Philips: Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction in the Global Medical Imaging Industry

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Date: 09-Sep-2016
No. of pages: 46
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This new report from VPGMarketResearch provides insightful analysis of Philips capabilities, goals and strategies in the global diagnostic imaging market.  The report presents a worldwide strategic overview of the diagnostic imaging market, including:

·Estimates of the market size and growth.

·Sales forecasts by geographic region and modality.

·Review of the U.S. and international technological, regulatory, economic, demographic and social trends with potentially significant impact on the diagnostic imaging industry during the next five years.

·Analysis of major geographic regions, including North America, Europe, Japan and Latin America.

·Discussion of trends in X-ray, ultrasound, MRI, CT, nuclear medicine, PET, PACS and other technologies.

The analysis of Philips includes:

• Business, new product development, and marketing strategies.

• Anticipated acquisitions, joint ventures, and divestitures.

• The U.S. and international sales force size in major geographic regions.

• Selling options, including rental plans, leasing and others.

• Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.

• System service and support.

• Internally developed and acquired diagnostic imaging and related technologies, including X-ray, ultrasound, MRI, CT, nuclear medicine, PET, PACS, and others.

Contains 46 pages and 5 tables

Philips: Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction in the Global Medical Imaging Industry

Table of Contents

I. Outlook
Introduction
Industry Consolidation and Diversification: A Biomodal Trend
Market Globalization
Pricing Pressures
Productivity
II. Major Geographic Regions
North America
Europe
Japan
Latin America
III. Major Modalities
X-Ray
Ultrasound
MRI
CT
Nuclear Medicine
PET
PACS
IV. Market Size and Growth
V. Strategic Directions
Business, new product development, and marketing strategies
Anticipated acquisitions, joint ventures, and divestitures
VI. Marketing Tactics
The U.S. and international sales force size in major geographic regions
Selling options, including rental plans, leasing and others
Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc
System service and support
VII. Technological Know-How
Internally developed and acquired diagnostic imaging and related technologies, Including X-ray, ultrasound, MRI, CT, nuclear medicine, PET, PACS, and others.

List of Tables

Table 1: Worldwide Diagnostic Imaging Market Estimated Sales by Geographic Region and Country
Table 2: Worldwide Diagnostic Imaging Market Estimated Sales Growth by Geographic Region and Country
Table 3: Worldwide Diagnostic Imaging Market Estimated Sales by Modality and Business
Table 4: Worldwide Diagnostic Imaging Market Estimated Sales by Modality/Business and Geographic Region
Table 5: Worldwide Diagnostic Imaging Market Estimated Sales Growth by Modality/Business
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