Portable Generator Market by Fuel (Gasoline, Diesel, Gas), Application (Emergency, Prime/Continuous), Power Rating (below 5 kW, 5–10 kW, 10–20 kW), End-User (Residential, Commercial, Industrial), and Region- Global Forecast to 2024

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Date: 21-Oct-2019
No. of pages: 155
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The portable generator market is projected to reach USD 2.5 billion by 2024, at a CAGR of 4.1% from 2019 to 2024

The global portable generator market size is estimated to be USD 2.0 billion in 2019 and projected to reach USD 2.5 billion by 2024, at a CAGR of 4.1% from 2019 to 2024. The increasing demand for uninterrupted and reliable power supply and business continuity during natural calamities are the driving factors for the growth of the portable generator industry.

Developing nations are increasing the investments for infrastructure developments for an economic boost. The industrial and manufacturing sectors require a continuous and reliable power supply, and the growth of these sectors is expected to shape the future dynamics. Thus, the growing need for an uninterrupted power supply is expected to drive the portable generator market during the forecast period. The increasing adoption of energy storage technologies and the rising demand for fuel cell generators can act as restraints for the market development.

The prime/continuous segment is projected to dominate the portable generator market during the forecast period

Prime/continuous portable generators are expected to constitute the highest growing market, accounting for the maximum share. Increasing investments and developments in the construction sector require an uninterrupted power supply for operations.

The residential segment is projected to dominate the portable generator market during the forecast period

Portable generators are used in residences for running a range of appliances, such as lights, refrigerators, sump pumps, heaters, TVs, water purifiers, and air-conditioners in emergencies. The number of blackouts in countries such as the US and Mexico is very high. For instance, in September 2017, 1.5 million people were affected in Puerto Rico due to electricity loss caused by Hurricane Maria. There is a need for continuous power supply in emergencies, which is expected to boost the demand for portable generators in the residential segment.

Asia Pacific is expected to grow at the highest CAGR from 2019 to 2024

The Asia Pacific region is currently the largest market for portable generators, followed by North America and the Middle East & Africa. China accounted for the maximum share in Asia Pacific in 2018 and is projected to grow at the highest CAGR from 2019 to 2024.

The increase in demand for portable generators in Asia Pacific is due to the tremendous need for uninterrupted and reliable power supply. The growing investments for infrastructure development are likely to contribute to the growth of the portable generator market.

Breakdown of Primaries:

In-depth interviews were conducted with key industry participants, subject-matter experts, C-level executives of key market players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information as well as to assess future market prospects.

The distribution of primary interviews is as follows:


  • By Company Type: Tier I–60%, Tier II–27%, and Tier III–13%

  • By Designation: C-level–55%, Managers–30%, and Others*–15%

  • By Region: North America–35%, Europe–24%, Asia Pacific–21%, South America–11%,Middle East & Africa–9%


*Others include sales managers, marketing managers, product managers, and product engineers.

Note: The tier of the companies is defined on the basis of their total revenue as of 2018;Tier 1: USD 1 billion, Tier 2: from USD 1 billion to USD 500 million, and Tier 3: < USD 500 million.

The portable generator market is dominated by a few major players that have an extensive regional presence. The leading players include the Honda (Japan), Briggs & Stratton (US), Atlas Copco (Sweden), Generac (US), and Yamaha (Japan).

Research Coverage:

The report defines, describes, and forecasts the portable generator market based on end-user, application, power rating, fuel, and region. It also offers detailed qualitative and quantitative analyses of the market. The report provides a comprehensive review of the major market drivers, restraints, opportunities, and challenges. It also covers various important aspects of the market. These include the analysis of the competitive landscape, market dynamics, future trends, and market estimates, in terms of value, in the portable generator industry.

Portable Generator Market by Fuel (Gasoline, Diesel, Gas), Application (Emergency, Prime/Continuous), Power Rating (below 5 kW, 5–10 kW, 10–20 kW), End-User (Residential, Commercial, Industrial), and Region- Global Forecast to 2024

Table of Contents

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1. Introduction

5 Market Overview
5.1. Market Dynamics
5.1.1. Introduction
5.1.2. Drivers
5.1.3. Restraints
5.1.4. Opportunities
5.1.5. Challenges

6 Portable Generator Market, By End-User (USD Million - 2017, 2018, 2019-E, 2024-F)
6.1. Introduction
6.2. Residential
6.3. Commercial
6.4. Industrial

7 Portable Generator Market, By Power Rating (USD Million - 2017, 2018, 2019-E, 2024-F)
7.1. Introduction
7.2. Less Than 5 kW
7.3. 5 kW–10 kW
7.4. 10 kW–20 kW

8 Portable Generator Market, By Fuel (USD Million - 2017, 2018, 2019-E, 2024-F)
8.1. Introduction
8.2. Gasoline (Petrol)
8.3. Diesel
8.4. Natural Gas
8.5. Other (Propane, Lpg, and Biodiesel)

9 Portable Generator Market, Application (USD Million - 2017, 2018, 2019-E, 2024-F)
9.1. Introduction
9.2. Emergency
9.3. Prime/Continuous

10 Portable Generator Market, By Region (USD Million - 2017, 2018, 2019-E, 2024-F)
10.1. Introduction
10.2. North America
10.2.1. By End-User
10.2.2. By Power Rating
10.2.3. By Fuel
10.2.4. By Application
10.2.5. By Country
10.2.5.1. US
10.2.5.1.1. By End-User
10.2.5.2. Canada
10.2.5.3. Mexico
10.3. Asia Pacific
10.3.1. By End-User
10.3.2. By Power Rating
10.3.3. By Fuel
10.3.4. By Application
10.3.5. By Country
10.3.5.1. China
10.3.5.1.1. By End-User
10.3.5.2. India
10.3.5.3. Australia
10.3.5.4. Japan
10.3.5.5. South Korea
10.3.5.6. Rest of Asia Pacific
10.4. South America
10.4.1. By End-User
10.4.2. By Power Rating
10.4.3. By Fuel
10.4.4. By Application
10.4.5. By Country
10.4.5.1. Brazil
10.4.5.1.1. By End-User
10.4.5.2. Argentina
10.4.5.3. Rest of South America
10.5. Europe
10.5.1. By End-User
10.5.2. By Power Rating
10.5.3. By Fuel
10.5.4. By Application
10.5.5. By Country
10.5.5.1. Germany
10.5.5.1.1. By End-User
10.5.5.2. France
10.5.5.3. UK
10.5.5.4. Russia
10.5.5.5. Rest of Europe
10.6. Middle East & Africa
10.6.1. By End-User
10.6.2. By Power Rating
10.6.3. By Fuel
10.6.4. By Application
10.6.5. By Country
10.6.5.1. Saudi Arabia
10.6.5.1.1. By End-User
10.6.5.2. UAE
10.6.5.3. South Africa
10.6.5.4. Nigeria
10.6.5.5. Algeria
10.6.5.6. Rest of the Middle East & Africa

11 Competitive Landscape
11.1. Introduction
11.2. Market Share Analysis
11.3. Competitive Scenario
11.4. Competitive Leadership Mapping

12 Company Profiles
12.1. Briggs & Straton
12.1.1. Business Overview
12.1.2. Products Offered
12.1.3. Recent Developments
12.1.4. MnM View
12.2. Honda
12.3. Kohler
12.4. Yamaha
12.5. Kubota
12.6. Champion
12.7. Siemens
12.8. Caterpillar
12.9. Atlas Copco
12.10. Cummins
12.11. Eaton
12.12. Honeywell
12.13. Wacker Neuson
12.14. Generac
12.15. Inmesol
12.16. Himoinsa
12.17. Pulsar Products
12.18. Duromax
12.19. Wen Products
12.20. Loncin

13 Appendix
13.1. Insights of Industry Experts
13.2. Discussion Guide
13.3. Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4. Available Customization
13.5. Related Reports
13.6. Author Details

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