Opportunities in the North American Bakery & Cereals Sector: Analysis of Opportunities Offered by Countries in the Region

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Date: 06-Jun-2017
No. of pages: 113
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Global Bakery & Cereals sector was valued at US$477,950.4 Million in 2016 and is forecast to record a CAGR of 3.4% during 2016-2021 to reach US$565,588.3 Million by 2021. North America had a value share of 28.5% in the global Bakery & Cereals sector in 2016, representing the largest regional market. Rising disposable incomes (particularly in Mexico), increasing demand for convenient breakfast options, and growth in the popularity of organic and all natural products that hold a higher price are the primary market growth drivers.

North American Bakery & Cereals sector was valued at US$136,431.7 Million in 2016 and is forecast to witness a CAGR of 2.7% to reach US$155,676.8 Million in 2021. Bread & Rolls is the largest market with value sales of US$37,415.3 Million (accounting for 27.4% of the overall value sales in the North American Bakery & Cereals sector) in 2016 and is expected to reach US$41,991.3 in 2021, registering a CAGR of 2.3%. Cakes, Pastries & Sweet Pies and Morning Goods are the other leading markets in the region, accounting for value shares of 24.4% and 11.3% respectively. At a country level, the US alone accounts for 77.4% of this sector, followed by Mexico and Canada.

The US is the largest Bakery & Cereals market in North America both in value and volume terms. In 2016, the US Bakery & Cereals sector was valued at US$105,547.4 Million and is expected to grow at a CAGR of 2.5% during 2016-2021 to reach US$119,133.3 Million in 2021. On the other hand, Canada is expected to register the highest value CAGR of 4.0% during 2016-2021, while Mexico is forecast to witness the fastest growth in volume terms (2.8% CAGR) during 2016-2021.

Hypermarkets & Supermarkets is the largest distribution channel in the North American Bakery & Cereals sector, accounting for 60.9% of overall value sales in 2016. Wide penetration of large supermarket chains in the US and Canada results in the dominance of Hypermarkets & Supermarkets. On the other hand, Mexico has a lower share of Hypermarkets & Supermarkets; however, the increasing Foreign Direct Investment in this space is expected to drive share in the future. Food & Drink Specialists and Convenience Stores are the other leading distribution channels, with value shares of 22.1% and 12.3%, respectively.

Overall Bakery & Cereals sector in the North American region is highly fragmented with the top five brands - Bimbo, Pepperidge Farm, Betty Crocker, Little Debbie, and Sara Lee - accounting for 9.6% of the overall value sales in the sector. Private label held a relatively large 10.4% value share in the overall North American Bakery & Cereals sector owing to a well-developed retail landscape and consumers' positive perception of private label.

The report "Opportunities in the North American Bakery & Cereals Sector" brings together multiple data sources to provide a comprehensive overview of the North American Bakery & Cereals sector.

Companies mentioned in this report: Kellogg's, Post Holdings, Pepsi Co, Mondelez, Mckee Foods, Grupo Bimbo, General Mills, Flower Foods, Campbell Soup Company.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the North American Bakery & Cereals sector. It includes analysis on the following -


  • Market overview: Includes sector size, market size, and growth analysis by markets.

  • Change in consumption: Provides a shift in the consumption of Bakery & Cereals by markets across different countries in the North America region.

  • Countries analysis: Provides Risk-Reward analysis of three countries in North America based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.

  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Bakery & Cereals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Bakery & Cereals in 2016. It also covers the market share of leading companies offering Bakery & Cereals with health and wellness attributes in the same year.

  • Brand Analysis: Provides an overview of leading brands in North American region, besides analyzing the growth of private label in the region.

  • Key distribution channels: Provides analysis on the leading distribution channels in the global Bakery & Cereals sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries & Warehouse Clubs, "Dollar Stores," Variety Stores & General Merchandise Retailers and Others that include Vending Machines and Other channels.

  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Bakery & Cereals.


Reasons to buy


  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Opportunities in the North American Bakery & Cereals Sector: Analysis of Opportunities Offered by Countries in the Region

Table of Contents

1. Executive summary

2. Market size and growth analysis (Regional analysis )
Market Size Analysis - North America compared to other regions
Growth analysis by region
Growth Analysis by Country
Growth Analysis by market

3. Growth potential by countries in North America
Risk and reward analysis - Opportunity scores

4. Market size and growth analysis
Overview - Value and volume growth analysis by country
Growth Contribution Analysis by Country
Share of Bakery & Cereals compared to other Food sectors
Change in consumption levels by country and Bakery & Cereals markets
Per capita consumption and expenditure analysis

5. Country Profiles
The US
Mexico
Canada

6. Success Stories

7. Company and Brand Analysis
Brand Share Analysis in the Bakery & Cereals sector
Leading companies in North American Bakery & Cereals sector
Leading brands in North American Bakery & Cereals sector
Private label penetration in the Bakery & Cereals sector

8. Health & Wellness Analysis
Health & Wellness Analysis - Overview
Health & Wellness market growth analysis by country
Health & Wellness Analysis - Key product attributes and consumer benefits
Products meeting consumers' Health & Wellness needs
Leading Health & Wellness companies by market share

9. Key Distribution Channels
Leading Distribution channels by countries
Leading Distribution channels by markets

10. Key Packaging Formats
Growth analysis by key packaging material and container type
Growth analysis by closure type and outers

11. Challenges and Future Outlook
Key challenges
Future Outlook

12. Appendix

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2016-2021
Risk, reward and opportunity analysis
Countries in North America - Overview
Value share of Bakery & Cereals sector as a proportion of overall food by country
Change in consumption by market within Bakery & Cereals (value terms), 2016-2021
Per Capita Consumption in North America and by countries, 2016
Per Capita Expenditure in North America and by countries, 2016
The US Bakery & Cereals - Overview, % value share by market, 2016
Mexico Bakery & Cereals - Overview % value share by market, 2016
Canada Bakery & Cereals - Overview % value share by market, 2016
Leading brands in the North American Bakery & Cereals Sector and Markets by value, 2016
Leading companies in the North American Bakery & Cereals Sector by value sales (US$ million), 2016
Leading Brands (including Private label) in the North American Bakery & Cereals Sector by value sales (US$ million), 2016
Private label penetration in the North American Bakery & Cereals sector
Health & Wellness value and its share in overall sales, 2011-2021
Share of product attributes and consumer benefits by countries in North America, 2016
Leading Health & Wellness companies with market share by Bakery & Cereals markets (2016)
Leading Distribution Channels in the North America region by countries, 2016
Leading Distribution Channels in the North America region by markets, 2016

List of Figures

Annual value growth analysis by region (2016-2021)
Annual volume growth analysis by region (2016-2021)
Value and volume growth analysis by country (2016-2021)
Value and volume growth analysis by market (2016-2021)
Country level contribution to the growth by Markets in the North American region, 2016-2021
The US Bakery & Cereals - Demographic Analysis
Mexico Bakery & Cereals - Demographic Analysis
Canada Bakery & Cereals - Demographic Analysis
Country level contribution to the growth of H&W Market in the North American region, 2016-2021
Key packaging material volume (units) share, 2016
Unit volume growth by packaging material (2011-2021)
Key container type volume (units) share, 2016
Unit volume growth by container type (2011-2021)
Key closure type volume (units) share, 2016
Unit volume growth by closure type (2011-2021)
Key outers volume (units) share, 2016
Unit volume growth by outers (2011-2021)

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