Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: The deployment of next-generation infrastructure is driving usage of premium non-voice
services as well as complex, multi-screen converged services in Poland. Orange, Netia and Cyfrowy Polsat
are benefiting to varying degrees. Although our outlook on the uptake of 3G/4G services is optimistic, the
bids for spectrum in the auctions will temper any return on investment strategies, with a commensurate
impact on pricing that will have to be borne by operators and end-users alike.
Latest Updates And Industry Developments
? The mobile market contracted sharply in H116 as more than 1.8mn subscriptions were shed. Orange
and P4 (Play) performed well, signalling good underlying growth prospects deriving from customer
deepening strategies. We forecast 53.423mn mobile subscriptions by 2020.
? Mobile expansion is being driven by 3G/4G migration. We forecast 48.364mn subscriptions by 2020,
or 90.5% of the overall market, but the rate of growth will depend on operators' capex strategies as
outlays on spectrum will weigh on their inclination to invest in networks.