Opportunities in the Western Europe Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

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Date: 31-Aug-2017
No. of pages: 119
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Opportunities in the Western Europe Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global Savory Snacks sector was valued at US$96.6 Billion in 2016 and is forecast to record a CAGR of 6% during 2016-2021, to reach US$129.3 Billion by 2021. Western Europe, with a value share of 19.1%, represented the third largest regional market in the global Savory Snacks sector in 2016. The region is forecast to record a CAGR of 4.7% during 2016-2021.

Potato Chips was the largest market in the Western Europe Savory Snacks sector in 2016, with US$6,670.7 million (36.2% of the overall Savory Snacks sector) and is expected to reach US$8,450.2 million in 2021, growing at a CAGR of 4.8%. In terms of growth, Processed Snacks is forecast to witness the highest CAGR of 5.3% during 2016-2021, driven by the growing demand from experimental minded consumers seeking new flavors and varieties.

Hypermarkets & Supermarkets was the most popular distribution channel for Savory Snacks in the Western Europe region, accounting for 58.7% of overall sales in 2016, followed by Convenient Stores with a 26.1% share. This is due to the fact that Hypermarkets & Supermarkets offer a large variety of products in terms of flavors, cuisines, and pack sizes. Similar distribution share patterns are seen across the countries in Western Europe.

Flexible Packaging was the most commonly used packaging material in the Western Europe Savory Snacks sector, accounting for 97% of the sector (in packaging unit terms) in 2016, while Bag/Sachet was the most used pack type, accounting for 91.4% during the same year. Prize Off was the most commonly used packaging closure type, accounting for a 91.8% share in 2016, while Carton-Folding was the common primary outer type.

Overall Savory Snacks sector in the Western Europe region is highly fragmented, with the top five brands - Walkers, Lay`s, Pringles, Doritos, and Kettle Chips - accounting for 19.3% of the market value in 2016. Private label dominates the Western Europe Savory Snacks sector, accounting for a 18.4% value share in 2016.

The report "Opportunities in the Western Europe Savory Snacks Sector" brings together multiple data sources to provide a comprehensive overview of the Western Europe Savory Snacks sector.

In particular, this report provides the following analysis -

- Sector Overview: Provides overview of the sector size, value and volume growth analysis, across regions.

- Change in Consumption: Analysis on the shift in consumption of Savory Snacks by markets across the key countries in the Western Europe region.

- High Potential Countries: Provides Risk-Reward analysis of top 4 high potential countries in the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

- Country Analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.

- Health & Wellness Analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks products in the Western Europe region, in 2016. It also covers the market share of leading companies offering Savory Snacks with health and wellness attributes in the same year.

- Brand Analysis: Provides an overview of leading brands in the Western Europe region, besides analyzing the growth of private labels in the region.

- Key Distribution Channels: Provides analysis on the leading distribution channels for Savory Snacks across the key countries in the Western Europe region, in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores', e-Retailers, and General retailers.

Companies mentioned in this report: PepsiCo, Calbee Inc., Intersnack Group GmbH & Co. KG, The Kellogg Company, The Lorenz Bahlsen Snack-World Gmbh & Co Kg, Orkla Group, Snyder`s-Lance, Inc., Unichips Italia Spa, Borges Mediterranean Group, Unilever Plc, The Tayto Group, Tyrrells Potato Crisps Ltd.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the West Europe Savory Snacks sector. It includes analysis on the following -

- Market overview: Includes sector size, market size and growth analysis by markets

- Change in consumption: Provides an overview of shift in the consumption of Savory Snacks by markets across different countries in the WE region.

- High potential countries: Provides Risk-Reward analysis of 15 countries in region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 15, a total of 4 high potential countries are shortlisted.

- Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks in 2016. It also covers the market share of leading companies offering Savory Snacks with Health & Wellness attributes in the same year.

- Brand Analysis: Provides an overview of leading brands in the WE Savory Snacks sector, besides analyzing the growth of private labels in the region.

- Key distribution channels: Key distribution channels: Provides analysis on the leading distribution channels in the WE Savory Snacks sector in 2016. It covers six distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Dollar Stores, which include Variety Stores & General Merchandise Retailers, and Others, which include Cash & Carries & Warehouse Clubs and Others.

- Preferred packaging formats: Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various package materials, pack, closure, and outer types based on the volume sales (by pack units).

Reasons to buy

- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Opportunities in the Western Europe Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

Table of Contents
1. Executive summary

2. Market size and growth analysis (Region analysis)
Market Size in Context - Western Europe compared to other regions
Growth Analysis by region
Growth Analysis by country
Growth Analysis by market

3. Identifying high potential countries in Western Europe
High potential countries in Western Europe
Identifying high potential countries - Methodology
Identifying high potential countries - Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Western Europe )
High potential countries in Western Europe - Overview
Growth Contribution Analysis by Country
Share of Savory Snacks compared to other Food sectors
Change in consumption levels by country and markets
Per Capita Consumption and Expenditure analysis

5. Country Profiles (High potential countries in Western Europe )
UK
France
Austria
Ireland

6. Success Stories

7. Company and Brand Analysis
Brand Share analysis in the Savory Snacks sector
Top companies in Western Europe Savory Snacks
Top brands in Western Europe Savory Snacks
Private Label penetration in the Savory Snacks sector

8. Health & Wellness Analysis
Health & Wellness Analysis - Overview
Health & Wellness Analysis - Growth contribution by country
Health & Wellness Analysis - Key Product Attributes and Consumer Benefits
Leading Health & Wellness brands by market share

9. Key Distribution Channels
Leading Distribution Channels by countries
Leading Distribution Channels by markets

10. Key Packaging Formats
Growth analysis by key packaging material and container type
Growth analysis by closure type and primary outer type

11. Challenges and Future Outlook
Key Challenges
Future Outlook

12. Appendix

List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2016-2021
Identifying high potential countries - Risk, reward and opportunity analysis
High potential countries in Western Europe - Overview
Value share of Savory Snacks sector as a proportion of overall food by country
Change in consumption by market within Savory Snacks (value terms), 2016-2021
Per Capita Consumption in Western Europe and high potential countries, 2016
Per Capita Expenditure in Western Europe and high potential countries, 2016
The UK Savory Snacks - Overview, % value share by market, 2016
French Savory Snacks - Overview % value share by market, 2016
Austrian Savory Snacks - Overview % value share by market, 2016
Irish Savory Snacks - Overview % value share by market, 2016
Leading brands in the Western Europe Savory Snacks Sector and Markets by value, 2016
Leading companies in the Western Europe Savory Snacks Sector by value sales (US$ million), 2016
Leading Brands (including Private label) in the Western Europe Savory Sector by value sales (US$ million), 2016
Private Label penetration in the Savory Snacks sector
Health & Wellness value and its share in overall sales, 2011-2021
Share of product attributes and consumer benefits in high potential countries Western Europe, 2016
Leading Health & Wellness companies with market share by Savory Snacks markets (2016)
Leading Distribution Channels in Western Europe region by countries, 2016
Leading Distribution Channels in Western Europe region by markets, 2016

List of Figures
Annual value growth analysis by region (2016-2021)
Annual volume growth analysis by region (2016-2021)
Value and volume growth analysis by country (2016-2021)
Value and volume growth analysis by market (2016-2021)
Country level contribution to the growth by Markets in Western Europe region, 2016-2021
UK Savory Snacks - Demographic Analysis
French Savory Snacks - Demographic Analysis
Austrian Savory Snacks - Demographic Analysis
Irish Savory Snacks - Demographic Analysis
Country level contribution to the growth of H&W Market in Western Europe region, 2016-2021
Key package material volume (units) share, 2016
Unit volume growth by package material (2011-2021)
Key pack type volume (units) share, 2016
Unit volume growth by pack type (2011-2021)
Key closure type volume (units) share, 2016
Unit volume growth by closure type (2011-2021)
Key primary outer type volume (units) share, 2016
Unit volume growth by primary outer type (2011-2021)
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