Opportunities in the Latin American Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

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Date: 27-Sep-2017
No. of pages: 110
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Global Savory Snacks sector is forecast to record a CAGR of 6% during 2016-2021. Latin America, with a value share of 12.1% in the global Savory Snacks sector, represented the fifth-largest regional market in 2016 and is forecast to record a CAGR of 6.2% during 2016-2021. The high potential countries in the region, Brazil, Argentina, Colombia and Chile, with high Savory Snacks consumption, led the regional growth. The market is on the rise due to increasing habit of snacking in-between the meals, primarily, among young working age consumers and children.

Processed Snacks held the largest value share in 2016 and is expected to grow the fastest, at a CAGR of 7.5% during 2016-2021, attributed to heightened consumer interest for products with low fat and without preservatives, aided by ease of availability at a low cost. At a country level, Brazil dominated the regional market, accounting for a value share of 48.3% in 2016, followed by Colombia and Chile (10.0%).

Latin American Health & Wellness market stood at US$958.1 million in 2016 and is forecast to grow at a CAGR of 6.9% during 2016-2021 Although a very small market, a large aging population (especially in Chile and Brazil) and rising awareness surrounding diet related health issues such as adolescent obesity, diabetes and cholesterol (across demographics), are driving the growth of Health & Wellness products in the Latin American region. In addition, rising economic standards are driving consumers to choose better-for-health variants over regular/standard varieties.

Hypermarkets & Supermarkets was the most popular distribution channel for Savory Snacks sales in the Latin American region, accounting for 53.9% of overall sales in 2016, followed by convenience stores with a 26.9% share. This is due to the fact that Hypermarkets & Supermarkets offer a wide variety of products in terms of flavors and pack sizes. The distribution pattern is, however, different in Chile and Colombia, where convenience stores are the preferred point of sale for consumers.

Savory Snacks sector in the Latin American region is relatively skewed towards established brands with the top five brands - Cheetos, Lay`s, Yoki, Fandangos, Ruffles - accounting for 34% of the market value in 2016. Brazil held the highest Private Label share in the region, followed by Peru.

The report "Opportunities in the Latin American Savory Snacks Sector", brings together multiple data sources to provide a comprehensive overview of the Latin American (LATAM) Savory Snacks sector.

In particular, this report provides the following analysis -


  • Market overview: Includes sector size, market size and growth analysis by markets.

  • Change in consumption: Provides a shift in the consumption of Savory Snacks by markets across different countries in the Latin American region.

  • High potential countries: Provides Risk-Reward analysis of 6 countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.

  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks in 2016. It also covers the market share of leading companies offering Savory Snacks with Health & Wellness attributes in the same year.

  • Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private labels in the region.

  • Key distribution channels: Provides analysis on the leading distribution channels in the global Savory Snacks sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, ‘Dollar Stores', e-Retailers, and General Retailers.

  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of Savory Snacks.


Companies mentioned in this report: Tresmontes Lucchetti, The Kellogg Company, Productos Yupi SAS, PepsiCo, Grupo Bimbo SAB de C.V., General Mills Inc., Conagra Foods Inc., Companhia Brasileira De Distribuicao, Comestibles Ricos S.A.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Latin American Savory Snacks sector. It includes analysis on the following -


  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions

  • Change in consumption: Analysis on the shift in consumption of Savory Snacks by markets across countries in the Latin American region.

  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Savory Snacks sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Savory Snacks in 2016. It also covers the market share of leading companies offering Savory Snacks with Health & Wellness attributes in the same year.

  • Country analysis: Provides deep-dive analysis of the countries in the region covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.

  • Brand Analysis: Provides an overview of leading brands in Latin America, besides analyzing the growth of private labels in the region.

  • Key distribution channels: Provides analysis on the leading distribution channels in the Latin American Savory Snacks sector in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Dollar Stores, which include Variety Stores & General Merchandise Retailers, and Others that include - Cash & Carries & Warehouse Clubs and Others.

  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Ice Cream.


Reasons to buy


  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.

  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Opportunities in the Latin American Savory Snacks Sector: Analysis of Opportunities Offered by High Growth Economies

Table of Contents

1. Executive summary

2. Market size and growth analysis (Region analysis)
Market Size in Context - Latin America compared to other regions
Growth analysis by region
Growth Analysis by country
Growth Analysis by Market

3. Identifying high potential countries in Latin America
Identifying high potential countries - Methodology
High potential countries in Latin America
Identifying high potential countries - Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Latin America)
High potential countries in Latin America - Overview
Growth contribution analysis by country
Share of Savory Snacks compared to other Food sectors
Change in consumption levels by country and markets
Per capita consumption and expenditure analysis

5. Country Profiles (High potential countries in Latin America)
Brazil
Colombia
Chile
Argentina

6. Success Stories

7. Company and Brand Analysis
Brand share analysis in the Savory Snacks sector
Leading brands in Latin American Savory Snacks sector
Leading Companies in Latin American Savory Snacks sector
Private Label penetration in the Savory Snacks sector

8. Health & Wellness Analysis
Health & Wellness Analysis - Overview
Health & Wellness Analysis - Growth contribution by country
Health & Wellness Analysis - Key product attributes and consumer benefits
Leading Health & Wellness brands by market share

9. Key Distribution Channels
Leading distribution channels by countries
Leading distribution channels by markets

10. Key Packaging Formats
Growth analysis by key packaging material and pack type
Growth analysis by closure type and primary outer type

11. Challenges and Future Outlook
Key challenges
Future outlook

12. Appendix

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2016-2021
Identifying high potential countries - Risk, reward and opportunity analysis
High potential countries in Latin America - Overview
Value share of Savory Snacks sectors a proportion of overall food by country
Change in consumption by market within Savory Snacks (value terms), 2016-2021
Per Capita Consumption in Latin America and high potential countries, 2016
Per Capita Expenditure in Latin America and high potential countries, 2016
Brazil Savory Snacks - Overview, % value share by market, 2016
Colombia Savory Snacks - Overview % value share by market, 2016
Chile Savory Snacks - Overview % value share by market, 2016
Argentina Savory Snacks - Overview % value share by market, 2016
Leading brands in the Latin American Savory Snacks sector and Markets by value, 2016
Leading companies in the Latin American Savory Snacks sector by value sales (US$ million), 2016
Leading Brands (including Private label) in the Latin American Savory Snacks sector by value sales (US$ million), 2016
Private Label penetration in the Savory Snacks sector
Health & Wellness value and its share in overall sales, 2011-2021
Share of product attributes and consumer benefits in high potential countries Latin America, 2016
Leading Health & Wellness companies with market share by Savory Snacks markets (2016)
Leading Distribution Channels in the Latin American region by countries, 2016
Leading Distribution Channels in the Latin American region by markets, 2016

List of Figures

Year-on-year value growth analysis by region (2016-2021)
Year-on-year volume growth analysis by region (2016-2021)
Value and volume growth analysis by country (2016-2021)
Value and volume growth analysis by market (2016-2021)
Country level contribution to the growth by markets in the Latin American region, 2016-2021
Brazil Savory Snacks - Demographic Analysis
Colombia Savory Snacks - Demographic Analysis
Chile Savory Snacks - Demographic Analysis
Argentina Savory Snacks - Demographic Analysis
Country level contribution to the growth of H&W Market in the Latin American region, 2016-2021
Key packaging material volume (units) share, 2016
Unit volume growth by packaging material (2011-2021)
Key pack type volume (units) share, 2016
Unit volume growth by pack type (2011-2021)
Key closure type volume (units) share, 2016
Unit volume growth by closure type(2011-2021)
Key primary outers volume (units) share, 2016
Unit volume growth by primary outer type (2011-2021)

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