Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: Pakistan's pharmaceutical market will remain a low priority for innovative drugmakers.
Downward price pressures on pharmaceutical prices coupled with uncertainty surrounding the country's
policy direction impinge on potential commercial opportunities, while a fragmented procurement system
hinders efforts to establish sales strategy. These factors result in an unattractive medicines market that will
incentivise multinational pharmaceutical firms to invest in other emerging markets such as China or
Indonesia where the risk and rewards are more favourable.
Headline Expenditure Projections
? Pharmaceuticals: PKR252bn (USD2.5bn) in 2015 to PRK274bn (USD2.6bn) 2016; +8.5% in local
currency terms and +6.1% in US dollar terms.
? Healthcare: PKR740bn (USD7.2bn) in 2015 to PKR810bn (USD7.7bn) in 2016; +9.4% in local
currency terms and +7.1% in US dollar terms.
Pakistan's Pharmaceutical Risk/Reward Index (RRI) score for Q416 is 41.7 out of 100. This places it in the
16th out of 19 other markets in the Asia Pacific region. This low score is driven by the below average
industry rewards with a low spending per capita in USD (scoring 1.2 out of 12) as well modest sector value
growth (6.0 out of 12.0). Similarly the country's instability further drags down the country's risk score (12.9
out of 35).