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Over the Air (OTA) Updates Market for Automotive by Technology (SOTA and FOTA), Application (ECU, TCU, Infotainment, and Safety & Security), Vehicle Type (PC and CV), Electric Vehicle Type (BEV, HEV, and PHEV), and Region - Global Forecast to 2022

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Date: 06-Sep-2017
No. of pages: 149
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“Stringency of vehicle safety legislations and increasing demand for connected car devices and services to fuel the demand for over-the-air (OTA) updates market for automotive”

The global over-the-air (OTA) updates market for automotive is projected to grow at a CAGR of 18.2% from 2017 to 2022, to reach USD 3.89 billion by 2022. The major factors driving the growth of the market include the increased production of electric vehicles, rising demand for connected car devices, government regulations regarding safety and cyber security of the vehicle, and increasing demand for advanced applications such as telematics and infotainment. Also, the new vehicle safety norms are encouraging the automakers to protect vehicle data from remote hacking and malfunctioning, which in turn is increasing the demand for OTA updates for automotive. On the other hand, the non-availability of supporting infrastructure in developing countries may pose a challenge to the growth of the automotive OTA updates market.  

“Increasing number of telematics applications would drive the OTA updates market for telematics control unit (TCU) across the globe”

The telematics control unit (TCU) is estimated to account for the largest share of the global OTA updates market for automotive in 2017.The TCU application is projected to dominate the OTA updates market for automotive during the forecast period. The growth of OTA updates market for TCU segment is expected to be driven by the increasing number of telematics applications. Various automotive OEMs, especially in North America and Europe, are offering telematics control unit as a standard device in their vehicles. OEMs such as General Motors (U.S.), Mercedes-Benz (Germany), BMW (Germany), and Volkswagen AG (Germany) offer the telematics control unit in their passenger car models. Furthermore, the TCU will help the automotive companies to analyze the frequently occurring problems within the vehicle, which will then be rectified in the new vehicle models. The updates in TCU applications and real-time data analytics are expected to drive the OTA updates market for TCU application.

“Software over-the-air (SOTA) updates –To remain predominant during the forecast period”

The software over-the-air (SOTA) updates market is estimated to hold the largest share of the global OTA updates market for automotive in 2017. The segment is estimated to grow at a significant CAGR and is expected to remain the largest market during the forecast period. The growth of automotive SOTA updates segment is driven by the increasing infotainment applications such as live traffic updates, park assist, e-mail applications, and social media apps.    

The study contains insights of various industry experts, ranging from component suppliers to Tier 1 companies and OEMs.

The break-up of the primaries is as follows:


  • By Company Type: Tier 1 –42%, Tier 2 –38%, Tier 3–20%

  • By Designation: C level –35%, D level –28%, Others –37%

  • By Region: North America –28%, Europe–22%, Asia-Pacific–40%, RoW–10%


Major players profiled in the report are:


  • Continental AG

  • Robert Bosch GmbH

  • Harman International

  • Garmin Ltd.

  • NXP Semiconductors N.V.

  • Verizon Communications, Inc.

  • Infineon Technologies AG

  • NVIDIA Corporation

  • Qualcomm Inc.

  • Airbiquity Inc.

  • Movimento Inc.

  • BlackBerry Limited


Research Coverage:

The report segments the OTA updates market for automotive and forecasts its size, by volume and value, on the basis of region (Asia-Pacific, Europe, North America, and RoW),technology type (firmware over-the-air (FOTA) and software over-the-air (SOTA)), application type (telematics control unit, electronic control unit, infotainment, safety and security, and others), vehicle type (passenger cars and commercial vehicle),and electric vehicle type (BEV, HEV, and PHEV).The qualitative analysis of advanced features is also provided.

Reasons to Buy the Report:

This report contains various levels of analysis, including industry analysis (industry trends, Porter’s Five Forces, and competitive leadership mapping), and company profiles, which together comprise and discuss the basic views on the emerging and high growth segments of the OTA updates market for automotive, competitive landscape matrix, high-growth regions and countries, government initiatives, and market dynamics such as drivers, restraints, opportunities, and challenges.

The report enables new entrants and smaller firms as well as established firms to understand the market better to help them to acquire a larger market share.Firms purchasing the report could use any one or a combination of the below-mentioned four strategies (market development, product development/innovation, market diversification, and competitive assessment) to strengthen their position in the market.

The report provides insights into the following points:


  • Market Penetration: The report offers comprehensive information about the OTA updates market for automotive and the top 12 players in the market.

  • Product Development/Innovation: The report provides detailed insights into upcoming technologies, R&D activities, and new product launches in the OTA updates market for automotive.

  • Market Development: The report offers comprehensive information about OTA updates market for automotive. The report analyzes the OTA updates market for automotive across regions and provides comprehensive information about lucrative emerging markets.

  • Market Diversification: The report provides exhaustive information about new products, untapped regional markets, recent developments, and investments in the OTA updates market for automotive.

Over the Air (OTA) Updates Market for Automotive by Technology (SOTA and FOTA), Application (ECU, TCU, Infotainment, and Safety & Security), Vehicle Type (PC and CV), Electric Vehicle Type (BEV, HEV, and PHEV), and Region - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives
1.2 Market Definition
1.3 Market Scope
1.3.1 Years Considered in the Report
1.4 Currency
1.4.1 Currency Exchange Rates of the Countries (W.R.T. USD)
1.5 Package Size
1.6 Limitations
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.2.1 Key Secondary Sources
2.2.2 Key Data From Secondary Sources
2.3 Primary Data
2.3.1 Sampling Techniques & Data Collection Methods
2.3.2 Primary Participants
2.4 Factor Analysis
2.4.1 Demand-Side Analysis
2.4.1.1 Rising Trend of Vehicle Electrification
2.4.2 Supply Side Analysis
2.4.2.1 Technological Advancement and Innovation Influencing Demand for Automotive OTA Updates Market
2.5 Market Size Estimation
2.5.1 Top-Down Approach
2.6 Market Breakdown and Data Triangulation
2.7 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Automotive OTA Updates Market, 2017 vs 2022 (USD Billion)
4.2 Automotive OTA Updates Market, By Region
4.3 Automotive OTA Updates Market, By Technology
4.4 Automotive OTA Updates Market, By Application
4.5 Automotive OTA Updates Market, By Vehicle Type
4.6 Automotive OTA Updates Market, By Electric Vehicle Type

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Vehicle Recalls Due to Software Problem Impact Over-The-Air Updates Market
5.2.1.2 Rise in Use of Connected Car Devices in the Vehicles
5.2.2 Restraints
5.2.2.1 High Cost Involved in the Automotive Over-The-Air Updates
5.2.2.2 Lack of Infrastructure in Developing Countries
5.2.3 Opportunities
5.2.3.1 Emergence of the Internet of Things (IoT) in the Automotive Industry
5.2.3.2 Opportunity to Develop New Business Models
5.2.4 Challenges
5.2.4.1 Increase in the Threat of Cyber Security for Smart Vehicles
5.2.4.2 Complex Deployment of Software Updates to Every Vehicle

6 Automotive Over-The-Air Updates Market, By Region
6.1 Introduction
6.2 Asia-Pacific
6.3 Europe
6.4 North America
6.5 Rest of the World (RoW)

7 Automotive Over-The-Air Updates Market, By Technology Type
7.1 Introduction
7.2 Firmware Over-The-Air Technology (FOTA)
7.3 Software Over-The-Air Technology (SOTA)

8 Automotive Over-The-Air Updates Market, By Application Type
8.1 Introduction
8.2 Electronic Control Unit (ECU)
8.3 Infotainment
8.4 Safety & Security
8.5 Telematics Control Unit (TCU)
8.6 Others (User Interface & User Experience, Apps)

9 Automotive Over-The-Air Updates Market, By Vehicle Type
9.1 Introduction
9.2 Passenger Car
9.3 Commercial Vehicle

10 Automotive Over-The-Air Updates Market, By Electric Vehicle Type
10.1 Introduction
10.2 Battery Electric Vehicle (BEV)
10.3 Hybrid Electric Vehicles (HEV)
10.4 Plug-In Hybrid Electric Vehicles (PHEV)

11 Competitive Landscape
11.1 Introduction
11.1.1 Visionary Leaders
11.1.2 Innovators
11.1.3 Dynamic Differentiators
11.1.4 Emerging Companies
11.2 Competitive Benchmarking
11.2.1 Strength of Product Portfolio for Automotive OTA Updates Market (For All 40 Players)
11.2.2 Business Strategy Excellence for Automotive OTA Updates Market (For All 40 Players)

*Top 40 Companies Analyzed for This Study are – Airbiquity Inc., Apple Inc., Argus Cyber Security Ltd., ATS Advanced Telematic Systems GmbH, Blackberry Limited, Clarion Co., Ltd, Continental Ag, Covisint Corporation, Excelfore Corporation, Garmin Ltd., Gemalto Nv, Google Inc., Green Hills Software, Harman International Industries, Inc., Here Holding Corporation, Infineon Technologies Ag, Inrix, Inc., International Business Machines (IBM) Corporation, Jasper Technologies, Inc., Karamba Security, Lear Corporation, Microsoft Corporation, Movimento, Inc., Navinfo Co., Ltd., Nng Software Developing and Commercial LLC, Nvidia Corporation, NXP Semiconductors N.V., Onstar Corporation, Qualcomm, Incorporated., Riscure Bv, Robert Bosch GmbH, Security Innovation, Inc., Telefonaktiebolaget L. M. Ericsson, Tomtom International Bv, Trillium Inc, Vector Informatik GmbH, Verizon Communications, Inc., Vmware Inc., Wind River Systems Inc., Xevo Inc.

12 Company Profile
(Company Overview, Strength of Product Portfolio, Product Offerings, Business Strategy Excellence, Recent Developments)*
12.1 Blackberry Limited
12.2 Garmin Ltd.
12.3 Harman International Industries, Inc.
12.4 NXP Semiconductors N.V.
12.5 Verizon Communications, Inc.
12.6 Continental AG
12.7 Robert Bosch GmbH
12.8 Infineon Technologies AG
12.9 Nvidia Corporation
12.10 Qualcomm Incorporated
12.11 Airbiquity Inc.
12.12 Movimento Inc.

*Details on Company Overview, Strength of Product Portfolio, Product Offerings, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Introducing RT: Real Time Market Intelligence
13.4 Available Customizations
13.4.1 Detaled Analysis of Commercial Vehicle Segment
13.5 Related Reports
13.6 Author Details

List of Tables

Table 1 Major Vehicle Recalls By Oems Since 2015
Table 2 Global Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 3 Asia-Pacific: Automotive Over-The-Air Updates Market, By Country, 2015–2022 (USD Million)
Table 4 Asia-Pacific: Automotive OTA Updates Market, By Application, 2015–2022 (USD Million)
Table 5 Asia-Pacific: Automotive OTA Updates Market, By Technology, 2015–2022 (USD Million)
Table 6 Asia-Pacific: Automotive OTA Updates Market, By Vehicle Type, 2015–2022 (USD Million)
Table 7 Asia-Pacific: Automotive OTA Updates Market, By Electric Vehicle, 2015–2022 (USD Million)
Table 8 Europe: Automotive OTA Updates Market, By Country, 2015–2022 (USD Million)
Table 9 Europe: Automotive Over-The-Air Updates Market, By Application, 2015–2022 (USD Million)
Table 10 Europe: Automotive Over-The-Air Updates Market, By Technology, 2015–2022 (USD Million)
Table 11 Europe: Automotive Over-The-Air Updates Market, By Vehicle Type, 2015–2022 (USD Million)
Table 12 Europe: Automotive Over-The-Air Updates Market, By Electric Vehicle, 2015–2022 (USD Million)
Table 13 North America: Automotive OTA Updates Market, By Country, 2015–2022 (USD Million)
Table 14 North America: Automotive Over-The-Air Updates Market, By Application, 2015–2022 (USD Million)
Table 15 North America: Automotive Over-The-Air Updates Market, By Technology, 2015–2022 (USD Million)
Table 16 North America: Automotive Over-The-Air Updates Market, By Vehicle Type, 2015–2022 (USD Million)
Table 17 North America: Automotive Over-The-Air Updates Market, By Electric Vehicle, 2015–2022 (USD Million)
Table 18 RoW: Automotive OTA Updates Market, By Country, 2015–2022 (USD Million)
Table 19 RoW: Automotive OTA Updates Market, By Application, 2015–2022 (USD Million)
Table 20 RoW: Automotive OTA Updates Market, By Technology, 2015–2022 (USD Million)
Table 21 RoW: Automotive OTA Updates Market, By Vehicle Type, 2015–2022 (USD Million)
Table 22 Global Automotive Over-The-Air Updates Market, By Technology Type, 2015–2022 (USD Million)
Table 23 FOTA: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 24 FOTA: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 25 FOTA: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 26 FOTA: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 27 FOTA: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 28 SOTA: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 29 SOTA: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 30 SOTA: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 31 SOTA: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 32 SOTA: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 33 Global Automotive Over-The-Air Updates Market, By Application Type, 2015–2022 (USD Million)
Table 34 ECU: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 35 ECU: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 36 ECU: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 37 ECU: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 38 ECU: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 39 Infotainment: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 40 Infotainment: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 41 Infotainment: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 42 Infotainment: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 43 Infotainment: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 44 Safety & Security: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 45 Safety & Security: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 46 Safety & Security: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 47 Safety & Security: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 48 Safety & Security: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 49 TCU: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 50 TCU: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 51 TCU: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 52 TCU: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 53 TCU: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 54 Others: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 55 Others: Automotive OTA Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 56 Others: Automotive OTA Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 57 Others: Automotive OTA Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 58 Others: Automotive OTA Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 59 Global Automotive Over-The-Air Updates Market, By Vehicle Type, 2015–2022 (USD Million)
Table 60 Passenger Car: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 61 Passenger Car: Automotive Over-The-Air Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 62 Passenger Car: Automotive Over-The-Air Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 63 Passenger Car: Automotive Over-The-Air Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 64 Passenger Car: Automotive Over-The-Air Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 65 Commercial Vehicle: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 66 Commercial Vehicle: Automotive Over-The-Air Updates Market in Asia-Pacific, By Country, 2015–2022 (USD Million)
Table 67 Commercial Vehicle: Automotive Over-The-Air Updates Market in Europe, By Country, 2015–2022 (USD Million)
Table 68 Commercial Vehicle: Automotive Over-The-Air Updates Market in North America, By Country, 2015–2022 (USD Million)
Table 69 Commercial Vehicle: Automotive Over-The-Air Updates Market in RoW, By Country, 2015–2022 (USD Million)
Table 70 Global Automotive Over-The-Air Updates Market, By Electric Vehicle, 2015–2022 (USD Million)
Table 71 BEV: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 72 HEV: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)
Table 73 PHEV: Automotive Over-The-Air Updates Market, By Region, 2015–2022 (USD Million)

List of Figures

Figure 1 Automotive Over-The-Air Updates Market: Research Design
Figure 2 Research Design Model
Figure 3 Breakdown of Primary Interviews
Figure 4 Increasing Demand for Vehicle Electrification, 2017 vs 2022 (USD Million)
Figure 5 Development Stages of Autonomous Vehicles From 2016 to 2040
Figure 6 Automotive Over-The-Air Updates Market: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 North America Holds the Largest Market Share of Automotive OTA Updates Market, 2017
Figure 9 SOTA Update is Estimated to Be the Largest Technology Segment of OTA Updates Market, 2017–2022 (USD Million)
Figure 10 TCU Application is Estimated to Be the Largest Segment of OTA Updates Market, 2017–2022 (USD Million)
Figure 11 Passenger Car is Estimated to Be the Largest Segment of OTA Updates Market, 2017–2022 (USD Million)
Figure 12 Hybrid Electric Vehicle (HEV) is Estimated to Be the Largest Segment of OTA Updates Market, 2017–2022 (USD Million)
Figure 13 Attractive Opportunities for the Global Automotive OTA Updates Market
Figure 14 North America is Estimated to Hold the Largest Share of the Automotive OTA Updates Market During the Forecast Period
Figure 15 SOTA is Estimated to Lead the Automotive OTA Updates Market During the Forecast Period
Figure 16 TCU is Estimated to Be the Largest Segment of Automotive OTA Updates Market During the Forecast Period
Figure 17 Passenger Cars Estimated to Lead the Automotive OTA Updates Market During the Forecast Period
Figure 18 HEV Estimated to Lead the Automotive OTA Updates Market During the Forecast Period
Figure 19 Automotive Over-The-Air Updates Market: Market Dynamics
Figure 20 Global Connected Car Devices Market Size, 2015–2022 (USD Billion)
Figure 21 Global Automotive IoT Market Size, 2017 vs 2022 (USD Billion)
Figure 22 The Emerging Ecosystem of Automotive OTA Updates
Figure 23 Types of Cyber Attacks (2015 vs 2016)
Figure 24 Automotive Over-The-Air Updates Market Outlook, By Region, 2017–2022
Figure 25 Europe: Automotive Over-The-Air Updates Market Snapshot
Figure 26 North America: Automotive Over-The-Air Updates Market Snapshot
Figure 27 Automotive OTA Updates Market (Global) Competitive Leadership Mapping, 2017
Figure 28 Blackberry Limited: Company Snapshot
Figure 29 Garmin Ltd.: Company Snapshot
Figure 30 Harman International Industries, Inc.: Company Snapshot
Figure 31 NXP Semiconductors N.V.: Company Snapshot
Figure 32 Verizon Communications, Inc.: Company Snapshot
Figure 33 Continental AG: Company Snapshot
Figure 34 Robert Bosch GmbH: Company Snapshot
Figure 35 Infineon Technologies AG: Company Snapshot
Figure 36 Nvidia Corporation: Company Snapshot
Figure 37 Qualcomm Incorporated: Company Snapshot (2016)

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