Philippines Consumer Electronics Report Q4 2016

Publisher Name :
Date: 31-Aug-2016
No. of pages: 61

BMI View: We adopted a less bullish outlook for consumer electronics device sales growth in the

Philippines throughout the medium term in the Q4 update. This change relies on two factors: a more

negative outlook for tablet sales in the face of competition from smartphone - particularly phablets; and the

value squeeze in the handset segment where vendor competition has resulted in steep declines in average

selling prices. Despite the downward revision we still have a broadly positive outlook for device sales as

incomes rise and forecast value growth at a CAGR of 3.1% throughout 2016-2020.

Latest Updates & Industry Developments

? Computer Sales: USD2.1bn in 2016 to USD2.4bn in 2020, a CAGR of +3.8% in US dollar terms. Rising

incomes in a low penetration rate market means there is scope for volume growth, but affordable and

increasingly powerful smartphones are a growing threat as Filipinos could simply by-pass the PC era.

? AV Sales: USD997mn in 2016 to USD1.1bn in 2020, CAGR of +3.2%. Digital migration and rising

incomes will drive TV set upgrade demand while stabilisation of the digital camera market will allow the

growth rate to move higher over the medium term.

? Handset Sales: USD2.7bn in 2016 to USD3.1bn in 2020, a CAGR of +2.6%. In the short term

smartphone boom will continue, but a combination of saturation and price erosion will act as a brake on

growth over the medium term.

Philippines Consumer Electronics Report Q4 2016

Table of Contents

BMI Industry View 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Consumer Electronics Overview (Philippines 2014-2020) 15
Industry Risk Reward Index 16
Industry Risk/Reward Index 16
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016 19
Market Overview 20
Computers 20
Table: PC Sales (Philippines 2014-2020) 20
AV Devices 25
Table: AV Sales (Philippines 2014-2020) 25
Mobile Devices 30
Table: Mobile Communications (Philippines 2014-2020) 30
Industry Trends And Developments 39
Electronics Trade 39
Table: Emerging APAC Consumer Electronics Trade, 2009-2014 39
Table: Philippines Consumer Electronics Trade, 2010-2015 40
Operational Risk And Government Policy 41
Industry Breakdown 42
Regulatory Development 44
Table: Regulatory Authorities In The Philippines 44
Competitive Landscape 47
Consumer Electronics Vendors - Philippines 47
Consumer Electronics Vendors - APAC, 2015 49
Table: Computer Hardware 49
Table: TV Sets 50
Table: Mobile Handsets 50
Retailers 51
Table: Major Electronics Retailers 51
Table: Major E-Commerce Retailers 51
Demographic Forecast 52
Table: Population Headline Indicators (Philippines 1990-2025) 53
Table: Key Population Ratios (Philippines 1990-2025) 53
Table: Urban/Rural Population & Life Expectancy (Philippines 1990-2025) 54
Table: Population By Age Group (Philippines 1990-2025) 54
Table: Population By Age Group % (Philippines 1990-2025) 55
Methodology 57
Industry Forecast Methodology 57
Sector-Specific Methodology 58
Sources 58
Risk/Reward Index Methodology 59
Sector-Specific Methodology 60
Table: Consumer Electronics Risk/Reward Index Indicators 60
Table: Weighting Of Indicators 61

List of Tables

Table: Consumer Electronics Overview (Philippines 2014-2020)
Table: Asia-Pacific CE Risk/Reward Index, Q4 2016
Table: PC Sales (Philippines 2014-2020)
Table: AV Sales (Philippines 2014-2020)
Table: Mobile Communications (Philippines 2014-2020)
Table: Emerging APAC Consumer Electronics Trade, 2009-2014
Table: Philippines Consumer Electronics Trade, 2010-2015
Table: Regulatory Authorities In The Philippines
Table: Computer Hardware
Table: TV Sets
Table: Mobile Handsets
Table: Major Electronics Retailers
Table: Major E-Commerce Retailers
Table: Population Headline Indicators (Philippines 1990-2025)
Table: Key Population Ratios (Philippines 1990-2025)
Table: Urban/Rural Population & Life Expectancy (Philippines 1990-2025)
Table: Population By Age Group (Philippines 1990-2025)
Table: Population By Age Group % (Philippines 1990-2025)
Table: Consumer Electronics Risk/Reward Index Indicators
Table: Weighting Of Indicators
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