Trends 12
Housing Outlook 16
Household Formation & Housing Stock Patterns 17
Housing Completions 20
Pricing Patterns 23
Historical Market Trends 26
Environmental & Regulatory Issues 29
Air Emissions 30
Fuel Sources 31
Noise Pollution 32
Yard Waste 33
Power Lawn & Garden Equipment Technology 33
World Power Lawn & Garden Equipment Demand 35
US Foreign Trade 37
Exports 38
Imports 41

III. Markets 45
General 45
Residential 47
Commercial 51
Landscaping Establishments 54
Landscaping Services Outlook 55
Power Lawn & Garden Equipment Demand 58
Golf Courses 60
Golf Course Outlook 61
Power Lawn & Garden Equipment Demand 63
Government & Other 65
Government Spending Outlook 66
Power Lawn & Garden Equipment Demand 67

IV. Products 70
General 70
Lawnmowers 74
Riding 78
Front-Engine 80
Rear-Engine 82
Walk Behind 84
Self-Propelled 87
Push 87
Robotic 88
Foreign Trade 89
Turf & Grounds Equipment 92
Mowers 95
Riding 97
Walk Behind 100
Other 102
Turf Tractors & Related Equipment 103
Other Turf Care Equipment 105
Foreign Trade 107
Trimmers & Edgers 109
Wire Blade 111
Fixed Blade 113
Garden Tractors & Rotary Tillers 114
Garden Tractors 116
Rotary Tillers 118
Chainsaws 120
Blowers, Vacuums, & Sweepers 122
Snow Throwers 125
Dual-Stage 129
Single-Stage 131
Foreign Trade 133
Hedge Trimmers & Other 134
Parts & Attachments 137
Power Source 140
Internal Combustion Engine 143
Electric 145

V. Regional Trends 149
General 149
Regional Demographic & Economic Trends 149
Regional Population Outlook 150
Regional Economic Outlook 153
Regional Housing Trends 155
Power Lawn & Garden Equipment Demand by Region 158
Northeast 162
Midwest 164
South 167
West 170

VI. Industry Structure 175
General 175
Industry Composition 176
Market Share 179
Competitive Strategies 183
Research & Product Development 187
Manufacturing 188
Marketing 191
Distribution 194
Residential Distribution Channels 195
Home Centers 196
Mass Merchandisers 197
Hardware & Other 198
Commercial Distribution Channels 199
Cooperative Agreements 200
Mergers & Acquisitions 205
Company Profiles 209
Alamo Group Incorporated 210
Ariens Company 219
Bad Boy Mowers Incorporated 223
Blount International Incorporated 225
Bluebird International, see Husqvarna Briggs & Stratton Corporation 230
Bush Hog, see Alamo Group Certified Parts Corporation 238
CORE Outdoor Power, see MTD Products Country Home Products, see Generac Holdings Dana Holding Corporation 240
Deere & Company 241
Earthmaster, see Alamo Group Excel Industries Incorporated 247
Fuji Heavy Industries Limited 250
Generac Holdings Incorporated 252
Global Garden Products Group 255
Grasshopper, see Moridge Manufacturing Henke Manufacturing, see Alamo Group Herschel, see Alamo Group Home Depot Incorporated 257
Homelite Consumer Products, see Techtronic Industries Honda Motor Company Limited 259
Howard P. Fairfield, see Alamo Group Husqvarna AB 263
ICS Blount, see Blount International Jacobsen, see Textron Kawasaki Heavy Industries Limited 271
Kohler Company 273
Kubota Corporation 276
Lauson Power Products, see Certified Parts Lawn-Boy, see Toro Lombardini Group, see Kohler Lowe’s Companies Incorporated 280
Makita Corporation 282
McLane Manufacturing Incorporated 284
Metalcraft of Mayville Incorporated 285
Moridge Manufacturing Incorporated 288
MTD Products Incorporated 290
Rhino, see Alamo Group Scag Giant Vac, see Metalcraft of Mayville Scag Power Equipment, see Metalcraft of Mayville Schiller Grounds Care Incorporated 297
Schulte Industries, see Alamo Group Sears Holdings Corporation 302
Snow Joe LLC 304
Stanley Black & Decker Incorporated 306
STIHL Holding AG & Company KG 309
Subaru Industrial Power Products, see Fuji Heavy Industries Super Products, see Alamo Group Swisher Mower & Machine Company 313
Techtronic Industries Company Limited 315
Tenco Group, see Alamo Group Textron Incorporated 318
Tiger, see Alamo Group Toro Company 322
Valu-Bilt, see Alamo Group Walker Manufacturing Company 332
Wal-Mart Stores Incorporated 334
Wausau-Everest, see Alamo Group Yamabiko Corporation 336
Additional Companies in Power Lawn and Garden Equipment 341

List of Tables

Section I -- Executive Summary
Summary Table 3

Section II -- Market Environment
1 Macroeconomic Indicators 9
2 Personal Consumption Expenditures 12
3 Population & Households 16
4 Housing Stock by Type 19
5 Housing Completions 23
6 Power Lawn & Garden Equipment Pricing 25
7 Power Lawn & Garden Equipment Market, 2004-2014 28
8 Power Lawn & Garden Equipment Foreign Trade 38
9 Power Lawn & Garden Equipment Exports by Destination, 2004-2014 40
10 Power Lawn & Garden Equipment Imports by Source, 2004-2014 44

Section III -- Markets
1 Power Lawn & Garden Equipment Markets 46
2 Residential Market: Power Lawn & Garden Equipment Demand 50
3 Commercial Market: Power Lawn & Garden Equipment Demand 53
4 Landscaping Services Revenue & Establishments 58
5 Landscaping Establishments Market: Power Lawn & Garden Equipment Demand 59
6 Golf Course Outlook 62
7 Golf Course Market: Power Lawn & Garden Equipment Demand 65
8 Government Expenditures & Investments 67
9 Government & Other Market: Power Lawn & Garden Equipment Demand 69

Section IV -- Products
1 Power Lawn & Garden Equipment Supply & Demand 73
2 Lawnmower Supply & Demand 77
3 Riding Mower Supply & Demand 80
4 Front-Engine Riding Mower Supply & Demand 82
5 Rear-Engine Riding Mower Supply & Demand 84
6 Walk Behind Lawnmower Supply & Demand 86
7 Lawnmower Foreign Trade 92
8 Turf & Grounds Equipment Supply & Demand 95
9 Turf & Grounds Mower Supply & Demand 96
10 Riding Turf & Grounds Mower Supply & Demand 98
11 Walk Behind Turf & Grounds Mower Supply & Demand 102
12 Other Turf & Grounds Mowing Equipment Supply & Demand 103
13 Turf Tractor & Related Equipment Supply & Demand 105
14 Other Turf Care Equipment Supply & Demand 107
15 Turf & Grounds Equipment Foreign Trade 109
16 Trimmer & Edger Supply & Demand 111
17 Wire Blade Trimmer & Edger Supply & Demand 113
18 Fixed Blade Trimmer & Edger Supply & Demand 114
19 Garden Tractor & Rotary Tiller Supply & Demand 116
20 Garden Tractor Supply & Demand 118
21 Rotary Tiller Supply & Demand 120
22 Chainsaw Supply & Demand 122
23 Blower, Vacuum, & Sweeper Demand 125
24 Snow Thrower Supply & Demand 129
25 Dual-Stage Snow Thrower Supply & Demand 131
26 Single-Stage Snow Thrower Supply & Demand 132
27 Snow Thrower Foreign Trade 134
28 Hedge Trimmer & Other Power Lawn & Garden Equipment Supply & Demand 137
29 Power Lawn & Garden Equipment Parts & Attachments Supply & Demand 140
30 Lawn & Garden Equipment Demand by Power Source 143
31 Internal Combustion Engine Lawn & Garden Equipment Demand 145
32 Electric Lawn & Garden Equipment Demand 148

Section V -- Regional Trends
1 Population by Region 152
2 Gross Domestic Product by Region 155
3 Regional Housing Indicators 158
4 Power Lawn & Garden Equipment Demand by Region 160
5 Northeast: Power Lawn & Garden Equipment Demand 164
6 Midwest: Power Lawn & Garden Equipment Demand 167
7 South: Power Lawn & Garden Equipment Demand 170
8 West: Power Lawn & Garden Equipment Demand 174

Section VI -- Industry Structure
1 US Power Lawn & Garden Equipment Sales by Company, 2014 178
2 Selected Cooperative Agreements 204
3 Selected Acquisitions & Divestitures 208

List of Charts

Section II -- Market Environment
1 Year of Construction of Housing Stock, 2014 20
2 Power Lawn & Garden Equipment Market, 2004-2014 29
3 Power Lawn & Garden Equipment Exports by Destination, 2014 41
4 Power Lawn & Garden Equipment Imports by Source, 2014 44

Section III -- Markets
1 Power Lawn & Garden Equipment Demand by Market, 2004-2014 47
2 Residential Power Lawn & Garden Equipment Demand, 2004-2014 51
3 Commercial Market for Power Lawn & Garden Equipment by Segment, 2004-2014 54
4 Landscaping Market for Power Lawn & Garden Equipment Demand, 2004-2014 60

Section IV -- Products
1 Power Lawn & Garden Equipment Demand by Product, 2014 74
2 Lawnmower Demand by Type, 2004-2014 78

Section V -- Regional Trends
1 Regional Share of Power Lawn & Garden Equipment Demand, 2014 161

Section VI -- Industry Structure
1 Power Lawn & Garden Equipment Market Share, 2014 180
2 Power Lawn & Garden Equipment Sales by Distribution Channel, 2014 195

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