Power Lawn and Garden Equipment to 2017

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Date: 26-Apr-2013
No. of pages: 330
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This study analyzes the US power lawn and garden equipment industry. It presents historical demand data for the years 2002, 2007 and 2012, and forecasts for 2017 and 2022 by product (e.g., lawnmowers, turf and grounds equipment, trimmers and edgers, garden tractors and rotary tillers, snow throwers), market (e.g., residential, commercial), material (e.g., metals, plastic) and US region. The study also considers market environment factors, details industry structure, evaluates company market share and profiles industry players.

US demand to rise 4% annually through 2017

US demand for power lawn and garden equipment in the US is expected to grow 4.0 percent per annum through 2017, reaching $10.6 billion as the market rebounds from a slight decline posted over the 2007-2012 period. Driven by an acceleration in GDP growth, consumers will be increasingly willing to spend their disposable incomes on durable goods, landscaping services, and recreational activities such as golf, thereby boosting demand for both consumer and commercial outdoor power equipment. Furthermore, technological improvements, particularly in robotic lawnmowers and other battery-powered units, will spur increased sales as consumers upgrade older equipment.

Commercial demand to outpace consumer sales

Commercial demand for outdoor power equipment will grow at a faster rate than consumer product sales through 2017, fueled by a sharp rebound in demand by landscaping firms. Growth in landscaping services revenue will accelerate through 2017, prompting landscapers to hire additional employees and invest in new equipment in order to capitalize on growth opportunities. While sales of outdoor power equipment to golf courses and government purchasers will also recover from the declines posted over the 2007-2012 period, demand will increase at a much slower rate through 2017 than in the landscaping market. Sales in the golfing industry will be hampered by continued course closings as the market corrects itself from the oversupply issues that emerged in the mid 2000s. Although demand will rise in absolute terms, spending on power lawn and garden equipment by federal, state, and local governments will continue to decline as a percentage of public spending, reflecting increasing public scrutiny and fiscal pressures placed upon many municipal governments by their citizenries.

Turf, grounds equipment to record most rapid gains

Turf and grounds equipment will record the most rapid market gains through 2017, stimulated primarily by an expansion in the number and average size of landscaping firms. Hedge trimmers and blowers, vacuums, and sweepers, products that can often be replaced by non-powered substitutes, will also post above-average sales expansions through 2017 as improving personal incomes and landscaping revenues allow residential and commercial purchasers to buy powered equipment more often.

Improved batteries, robotic mowers to impact demand

Several technological trends will significantly impact the power lawn and garden equipment market, none more so than the introduction of more electric equipment, particularly battery-powered units, in both the residential and commercial markets. While some residential equipment has been commonly powered by batteries for many years, improvements in battery technology will drive increased sales of larger units that use this power source, especially riding lawnmowers. Demand for robotic mowers will also climb rapidly through 2017 and beyond, as buyers increasingly opt for the convenience of these units as prices drop and their performance improves.

Company Profiles

Profiles for US industry competitors such as John Deere, Honda Motor, Husqvarna, Kubota, Makita, MTD Products, Stanley Black & Decker, STIHL, Textron, and Toro

Additional Information

This study examines the US market for power lawn and garden equipment, including lawnmowers; turf and grounds equipment; trimmers and edgers; garden tractors and rotary tillers; snow throwers; blowers, vacuums, and sweepers; hedge trimmers and other equipment; and parts and attachments. Since the vast majority of engines for power lawn and garden equipment are used in OEM capacities, engines are excluded from the parts and attachments category. Additionally, chainsaws and pole saws are excluded from the scope of this study. Material use, major power sources (internal combustion engine and electric), markets, and regional trends are also analyzed.

Historical data for 2002, 2007, and 2012 and forecasts for 2017 and 2022 for manufacturers’ shipments, demand, imports, and exports are provided in current dollar terms. Demand is also provided in unit terms. The terms “demand” and “sales” as used in this study are equivalent to US production of power lawn and garden equipment plus imports less exports. Throughout the study, demand is related to various indicators in the tables (e.g., households and gross domestic product). These ratios are used for comparative purposes and to facilitate further analysis, and are based on unrounded numbers. Details in the tables may not add to the totals due to rounding. In addition, the major industry participants are profiled, and the key competitive variables are discussed. The entire study is framed within the power lawn and garden equipment industry’s economic, technological, and market environments.

Power Lawn and Garden Equipment to 2017

Table Of Contents

Introduction  X

I. Executive Summary 1

II. Market Environment 4
General 4
Macroeconomic Outlook 5
Personal Income & Spending Trends 8
Demographic Trends 11
Housing Outlook 15
Household Formation & Housing Stock Patterns 16
Housing Completions 19
Pricing Patterns 22
Historical Market Trends 25
Environmental & Regulatory Issues 28
Air Emissions 29
Fuel Sources 30
Noise Pollution 31
Yard Waste 32
Power Lawn & Garden Equipment Technology 32
World Power Lawn & Garden Equipment Demand 34
US Foreign Trade 36
Exports 37
Imports 40

III. Materials 44
General 44
Metals 46
Plastic 49
Other Materials 51

IV. Markets 53
General 53
Residential 55
Commercial 57
Landscaping Establishments 58
Landscape Services Outlook 59
Power Lawn & Garden Equipment Demand 60
Golf Courses 62
Golf Course Outlook 63
Power Lawn & Garden Equipment Demand 64
Government & Other 67
Government Spending Outlook 67
Power Lawn & Garden Equipment Demand 68

V. Products 71
General 71
Lawnmowers 74
Riding 78
Front-Engine 81
Rear-Engine 83
Non-Riding 85
Self-Propelled 87
Push 88
Robotic 89
Foreign Trade 90
Turf & Grounds Equipment 93
Mowers 96
Riding 98
Rotary 99
Reel 100
Non-Riding 101
Other 102
Turf Tractors & Related Equipment 103
Other Turf Care Equipment 105
Foreign Trade 108
Trimmers & Edgers 110
Wire Blade 112
Fixed Blade 114
Garden Tractors & Rotary Tillers 116
Garden Tractors 118
Rotary Tillers 120
Blowers, Vacuums, & Sweepers 122
Snow Throwers 126
Dual-Stage 130
Single-Stage 132
Foreign Trade 134
Hedge Trimmers & Other 135
Parts & Attachments 138
Power Source 141
Internal Combustion Engine 144
Electric 146

VI. Regional Trends 149
General 149
Regional Demographic & Economic Trends 149
Regional Population Outlook 150
Regional Economic Outlook 153
Regional Housing Trends 155
Power Lawn & Garden Equipment Demand by Region 158
Northeast 162
Midwest 164
South 166
West 169

VII. Industry Structure 173
General 173
Industry Composition 174
Market Share 178
Competitive Strategies 182
Research & Product Development 185
Manufacturing 187
Marketing 189
Distribution 192
Residential Distribution Channels 193
Home Centers 194
Mass Merchandisers 194
Hardware & Other 196
Commercial Distribution Channels 197
Cooperative Agreements 198
Mergers & Acquisitions 201
Company Profiles 205
Alamo Group Incorporated 206
Allied Trade Group, see Lowe’s Companies American Honda Motor, see Honda Motor Ariens Company 214
Bad Boy Incorporated 219
Black & Decker, see Stanley Black & Decker Blount International Incorporated 222
BlueBird International, see Husqvarna Briggs & Stratton Corporation 225
Bush Hog, see Alamo Group Certified Parts Corporation 233
Country Home Products Incorporated 235
Dana Holding Corporation 237
Deere & Company 238
Earthmaster, see Alamo Group ECHO, see Yamabiko Excel Industries Incorporated 243
Exmark Manufacturing, see Toro E-Z-GO, see Textron Fuji Heavy Industries Limited 246
Giant-Vac Manufacturing, see Metalcraft of Mayville Global Garden Products Group 248
Grasshopper, see Moridge Manufacturing Henke Manufacturing, see Alamo Group Herschel-Adams, see Alamo Group Home Depot Incorporated 251
Homelite Consumer Products, see Techtronic Industries Honda Motor Company Limited 253
Husqvarna AB 257
Jacobsen, see Textron Jonsered, see Husqvarna Kawasaki Heavy Industries Limited 265
Kubota Corporation 267
Lauson Power Products, see Certified Parts Lawn Solutions Commercial Products, see Toro Lawn-Boy, see Toro Lombardini, see Kohler Lowe’s Companies Incorporated 271
Makita Corporation 272
McLane Manufacturing Incorporated 274
Metalcraft of Mayville Incorporated 275
Moridge Manufacturing Incorporated 278
MTD Products Incorporated 280
Rhino, see Alamo Group Robin America, see Fuji Heavy Industries Scag Power Equipment, see Metalcraft of Mayville Schiller Grounds Care Incorporated 286
Schulte Industries, see Alamo Group Sears Holdings Corporation 291
Snow Joe LLC 293
SpeeCo, see Blount International Stanley Black & Decker Incorporated 295
STIHL Holding AG & Company KG 297
Swisher Mower & Machine Company 300
Techtronic Industries Company Limited 302
Tenco Group, see Alamo Group Textron Incorporated 305
Tiger, see Alamo Group Toro Company 309
Valu-Bilt, see Alamo Group Walker Manufacturing Company 318
Wal-Mart Stores Incorporated 321
Woods Equipment, see Blount International Yamabiko Corporation 322
Other Companies Mentioned in Study 326

List Of Tables

Section I -- Executive Summary
Summary Table 3

Section II-- Market Environment
1 Macroeconomic Indicators 8
2 Personal Consumption Expenditures 11
3 Population & Households 15
4 Housing Stock by Type 18
5 Housing Completions 22
6 Power Lawn & Garden Equipment Pricing 24
7 Power Lawn & Garden Equipment Market, 2002-2012 27
8 Power Lawn & Garden Equipment Foreign Trade 37
9 Power Lawn & Garden Equipment Exports by Destination 39
10 Power Lawn & Garden Equipment Imports by Source, 2012 42

Section III -- Materials
1 Power Lawn & Garden Equipment Material Consumption 45
2 Power Lawn & Garden Equipment Metal Consumption 49
3 Power Lawn & Garden Equipment Plastic Consumption 51
4 Power Lawn & Garden Equipment Other Materials Consumption 52

Section IV -- Markets
1 Power Lawn & Garden Equipment Markets 54
2 Residential Market: Power Lawn & Garden Equipment Demand 56
3 Commercial Market: Power Lawn & Garden Equipment Demand 58
4 Landscaping Services Revenue & Establishments 60
5 Landscaping Establishments Market: Power Lawn & Garden Equipment Demand 62
6 Golf Course Outlook 64
7 Golf Course Market: Power Lawn & Garden Equipment Demand 66
8 Government Expenditures & Investment 68
9 Government & Other Market: Power Lawn & Garden Equipment Demand 70

Section V -- Products
1 Power Lawn & Garden Equipment Supply & Demand 73
2 Lawnmower Supply & Demand 78
3 Riding Mower Supply & Demand 81
4 Front-Engine Riding Mower Supply & Demand 83
5 Rear-Engine Riding Mower Supply & Demand 84
6 Non-Riding Lawnmower Supply & Demand 87
7 Lawnmower Foreign Trade 92
8 Turf & Grounds Equipment Supply & Demand 96
9 Turf & Grounds Mower Supply & Demand 97
10 Riding Turf & Grounds Mower Supply & Demand 99
11 Non-Riding Turf & Grounds Mower Supply & Demand 102
12 Other Turf & Grounds Mower Supply & Demand 103
13 Turf Tractor & Related Equipment Supply & Demand 105
14 Other Turf Care Equipment Supply & Demand 107
15 Turf & Grounds Equipment Foreign Trade 109
16 Trimmer & Edger Supply & Demand 112
17 Wire Blade Trimmer & Edger Supply & Demand 114
18 Fixed Blade Trimmer & Edger Supply & Demand 116
19 Garden Tractor & Rotary Tiller Supply & Demand 118
20 Garden Tractor Supply & Demand 120
21 Rotary Tiller Supply & Demand 122
22 Blower, Vacuum, & Sweeper Demand 126
23 Snow Thrower Supply & Demand 129
24 Dual Stage Snow Thrower Supply & Demand 132
25 Single-Stage Snow Thrower Supply & Demand 133
26 Snow Thrower Foreign Trade 135
27 Hedge Trimmer & Other Power Lawn & Garden Equipment Supply & Demand 138
28 Power Lawn & Garden Equipment Parts and Attachments Supply & Demand 141
29 Lawn & Garden Equipment Demand By Power Source 144
30 Internal Combustion Engine Lawn & Garden Equipment Demand 146
31 Electric Lawn & Garden Equipment Demand 148

Section VI -- Regional Trends
1 Population by Region 152
2 Gross Domestic Product by Region 155
3 Regional Housing Indicators 158
4 Power Lawn & Garden Equipment Demand by Region 160
5 Northeast Power Lawn & Garden Equipment Demand 164
6 Midwest Power Lawn & Garden Equipment Demand 166
7 South Power Lawn & Garden Equipment Demand 169
8 West Power Lawn & Garden Equipment Demand 172

Section VII -- Industry Structure
1 US Power Lawn & Garden Equipment Sales by Company, 2012 176
2 Selected Cooperative Agreements 200
3 Selected Acquisitions & Divestitures 204

List Of Charts

Section II -- Market Environment
1 Year of Construction of Housing Stock, 2012 19
2 Power Lawn & Garden Equipment Market, 2002-2012 28
3 Power Lawn & Garden Exports by Destination, 2012 40
4 Power Lawn & Garden Equipment Imports by Source, 2012 43

Section III -- Materials
1 Power Lawn & Garden Equipment Materials Consumption, 2012 46

Section IV -- Markets
1 Power Lawn & Garden Equipment Demand by Market, 2012 54

Section V -- Products
1 Power Lawn & Garden Equipment Demand by Product, 2012 74

Section VI -- Regional Trends
1 Regional Share of Power Lawn and Garden Equipment Demand, 2012 161

Section VII -- Industry Structure
1 Power Lawn & Garden Equipment Market Share by Company, 2012 178

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